EP 463 - How to Bring Your Book Alive at an Author Event with Julie Hiner
Stark Reflections on Writing and Publishing
Release Date: 02/27/2026
Stark Reflections on Writing and Publishing
In this solo episode, Mark shares an article he posted on Substack earlier in March called "Publishing Wide But Shallow." Prior to the main content (the article), Mark shares a word about this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod...
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In this solo episode, Mark reflects on Ireland, the importance/value of repeating information and sharing, and the Public Lending Rights program. Prior to the interview Mark shares a word from this episode's sponsors. This episode is partially sponsored by , taking place in Toronto, ON in April 2026. This episode is partially sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. Links of Interest: Article: Article: Article: (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) ...
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Mark interviews novelist, memoirist, and professional story whisperer Roz Morris about her writing life and her pivot into writing memoirs alongside her fiction. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Roz talk about: How Roz and Mark first met at the London Book Fair in 2012 What Roz writes and the types of stories that she loves and is fascinated with Roz's journey which includes...
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Mark interviews author Julie Hiner about creating an unforgettable book event for a book launch. Prior to the interview Mark shares a brief personal update a word from this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Julie talk about: Julie's branding as being strongly tied to the 80s and music even though she fought it at first The first book Julie published about road biking (JUST A GIRL ON A BIKE) which was the story of how she overcame a lot of fears and anxiety...
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Mark interviews Daryn Brito, an advocate, writer, and researcher dedicated to supporting those who have faced trauma and adversity about her work and her new book THE BECOMING: UNREPEATABLE MIRACLE, WHO ARE YOU? Prior to the interview Mark shares a brief personal update a word from this episode's sponsor, and a trigger warning for listeners. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Daryn about: Mark first meeting Daryn in a class at the Waterloo Regional Police Citizen's Academy How Daryn's main goal when doing speaking engagements...
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In this episode Mark interviews Ka-Yee Essoe about the power of stories to instil empathy, resilience, joy, and hope, based on her experiences in the academic world, in research, in teaching, and in writing an epic fantasy novel. Prior to the interview Mark shares a brief personal update and word from this episode's sponsor. This episode is sponsored by , taking place in Toronto, ON in April 2026. In the interview, Mark and Ka-Yee talk about: Mark and Ka-Yee's connection to Joshua EssoeKa-Yee's background with two different careers in academia Studying how to help people learn therapeutic...
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In this short solo episode Mark shares a "Rambling Reflection From The Road" while at Superstars Writing Seminars talking about the important signals that seemed to come at the right time: Your feelings are valid Your opinions matter You are irreplaceable Your best is enough It's okay to take a break You are loved Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save 10%) (AI Voice Generation - Affiliate link) The introductory, end, and bumper music for this...
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In this episode Mark interviews author and artist Tanya Hales. Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Tanya talk about: When Tanya and Mark first met: at Superstars Writing Seminars The sketch that Tanya made of Mark at SSWS when he was speaking there Identifying herself as equal parts author and illustrator The value of CREATING EXPERIENCES with people...
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In this brief bonus episode Mark shares an annual "Push for Better" Push-Up challenge he has joined for the third Feb in a row and the fact he has created a team that others can join. The Push-Up Challenge is one that combines fun physical activity (2000 pushups between Feb 5 and Feb 27, 2026) with support for Mental Health Awareness and fundraising. Team Landing Page: The Canadian version of this program raises funds for CMHA (Canadian Mental Health Association). Links of Interest: (Team Landing Page) (Canadian Mental Health Association) (Mark's affiliate link - use MARK10 to save...
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Mark interviews Scott from The Patrick Scott Patterson Project Podcast. Prior to the interview, Mark shares a personal update, comments from recent episodes, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to . Use code MARK10 at checkout and save 10% off your own personalized report. In the interview Mark and Scott talk about: How Scott got into the current numerous roles that he is participating in today, including podcasting Being inspired by the dreams that his parents had but which they pushed off to the side The pro wrestling experience that he...
info_outlineMark interviews author Julie Hiner about creating an unforgettable book event for a book launch.
Prior to the interview Mark shares a brief personal update a word from this episode's sponsor.

This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report.
In the interview Mark and Julie talk about:
- Julie's branding as being strongly tied to the 80s and music even though she fought it at first
- The first book Julie published about road biking (JUST A GIRL ON A BIKE) which was the story of how she overcame a lot of fears and anxiety and the donations she makes with sales of that book
- The 21 switch-backs on the road biking in France that became the 21 steps in Julie's book
- The value of learning so much about self-publishing when Julie attender her first When Words Collide conference
- Julie's ongoing obsession with true crime, serial killers, and 80s metal
- Interacting with and interviewing Homicide Detective Dave Sweet
- Julie's books in the Detective Mahoney series that started with the book FINAL TRACK
- The original venue Julie used for her first book and the newer one she has partnered with
- The special VIP pre-order packages Julie makes available
- The way the collaboration with the musicians work, including Julie creating lyrics for the bands to adapt into songs
- How horror is a really safe place to explore extremely dark things
- Studies that show that aggressive music can help calm the brain
- The creepiest serial killer that came up in the research Julie did
- Some of the things authors should consider when looking at their branding
After the interview Mark shares about an event Julie has coming up in April 2026, and then talks about the importance of pulling out atmospheric elements from the book/story/characters/setting as well as the idea of writing with authenticity and passion.
Links of Interest:
- Julie Hiner's Website
- Just a Girl and a Bike
- Manuscript Report (Mark's affiliate link - use MARK10 to save 10%)
- Buy Mark a Coffee
- Patreon for Stark Reflections
- Mark's YouTube channel
- ElevenLabs (AI Voice Generation - Affiliate link)
- Mark's Stark Reflections on Writing & Publishing Newsletter (Signup)
- An Author's Guide to Working With Bookstores and Libraries
- The Relaxed Author
- Publishing Pitfalls for Authors
- An Author's Guide to Working with Libraries & Bookstores
- Wide for the Win
- Mark's Canadian Werewolf Books
- The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles
- Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard
- Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation
- I Think It's A Sign That The Pun Also Rises
Julie Hiner spent her childhood lost in the pages of books. The only thing that took precedence was her Walkman. She is still an 80s rocker.
On a break from her career as a computer scientist, she published an inspirational book about facing fears by cycling up mountains.
Julie now writes horror/suspense infused with heavy metal. She has published a serial killer series, three horror novellas, co-curated an anthology, and had short stories published. She recently had a deep-sea horror novella published by Torrid Waters of Crystal Lake Publishing.
You can find her at KillersAndDemons.com serving up metal and murder.
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0