Libsyn Directory

293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist

The Scaling Wellness Podcast: Scale Your Massage Business

Release Date: 05/12/2025

298 - What No One Tells You About Going From Solo Therapist to Group Practice

The Scaling Wellness Podcast: Scale Your Massage Business

Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren’t the same skills you need to run a team The mindset traps that trip up most...

297 - How to Unintentionally Destroy Your Massage Business by Chasing Money

The Scaling Wellness Podcast: Scale Your Massage Business

296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor

The Scaling Wellness Podcast: Scale Your Massage Business

In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values. Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way. The...

295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome

The Scaling Wellness Podcast: Scale Your Massage Business

Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you. In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar. Inside, we’ll talk about: How to prioritize your energy,...

294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy

The Scaling Wellness Podcast: Scale Your Massage Business

293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist

The Scaling Wellness Podcast: Scale Your Massage Business

What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know. Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease. In this...

292 - How To Re-Activate Old ClientsClients Who Have Fallen Off

The Scaling Wellness Podcast: Scale Your Massage Business

Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back? If you’ve been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren’t doing it. In this episode, I break down: Why reactivation marketing beats chasing strangers (almost every time) The key reasons clients don’t come...

291 - How To Market When You Have No Time No Money

The Scaling Wellness Podcast: Scale Your Massage Business

Hey, DJ here—and today, we’re talking about something real. If you’ve ever caught yourself saying, “I just don’t have the time” or “I can’t afford to grow my business right now,” this episode is especially for you. I know what it’s like to feel stretched thin—emotionally, financially, and mentally. But here’s the truth: building a successful wellness business doesn’t always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I’ll show you how to move forward—even when your resources feel limited....

290 - Helping 1 Million People Get Out Of Pain - How To Build A Massage School w/Shari Aldrich

The Scaling Wellness Podcast: Scale Your Massage Business

We’ve got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive. Shair has been in the game for over two decades. In that time, she’s built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence. We dive deep into: What it takes to run and grow a successful...

289 - Is paid advertising right for you? (Here's how to know)

The Scaling Wellness Podcast: Scale Your Massage Business

More Episodes

Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease.

In this episode, Laura breaks down:

How SEO helped her fill her practice without dancing on TikTok or chasing algorithms
What most wellness providers are doing wrong with their websites (and how to fix it)
Her simple approach to getting found by the right clients online
Why you don’t need to be tech-savvy or have a big team to start ranking

Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap.

Tune in now to discover how showing up on Google can book out your business!

Check out Laura’s website:
https://www.laurajawadmarketing.com/

Her social media page:

https://www.instagram.com/heylaurajawad

SEO Simplified: laurajawadmarketing.com/scaling-wellness

How To Use ChatGPT To Write Schema Markup For Your Website:

https://www.laurajawadmarketing.com/blog/how-to-use-chatgpt-to-write-schema-markup/

- - - - - - - - - - - - - - - - - - - -

Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

TOPICS