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EP60: Jesse Cole - Fans First! Running a Baseball Team in a Yellow Tuxedo!

Make Your Mark

Release Date: 01/22/2020

EP65: Theo Fleury and Eric Kussin - Your Mental Health Post COVID show art EP65: Theo Fleury and Eric Kussin - Your Mental Health Post COVID

Make Your Mark

“The biggest epidemic of 2021 isn’t Covid. It is mental health, trauma and addiction”- Theo Fleury  I’ve had plenty of Make Your Mark podcast guests and Clubroom events that have focused on victory of bad over good, overcoming hurdles, challenges and struggles. Plenty of laughs too. But having both Theo Fleury and Eric Kussin in the Clubroom to talk about mental health issues as we continue our march through Covid was worth every second of this event. Each suffered through significant trauma, and as you listen to this podcast you will not only hear their life experiences, but also...

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EP64: Clint Malarchuk - NHL Goalie | Mental Health Advocate | Best Selling Author | Suicide Survivor show art EP64: Clint Malarchuk - NHL Goalie | Mental Health Advocate | Best Selling Author | Suicide Survivor

Make Your Mark

Clint Malarchuk’s life can’t be summarized in a few words. But I’ll try. Very successful NHL career as a goalie. Great sense of humor. Strength, kindness, and a huge heart. Rancher. Tougher than nails. Mix in severe mental health illness, anxiety, crippling OCD, depression, alcoholism, rehab centers, and a suicide attempt.   “I’ve had a lot of surgeries, a lot of physical pain. I tell you what. The most painful thing in the world is mental illness. I’d rather have my jugular vein cut again. If God gave me the choice “Hey Clint, want to have your vein cut again and get rid of...

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EP63: Brandi Chastain and Haley Rosen - from the pitch (field) to the pitch (boardroom)! show art EP63: Brandi Chastain and Haley Rosen - from the pitch (field) to the pitch (boardroom)!

Make Your Mark

What's more impressive than two accomplished women's soccer players? How about if they are both successful entrepreneurs scoring goals in the business world! "You have to be willing to accept the information, you have to be willing to work hard. You have to be motivated to go to practice with an open mind. You have to be willing to be criticized. Only you can do those things." - Brandi Chastain Another big time coup for  and the Make Your Mark podcast to have both  AND  discuss their path from the pitch (field) to the pitch (boardroom)! Brandi and Haley each scored...

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EP62: Joe De Sena - Spartan Founder, Mobster Neighbor, and not That Pool Guy!  show art EP62: Joe De Sena - Spartan Founder, Mobster Neighbor, and not That Pool Guy!

Make Your Mark

Obstacles are inevitable, whether you run a business, hold down a job, or simply just try to get through your day. Who would want to face them if we didn't need to? Well, I know a few people who can't wait! Founder and CEO is one of them! My Podcast guest is the true definition of a badass! “Rather than wrapping the kids up in bubble wrap like most of us parents do, you wrap them up in barbed wire. You give kids obstacles and make it harder for them. You make them take the stairs and walk to school. We’re not looking to put them in danger but we are looking for them to learn how to...

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EP61: Dale Moss - From the Gridiron to the Glossy Magazine Covers! show art EP61: Dale Moss - From the Gridiron to the Glossy Magazine Covers!

Make Your Mark

A dramatic pivot from sport to a totally different career is what truly excites me about the potential of athlete transition, and today’s guest on my #MakeYourMark podcast, Dale Moss, has become an impressive entrepreneur, and oh, did I mention, one of the first professional athletes to become a professional model? Hundreds try to sign with world-renowned Wilhelmina Models, and Dale has made the cut!   “The biggest thing I can say to any athlete who is 100 percent into their sport and doesn’t have or has not begun the process of building outside of that, is to start building a team....

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EP60: Jesse Cole - Fans First! Running a Baseball Team in a Yellow Tuxedo! show art EP60: Jesse Cole - Fans First! Running a Baseball Team in a Yellow Tuxedo!

Make Your Mark

Dancing grandmas? Baseball players skydiving to their positions? Just a normal day at the office for one of the most exciting, interesting, and big-picture thinking owners in sports, and my guest on the Mark Your Mark podcast, Jesse Cole. Oh, did I mention the yellow tuxedo and top hat that he wears more often than not? “I found out only 200 fans were coming to the games, and the team had been there for seven years. I made ten phone calls out to the community. The first seven phone calls no one had even heard of the team, the next two wouldn’t work with us, and the last one hung up on me....

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EP59: Jack Schram: Skating Downhill at 50 mph, and Healing Power show art EP59: Jack Schram: Skating Downhill at 50 mph, and Healing Power

Make Your Mark

Hurtling down a mountain on ice skates at 50 mph in 35 seconds! Pitching his sport for the next Winter Olympics! Starting his own all-natural CBD company. And Jack Schram, this week’s #Make Your Mark guest, gives me advice on staying fit while sitting behind my computer screen, no easy task!   “After awhile working at what I thought was my dream job originally on Wall Street, I decided I really couldn’t see myself doing this long term. I went back to what I would’ve liked to have done as a kid and I wanted to get back into the fitness industry. I just figured life is too short to...

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EP58: Lauren Brill - From Sports Reporter to the Revolutionary 'The Unsealed' show art EP58: Lauren Brill - From Sports Reporter to the Revolutionary 'The Unsealed'

Make Your Mark

The Quote Machine! One pearl of wisdom after the next, and my guest on today’s #Make Your Mark podcast, Lauren Brill, shows very clearly why she was such an impressive sports reporter, and why she is making such a positive impact with her new company, The Unsealed. It’s hard enough to put it out there that you have gone through a traumatic event, but she’s made it easier to make those small steps towards recovery by creating a forum and a community, and you will hear all about how she got it going and where she’s heading with it!    “Starting your own business is like being...

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EP57: Matt Stover - 19 Years, NFL Records, and Helping Charities show art EP57: Matt Stover - 19 Years, NFL Records, and Helping Charities

Make Your Mark

Nearly 20 Years strapping on an NFL helmet. Several NFL records. A right foot that accounted for over 2000 points in his career! But today’s guest on my #MakeYourMark podcast, Matt Stover, is just getting started. He’s taken his deep interest in philanthropy and is channeling it into his company, helping charities raise money for great causes with fewer challenges. And he was ready for all of this even during his rookie year!   “Right at the very beginning I understood that I needed to start thinking about the fact that my career will come to an end one day, and I will be a young...

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EP56: TJ Galiardi - Scoring Goals in the NHL and Going Beyond Food! show art EP56: TJ Galiardi - Scoring Goals in the NHL and Going Beyond Food!

Make Your Mark

One of the hardest things to do in sports is to shoot a puck into a net, while skating fast, wearing a bunch of equipment, all while being pursued by your opponent looking to hit you into the boards. Hockey players need to have extraordinary peripheral vision, and my guest on this #MakeYourMark podcast, TJ Galiardi, shows us how that vision has extended into his company that he co-founded once his NHL career ended.   “It’s really about walking before you run. But if you want to run, you need to have all the available pieces. You can only do so much on your own. You really want to find...

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Dancing grandmas? Baseball players skydiving to their positions? Just a normal day at the office for one of the most exciting, interesting, and big-picture thinking owners in sports, and my guest on the Mark Your Mark podcast, Jesse Cole. Oh, did I mention the yellow tuxedo and top hat that he wears more often than not?

“I found out only 200 fans were coming to the games, and the team had been there for seven years. I made ten phone calls out to the community. The first seven phone calls no one had even heard of the team, the next two wouldn’t work with us, and the last one hung up on me. That was my first day in the office.”

Jesse has completely transformed how baseball fans experience the game at the ballpark, and he’s just scratched the surface! If you stopped going to games for any reason, you have to hear this episode!

“As a kid I never would’ve said yeah one day I want to be the owner of a baseball team. I just wanted to play the game. I was a kid who was hungry, who was in love with practicing, playing batting practice with my dad, fielding ground balls.” 

Jesse and his Bananas will make you laugh, his team will make you cheer, and you’ll have a great time watching baseball again! This was a rollicking episode to record, laughs at every turn, and lessons learned throughout! Happy listening!

“I believe if you aren’t upsetting anyone you aren’t doing anything. We embrace criticism, we’re ok with it. That means we are doing something that’s interesting, different, and exciting. If you play it safe you’re in trouble.” 

“I tore my shoulder Junior year in college, and that was the end of that. In that moment it was realizing that you’ll never do what you always thought you would do the rest of your life. I broke down and was emotional, I thought about the advice my dad gave me with staying positive, and it was tough, and at that moment I had no idea what I was gonna do. But also was the best thing that ever happened to me.”

“I learned then that I fell in love with playing the game, but I didn’t love watching the game. When you get injured and you have to sit and watch the game you realize the game wasn’t as executing as when you used to play.”

“I heard over and over again that people didn’t like baseball, they didn’t want to take their company to a baseball game. They all thought it was too long, too slow and too boring. After the calls, and meeting with potential fans, I realized we could no longer be a baseball team. I called the team’s owner and told him we can’t be a baseball team, it needs to be like a circus. Our players need to have choreographed dances, we need to have grandma beauty pageants, I need to get in the dunk tank, we need to have Salute to Underwear nights, we need to make it ridiculous.” 

“We stand against that boring game of baseball that so many people hate, and that we are going to try to make non-stop fun and exciting. We are standing for the fan. The fan deserves the game back. It’s not just about the players, the money, the owners revenue, it’s about the fan experience.”

 

Make sure to catch the Savannah Bananas live starting on May 28, 2020 vs. the Macon Bacon! Go here to get all the info you would need about the team and my favorite team owner Jesse Cole!  https://thesavannahbananas.com/ If you see him tell him I say hiya!

 

Learn how to put your company’s customers into fans with Jesse’s Fans First University https://fansfirstu.com/. His model truly works, make sure you give this a look, you’ll be thrilled you did!

 

Some Topics we talk about in this episode: 

 

  • 2.35 - Welcome 
  • 3:00 - The man in the yellow tux 
  • 4:25 - A shared passion for the fans first experience 
  • 5:10 - 42 page spread in entrepreneur magazine 
  • 6:00 - The spark for baseball 
  • 7:00 - A new perspective of baseball 
  • 8:00 - The injury 
  • 9:35 - That’s where it all changed 
  • 11:45 - Just start!
  • 12:05 - I fell in love with the idea of getting people excited 
  • 13:35 - The internship 
  • 14:50 - I never questioned what I am doing 
  • 15:10 - People didn’t like baseball so I changed that 
  • 15:40 - We need to make the game a circus 
  • 16:55 - Our game is not a game, it’s a show 
  • 17:15 - Measuring the success in moments 
  • 18:10 - The best show in sports 
  • 19:45 - Proposing marriage at the Gastonia game 
  • 21:25 - Taking over in Savannah
  • 23:00 - We embrace criticism! 
  • 23:20 - This is who we are and it’s outrageous 
  • 25:40 - What do you stand for? We stand for the fan. 
  • 26:15 - Making it interactive, against the traditionalists of baseball 
  • 28:40 - Already a waitlist for 2021
  • 30:50 - The idea book
  • 32:00 - We put ourselves in the customer’s shoes and go undercover  
  • 33:45 - Test things and consider your next at bat 
  • 36:00 - Fans first experience workshops
  • 36:30 - Your fans are your biggest marketers 
  • 36:45 - PFT - Perfect Fan Testimonial
  • 40:45 - Bringing fan first to the world
  • 42:20 - What’s the leadership style of the post office? 
  • 42:50 - Hit Your Mark 
  • 43:10 - Nomar Garciaparra and Pedro Martinez
  • 43:50 - First time booed on a podcast!
  • 46:15 - How I want to be remembered
  • 47:00 - Thousands of thank you letters
  • 47:45 - Caller ID Unknown was Simon Sinek
  • 49:30 - Play the long game, don’t reach out to ask
  • 50:40 - The human connection



How to get involved

 

  • Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly.

 

  • If you would like to be a guest on the Make Your Mark podcast and/or know someone else who has either been an athlete, in a role within the sports industry, or a military veteran, and have made a successful transition into a new role, I’d love to hear from you! Just send me an email [email protected] and we’ll discuss!

 

  • If you would like more information on how I can get you unstuck and moving forward with your transition, let’s talk. We can see whether it makes sense to work directly with me, or I can give you other options, but don’t let your transition wait another day, let’s connect!

 

Be sure to subscribe and leave me a quick review on iTunes. Your reviews and ratings will help me reach more people with ways to make their mark in life, business and career!

 

How are YOU going to Make Your Mark today? Go get ‘em!