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293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist

The Scaling Wellness Podcast: Scale Your Massage Business

Release Date: 05/12/2025

302 - The Road to $30k Months (& Why Hustle Alone Won’t Take You There) show art 302 - The Road to $30k Months (& Why Hustle Alone Won’t Take You There)

The Scaling Wellness Podcast: Scale Your Massage Business

In this episode of the Scaling Wellness Podcast, I’m pulling back the curtain on the exact strategies that took one massage business from zero to $30,000 per month in just one year. I’ll walk you through the real numbers, the systems that made growth possible, and the critical shifts that kept clients coming back. From building the right offers to dialing in rebooking, team structure, and client experience, this isn’t theory; it’s a step-by-step look at what actually worked. If you’ve ever wondered what it really takes to scale a massage or wellness practice to consistent,...

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The Scaling Wellness Podcast: Scale Your Massage Business

In this episode of the Scaling Wellness Podcast, I’m joined by someone who’s built one of Houston’s most beloved massage practices Zalla Otten, founder of Zalla Massage.   Zalla’s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she’s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that’s made Zalla Massage one of the most-reviewed massage studios in Houston.   But what really makes Zalla stand out is her combination of...

info_outline 300 - The Massage Industrys Broken Promise And How To Fix It show art 300 - The Massage Industrys Broken Promise And How To Fix It

The Scaling Wellness Podcast: Scale Your Massage Business

​​I’ve got a confession to make, and a promise to keep. For a while, I stepped back from delivering on what I said I would, and I know some of you have been waiting for the podcast to return in full force. Well, the wait is almost over. In this episode, I’m opening up about what happened behind the scenes, why things didn’t go as planned, and most importantly, what’s coming next. Think of this as the reset. At this moment, we clear the slate and get ready for what’s going to be the most exciting chapter yet for the Scaling Wellness Podcast. From fresh interviews with incredible...

info_outline Announcement - 2025 Summer Break show art Announcement - 2025 Summer Break

The Scaling Wellness Podcast: Scale Your Massage Business

We’re hitting pause for a summer break—but don’t worry, we’ll be back soon with even more inspiring episodes, fresh insights, and powerful conversations to help you grow your wellness business. Stay tuned—exciting things are on the way!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at     Trying to book more clients? Visit to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call:     Follow us on Instagram:    

info_outline 299 - CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice show art 299 - CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice

The Scaling Wellness Podcast: Scale Your Massage Business

In this episode of the Scaling Wellness Podcast, I’m sitting down with someone who’s redefining what it means to run a successful, client-centered massage business—Nadin Bailey, founder of MEND Massage Therapy. A licensed massage therapist, registered yoga teacher, and lifelong student of movement, Nadin brings nearly a decade of expertise to the industry. With a background that combines advanced bodywork techniques and a BFA in Contemporary Dance, her deep understanding of anatomy and body mechanics shines through in every aspect of her work. But what truly sets Nadin apart is her...

info_outline 298 - What No One Tells You About Going From Solo Therapist to Group Practice show art 298 - What No One Tells You About Going From Solo Therapist to Group Practice

The Scaling Wellness Podcast: Scale Your Massage Business

Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren’t the same skills you need to run a team The mindset traps that trip up most...

info_outline 297 - How to Unintentionally Destroy Your Massage Business by Chasing Money show art 297 - How to Unintentionally Destroy Your Massage Business by Chasing Money

The Scaling Wellness Podcast: Scale Your Massage Business

info_outline 296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor show art 296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor

The Scaling Wellness Podcast: Scale Your Massage Business

In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values.   Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way.   The...

info_outline 295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome show art 295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome

The Scaling Wellness Podcast: Scale Your Massage Business

Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you. In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar. Inside, we’ll talk about: How to prioritize your energy,...

info_outline 294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy show art 294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy

The Scaling Wellness Podcast: Scale Your Massage Business

Have you ever dreamed of starting your own massage school—but felt overwhelmed by the idea of burnout, endless paperwork, or not knowing where to start? This episode is for you. Today on the Scaling Wellness Podcast, I’m sitting down with Lindsay Juarez, founder of Mindful Massage Academy. Lindsay isn’t just a successful massage school owner—she’s someone who’s figured out how to grow her business while staying grounded, aligned, and not working 24/7. In this episode, Lindsay pulls back the curtain on: What it really takes to launch a massage school today (without losing your...

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What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know.

Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease.

In this episode, Laura breaks down:

  • How SEO helped her fill her practice without dancing on TikTok or chasing algorithms

  • What most wellness providers are doing wrong with their websites (and how to fix it)

  • Her simple approach to getting found by the right clients online

  • Why you don’t need to be tech-savvy or have a big team to start ranking

Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap.

Tune in now to discover how showing up on Google can book out your business!

 

Check out Laura’s website:
https://www.laurajawadmarketing.com/ 

Her social media page:

https://www.instagram.com/heylaurajawad

 

SEO Simplified: laurajawadmarketing.com/scaling-wellness

 

How To Use ChatGPT To Write Schema Markup For Your Website:

https://www.laurajawadmarketing.com/blog/how-to-use-chatgpt-to-write-schema-markup/

 

 

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com 

 

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat 

 

Follow us on Instagram: www.instagram.com/scalingwellness