Stark Reflections on Writing and Publishing
Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)
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EP 466 - Publishing Wide But Shallow
03/19/2026
EP 466 - Publishing Wide But Shallow
In this solo episode, Mark shares an article he posted on Substack earlier in March called "Publishing Wide But Shallow." Prior to the main content (the article), Mark shares a word about this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 465 - Rambling Reflections From Before The Road
03/12/2026
EP 465 - Rambling Reflections From Before The Road
In this solo episode, Mark reflects on Ireland, the importance/value of repeating information and sharing, and the Public Lending Rights program. Prior to the interview Mark shares a word from this episode's sponsors. This episode is partially sponsored by , taking place in Toronto, ON in April 2026. This episode is partially sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 464 - The Big Stories of a Memorable Memoir with Roz Morris
03/06/2026
EP 464 - The Big Stories of a Memorable Memoir with Roz Morris
Mark interviews novelist, memoirist, and professional story whisperer Roz Morris about her writing life and her pivot into writing memoirs alongside her fiction. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Roz talk about: How Roz and Mark first met at the London Book Fair in 2012 What Roz writes and the types of stories that she loves and is fascinated with Roz's journey which includes experience working in a publishing company and meeting and marrying another writer The red leather-bound VISITORS book that Roz was given and she used for notes when she went on holiday, and how her husband convinced her to put those into a book Roz's new book TURN RIGHT AT THE RAINBOW: A Diary of Househunting, Happenstance, Home The concept of a house that holds within its structure and walls all the people and stories that took place within it and how that ties in to the story of Roz and her husband's search for a new home How it's very hard to remember how you saw something for the first time The way Roz decides what stories are going to make it into a particular memoir How museums out of season can be great because of the passion that you can witness in the employees The next memoir that Roz is currently "collecting" in the background How in a novel Roz can inhabit a lot of people in different ways Advice Roz would have moving from memoir to fiction and vice versa After the interview Mark reflects on a few things Roz mentioned as well as something her advice reminded him of. He also rambles a bit longer than normal. Links of Interest: Roz's latest book: in the Smashwords READ AN EBOOK WEEK sale Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Roz Morris is a novelist, memoirist, and professional story whisperer. She’s the author of acclaimed literary novels with BIG emotional canvases, and memoirs that find meaning in unadventures. She's also a developmental editor and writing coach and has helped shape books that have sold more than four million copies—some of those from behind the scenes as a ghostwriter. She’s also the creator of the Nail Your Novel series for writers and the blog of the same name. She's judged literary prizes including the Amazon Kindle Storyteller Award and Vine Leaves Press New Voices competition, and has taught masterclasses for The Guardian in London and Jane Friedman’s online academy. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 463 - How to Bring Your Book Alive at an Author Event with Julie Hiner
02/27/2026
EP 463 - How to Bring Your Book Alive at an Author Event with Julie Hiner
Mark interviews author Julie Hiner about creating an unforgettable book event for a book launch. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Julie talk about: Julie's branding as being strongly tied to the 80s and music even though she fought it at first The first book Julie published about road biking (JUST A GIRL ON A BIKE) which was the story of how she overcame a lot of fears and anxiety and the donations she makes with sales of that book The 21 switch-backs on the road biking in France that became the 21 steps in Julie's book The value of learning so much about self-publishing when Julie attender her first When Words Collide conference Julie's ongoing obsession with true crime, serial killers, and 80s metal Interacting with and interviewing Homicide Detective Dave Sweet Julie's books in the Detective Mahoney series that started with the book FINAL TRACK The original venue Julie used for her first book and the newer one she has partnered with The special VIP pre-order packages Julie makes available The way the collaboration with the musicians work, including Julie creating lyrics for the bands to adapt into songs How horror is a really safe place to explore extremely dark things Studies that show that aggressive music can help calm the brain The creepiest serial killer that came up in the research Julie did Some of the things authors should consider when looking at their branding After the interview Mark shares about an event Julie has coming up in April 2026, and then talks about the importance of pulling out atmospheric elements from the book/story/characters/setting as well as the idea of writing with authenticity and passion. Links of Interest: S (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Julie Hiner spent her childhood lost in the pages of books. The only thing that took precedence was her Walkman. She is still an 80s rocker. On a break from her career as a computer scientist, she published an inspirational book about facing fears by cycling up mountains. Julie now writes horror/suspense infused with heavy metal. She has published a serial killer series, three horror novellas, co-curated an anthology, and had short stories published. She recently had a deep-sea horror novella published by Torrid Waters of Crystal Lake Publishing. You can find her at KillersAndDemons.com serving up metal and murder. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 462 - Daryn Brito on Showing Up With Love, Compassion, and Empathy
02/20/2026
EP 462 - Daryn Brito on Showing Up With Love, Compassion, and Empathy
Mark interviews Daryn Brito, an advocate, writer, and researcher dedicated to supporting those who have faced trauma and adversity about her work and her new book THE BECOMING: UNREPEATABLE MIRACLE, WHO ARE YOU? Prior to the interview Mark shares a brief personal update a word from this episode's sponsor, and a trigger warning for listeners. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Daryn about: Mark first meeting Daryn in a class at the Waterloo Regional Police Citizen's Academy How Daryn's main goal when doing speaking engagements is to start in a way to humilify herself first to help demonstrate her humanity and put the audience at ease The importance of taking her academic study and leveraging it in a way that the average person can understand it How Daryn is currently doing two simultaneous Masters programs in preparation for her Phd The specific therapy models that Daryn is focusing on in her study The undergrad study Daryn did showing that only 3% of people who were in foster care attempt post-secondary education - this is usually due to lack of support How, growing up, school was the one area where Daryn had a sense of control, and how she focused hard in that realm Regularly being told that her heart is too big for her own good Daryn's early childhood experiences, starting with her mother's experience while pregnant with Daryn The first time of having to go to court and testify as a victim of sexual assault at the age of twelve Being a primary caregiver to younger siblings and struggling with a strong/high empathy Deciding she had finally had enough of living in a situation filled with IPV (Intimate Partner Violence) Getting involved in helping to train police officers in better understanding trauma related to IPV Initially mistrusting the police, particularly due to the environment she grew up in How the investigating detective in Daryn's case was one of the most compassionate human being Daryn had ever met in her life The deciding factor in making the police report not being about Daryn getting hurt again, but her feeling responsible for the possibility of other people getting hurt How if it weren't for Daryn's heart for others, she wouldn't be here today Doing a lot of speaking for police at the academy for those being trained in IPV (Intimate Partner Violence) The journals Daryn had always kept which helped provide the fruit for the creation of her book THE BECOMING The importance of breaking down the walls we put up, knowing that it's safe to open your heart to the world again The various groups who have purchased Daryn's group in order to help other people Choosing a release date for her book as her ex-abuser's parole hearing day as a way to make that day brighter What Daryn would say to someone who is or has faced adversity or trauma The incredible "basic needs" special housing program/project that Daryn is looking at The value of showing up with love and compassion After the interview Mark reflects on the concepts of compassion and empathy and the importance of recognizing multiple viewpoints and environments unique to different people. Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Daryn Brito is an advocate, writer, and researcher dedicated to supporting those who have faced trauma and adversity. Through her work, she empowers individuals and strives for systemic change. What makes Daryn’s journey so remarkable, is how she turns her lived experiences into transformative wisdom. So through her compelling public talks, her insightful research and her book The Becoming: unrepeatable miracle, who are you? Daryn challenges us to question who we are beneath all the labels, and invites us to step into our most authentic, fullest selves The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 461 - The Power of Stories to Instill Empathy, Resilience, Joy, and Hope with Ka-Yee Essoe
02/13/2026
EP 461 - The Power of Stories to Instill Empathy, Resilience, Joy, and Hope with Ka-Yee Essoe
In this episode Mark interviews Ka-Yee Essoe about the power of stories to instil empathy, resilience, joy, and hope, based on her experiences in the academic world, in research, in teaching, and in writing an epic fantasy novel. Prior to the interview Mark shares a brief personal update and word from this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Ka-Yee talk about: Mark and Ka-Yee's connection to Joshua EssoeKa-Yee's background with two different careers in academia Studying how to help people learn therapeutic techniques better Starting her creative writing journey in 2021 How this story (that became the first of a trilogy she is writing) started to unfold in her head as dialogue 128,000 words of the first draft coming out in about 2 months of writing Ka-Yee's move into an academic teaching role, which is something she's always wanted to do One of the classes that Ka-Yee co-teaches for writers HEXACO - the six-dimension personality test Some of the opposite-character writing exercises that derive from this test Debunking Myers-Briggs because it's not as science-based Ka-Yee's desire to help writers to write who has some sort of disability Helping students understand what therapy looks like and how to depict that relationship Techniques on how to learn memory enhancement How to evaluate routines and your process as a writer The problem with getting into a habit of doing things a certain way and missing out on how to make it better Ka-Yee not realizing she had ADHD until she was an adult The side-effect of suffering from long Covid The concept of deliberate rest Applying the scientific principle to writing an epic fantasy novel How people tend to have two different careers in their life The Kickstarter that Ka-Yee is running for her new book SHAZZWICK OF LAND VOL1: Time Becomes Relevant Aaron Fors as the talented narrator for the audiobook version What Ka-Yee's book is about How she sees the world differently now that she has written this novel After the interview Mark shares a few reflections inspired by the interview. Notes from Ka-Yee as mentioned in the interview: Guidance I provided students to create their own weekly evaluation on their writing process Before you begin, I encourage you to take stalk of your current process. What's your goal, what's your why, what works/doesn't, how often do you write, what resources do you need -- not what you WANT it to be, but what it is now. Then create a survey using the guideline below. Answer the questions now as your baseline, then check in every week (ideally on the same day), revise the questions as you go. There is no wrong way to do this. These can be any format as you see fit, or a combination of. You can make the questions open-ended, some form of rating scales (e.g., rate from 0 to 10, or 1 = Completely Disagree to 5 = Complete Agree), multiple choice, or fill in the blanks. Just don't get too attached, you should be adjusting these as your process evolves or as life encroaches. Ask yourself 6-10 (ish) questions 1-3 questions on what you did in the past week: e.g., did you change/stick with your process? did try something new? how did it go? were you able to stick to it? 2-3 questions on how "productive" or "successful" you are--but remember, every one's measure of success is different. E.g., how much did you write? how good were the writing? how brave were you in sharing your work with others? how zen you were about taking feedback. 2-3 questions on how you are flourishing vs languishing: e.g., do I have mental space to do OTHER things I love? Did I spend time with people who matter to me? Did I feel my life has purpose, joy, satisfaction, and meaning? Last question: ask yourself something that gets to the "why" of your creative endeavour. WHY did you write this week? Did you remember to keep your eyes on that which drives you and keeps you up at night when you forget it. That which makes your writing something that you must do. (okay, then the last last question: do I need to revise these questions for next week?) The most important thing is: again, update these questions as you go. This needs to be a living document, otherwise you aren't giving yourself room to grow and learn. Links of Interest: The Novel: (by Drs. Lee and Ashton (2009, 2018)) HEXACO is a 6-factor personality test that measures personality across six dimensions: Honesty-humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, and Openness. There's also a bonus trait, Altruism, that pools from subscales within the 6 larger traits. (by Goldberg (1992)) The Big Five is probably the most widely used personality test in psychology. It measures personality across five dimensions, often forming the acronym of OCEAN or CANEO: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Episode 137 - Episode 260 - (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Ka-Yee Essoe, Ph.D. (Psychology, UCLA; Psychiatry Postdoc, Johns Hopkins Medicine) is an assistant professor at a small, public university at rural Maine. As a cognitive neuroscientist specialising in learning enhancement, she understands the power of stories to instil empathy, resilience, joy, and hope. She began writing novels to do just that. As an East Asian immigrant who enjoys many intercultural friendships, rich cultural diversity permeates the worlds and conflicts she crafts in her epic fantasy novels with integral love-story threads. Drawing on her personal experience and 10+ years mentoring others to navigate anxiety, disabilities, abuse, discrimination, trauma, and grief, her stories follow characters facing these struggles to encourage readers through their journeys and growth. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 460 - Rambling Reflections From The Road: You Are Loved
02/07/2026
EP 460 - Rambling Reflections From The Road: You Are Loved
In this short solo episode Mark shares a "Rambling Reflection From The Road" while at Superstars Writing Seminars talking about the important signals that seemed to come at the right time: Your feelings are valid Your opinions matter You are irreplaceable Your best is enough It's okay to take a break You are loved Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 459 - Creating Experiences in Art and Story with Tanya Hales
01/30/2026
EP 459 - Creating Experiences in Art and Story with Tanya Hales
In this episode Mark interviews author and artist Tanya Hales. Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Tanya talk about: When Tanya and Mark first met: at Superstars Writing Seminars The sketch that Tanya made of Mark at SSWS when he was speaking there Identifying herself as equal parts author and illustrator The value of CREATING EXPERIENCES with people How long Tanya has been creating art and how her mother was instrumental in getting her into art The "nature-based" element and love of animals that are recurring in Tanya's art Writing novels in spiral-ring notebooks by the time of Fifth Grade The first time Tanya put her art out into the world at the age of sixteen Handy and helpful resources available to Tanya in her high school The "Doodle Dudes" that Tanya had created back then Doing a lot more digital art lately for logistical parental reasons How one of Tanya's skills is being able to adapt to new things relatively easily Being in different modes, such as writing, editing, art Various Kickstarter projects Tanya has done and is currently doing The Animal Magica Coloring Books Tanya has created Why Tanya thinks that it's evitable that she creates the way she does The first full-length novel in the Animal Magica universe The first cozy fantasy novel that Tanya recently released After the interview Mark reflections on passion and creating experiences. Links of Interest: Tanya's Substack Article: "" (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) When Tanya Hales was a baby, she enjoyed books by chewing them to pieces before eventually moving on to the higher art of reading. Tanya splits her time between her work as a writer, an illustrator, and a mother, all of which she loves intensely. She now lives in Utah with her husband and four children, illustrating coloring books, writing YA fantasy, making cute stickers, and daydreaming constantly about imaginary worlds. Tanya is the creator of YA epic fantasy as well as the Animal Magica fantasy coloring book series, books made in collaboration with dozens of other authors who contributed beautiful short stores to pair with the art. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 458 - Push For Better
01/28/2026
EP 458 - Push For Better
In this brief bonus episode Mark shares an annual "Push for Better" Push-Up challenge he has joined for the third Feb in a row and the fact he has created a team that others can join. The Push-Up Challenge is one that combines fun physical activity (2000 pushups between Feb 5 and Feb 27, 2026) with support for Mental Health Awareness and fundraising. Team Landing Page: The Canadian version of this program raises funds for CMHA (Canadian Mental Health Association). Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 457 - A Show That Makes You Smile with The Patrick Scott Patterson Project
01/25/2026
EP 457 - A Show That Makes You Smile with The Patrick Scott Patterson Project
Mark interviews Scott from The Patrick Scott Patterson Project Podcast. Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Scott talk about: How Scott got into the current numerous roles that he is participating in today, including podcasting Being inspired by the dreams that his parents had but which they pushed off to the side The pro wrestling experience that he did for 10 years The importance of deciding to try Scott's reasoning behind the Patrick Scott Patterson Project How at the end of the day we're all human beings - some folks have just reached for their dreams Interviewing notable celebrities on Scott's podcast Doing the interviews well in advance and having a good 10 episodes in the can already The two year plan that Scott has created for the podcast The positivity in Scott's podcast and what he is doing All the stressful things Scott was going through around the time of the pandemic How Drew Barrymore's new talk show was exactly what Sco needed to get through those hard days The way that Drew Barrymore makes Scott smile - period! How something Barrymore said in one of those episodes really struck with Scott The incredible power of doing/saying even the smallest nice thing such as "have a nice day" which can make a huge difference in someone else's life How Scott feels better himself when he's being kind to someone Meeting Drew Barrymore on her 50th Birthday episode taping after more than 42 years of first seeing her with his mom when he was 7 and they went to see E.T. Some of the favorite moments on Scott's podcast Advice Scott would offer to writers who haven't yet put their work out into the world How Scott first got on Collector's Call because of a fluffy news story from 5 years earlier Gary K Wolf's story about how many times his book "Who Wacked Roger Rabbit" was repeatedly rejected over the years. He never gave up, and it's, incidentally his most well-known book. The movie adaptation would never have happened After the interview Mark reflects on a few things that Scott said about positivity, creating "comfort food" moments, and the importance of having things out there and how it can lead to opportunities. Links of Interest: CBC - Cost of Living - (Romantic Comedy) Patreon Post (Free for anyone to read): Substack article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Patrick Scott Patterson is a Texas-based pop culture personality, video game historian, and podcaster. Over the decades, he's moved from professional wrestling rings to television cameras, working with G4tv to produce the first-ever live arcade world record broadcast. He has appeared in documentaries like Nintendo Quest and on MeTV's Collector's Call. He's spoken at San Diego Comic-Con and SXSW, and runs Hyperspace Arcade Repair out of Denton, Texas, where he keeps vintage arcade machines alive for collectors. In 2025, Scott launched The Patrick Scott Patterson Project, a podcast about chasing goals and following unexpected paths—inspired by finally meeting his lifelong celebrity crush, Drew Barrymore, which taught him that the dreams we pursue have a way of opening doors we never anticipated. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 456 - The Published Novelist Saves Schrödinger’s Cat!
01/23/2026
EP 456 - The Published Novelist Saves Schrödinger’s Cat!
In this solo episode, Mark reads a new article entitled: The Published Novelist Saves Schrödinger’s Cat! How to Improve the Odds Before You Open the Box—OR—What Writers Can Control While Their Book's Fate Remains Uncertain Links of Interest: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 455 - Kobo Insights with Tara Cremin, Director of Kobo Writing Life
01/16/2026
EP 455 - Kobo Insights with Tara Cremin, Director of Kobo Writing Life
Mark interviews Tara Cremin, Director of Kobo Writing Life about Kobo, Kobo Plus, and the self-publishing platform Kobo Writing Life (KWL). Prior to the interview, Mark shares a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Tara talk about: Tara's background and how she got into the reading/writing world and Kobo Kobo's distinct identity as a platform that is exclusively dedicated to READING How Kobo is the 2nd largest seller of eReading devices in the world Kobo releasing 1 to 2 devices a year and the importance of a distraction-free reading experience The Kobo Clara Colour and the Kobo Libra Colour devices The option of connecting your Google Drive and OverDrive (AKA Libby) library account to a Kobo device for seamless reading of your personal content and library books Being able to add different colours to your highlights when making notes on your Kobo Tara's advice for readers who've not yet attempted a "digital reading diet" The "forever reading" option that now exists within the Kobo reading experience The self-publishing platform Kobo Writing Life and how it's designed to making the publishing process as painless as possible What listeners can expect to hear on the Kobo Writing Life Podcast Kobo Writing Life's "worst-kept secret" of the marketing tab/tool A little bit about how Kobo Plus works for authors The growth in revenue of Kobo Plus around the world in the past few years (it's now available in 28 countries) Partnering with a publisher in Portugal to create a subscription service The importance for authors of always thinking about Kobo in a global sense The value that comes with being in front of the most engaged readers And more... After the interview Mark reflects on numerous things about Kobo that authors should consider when thinking about marketing their books (as well as the amazing people who work there) Links of Interest: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Tara Cremin is the Director of Kobo Writing Life (KWL), Kobo's self-publishing platform. Combining her love for books with a decade of indie publishing expertise, she champions independent authors. Tara is focused on making KWL the most intuitive, author-friendly platform, helping authors reach readers globally. Leading a team of book enthusiasts, she also hosts live events featuring authors and industry experts, sparking engaging conversations and is a regular voice on the Kobo Writing Life Podcast. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 454 - Finding Surprising Success Publishing Kids' Books with Darcy Pattison
01/09/2026
EP 454 - Finding Surprising Success Publishing Kids' Books with Darcy Pattison
Mark interviews award-winning author Darcy Pattison about publishing childrens' books. In their conversation, Mark and Darcy talk about: Darcy's background on getting into being an author of children's book The 70 books Darcy has written in the past 13 years The number of different illustrators Darcy has worked with over the years The Moments in Science picture books Darcy has written with along with the specific illustrator who has worked on a dozen of those titles with her The books for authors Darcy is releasing in January 2026 that collect details about the current state of publishing for children's books The challenge of doing layout for a children's picture book The importance of an author being clear on their own definition of success How children's book authors can find the right illustrator and/or designer How Darcy fulfills orders online for her books Getting her books into education distributors (Follett, etc - Follett can order their books through Ingram) The EPIC app and how Darcy earns money from it The various reviews Darcy gets, including paid Kirkus reviews (which are important) Who you are writing for versus who you are selling to when it comes to kids books Fiction VS Non-Fiction The importance/difference of being good at illustration versus being good at text (or even layout) The challenge of scaling up things like school visits The benefit of finding places that will sell a kids' book in bulk And more... After the interview Mark reflects on the unique element of the two audiences for childrens' books, as well as the efficient business mind-set Darcy adopted in her approach to how to grow a more scaleable author business. Links of Interest: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 453 - Celebrating Eight Years, 452 Episodes and One Simple Truth
01/05/2026
EP 453 - Celebrating Eight Years, 452 Episodes and One Simple Truth
Mark reflects on the anniversary of the first episode of this podcast, which took place on Jan 5, 2018. Links of Interest: EP 001 - Substack Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 452 - Accounting for Murphy's Law when Setting Realistic Goals
01/02/2026
EP 452 - Accounting for Murphy's Law when Setting Realistic Goals
In this solo episode Mark outlines a dozen tips to consider when setting realistic goals. Links of Interest: EP 451 - Draft2Digital Self Publishing Insiders - Jan 1, 2026 Episode () (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 451 - Messages to Readers
12/26/2025
EP 451 - Messages to Readers
In this solo episode Mark shares a couple of recent messages to readers in the hopes that it inspired other authors with ideas of the types of things that their readers might find interesting. The two examples are: 1) Mark's introduction to his recent collection of stupid dad jokes (and how that can tie to the use of making the local community the "hero" or "focus" 2) Mark's recent author newsletter with a gift for readers and the story that updates recent changes to an ongoing series he's writing Links of Interest: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 450 - The Life of a Mercenary Writer with Jarrett Mazza
12/19/2025
EP 450 - The Life of a Mercenary Writer with Jarrett Mazza
Mark interviews Jarrett Mazza about his action/thriller novels and his mercenary-style approach to writing. Prior to the interview, Mark shares comments from recent episodes, a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Jarrett talk about: Jarrett's origins and how he got into writing Starting off writing comic books and short stories How Jarrett considers himself a "mercenary" writer Jarrett's love of fiction within the action genre Getting in contact with action/thriller writers that Jarrett enjoyed Being published by Rough Edges Press and the changes Jarrett rode when they got bought by another publisher Writing every day even if there's nothing to write about Jarrett's early AM morning writing routine before the work day begins The Doormen series and what it's about (Roadhouse meets John Wick) Jarrett's interest in tackling and creating elevated action narratives Roadhouse 1989 VS Roadhouse 2024 Advice Jarrett would give writers What Jarrett is working on now And more... After the interview Mark reflects on Jarrett's dedication and commitment to writing, and also some of the advice that he shared. Links of Interest: EP 449 - EP 448 - (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 449 - The Myth of "Upload Your Book And They Will Come"
12/15/2025
EP 449 - The Myth of "Upload Your Book And They Will Come"
In this solo episode, Mark reads from that he recently shared on the Stark Reflections on Writing and Publishing Substack page. This is be Part 2 of a two-part series of episodes. (See ) Prior to the main content of this episode, Mark shares a personal update, comments from recent episodes, and a word from this episode's sponsor. This episode is sponsored by The 7 P's of Publishing Success by Mark Leslie Lefebvre, which you can download in eBook and/or Audiobook format for free at . Links of Interest: Article: EP 446 - EP 445 - (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 448 - When Your Writing Gets Rejected A Gazillion Times
12/12/2025
EP 448 - When Your Writing Gets Rejected A Gazillion Times
In this solo episode, Mark reads from that he recently shared on the Stark Reflections on Writing and Publishing Substack page. This will be Part 1 of a two-part series of episodes. Prior to the main content of this episode, Mark shares a personal update, a comment from a recent episode, and a word from this episode's sponsor. This episode is sponsored by The 7 P's of Publishing Success by Mark Leslie Lefebvre, which you can download in eBook and/or Audiobook format for free at . Links of Interest: Article: EP 445 - (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 447 - The Future of Hybrid Publishing with J.D. Barker
12/05/2025
EP 447 - The Future of Hybrid Publishing with J.D. Barker
Mark interviews J.D. Barker about his writing and publishing journey and his many collaborations over the years, including with James Patterson, and the unique publishing and distribution collaboration with Simon & Schuster that combines the best of the self-publishing and the traditional publishing worlds. Prior to the interview, Mark shares comments from recent episodes, a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and J.D. talk about: How JD was always interested in writing including a little business endeavor he had when he was youngBeing told by his mother that writing is a fantastic hobby, but you have to get a "real job" - and following her advice The main day job he had, which he hated, and coming home at night to write How the first two decades he'd been writing he did ghost writing and did book-doctor sort of work Having written six different books that hit the New York Times bestseller list but had other people's names on the cover JD's wife coming up with a plan to get him to writing for himself How putting his feet to the coals was what JD really needed What it was like writing on his own The value that JD recognizes in the 20 years of writing other peoples' books Having Asperger's which often involves mimicking other people (which JD could do on paper, continuing to write in another person's voice) How ghostwriting for celebrities/NYT Bestselling authors can be very lucrative What it was like co-authoring with James Patterson Being the only guy who has ever gotten James Patterson to "pants" a novel, but how Patterson convinced him to outline, which he now does for certain projects What a typical work-day looks like for JD Making a change in terms of what time of day JD does interviews Working with a virtual assistant and the various PR agencies JD works with Switching over to paying for PR a la carte rather than a monthly retainer Selling more than half a million copies of his first self-published book, which caught the attention of agents That "taste" of being an indie author which mean a loss of freedom Creating his own unique path within publishing that's a blend of self-publishing and traditional publishing models The imprint JD has with Simon & Schuster - Hampton Creek Press How JD has done a number of recent co-authored titles under his imprint by paying the co-authors up front in a work-for-hire manner, which removes the complexity of paying royalties The way JD can pay it forward by helping the mentor the co-authors that he is working on Why JD gave away a skid of hardcover books at Reader Nation in Vegas Advice JD has about authors who are constantly "chasing each other" The unique marketing JD created for his book SOMETHING I KEEP UPSTAIRS that involved an overnight stay in a real haunted house What James Patterson did to get his book ALONG CAME A SPIDER onto the New York Times bestseller list And more... After the interview Mark reflects on a few of the things from the conversation that have inspired him in different ways. Links of Interest: EP 445 - (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) J.D. Barker (Jonathan Dylan Barker) is an international bestselling American author whose work has been broadly described as suspense thrillers, often incorporating elements of horror, crime, mystery, science fiction, and the supernatural. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 446 - Exercising Multiple Creative Outlets with Artist, Author, and Musician Meaghan Smith
11/28/2025
EP 446 - Exercising Multiple Creative Outlets with Artist, Author, and Musician Meaghan Smith
Mark interviews Meaghan Smith about the new children's book IT SNOWED that she wrote and illustrated, which was inspired by her popular holiday song of the same name. This Juno-Award winning singer-songwriter shares her many creative passions for music, writing, and art. Prior to the interview, Mark shares a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Meaghan talk about: The origin of Meaghan's song "It Snowed" and how quickly it came together once the inspiration struck her on wanting a seasonal holiday song for people who might not celebrate Christmas One of Meaghan's favorite things about the snow How this song has gone on to become one of her most popular songs and now it's a picture book Studying animation at Sheridan College and the ongoing art that Meaghan has been creating all of her life The voice recording for an animation project in a studio in college that led to others recognizing her singing voice and an eventual career as a musician Meghan's experience in "if you just show up" and try something, things can have a way of working out Painting in the hotel rooms and green rooms while traveling as a musician as a way to alleviate her anxiety The additional stationery line that Meghan has which includes greeting cards How the manager of Woozles bookstore in Halifax asked Meaghan if she ever considered writing a book Getting better at accepting things without needing them to be perfect The "grumpy little cat" who is present throughout Meaghan's IT SNOWED book How snow can be such an interesting substance and the way Meaghan wanted to capture all the magic of it in her book How the book follows the lyrics of Meaghan's song, but also goes through the entire day for the kids in the story The way snow can make us all feel like kids again Meghan's current bread-and-butter writing custom songs for people The Christmas concert Meaghan is doing Dec 19th and 20th in Halifax The second book Meaghan is working on for Nimbus based on a song she wrote for her baby when he was still inside her body How Meaghan divides up her work day and the various creative forms of expression that she exercises And more . . . After the interview Mark reflects on Meaghan's multiple creative outlets and the various ways that authors, artists, poets, musicians can give a gift to the world born from their inspiration and passion. Links of Interest: (Website) (Picture Book) Meaghan Smith: The Holiday Show (2025 - Halifax, NS) (Fri Dec 19, 2025) (Sat Dec 20, 2025) "" - An example of an OUR SONG written and performed by Meaghan Smith and Jason Mingo inspired by Liz Anderson (Halifax, NS) EP 146 - (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) Meaghan Smith is a JUNO Award-winning musician, visual artist, and storyteller whose creative life bridges the worlds of music and fine art. Born in London, Ontario—known as The Forest City—Meaghan grew up drawing and exploring the woods and fields near her home. Her love of art led her to study classical animation at Sheridan College, later working as a storyboard artist before shifting her focus to music. That leap brought her to Halifax, Nova Scotia, where she now lives with her husBand, producer and songwriter Jason Mingo, and their two sons. Over the past 20 years, Meaghan has built a multifaceted creative career. As a musician signed to Warner Brothers Records, she toured internationally, sharing stages with artists such as Sarah McLachlan, Tracy Chapman, Ron Sexsmith, and k.d. lang. Her debut album The Cricket’s Orchestra earned her the 2011 JUNO Award for Best New Artist, multiple East Coast Music Awards, and a Polaris Prize nomination. Her song Mirror, from her sophomore album Have a Heart, was a semifinalist in the International Songwriting Competition. Today, Meaghan continues to release collections of music characterized by her sweetly smoky vocals and vintage pop sensibility. Her songs have appeared widely across film and television—on platforms ranging from Netflix to The Tonight Show Starring Jimmy Fallon. Through her company Our Song, she and Jason write and produce custom songs for individuals and special occasions, helping others tell their stories through music. While her music career flourished, Meaghan also found her way back to visual art. On tour, she began painting tiny oil portraits of the forest animals she missed from home—foxes in fedoras, bears in flower crowns, fish in monocles—each one nestled in a miniature vintage frame she found in antique shops along the way. What began as a creative escape in hotel rooms and green rooms evolved into her acclaimed Miniature Art Show, with over 500 original paintings sold worldwide and exhibits in galleries such as Galerie d’Art Charlevoix in Quebec. Using oils on heavyweight paper, Meaghan’s paintings capture the personality and soul of her subjects with vivid detail and a playful sense of nostalgia. Her art celebrates the small wonders of the natural world and invites viewers to see beauty in the quiet, whimsical corners of life. In addition to her paintings, Meaghan owns and operates M. Kind Papersmith, a small stationery studio based out of her home in Halifax. The line focuses on locally printed, hand-folded greeting cards designed to help people stay in touch and spread a little kindness through the mail. Each card reflects her signature warmth and attention to detail, combining her love of illustration with her belief that connection matters. Meaghan recently signed a publishing deal with Nimbus Publishing, the renowned East Coast publisher, for her holiday hit It Snowed. Having created the illustrations herself in coloured pencil, she now proudly adds published author and illustrator to her creative credits. Though she has illustrated works for other authors, It Snowed marks the first book she has both written and illustrated from her own material. Alongside her art and music, Meaghan leads Creativity Through Songwriting Workshops, coaching others to unlock their creative potential through the songwriting process. Now based in Halifax, Nova Scotia, Meaghan continues to paint, write, and make music—working to incorporate creativity, family, and an ever-evolving artistic life that celebrates imagination in all its forms. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 445 - Overcoming The Self-Sabotage from Buried Trauma with Andrea Torrey Balsara
11/21/2025
EP 445 - Overcoming The Self-Sabotage from Buried Trauma with Andrea Torrey Balsara
In this episode Mark interviews Andrea Torrey Balsara about her writing, her passion in inspiring joy through storytelling and energy healing, trauma, creativity and much more. Prior to the interview, Mark shares a brief personal update and a word about this episode's sponsor. is available now in hardcover, mass market sized paperback, and audiobook. In the interview Mark and Andrea talk about: The very serious and troubling trauma Andrea had been living with for most of her life without realizing it and how it prevented her from trying to focus and work on The sabotage that kept creeping up from her subconscious Being told the importance of writing her own stories, which led to taking some writing classes How writing became a way for Andrea to express things that she was not otherwise able to express and the way it led her into a space where she could become fully creative When the memory of the terrible trauma came back to Andrea and struggling with wondering if it really truly happened How it's almost easiest to allow yourself to go crazy than to think that you "were evil" or just making this all up Not avoiding the darkness in her Young Adult books The love that Andrea has for the teenage girl that she was How hard it is for a person hurting and going through such trauma just taking that next step Finding herself within the character of a story of hope and finding the light in the darkness Recognizing that yes, horrible things happen in this world, but many gifts are also given to help get through it The "heroes journey" of making one's life satisfying saying "this is not where my story ends" Andrea's novel THE GREAT AND THE SMALL and how it explores what it takes to enable the rise of dictatorship via very small personal compromises that a person can make along the way The value in looking for the light, looking for the hope, and the importance of people being the change in Andrea's novel Believing in the capacity and the necessity to unite, and that the search for truth is a human right and responsibility that lies within each of us The "10 Steps to Inner Peace" that helped Andrea through the darkness (and which is available for anyone to read via a download on her website How evil itself isn't a thing, it's the absence of love The way that we can be that "leaven" in the bread The studies that have shown that sending love to a plant can help it thrive (and vice-versa when sending negative energy) And more . . . After the interview Mark reflects on a few elements of the Andrea's message that resonated with him. Links of Interest: (Mark's affiliate link) (AI Voice Generation - Affiliate link) Andrea Torrey Balsara is an award-winning children's and young adult author/illustrator, as well as an energy medicine practitioner and mental wellness and creativity coach. Her passion is to inspire joy through storytelling and energy healing, helping people-of-all-ages to walk “the Hero’s Journey” in real life. She writes and illustrates for young children under her full name, Andrea Torrey Balsara, and for young adults under A.T. Balsara. Andrea is also a painter, an avid amateur explorer of quantum physics, and a keen environmentalist. She advocates for the humane treatment of animals and regularly volunteers at a donkey sanctuary where she uses energy medicine to help previously neglected and abused animals regain their health and vitality. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 444 - Book Marketing Made Easy with Manuscript Report
11/14/2025
EP 444 - Book Marketing Made Easy with Manuscript Report
Mark interviews Florin Bulgarov, co-founder of Manuscript Report. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Florin talk about: Florin's background with a PhD in A.I. and how he ended up evolving into creating the toolset of Manuscript Report How Manuscript Report was initially created as an assessment tool for publishers when going through their slush piles What assets Manuscript Report offers for authors to use in their marketing strategy approaches The additional assets from the reports including the visual pie-chart of the genre split/breakdown as well as the themes and the tropes associated from the manuscript The social media posts, blog posts, and book bible assets that authors can request in a higher level report The fact that Manuscript Report does not store the manuscript and does not train any AI on their manuscript. Within 30 days all traces of the author's manuscript is deleted from their servers How the system is optimized to run for one book at a time and the 1 million word limit on manuscripts run into Manuscript Report The "Narrative Crossroads" suggestions that an author might be able to use in a quick pitch/log line for the book An author who did A/B testing with her own written ads and the Manuscript Report ads and was able to reduce her cost by half and increase her sales by 60% An example of a report using Oscar Wilde's The Picture of Dorian Gray How Manuscript Report is a Swiss Army Knife for marketing And more... Links of Interest: (with visual walk-thru) EP 443 - EP 442 - EP 441 - EP 438 - EP 437 - EP 429 - Draft2Digital Self-Publishing Insiders: (YouTube) (Mark's affiliate link) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 443 - Strategies for Short Fiction
11/11/2025
EP 443 - Strategies for Short Fiction
This bonus episode of the Stark Reflections Podcast is a recording of a Nov 10, 2025 live chat that Mark did with Matty Dalrymple and Angelique Fawns talking about strategies for short fiction. The conversation was based on content from Mark and Matty's 2nd Edition release of Taking the Short Tack: and Angelique's Substack. Links of Interest: (YouTube) EP 440 - EP 382 - EP 306 - (Mark's affiliate link) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 442 - Dear Writer You Still Need To Quit with Becca Syme
11/07/2025
EP 442 - Dear Writer You Still Need To Quit with Becca Syme
Mark interviews Becca Syme about her latest project, about the journey she has been on since she launched her first Dear Writer, You Need to Quit book, and the various fiction titles she has written. Prior to the interview, Mark explains that he is at Author Nation in Vegas and that his introduction and post interview reflection were generated by ElevenLabs. Then his digital voice clone from ElevenLabs shares a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Becca talk about: How it has been an extremely long year since Becca was last on the Stark Reflections Podcast Becca's long-time aversion to marketing and how she has decided to approach it The Kickstarter that Becca has launched and the various prizes she is offering for each of the tour stops The prize that Stark Reflections listeners can win just by listening and entering their name How Becca is trying to make each stop on the podcast guest tour different by focusing on different tips and ideas with every episode Mark's idea on how he deals with Kickstarters where international shipping isn't an option The limited number of vinyl albums that will be available through Becca's Kickstarter How the publishing industry has changed dramatically since 2017 when Becca's first "Dear Writer, You Need to Quit" book came out The cheeky thought that Becca was considering for her latest book with using the popular F-word expletive How long Becca's Kickstarter will be running Trying to spend more time on her fiction writing, but struggling with how much she loves collaborating with and helping other writers The positive impact of dating another writer where they can motivate one another to get more writing done How Becca had never intended to build a business as a coach and a non-fiction writer The two other pen names that Becca writes under for different series and genres. Mystery written as R.L. Syme. Paranormal Romance (written with a co-author) written as Cameron Reece. Urban fantasy under the name: Macy Dixon The recent "work vacation" that Becca took which helped enable some solid research for her writing Becca's reminder that under different pen names and genres, a writer will usually have a uniquely different voice The specific playlists that Becca has for each one of her pen names and genres and the very separate personas she embraces when writing each The comment Mark made that led Becca over to checking out his Clifton Strengths to confirm her suspicion How Becca is a real "sense of place" writer who connects emotionally with the physical space and the connection to the earth, the mountains, etc After the interview, Mark reflects on the idea of wanting to help writers, and how that often leads to one's own writing taking a back seat. Links of Interest: - Enter that you listened to Becca's interview on the Stark Reflections on Writing and Publishing Podcast (Mark's affiliate link) (AI Voice Generation - Affiliate link) Becca Syme (MATL) is a Gallup-Certified Strengths Coach and has individually coached more than 6000 authors at all levels. She is the author of the Quitbooks for Writers series and the popular Write Better-Faster course, and the host of the Quitcast for Writers podcast and YouTube channel. She also writes mystery novels and lives on one of the thousand lakes in Minnesota. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 441 - A Bookstore for Indie Authors with Donovan Scherer
10/31/2025
EP 441 - A Bookstore for Indie Authors with Donovan Scherer
Mark interviews artist, author, and indie bookstore owner Donovan Scherer about his writing, his art, and his store in downtown Kenosha, Wisconsin. Prior to the interview, Mark welcomes new patrons, shares recent comments, a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Donovan talk about: Donovan background as an illustrator creating various characters, and then eventually moving on to writing middle grade chapter books Never really learning about how to sell books online, but rather through in person events like comic book conventions The popularity of the ZomBeans (zombies) Donovan has drawn, including unique caricatures of his patrons The idea of working on a "talking flowchart" to help understand what people gravitate towards How Donovan has been doing local markets for 15 years -- since 2010 The regular festivals Donovan has started running in the parking lot across the street from his store Acquiring the Studio Moonfall 400 square foot store in 2019 What Donovan carries in his store How Donovan acquired ten pallets of books from a library that was wanting to move them Half of what Donovan sells in his own store being his own work -- meaning that his average margin is much higher than most other bookstores The CUT THE LINE promo where authors can get their books featured in the store and via the store's socials by providing 8 copies of their book to Studio Moonfall And more... After the interview Mark reflects on the incredible effort and unique approach to creating his own store in order to ensure his work was available in a brick and mortar space. He also talks about the various margins that are typical for bookstores and how Donovan has navigated that with some ingenius moves. Mark also shares a special offer for patrons related to the CUT THE LINE promotion Donovan has in place. Links of Interest: EP 440 - Mark's Substack Article: (Mark's affiliate link) (AI Voice Generation - Affiliate link) Donovan Scherer is an author and illustrator creating worlds of adventure with a sense of humor and a little bit of dread that everything will go terribly, terribly wrong. In 2009, he started the Fear & Sunshine series of middle-grade illustrated novels and began his work in book publishing. Along with developing more of his own series across novels, comics, video games, and animation, he also works with independent authors to help bring their stories to life. In 2019, he opened the Studio Moonfall in downtown Kenosha, Wisconsin - an art studio and bookstore featuring his endlessly increasing body of work and highlighting other local and independent authors and artists. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 440 - Behind the Scenes of The Podcast Guest Playbook with Matty Dalrymple
10/24/2025
EP 440 - Behind the Scenes of The Podcast Guest Playbook with Matty Dalrymple
In this episode Mark talks with Matty Dalrymple, co-author of the book The Podcast Guest Playbook which was released earlier in 2025. Prior to the interview, Mark shares recent comments, a brief personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Matty talk about: Something that Stark Reflections listeners might not know about Matty related to getting her private pilot license Having worked aviation into at least two of her novels The phrase that goes along with the very intentional passing of the manuscript from one co-author to another How long Matty has been running The Indy Author Podcast The genesis of the book PODCASTING GUEST PLAYBOOK that Matty and Mark co-authored The underlying importance of connections that can happen through direct conversation between two people, but also among people who listen to that conversation (such as in a podcast) An anecdote from meeting an author at ALA (American Library Association) who thought they'd met Mark in person before because they'd heard him as a guest on someone else's podcast Wanting it to be a mutually beneficial relationship when making those connections A reminder about the old Storygraph tool that showed a visual representation of how books were linked (Back in 2007 this was a visual search tool where book covers appeared as thumbnails and “connections” between books (via “customers who bought this also bought this”) were drawn as lines. Some of the unique connections that happened when both Mark and Matty were at ALA in Philadelphia in the summer of 2025 An example of how Damon Courtney of Bookfunnel is a great podcast guest who is more interested in providing value to all listeners rather than someone who is solely trying to sell his product How indirect opportunities can be better than a sudden spike in book sales The offer that Matty has for authors to help do a short interview for them to demonstrate their skills as a interview guest A special offer for patrons of the Stark Reflections Podcast to get a free coaching session from Matty with her pod-pro coaching An example of a guest who was very reluctant to provide valuable information in an interview (ie, being far more interested in selling something) The value of having a service mindset over a selling mindset Making sure that you're pitching to the right podcast in the right way at the right time Advice Matty would offer to authors And more . . . After the interview Mark reflects on a few different things, including the rise of the sophistication of the spammy author connection and service requests that arrive in his email a half dozen times a day. Links of Interest: () (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 439 - Rambling Reflections From The Road to Can-Con
10/17/2025
EP 439 - Rambling Reflections From The Road to Can-Con
On his drive to Ottawa, Ontario for the annual Can-Con (Ottawa's Sci-Fi, Fantasy, and Horror Literature Convention), Mark reflects on his experience with that conference from it's initial inception in the early 1990s along with its evolution. He also reflects on the importance of CanCon in general (Canadian Content regulations) and how it has played and continues to play an important role for Canadian musicians, artists, performers, and writers. This episode is sponsored by the 2nd Edition of the book which is co-authored by Mark and Matty Dalrymple and was released this week in October 2025 Links of Interest: (Ottawa Conference) (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 438 - A Personal Conversation with Malorie Cooper
10/14/2025
EP 438 - A Personal Conversation with Malorie Cooper
Mark has a personal conversation with Malorie Cooper. In this episode they talk about: The reason she and her family moved from Boston, MA and back to Canada The uniqueness of New England compared to the rest of the United States How Canada is one of the hardest countries to emigrate into Not having ever gotten American citizenship The oppression and fear of being a queer transgender person, particularly in the US How it's virtually impossible for people who aren't oppressed to understand what it's like Losing half her fan base and friends when she transitioned into the person she was always born to be How when you life authentically and vulnerably, people will actually be attracted to you Living in a judgement-free zone/bubble Feeling unsafe for the first time after she came out as Malorie How coming out as trans is likely the hardest thing a person will ever do -- but, in addition to having a child, one of the most rewarding things Mal ever did The recurring theme of "found family" in Mal's novels And more... After the conversation Mark reflects on the idea of priviledge he has in not having to be fearful when walking alone outside after dark (for example) about "found family" and the importance of connecting with others who understand you where you are. Links of Interest: (Mark's affiliate link) Malorie Cooper is a science fiction author and creator of the Aeon 14 universe. She has written over one hundred books and plans to write another hundred more (at least). Having built her career using advertising to spread awareness of her books, she’s shifted focus to helping other authors get a leg up through paid ads on a variety of platforms, as well as optimizing their product page with a focus on increasing conversions. She and her wife now run The Writing Wives, which helps dozens of authors a month reach their marketing goals. In addition to storytelling and writing, Malorie loves playing games of any sort, gardening, and woodworking. She shares her home with a wife who also writes, an entrepreneurial teenaged daughter, and far more cats than are strictly necessary. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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EP 437 - Nerding Out Over History, Science, and Maps with Malorie Cooper
10/10/2025
EP 437 - Nerding Out Over History, Science, and Maps with Malorie Cooper
Mark interviews Malorie Cooper, who writes under the name M.D. Cooper, about the various things that fascinate and inspire her writing. Prior to the interview, Mark shares a brief personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Malorie talk about: Meeting up in New Brunswick in the spring at a writer's conference Mal's passion about writing science-fiction and nerding out about science and history concepts Mal working with her wife Jill on The Writing Wives - designed to help authors better market their books Some misperceptions that authors have, such as "I'm not good at Facebook Ads" Mal always being curious about everything, and getting story inspiration from looking at maps How her fascination with maps led to mapping software for space maps, and an evolution into a sci-fi writer Malorie's introduction to science fiction through the books of Anne McCaffrey How maps can inform and inspire science fiction stories The various struggles that Mal likes to tackle in stories she writes Passion for history and looking at the US Naval build immediately after Pearl Harbor The frustration Mal often has in much of science-fiction and fantasy where the world's aren't "big" enough How Mal writes without having a story bible about the universes she has created and writes in The way Malorie divides her time up between writing and working with authors for The Writing Wives The long pause in writing new science fiction stories that happened shortly after 2020 Thinking back to 2016 when Mal's writing really started to take off (how the money being earned from that was better than the full-time employment work as a software developer) The time when Mal was writing for about 14 to 16 hours a day, with her wife Jill creating a "protective bubble" around her so she could focus on writing The experience of having two people on Patreon who have, for eight years, given Mal $50 a month The power (and sense of accomplishment) that comes when you get to "the end" Advice Mal would give to other writers And more... After the interview Mark reflects on the challenge of moving from part-time to full-time writer, as well as the heart-warming fact that there are those out there who resonate with a creator's works and step up to support them in heart-warming ways. Links of Interest: (Mark's affiliate link) Malorie Cooper is a science fiction author and creator of the Aeon 14 universe. She has written over one hundred books and plans to write another hundred more (at least). Having built her career using advertising to spread awareness of her books, she’s shifted focus to helping other authors get a leg up through paid ads on a variety of platforms, as well as optimizing their product page with a focus on increasing conversions. She and her wife now run The Writing Wives, which helps dozens of authors a month reach their marketing goals. In addition to storytelling and writing, Malorie loves playing games of any sort, gardening, and woodworking. She shares her home with a wife who also writes, an entrepreneurial teenaged daughter, and far more cats than are strictly necessary. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
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