Stark Reflections on Writing and Publishing
Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)
info_outline
EP 430 - Rambling Reflections From A Lemons To Lemonade Road Trip
08/22/2025
EP 430 - Rambling Reflections From A Lemons To Lemonade Road Trip
This episode features a rambling reflection that Mark recorded on part of an unexpected and unplanned four-day road trip from Calgary, Alberta to Waterloo, Ontario. When Mark was in Calgary, Alberta for the When Words Collide conference, Air Canada went on strike and all flights were canceled. Finding himself unable to get home (without having to pay for 4 nights in a hotel plus a flight on an alternate airline that would have cost him $1500), Mark decided to rent a car and drive back home nearly 3,500 kilometers (2174 miles) during the week of Monday August 18th through Friday August 22nd. Instead of being frustrated over the predicament, Mark chose to see this as an amazing opportunity to see parts of the country he hadn't yet visited. This episode is a rambling reflection from the road that he recorded on the morning of Wednesday October 20th on the highway between Dryden, ON and Thunder Bay, ON. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37899275
info_outline
EP 429 - A Post-Mortem on Co-Hosting the 2025 Aurora Awards with Liz May Anderson
08/14/2025
EP 429 - A Post-Mortem on Co-Hosting the 2025 Aurora Awards with Liz May Anderson
This episode features a campfire chat with Mark's partner Liz Anderson about co-hosting the 2025 Aurora Awards livestream on Sunday August 10, 2025. In the interview, Mark and Liz talk about: The background of co-hosting the Aurora Awards over the years Working on a pandemic parody music video on a whim within about 24 hours as a bit of an escape The trepidation and challenge of working on something that one is not as familiar about The level of commitment and interest within the speculative fiction community How much time and creative energy people have poured themselves into the creative work they do The privilege of being able to highlight these creators and their achievements A history of the themes Mark and Liz have used for their Aurora opening shtick bits over the years The "Last Minute Production" branding that Liz has long adapted Leveraging the mixture of talent/skill in singing when working on a project together (how Mark sings with far more passion than ability How Liz and Mark have been pushing themselves every year The challenge of offering constructive feedback to someone you are close to The importance of just getting it done when you're completing a task with a tight deadline Considering that "first draft" of something that's created in order to get to the next level Getting the thing "out of your head" to keep things moving The different approaches Mark and Liz have when it comes to putting content into the world Liz's experience having never fallen flat on her face when creating content completely at the last minute Advice about stepping into an environment where you're not as familiar with the landscapeould give to writers And more... After the interview Mark reflects on the way Liz described the staff and students at her school. The introduction and concluding reflection were performed by Mark's digital AI voice clone from ElevenLabs. Links of Interest: (Livestreamed on Aug 10, 2025) Previous Years Auroras Opening Shtick Clips ("If I Had $1000000" Parody) (Graduating and Getting Married) (Teaching Liz about Sci-Fi) (Last Minute Host/Co-host) Mark and Liz Parody Videos (Mark's affiliate link) (Sunday Aug 10 at 5 PM Eastern) The Opening Schtick Bits from previous Aurora Awards The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37826280
info_outline
EP 428 - The "Author Versus AI" Project with Alison McBain
08/08/2025
EP 428 - The "Author Versus AI" Project with Alison McBain
Mark interviews Canadian author Alison McBain about her "Author Versus AI" project, her life in writing, and more. Prior to the interview, Mark shares a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Alison talk about: The various roles that Alison has played in the creative arts Wanting to be a writer since she was young and her first written story created when she was 4 years old Thinking that one day she would be a teacher or a professor, but never actually taking that path Alison's very first published piece of writing The early days of writing that involved mailing manuscripts out and then waiting for a response Alison's first book, The Rose Queen, which is a retelling of Beauty and the Beast The many awards that Alison has won The creative team you have working with you whenever you publish with a traditional publisher The magazine (ScribesMICRO - which features stories and poems of no more than 100 words) that Alison started with a few other editors during the pandemic Being surprised at how popular this magazine was and the new 100-word story award that they recent started The thrill of helping discover and publish newer writers in this magazine Deciding how Alison could, as one human, try to take on AI by writing a book a week for a full year Completing 8 months of the challenge with a total of 34 books The more than 2 dozen books that Alison has ghost-written How Alison writes in numerous genres with a spirit of "why not try it all?" The preparation Alison had to do in order to write those 34 novels so effectively during her challenge Advise Alison would offer to authors who are thinking of doing a similar type of writing challenge Having a writing space that's outside the house Balancing writing with family life What Alison has recently been working on The coaching that Alison offers to other writers and how it can be like being a parent Advice Alison would give to writers And more... After the interview Mark reflects on a few things that came up in their conversation. Links of Interest: (Mark's affiliate link) (Sunday Aug 10 at 5 PM Eastern) The Opening Schtick Bits from previous Aurora Awards Alison McBain’s human-created novels are the recipients of over 13 awards, including the Foreword INDIES. Her latest novella Dual took home 3rd place in the 3-Day Novel Contest. When not writing for herself, she’s a ghostwriter who has penned over two dozen books for clients, as well as an award-winning editor who has worked with both celebrity and NY Times-bestselling authors. In 2024, she pursued a project called “Author Versus AI,” where she wrote a book a week, using NO AI at all (34 books total). When not writing, Ms. McBain is the associate editor for the magazine ScribesMICRO and draws all over the walls of her house with the enthusiastic help of her kids. She lives in Alberta, Canada. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37729640
info_outline
EP 427 - A Tale of Two Mountains: An Uphill Climb, Rain, Exhaustion, And Rainbows
07/31/2025
EP 427 - A Tale of Two Mountains: An Uphill Climb, Rain, Exhaustion, And Rainbows
In this solo episode Mark talks about the experience of hiking two different mountainscapes in the Canadian west. The first, Grouse Mountain in Vancouver, British Columbia. And the other, the foothills of Fairview Mountain at Lake Louise, Alberta. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37620990
info_outline
EP 426 - Getting YOUR Book Into Bookstores and Libraries
07/25/2025
EP 426 - Getting YOUR Book Into Bookstores and Libraries
In this episode Mark shares clips and highlights from a talk he'll be giving at the SCBWI (Society of Children's Book Writers and Illustrators) Summer Virtual Conference 2025. Ready to take your children’s book career to the next level? Wherever you are in your publishing journey, the Virtual Summer Conference provides an opportunity for growth, creativity, and connection. Dive into every aspect of the children’s book world, from writing and illustrating to translating, marketing, and self-publishing. Put your art in front of industry pros in the career-launching Portfolio Showcase. And get inspired by sessions tailored for illustrators, picture book authors, nonfiction writers, graphic novel creators, and more—no matter your path or publishing background. Best of all? You’ll have access to all 50+ sessions until September 14th, so you can learn and grow at your own pace. Join us and invest in your passion. It’s time to bring your stories to life! REGISTRATION IS NOW OPEN. You can register for the full conference, which takes place July 31st through August 3, 2025 online at . Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37547515
info_outline
EP 425 - Escaping the Self-Publishing Rapid Release Rat Race with Johnny B. Truant
07/18/2025
EP 425 - Escaping the Self-Publishing Rapid Release Rat Race with Johnny B. Truant
In this episode Mark speaks to author Johnny B. Truant about THE ARTISAN AUTHOR. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Johnny talk about: Johnny's return to this podcast (with neither of them being able to remember how many episodes he'd been on previously). Technically, this is his fourth time. Two previous episodes were interviews, and the other was Johnny's brief guest reflection spot in Episode 300 Why Johnny's new book THE ARTISAN AUTHOR is a much-anticipated and needed book in the industry A definition of what it means to be an artisan author, which is kind of the opposite of being a "rapid release, Kindle-only eBook" author The importance of taking away that stress-cycle of having to pump out so many books as a single prescription "how to do it" answer Remembering an important thing that, just like there is no single "the way" neither is being an artisan author The paradigm shift and mindset change that is required as a fundamental starting point How readers outside of the eBook/Kindle-only marketplace aren't as focused on lower price points and are okay with higher prices The reality of the publishing landscape in terms of the books being sold and money being earned The misinterpretation of the book Johnny and Sean Platt released years ago called WRITE, PUBLISH, REPEAT How there are two kinds of writers. The type who approach the business as trying to solve a puzzle and the type who approach it as a way of telling a story that they really want to share How a call of "go slow and make art" is not nearly as sexy as a "solution" The experience of driving off to meet a couple of long-term fans to sign and sell directly to them Connections and humanity being a key element of the artisan author experience The value of authentic connection, regardless of whether or not it's in person or online That powerful experience Johnny had doing one of his first major live book signing events as an author at Author Nation in Vegas and how that led to doing a lot more in person events The ability to adapt to a customer based on their reactions in person Look at it as connections, and then if sales happen . . . great! Being really generous with your time and attention Some of the logistics of doing an in person book signing A couple of unexpected and amusing anecdotes from selling books in person The Kickstarter that Johnny is doing for this book, which runs July 15 through Aug 14 (johnnybtruant.com/artisan) The additional "continuum of education" that Johnny is including in this Kickstarter (Artisan University) The importance of authors entering into things with conscious decisions rather than just blindly following the generic advice they've found And more . . . After the interview Mark reflects on a few specific points from the discussion. Links of Interest: EP 424 - EP 322 - EP 302 - EP 300 - (Mark's affiliate link) Johnny B. Truant is one of indie publishing’s early authorities, having created and co-hosted the original Self Publishing Podcast with Sean Platt and David Wright. He is also the author of the indie cornerstone guide Write. Publish. Repeat, and hosted the Smarter Artist Summit author conference in Austin, Texas from 2015-2018 with the same two partners. On the fiction side, Johnny is the bestselling author of Fat Vampire, adapted by The SyFy Network as Reginald the Vampire. His other books include Pretty Killer, Gore Point, Invasion, The Beam, Dead City, Unicorn Western, and over 100 other titles across many genres. Originally from Ohio, Johnny and his family now live in Austin, Texas where he's finally surrounded by creative types as weird as he is. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37451795
info_outline
EP 424 - Passion From Between and Beyond The Pages with Jessica Rampersad
07/10/2025
EP 424 - Passion From Between and Beyond The Pages with Jessica Rampersad
Mark interviews Jessica Rampersad AKA JessBeyondThePages, an expert experienced in social media management, content creation, and editing who helps authors and brands elevate their online presence. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Jessica talk about: Jessica being a reader her entire life and how she has fallen in and out of love with it because of the workload from school Doing research based on a fictional character in a Lauren Asher novel and then deciding upon that as a career path Some of the misconceptions that authors have when it comes to social media How the various social media platforms prefer specific types of content Ideas on things that really resonate with readers that authors can share on social media The services that Jess offers to authors and her willingness to be flexible and learn/try new things that authors are interested in doing The types of books that Jessica typically reads and works on (mystery, romance, thriller) as well as the master list she sends out to other readers The challenge of Mark's various brands along with the fact "MarkLeslie" was already taken on a lot of social media when he arrived How Trope Maps are often the way Jess starts working with an author on their branding for their books The importance of a positive and collaborative partnership between an author and their PAs How valuable giving recognition or giving thanks is, and the positive impression that can make And more . . . After the interview Mark reflects on the value of sharing your passion instead of focusing on sales. Links of Interest: (Mark's affiliate link) Jessica Rampersad's bio. Hi, I'm Jessica! Experienced in social media management, content creation, and editing, I help authors and brands elevate their online presence. I specialize in building engaging digital communities, coordinating book launches, and crafting compelling content strategies. Passionate about storytelling, I work with authors at every stage (independent, traditional, debut, or seasoned) to amplify their voices and help them connect with audiences across platforms. You can find me on TikTok and Instagram at @jessbeyondthepages, and on YouTube at youtube.com/smileyrue. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37369145
info_outline
EP 423 - Dear Writer: The World Needs Your Writing Now More Than Ever
07/03/2025
EP 423 - Dear Writer: The World Needs Your Writing Now More Than Ever
In this solo episode Mark expresses his frustration, anger, and anxiety over what's happening in the world right now, and reminds himself, and listeners, about the power of writing and why the world NEEDS you and your writing now more than ever before. Link to video of Mark's Keynote for The BookFest Spring 2025. "Writer, the World Needs You: Why Your Writing Is More Important Than Ever." Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37279120
info_outline
EP 422 - Writing, Humor, and Teaching with Patrick MacPhee
06/27/2025
EP 422 - Writing, Humor, and Teaching with Patrick MacPhee
Mark interviews Patrick MacPhee, teacher and Writers of the Future award-winning author about his love of reading, writing, and helping to inspire students. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Patrick talk about: Patrick's experience reading Fellowship of the Rings when he was rather young and how it impacted him in a profound way The impact on the mind and imagination when reading something really slowly How when you're a kid you play in a specific way when experiencing new things Seeing speculative fiction as having that additional special spice that enhances a regular dish The five-book epic fantasy series that Patrick mapped out years ago (and which he recently finished writing book one of) Being influenced and inspired by Neal Stephenson's writing Patrick's Writers of the Future Award-winning story "Thirty Minutes or it's a Paradox" How the inspiration for this short story came from something Patrick was intimately aware of as a teacher Some of the previous stories that Patrick has had published in semi-pro magazines How Patrick learned about Writers of the Future and some of his submission history with the contest Getting the call from Joni about Patrick's finalist position in the contest Patrick's thoughts about the experience being in Hollywood and seeing the rendition of his story illustrated by Cam Collins How Patrick got into teaching and an important thing that he learned in that vocation - What Patrick is going to be doing next Advice for other writers And more... After the interview Mark reflects on a few of the things he discussed with Patrick. Links of Interest: (Mark's affiliate link) In addition to being a writer, Patrick MacPhee considers himself very luck to spend the past twenty years helping young people become better versions of themselves in his role as a teacher. He has learned that almost every part of the curriculum has room for a little humor — sometimes a lot of humor. We talk about that as well as his writing, and what inspired him to write the Writers of the Future Award-Winning story “Thirty Minutes or It’s a Paradox.” The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37171410
info_outline
EP 421 - Some Publishing Pitfalls
06/19/2025
EP 421 - Some Publishing Pitfalls
In this solo episode Mark shares some audio excerpts from his book PUBLISHING PITFALLS FOR AUTHORS. This episode's sponsor: This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/37079570
info_outline
EP 420 - Artist and Author Collaboration with JJ McFaull
06/12/2025
EP 420 - Artist and Author Collaboration with JJ McFaull
In this episode Mark interviews Jacob from the JJ McFaull is collaboration children's book Where Pumpkins Go After Halloween. Prior to the interview, Mark shares a personal update and a word about this episode's sponsor. This episode is sponsored by the new book The Podcast Guest Playbook co-authored by Mark and Matty Dalrymple. Check out the book here: In the interview, Mark and Jacob talk about: Mark and Jacob talk about: How even as a kid, Jacob was making up stories Getting involved in the book industry in 2024 after initially trying to get his children's book published The organization CANSCAPE (Canadian Society of Children's Authors, Illustrators and Performers) which is a great resource for creators The title for his book which incites the right questions in people Seeing pumpkins left on the curb after Halloween, which is what inspired the story Collaborating with his father James and working as an author/illustrator duo under the name JJ McFaull (JJ being short for Jacob and James) How Jacob's father has been an illustrator his entire life The origin of how the book got conceived and published An important design element Jacob would recommend for children's book authors to consider Some of the challenges with the quality of POD children's books ordered from Amazon Selling books at in person fairs and other locales How having the book tied in to a specific holiday (Halloween) can be really beneficial How farmers markets were a great place for Jacob to set up for selling his books in person The way that having a pre-illustrated book on submission to a publisher can actually work against an author A little bit about the YA book that Jacob is working on right now The Christmas themed picture book that JJ McFaull will be releasing in the fall of 2025 Advice Jacob would offer to other writers And more... After the interview Mark reflects on the unique father-and-son collaboration as well as on the importance of recognizing where additional talent needs to be brought in on a project. Links of Interest: The Indy Author Podcast - (Mark's affiliate link) JJ McFaull is the author/illustrator of Where Pumpkins Go After Halloween, a debut picture book released in September 2024. Under the pen name JJ McFaull, Jacob (the author) and James (his father and illustrator) combine their passions for storytelling and art to create memorable books for young readers. The second book in their holiday series is scheduled to release this fall. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36977620
info_outline
EP 419 - Seeing The Beauty with Artist, Photographer, Graphic Designer, and Music Aficionado Stephan Gaydos
06/06/2025
EP 419 - Seeing The Beauty with Artist, Photographer, Graphic Designer, and Music Aficionado Stephan Gaydos
Mark has a conversation with his life-long best buddy Steve Gaydos about art, beauty, photography, music, and so much more in a conversation recorded on their recent Canadian East Coast road trip. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36894845
info_outline
EP 418 - Giving Away A Million Copies of Your Book With DC Gomez
05/30/2025
EP 418 - Giving Away A Million Copies of Your Book With DC Gomez
In this episode Mark interviews D.C. Gomez about her plan to give away a million copies of her best-selling and award-winning novel Death's Intern. Prior to the interview, Mark shares a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and D.C. talk about: DC being one of those kids who was into storytelling since as far back as she can remember Having a passion and background for video and screenplays The way everything changed for DC back during 9/11 DC's spiritual director who suggested that DC write a book and how it was finally the spark that she needed "Causing trouble" for 30 years Her first novel being Death's Intern Adapting elements that she learned in screenwriting into crafting a novel Writing within a large universe that's interconnected The origin of the story "Cursed by Fur: A Little Red Riding Hood Retelling" How it's different to connect with characters at different stages in their lives The reasoning behind giving away a million copies of Death's Intern with no strings attached Constantine the talking cat character who has taken over DC's Instagram as well as her end of month newsletter Why DC defines herself as a "serial hobbyist" The blast that DC has doing in person events Advice that DC would give to writers And more . . . After the interview Mark reflects on a few things about their conversation. Links of Interest: (Author Website) (Universal Book Link) (co-authored with Matty Dalrymple) (Mark's affiliate link) D. C. Gomez is a fast-talking, extra-quirky Dominican with a dark sense of humor. A long time ago, she used to enjoy long walks at the park and long days under the sun. Unfortunately, due to a mysterious condition, she is now allergic to those pesky UV rays. Rumor has it that her true nature is coming out and her vampirism is now showing. But don’t fear my friend, she doesn’t bite (much…). The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36769240
info_outline
EP 417 - Embracing Your Passion for Creativity with Artist and Author C L Fors
05/23/2025
EP 417 - Embracing Your Passion for Creativity with Artist and Author C L Fors
In this episode Mark interviews author and artist C L Fors about her recent award win with Writers of the Future and her life in writing and illustration. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and Cherrie talk about: Cherrie's recent win as an illustrator for Writers and Illustrators of the Future for Volume 41 of the annual anthology Entering the contest as both a writer and an illustrator every quarter since 2016 How Cherrie can be creative in both writing and illustrating based on the same spark of inspiration. Sometimes it comes out first as a story and then later as an illustration, sometimes vice versa The process of how illustrator winners of Writers and Illustrators of the Future are "teamed up" with a writer winner Cherrie's four-book epic science fiction series - which is a story about people re-claiming self-determination The graphic novel Cherrie is working on which, at first, she wasn't sure what medium it was going to emerge into How a lot of the skills that Cherrie initially learned about art was self-taught, before she received more formal instruction Learning the right time to make that creative jump as a creator How when she is in the midst of the process of creating, regardless of whether it is writing or art, Cherrie feels most alive Taking a step back to understand if she's taking realistic stock of her time and energy The challenge of getting sucked in to social media Ensuring that you're not being too hard on yourself How Cherrie cannot remember a time when she was not doing both art and writing Publishing her first work (a magazine that had her stories, poetry and art) and selling copies of it door-to-door when she was 9 years old in order to earn money to make a purchase Getting her Masters in Publishing at Western Colorado University and continuing the program in Genre fiction to get her MFA Seeing and representing herself as BOTH a writer and an illustrator Using C L Fors for both her art and her writing Learning that she has to "go with the flow" and use the time she has to approach her various tasks as an author, an illustrator, a wife, and a mother Advice that Cherrie would give her younger self How rejection is just a lesson What is next for Cherrie And more . . . After the interview Mark reflects on a few things that were discussed including Cherrie's advice on continuing to do something once you find the thing that you love. Links of Interest: (co-authored with Matty Dalrymple) (Mark's affiliate link) CL Fors lives and breathes stories in multiple mediums: the written word, illustration in watercolor, acrylic, digital, and ink, and the creation of custom jewelry and other artifacts of story. She is an artist with a myriad of interests and experiences that inform and flavor her writing and illustrating. A multipotentialite, mother, author, and adventurer, CL is a science and science-fiction enthusiast with a passion for research based sci-fi, fantasy, horror, and speculative fiction in general. She has at various times in her life been a film actor, military intelligence linguist in the Arabic language, a doula, childbirth educator, and student midwife for birthing, as well as a bellydancer. Cherrie and her husband, Jason P. Crawford, founded the indie publishing house Epitome Press and together bring the work of talented authors out of the brambles and into the light of day. CL’s debut novel, Progeny is the first installment of the Primogenitor series.The second installment, Breach of Mars is available on Amazon as are the third and fourth books in the series, Crowning of Mars and Futures of Mars. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36688840
info_outline
EP 416 - The Irony of a Woefully Inadequate Imposter Syndrome
05/16/2025
EP 416 - The Irony of a Woefully Inadequate Imposter Syndrome
That pervasive feeling of self-doubt and insecurity you believe you are not deserving of your achievements and fear being exposed as a fraud known as imposter syndrome is especially common among writers and other creatives who often grapple with the vulnerability inherent in sharing their work with the world. But perhaps your imposter syndrome is actually a positive sign about your progression as a writer. That's the topic of this solo episode in which Mark reflects upon that. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36590270
info_outline
EP 415 - April Showers Bring May Reflections
05/09/2025
EP 415 - April Showers Bring May Reflections
In this solo episode Mark shares a personal update and some reflections about writing, publishing, and some marketing ideas. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36508600
info_outline
EP 414 - Thanks for the Inspiration Nancy Kilpatrick
05/06/2025
EP 414 - Thanks for the Inspiration Nancy Kilpatrick
In this episode Mark reflects on friend, mentor, and fellow author Nancy Kilpatrick. Nancy Kilpatrick (May 6, 1946 – March 31, 2025) was a Canadian author who wrote stories in the genres of , , , , and and was perhaps best known for her vampire novels and stories. Links of Interest: (Mark's affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36454035
info_outline
EP 413 - Coming Home to Your Found Family with Aaron Fors
05/02/2025
EP 413 - Coming Home to Your Found Family with Aaron Fors
In this interview Mark interviews author, actor, and narrator Aaron Fors about numerous aspects of his creative life. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK5 at checkout and save $5.00 off your own personalized report. During their interview Mark and Aaron talk about: Recently hanging out at Superstars Writing Seminars Aaron's creative life as an author, an actor, and a voice talent/narrator How Aaron started acting when he was eight years old, and his supportive father who took a "sure, let's do this" approach when Aaron's older siblings talked about wanting to get into acting Aaron's first scene doing a dark-themed dramatic monologue and how he fell in love with acting The list Aaron created at the age of 5 which included being a famous actor, a rock star, President of the United States, and a basketball star Being a voracious reader from an early age, with his favorite authors being Stephen King, William Shakespeare and Isaac Asimov Latching on to "found family" style stories from science-fiction disguised as "bad ass robot movies" Wanting to be a part of sharing stories that help remind people who feel alone or outcast that there's a place for them Being a guest star on a lot of cop, doctor, and lawyer shows on TV and having to have read hundreds of scripts - and how that has played a role in studying story Getting into writing books because of his sister C L Fors and her husband Jason Crawford suggesting it How writing stories and novels felt a lot like "coming home" The natural symbiotic relationship between performers of story and creators of story Some of the fundamental storytelling aspects that translate well from screenplays to narrative fiction, such as the "camera's focus" on the relevant details in a scene How having a healthy relationship with rejection as an actor has been helpful to Aaron in his role as a writer Having 17 auditions in person in a single day driving from 6 AM until midnight to get to the various offices and studios The concept of when you are doing an audition you're actually performing in front of an audience that's right there in the room (even if that audience is one or two or just a few people) - and that you're actually getting to do your job - you got to entertain Aaron's story "Best Foot Forward" which appeared in the anthology Weird Wilderness edited by Lisa Mangum The first two full length novel manuscripts that Aaron has written Aaron's work doing voice-over performances in various different categories How the industry for doing voice-over and narrator roles changed during the pandemic which allowed for a lot more work-from-home-studio opportunities The way that the narrator themselves add a layer of artistry to the manuscript they are reading The fact that Aaron is a dialectologist who studied in Masterclasses with Robert Easton And more . . . After the interview Mark makes an offer to his patrons for getting a chance to work with Aaron and also reflects on three different things that Aaron mentioned. Links of Interest: EP 411 - Draft2Digital Self Publishing Insiders (May 1, 2025) - (YouTube) (Mark's affiliate link) Aaron Fors is a passionate actor, dialectologist, writer, and all around performer. He is a weaver of stories, with threads of magic, science, wonder, and love. He is a collector of information, skills, and wisdom. He also crafts with his hands, leather-working and woodworking. His two cats and wife (honorary third cat) love him very much, and are spoiled by his cooking. He does all the things. Want a thing done? He can probably do it. You can find Aaron online at The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36413525
info_outline
EP 412 - Books, Bookstores, and Community
04/25/2025
EP 412 - Books, Bookstores, and Community
In this solo episode, Mark talks about the importance of indie bookstores to the local community and what he is doing as an author to help support/promote indie bookstores on April 26, 2025, Independent Bookstore Day. This episode is sponsored by Draft2Digital. Check out the full day of PRINT BOOKS FOR INDIE AUTHORS videos . Links of Interest: Indiebound: (US) T. Thorn Coyle links: Essay: Podcast: Essay on (Video is for full day) Draft2Digital The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36306620
info_outline
EP 411 - Small Acts of Kindness in Every Little Thing With Janice Landry
04/18/2025
EP 411 - Small Acts of Kindness in Every Little Thing With Janice Landry
Mark has a conversation with award winning writer and veteran journalist Janice Landryabout her seventh book, Every Little Thing: How Small Acts of Kindness Make a Big Impact, her 2023 diagnosis of Lyme disease which was part of the inspiration for this book, Janice's life as a writer, how having lived adjacent to the ocean in Canada's East Coast has impacted her creative spirit, and so much more. Prior to the interview Mark shares a personal update, comments from recent episodes and reads a word about two Canadian conferences taking place at the end of April 2026: and . (You can use code gritLITfriends at checkout to save 25% off the cost of registration). Mark and Janice talk about: Being of the generation that spent their entire summer days outside and not-connected to anything except friends and the world around them The old school-style desk Janice had when she was young and starting to write which was shoved up against a window that looked out on the ocean Telling herself fictional stories to amuse herself when she was young The ocean being one of the single biggest factors on Janice's creative life The importance of Janice's 2022 book EYE OF THE OCEAN Why it's priceless that we create and share Canadian stories How so much of what we do is about all of the people who help us in our achievements and why it's one of the core messages in Janice's latest book The dramatically debilitating side-effects of Lyme disease Why small acts of kindness and sharing uplifting and positive stories is so important The tiny thing (a tick) that ended up inspiring Janice to write the book EVERY LITTLE THING Importance messages of hope and that you're not alone, which come from the book A very special note that a teacher gave to Janice when she was 10 years old, and why she carried it around for fifty years Advice Janice would offer to beginning writers And more . . . After the interview Mark reflects on three different things that came up in the discussion. Links of Interest: Draft2Digital Janice Landry has won four national awards for her writing and work. In March 2025, Halifax West MP Lena Metlege Diab presented Janice with the King Charles III Coronation Medal from the Government of Canada for her body of work, books, and longtime mental health advocacy. Janice is a veteran journalist and proud Haligonian. In May 2025, she released her seventh book, Every Little Thing – how small acts of kindness make a big impact, following her 2023 Lyme disease diagnosis. Janice has since fully recovered and wrote this “small book with big messages” to thank society’s many and varied helpers, including some of her own. Janice’s longtime publisher is Nova Scotia’s Pottersfield Press. Her last two books, Eye of the Ocean and Silver Linings, were both bestsellers. Janice’s biggest inspiration is her family, husband, Rob, and daughter, Laura. Through her writing, she also honours her late parents, Baz and Theresa. Janice began writing longform non-fiction to tell the gripping story of her firefighter father’s national Medal of Bravery for his part in the near-death rescue of an infant from a harrowing 1978 Halifax house fire. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36220015
info_outline
EP 410 - Writer Reflections at Lucifers Pizza with Robert J. Sawyer and Kevin J. Anderson
04/10/2025
EP 410 - Writer Reflections at Lucifers Pizza with Robert J. Sawyer and Kevin J. Anderson
On Wednesday April 9, 2025, Mark had a pizza lunch at Lucifers Pizza on Sunset Boulevard in Los Angeles, California. It was a place recommended by friend of the podcast Nikki Guerlain. In addition to agreeing that this was fantastic pizza (with wonderful staff), Mark, Kevin, and Rob had a conversation about Writers of the Future, and various aspects about the business of writing and publishing. Links of Interest: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36085440
info_outline
EP 409 - Show, Don't Tell With Suzy Vadori
04/04/2025
EP 409 - Show, Don't Tell With Suzy Vadori
Mark interviews Suzy Vadori, Calgary Bestselling author of The Fountain Series, the founder of the Inspired Writing Community, a Resident Writing Coach for Writers Helping Writers, and the host of the Show, Don't Tell Writing Podcast. Prior to the interview, Mark shares a brief personal update and a word from this episode’s sponsor. This episode is sponsored by the with Suzy Vadori. In this weekly show, Suzy brings you writing techniques, best practices, motivation, inspirational stories from real live authors out there making it in the world, and actionable advice that can help you turn that book you’re writing into the bestseller you know deep down that it can be. During their interview, Mark and Suzy talk about: The last time Suzy was on the podcast in an episode talking about doing a book launch in collaboration with her local bookstore A little bit about who Suzy is and what she is passionate about Suzy's background that includes having a Commerce Bachelors Degree and being a Chief Operating Officer for a startup Suzy's main superpower, which is to take enormous amounts of information, feed them into her brain, and then to determine a path forward Applying skills that come from outside writing into the writing world The Suzy Vadori umbrella and how that came about The areas that Suzy is most passionate about helping writers with: the actual writing The myth that writing talent is all your need to be successful The free newsletter Suzy sends out to writers and some of the content that's contained within it Some of the tools Suzy uses to evaluate a writer's manuscript Suzy's "Show Don't Tell" Podcast The book that Suzy is currently working on which aligns with the branding for her podcast Advice that Suzy would offer to beginning writers And more . . . After the interview Mark reflects on something Suzy said about bringing in skills and experience from outside the writing world. Links of Interest: Suzy Vadori is Calgary Bestselling Author of The Fountain Series (The Fountain, The West Woods, Wall of Wishes). This fantastical series has received three Aurora Nominations for Best Young Adult Novel. She is represented by Naomi Davis of Bookends Literary Agency. Suzy is the founder of the Inspired Writing Community, a Resident Writing Coach for Writers Helping Writers, a touring member of the Young Alberta Book Society (YABS) and a Program Manager for When Words Collide (WWC), a festival for readers and writers. Suzy specializes in breaking down complex writing concepts for newer writers into manageable steps, to get the book idea exploding in their minds onto the page in a way that will make readers take notice. She works with both fiction and nonfiction writers, in Memoir, Mystery, Thriller, Fantasy, Science Fiction, Women’s Fiction, Romance, Middle Grade, and of course, Young Adult. Suzy is an Advanced Certified Book Coach from Jennie Nash’s Author Accelerator. Suzy speaks to youth and adult audiences across Western Canada about how writing can unlock doors and help you achieve your goals, whatever they may be. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/36006655
info_outline
EP 408 - Definitely A Chat With Definitely The Real Alex Lifeson (AKA Tony Binns)
03/27/2025
EP 408 - Definitely A Chat With Definitely The Real Alex Lifeson (AKA Tony Binns)
Mark interviews Tony Binns, an award-winning stand-up comedian and screenwriter whose feature #ROXY was nominated for 3 Canadian screen awards, 3 Canadian Comedy Awards, and took home Best Feature at the Ampia awards as well as Best Feature for Teens at the Kidscreen awards. Tony is also the man behind the parody profile on Facebook called Definitely The Real Alex Lifeson where he pretends to be a guy pretending to be the real guitarist from Rush. Prior to the interview, Mark reads comments from recent episodes, shares a personal update, which includes a few engagements he'll be speaking at in person and virtually: IN PERSON: (Brantford, ON) Brantford Public Library (April 2, 2025 from 6 PM to 7:30 PM) – VIRTUAL: (Online) (April 6, 1:30 PM Eastern). Keynote: Writer, The World Needs You: Why Your Writing Is More Important Than Ever IN PERSON: (Los Angeles, CA) . Week of mentoring winning writers and Gala Dinner/Evening celebrating this year's winners on April 10, 2025 Mark then shares a word about this episode's sponsor. This episode is sponsored by Toronto Indie Author Conference, taking place April 26 & 27, 2025 in Toronto, ON. The schedule appears below Learn more about Toronto Indie Author Conference 2025 . In their chat, Mark and Tony talk about: How Tony is a multi-faceted nerd who used to tape episodes of SCTV so he could play them back and memorize them Being big into Monty Python and, of course, Rush Always thinking that he was going to be an actor and his love of Shakespeare, but always getting the comedic parts Being a good actor but not being so good at auditioning because he freezes when put in a pressure situation Founding a comedy sketch troop called Obscene But Not Heard which was partially inspired by his love for Kids In The Hall Evolving into doing stand-up despite being a shy person Deciding to leave stand-up comedy around the time that Covid hit The movie XROXY (a modern tale based on Cyrano de Bergerac) that Tony wrote after he pitched it to some producers he had done some other work for Having a strength for dialogue but a weakness when it comes to plot Being brought in to help punch up an episodic YouTube series that was a campy horror flick and make it funnier (TRUCKSTOP BLOODSUCKERS) Tony's most recent script entitled SAVING MR. CHRISTMAS and how it evolved into a completely different movie than the one that he originally pitched The "we love this, change everything" thing that happens with movies Tony's WAITING FOR WAITING FOR GODOT which is a show about two women waiting for a production of the play Waiting For Godot which never happens, and how that play was inspired by the way that days could blur together for people, particularly as we get older and "become that guy" Being a Rush fan since he first heard "Spirit of Radio" How Tony was inspired to create a fake Alex Lifeson account on Facebook after he's seen a fake Geddy Lee account The relation between ADHD and being "all in" on something -- like Rush, Monty Python and Rush for Tony How, during Covid Tony did a one-man reading of Monty Python and the Holy Grail Doing a Canadian overdub of Dragonball Z Adapting a pilot from a Canadian novel called The Smeltdog Man by Frank Macdonald and leveraging the "Deadpool" style of breaking the fourth wall Advice that Tony would give to the young nerdy Mark and Tony How Tony used to write sketches even though he didn't have an outlet for them The Dungeons & Dragons podcast that Tony is a part of called The +2 Rodcast And more . . . After the interview Mark reflects on a few things that came up in the discussion. Links of Interest: Tony's The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35894950
info_outline
EP 407 - An Evening With A Drink And A Friend With Kevin J. Anderson
03/20/2025
EP 407 - An Evening With A Drink And A Friend With Kevin J. Anderson
Mark has a virtual beer with Kevin J. Anderson while they talk through various aspects about writing and publishing. This episode is from a live chat that was hosted on the evening of Sunday March 16, 2025. This episode is sponsored by : Teaching you the business of being a writer which takes place in early Feb 2026 in Colorado Springs, CO and where Mark will be a guest speaker. Use code: STARK100 to get $100 off your registration. In their chat Mark and Kevin talk about: The loss of author and poet Danny Peart, Neil Peart's brother and how the first story Kevin and Neil wrote together named the main character after Neil's brother Mark and Kevin's Rush and beer connection Kevin's "music starter kit" to his grand-kids The significance of the Rush album Grace Under Pressure to both Kevin and Mark How the Columbia Music Record Club is what led to Kevin discovering Rush (because he was looking for sci-fi style album covers and Rush's 2112 jumped out at him) The back-story to Kevin's Terra Incognita novels Writing a novel that was a tie-in to a Rush album How Kevin has been able to leverage Kickstarter to produce products that no New York publisher would likely ever get behind The way a tribute song "No Words" about Neil Peart led to a new friendship and collaboration with Kevin The music behind the Terra Incognita trilogy Kevin's Kickstarter for Terra Incognita funding in 14 minutes, but the ultimate goal of earning back the high investment he has already put into it The number of novels that Kevin has written Benefits of being able to order books directly from the author versus going through the multiple layers of traditional publishing Superstars Writing Seminars, the conference that Kevin, his wife Rebecca, Dave Farland, Eric Flint, and Brandon Sanderson started more than 15 years ago The Masters of Creative Writing with a focus on Publishing that Kevin teaches at Western Colorado University The annual anthology that this program publishes thanks to sponsorship from Draft2Digital The latest musical collaboration Kevin recently announced Kevin coming to Toronto's Massey Hall for RushFest on August 1, 2025 What books Kevin and Mark are currently working on Favorite advice for running a Kickstarter and the real costs of shipping and handling Kevin's love of hiking and dictating when he writes And more . . . Links of Interest: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35800335
info_outline
EP 406 - How Authors Can Engage With Their Library
03/14/2025
EP 406 - How Authors Can Engage With Their Library
In this solo episode Mark shares an excerpt from his forthcoming book A BOOK IN HAND: Strategies for Optimizing Print Book Sales via Signings and Other In Person Events. Prior to the main content, Mark shares a brief personal update and a word about this episode's sponsor. Learn more about Toronto Indie Author Conference 2025 . The content for this episode is an excerpt from the work in progress: A BOOK IN HAND. Links of Interest: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35684420
info_outline
EP 405 - Ask Not What Your Bookstore Can Do For You
03/07/2025
EP 405 - Ask Not What Your Bookstore Can Do For You
In this solo episode Mark shares an excerpt from his forthcoming book A BOOK IN HAND: Strategies for Optimizing Print Book Sales via Signings and Other In Person Events. This episode is sponsored by : Teaching you the business of being a writer which takes place in early Feb 2026 in Colorado Springs, CO. Use code: STARK100 to get $100 off your registration. Links of Interest: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35568975
info_outline
EP 404 - Elbows Up, Canada!
03/05/2025
EP 404 - Elbows Up, Canada!
In this special additional solo episode, Mark reflects on the term "Elbows up!" and recent events in Canada/US relations and the tariffs being needlessly opposed based on completely fabricated issues. He also discusses the disease of division that is so prominent today, and shares a clip of Canadian Prime Minster Justin Trudeau from a press conference held on March 4, 2025. Links of Interest: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35547865
info_outline
EP 403 - The Magic of Combining Poetry and Playwriting with Richard Marsh
02/28/2025
EP 403 - The Magic of Combining Poetry and Playwriting with Richard Marsh
Mark interviews writer, actor and poet, Richard Marsh, the genius behind YIPPEE KI YAY the one-man poetry stage parody of Die Hard. Prior to the interview, Mark shares comments from recent episodes, a brief personal update, and a word from this episode's sponsor. This episode is sponsored by the with Suzy Vadori. In this weekly show, Suzy brings you writing techniques, best practices, motivation, inspirational stories from real live authors out there making it in the world, and actionable advice that can help you turn that book you’re writing into the bestseller you know deep down that it can be. Mark also mentions a free podcast event he'll be on with Suzie on March 7th called . In the interview, Mark and Richard talk about: How, ever since Richard started poetry, he ended up using it to tell the types of stories that one wouldn't normally think could be told via poems The poetry rom-com stage show Richard worked on with a good friend How the procrastination project of writing a Die Hard play told in poetry became a priority when Richard wasn't interested in the play he'd been intending to roll out that had a heavy themes of grief and loss. The Die Hard play was fun and silly and funny and warm, and was more of what the world could use at the time How focusing on a few elements of what would make Richard himself laugh was a great place to start The themes in the play of how love and life change through parenthood The importance to Richard of not just retelling or parodying Die Hard, but to do so much more How the personal story that Richard weaved into his Die Hard stage show ties in quite nicely to the relationship between John and Holly Art impacting us differently through various stages in our life The first time that Richard ever performed the play, which was an active reading in the middle of a crowded bar The initial public performance of the stage show at The Omnibus theatre in London in March of 2022 Taking the show on the road beyond the UK by touring the US during Christmas 2023 Additionally touring in Australia and Canada A little bit about the play Richard DIRTY GREAT LOVE STORY that Richard co-wrote and performed with Katie Bonna was created and launched How the people who go to poetry events are some of the most loveable weirdos in the world The various plays that Richard has published Working with producer James Seabright to produce Yippee Ki-Yay The numerous complex elements of staging Yippee Ki-Yay, including movement and physicality, puppet show aspects, props, finger guns, and more - and the importance of the collaborators that helped with this The two-hander stage show WINGMAN which is a type of romantic comedy between a father and son, which has been optioned for both US and UK television The numerous things Richard has written that ultimately end up as an "elaborate PDF" on his PC The moment when Stephen E. de Sousa co-writer of Die Hard, went to see Richard's play at the London Action Festival The musical Richard is working on which is based on the movie SON OF RAMBOW And more . . . After the interview Mark reflects on a few things that came up in the conversation. Links of Interest: Richard's social media handle: @speckywiththegoodhair Richard Marsh is a writer (film, TV, theatre, to-do lists). Actor (stage, radio, social events). CEO of the MCU (Marsh Connected Universe). He will (). You can find him online at: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35475420
info_outline
EP 402 - The Visible Author Method of Marketing with Laurie Cooper
02/21/2025
EP 402 - The Visible Author Method of Marketing with Laurie Cooper
Mark interviews Laurie Cooper, an award-winning speaker, and an author coach and marketing expert, who helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers. Prior to the interview, Mark shares a word about this episode's sponsor. Learn more about Toronto Indie Author Conference 2025 . In their conversation, Mark and Laurie talk about: The round-about way that Laurie got into the role of becoming a marketing coach for authors Starting off as a virtual assistant, then moving on to more marketing-related and coaching for authors It being 11 years since Laurie started working with authors Some of the ways the marketing landscape and promotion strategies have changed over the years Laurie's "The Visible Author Method" that authors can enroll in, but only after a discovery call with Laurie and an invitation The idea that coaches need coaches and therapists need therapists The most important aspect of what writers want, which is ways to connect with their readers, and having their books read How "Niching Down and Branding" is at the core of everything Laurie offers to authors How positioning, or establishing a positioning statement is one of the most taxing endeavors for an author The way that working with a coach can help an author with being able to see themselves and their writing in a new light/different way is important The tiny roadblocks that can stop us from moving forward, and the importance of getting over them The concept of personalized repeatable systems Navigating the road map of best practices, and the importance of trial and error and measurable metrics Some of the differences related to marketing for traditionally published authors versus self-published authors An example of working with a traditionally published author that took some extra effort but worked nicely in the end Some resources that Laurie recommends The three questions that you should always be answering for your readers 1) What can they expect 2) Why should they care? (What makes it special) 3) What they can/should do next The importance of the idea of "my brand equals my promise to my readers" And more... After the interview Mark reflects on how the the same process/procedure might work differently for different authors, as well as the importance of being able to pivot when unexpected elements clash with your plans and goals. Links of Interest: Award-winning speaker, Laurie Cooper, launched her online business, Pub-Craft: Marketing for Books and Brands, in October 2013. She helps fiction authors go from struggling, feeling invisible and not knowing what to do next, to finding and connecting with their ideal readers. In her first year of business, Laurie went from 1 to over 200 clients and helped 100+ authors hit the New York Times & USA Today Bestselling Lists. While she works as a marketing coach with authors from around the world, Laurie calls Ottawa, Canada her home. Learn more about Laurie and her course,The Visible Author Method. Connect at www.Pub-Craft.com. The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35372510
info_outline
EP 401 - Reflections From the Road: Superstars Writing Seminars 2025
02/14/2025
EP 401 - Reflections From the Road: Superstars Writing Seminars 2025
Mark reflects on the power and importance of Superstars Writing Seminars and why it's one of the most important annual in person sessions he attends and participates in. He also reflects on the rule of "no politics/no religion" in writing groups focused on supporting one another and helping to learn and grow, a new way he now sees this, and his desire for continuing to create bridges rather than divides without compromosing his morality. Links of Interest: The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By
/episode/index/show/markleslie/id/35287415