EP 463 - How to Bring Your Book Alive at an Author Event with Julie Hiner
Stark Reflections on Writing and Publishing
Release Date: 02/27/2026
Stark Reflections on Writing and Publishing
Mark interviews Donn King about his new book ANCHORED FOR THE STORM, about caregiving, and about creativity. Prior to the interview, Mark shares comments from recent episode, a personal update, and a word from this episode's sponsor. This episode is sponsored by Author Nation, being held in Las Vegas Nov 13 through 14, 2026 Learn more about Author Nation and register at . In the interview, Mark and Donn talk about: The difference between goals and missions How Donn has always been a writer of some sort and how that will always be the thing that stays even when he cuts other things back...
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Mark interviews Orna Ross, an award-winning novelist, poet, creative catalyst, and founder of the Alliance of Independent Authors about her recent move towards focusing all her social media energy on Substack. Prior to the interview, Mark shares comments from recent episode, a personal update, and a word from this episode's sponsor. This episode is sponsored by Author Nation, being held in Las Vegas Nov 13 through 14, 2026 Learn more about Author Nation and register at . In the interview, Mark and Orna talk about: That one time in London at a Kobo device launch event when Mark and Orna were...
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Mark interviews Becca Puglisi about the new book THE FEAR THESAURUS which she co-authored with Angelea Ackerman. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word from this episode's sponsor. This episode is sponsored by the with Suzy Vadori. In this weekly show, Suzy brings you writing techniques, best practices, motivation, inspirational stories from real live authors out there making it in the world, and actionable advice that can help you turn that book you’re writing into the bestseller you know deep down that it can be. In...
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Mark interviews former publicist to the stars Isabelle Knight who is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors to grow your readership, raise your profile and give your books the best chance of success. Prior to the interview Mark shares that he is on the road at the Writers and Illustrators of the Future annual workshops and gala as one of the writer judges and is using his digital voice clone from ElevenLabs to record the introduction and closing reflection. He also shares a word about this episode's sponsor. This episode is...
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Mark interviews Matthew del Papa and Andy Taylor, editors of SUPERCANUCKS: An Anthology of Small Town Canadian Superheroes. Prior to the interview Mark shares a brief personal update and a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. During the interview Mark, Matthew, and Andy talk about: Andy and Mat's writing background and how they got into editing an anthology like Super Canucks How editing is a new experience for Andy The consist "what if?" that has been a part of Andy's...
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Mark interviews Marie Lynne Desrochers about her new memoir SHAKEN AWAKE: A Memoir on Identity and Connection. Prior to the interview, Mark shares a personal update, and a word about this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Marie Lynne talk about: Marie's background in the corporate world marketing and how that ties in to storytelling The startling event of receiving a message via Facebook from a man who introduced himself as Marie's father and how that lead to this memoir The moment when you start...
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In this episode Mark interviews author, editor, and certified book coach Nicole Bross about her co-authored book A NOVEL APPROACH: STRATEGIES FOR ADHD WRITERS. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Nicole talk about: Nicole's background always being interested in writing, along with a love of mysteries such as Nancy Drew and others Taking journalism in high school and also at Mount Royal Her first...
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In this solo episode, Mark shares an article he posted on Substack earlier in March called "Publishing Wide But Shallow." Prior to the main content (the article), Mark shares a word about this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod...
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In this solo episode, Mark reflects on Ireland, the importance/value of repeating information and sharing, and the Public Lending Rights program. Prior to the interview Mark shares a word from this episode's sponsors. This episode is partially sponsored by , taking place in Toronto, ON in April 2026. This episode is partially sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) ...
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Mark interviews novelist, memoirist, and professional story whisperer Roz Morris about her writing life and her pivot into writing memoirs alongside her fiction. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Roz talk about: How Roz and Mark first met at the London Book Fair in 2012 What Roz writes and the types of stories that she loves and is fascinated with Roz's journey which includes...
info_outlineMark interviews author Julie Hiner about creating an unforgettable book event for a book launch.
Prior to the interview Mark shares a brief personal update a word from this episode's sponsor.

This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report.
In the interview Mark and Julie talk about:
- Julie's branding as being strongly tied to the 80s and music even though she fought it at first
- The first book Julie published about road biking (JUST A GIRL ON A BIKE) which was the story of how she overcame a lot of fears and anxiety and the donations she makes with sales of that book
- The 21 switch-backs on the road biking in France that became the 21 steps in Julie's book
- The value of learning so much about self-publishing when Julie attender her first When Words Collide conference
- Julie's ongoing obsession with true crime, serial killers, and 80s metal
- Interacting with and interviewing Homicide Detective Dave Sweet
- Julie's books in the Detective Mahoney series that started with the book FINAL TRACK
- The original venue Julie used for her first book and the newer one she has partnered with
- The special VIP pre-order packages Julie makes available
- The way the collaboration with the musicians work, including Julie creating lyrics for the bands to adapt into songs
- How horror is a really safe place to explore extremely dark things
- Studies that show that aggressive music can help calm the brain
- The creepiest serial killer that came up in the research Julie did
- Some of the things authors should consider when looking at their branding
After the interview Mark shares about an event Julie has coming up in April 2026, and then talks about the importance of pulling out atmospheric elements from the book/story/characters/setting as well as the idea of writing with authenticity and passion.
Links of Interest:
- Julie Hiner's Website
- Just a Girl and a Bike
- Manuscript Report (Mark's affiliate link - use MARK10 to save 10%)
- Buy Mark a Coffee
- Patreon for Stark Reflections
- Mark's YouTube channel
- ElevenLabs (AI Voice Generation - Affiliate link)
- Mark's Stark Reflections on Writing & Publishing Newsletter (Signup)
- An Author's Guide to Working With Bookstores and Libraries
- The Relaxed Author
- Publishing Pitfalls for Authors
- An Author's Guide to Working with Libraries & Bookstores
- Wide for the Win
- Mark's Canadian Werewolf Books
- The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles
- Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard
- Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation
- I Think It's A Sign That The Pun Also Rises
Julie Hiner spent her childhood lost in the pages of books. The only thing that took precedence was her Walkman. She is still an 80s rocker.
On a break from her career as a computer scientist, she published an inspirational book about facing fears by cycling up mountains.
Julie now writes horror/suspense infused with heavy metal. She has published a serial killer series, three horror novellas, co-curated an anthology, and had short stories published. She recently had a deep-sea horror novella published by Torrid Waters of Crystal Lake Publishing.
You can find her at KillersAndDemons.com serving up metal and murder.
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0