The Scaling Wellness Podcast: Scale Your Massage Business
Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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298 - What No One Tells You About Going From Solo Therapist to Group Practice
06/23/2025
298 - What No One Tells You About Going From Solo Therapist to Group Practice
Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren’t the same skills you need to run a team The mindset traps that trip up most business owners when they start hiring What actually changes when you move from “practitioner” to “business owner” And how to avoid building a group practice that feels like a constant headache If you’re thinking about hiring, managing a growing team, or already wondering why your dream practice feels so hard—you need to hear this. 🎧 Tune in now and let’s talk about what really happens when you make the leap from solo to group. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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297 - How to Unintentionally Destroy Your Massage Business by Chasing Money
06/17/2025
297 - How to Unintentionally Destroy Your Massage Business by Chasing Money
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296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor
06/10/2025
296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor
In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values. Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way. The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn’t always mean “more”—it means “more aligned.” She breaks down: The first things solo practitioners should outsource How to build systems that actually fit you Why personal assistants matter just as much as front desk staff The myths around being “fully booked” Why fun, freedom, and values are the real drivers of success Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn’t burn you out—but actually supports the life you want to live. Check out Erin’s website: Her Facebook: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome
06/02/2025
295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome
Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you. In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar. Inside, we’ll talk about: How to prioritize your energy, not just your to-do list Why “just one more course” isn’t the answer And how to build momentum by doing less—but doing it better If you’re tired of feeling overwhelmed and ready to get back in the driver’s seat of your business, this episode is your permission slip to slow down, simplify, and scale smarter. 🎧 Tune in now—your focus (and your sanity) will thank you. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy
05/27/2025
294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy
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293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist
05/12/2025
293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist
What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know. Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease. In this episode, Laura breaks down: How SEO helped her fill her practice without dancing on TikTok or chasing algorithms What most wellness providers are doing wrong with their websites (and how to fix it) Her simple approach to getting found by the right clients online Why you don’t need to be tech-savvy or have a big team to start ranking Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap. Tune in now to discover how showing up on Google can book out your business! Check out Laura’s website: Her social media page: SEO Simplified: How To Use ChatGPT To Write Schema Markup For Your Website: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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292 - How To Re-Activate Old ClientsClients Who Have Fallen Off
04/28/2025
292 - How To Re-Activate Old ClientsClients Who Have Fallen Off
Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back? If you’ve been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren’t doing it. In this episode, I break down: Why reactivation marketing beats chasing strangers (almost every time) The key reasons clients don’t come back—and how to fix it How to reconnect without feeling spammy or salesy Simple scripts, strategies, and tools to get clients booking again this week You don’t need a fancy ad campaign. You don’t need to offer a discount. You just need to show up the right way and remind them why they loved you in the first place. Let’s breathe life back into your business, starting with the people who said “yes” once. Tune in now! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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291 - How To Market When You Have No Time No Money
04/21/2025
291 - How To Market When You Have No Time No Money
Hey, DJ here—and today, we’re talking about something real. If you’ve ever caught yourself saying, “I just don’t have the time” or “I can’t afford to grow my business right now,” this episode is especially for you. I know what it’s like to feel stretched thin—emotionally, financially, and mentally. But here’s the truth: building a successful wellness business doesn’t always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I’ll show you how to move forward—even when your resources feel limited. We’ll unpack: Why “no time” and “no money” aren’t the real problem (and what is) What you can do right now with the energy, capacity, and budget you already have The low-effort, high-impact strategies my clients use to grow even during their busiest, most cash-strapped seasons And how taking imperfect action today can unlock momentum for tomorrow So if you’ve been waiting for the “perfect time” to grow your business… this is your wake-up call. You don’t need more to get started—you just need a better plan. Let’s get into it. 🎧 ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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290 - Helping 1 Million People Get Out Of Pain - How To Build A Massage School w/Shari Aldrich
04/14/2025
290 - Helping 1 Million People Get Out Of Pain - How To Build A Massage School w/Shari Aldrich
We’ve got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive. Shair has been in the game for over two decades. In that time, she’s built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence. We dive deep into: What it takes to run and grow a successful massage school in today’s climate The difference between teaching massage and building a business that lasts The biggest challenges she sees school owners facing (and how to overcome them) Her take on the mindset shifts massage professionals need to grow into true business owners And the legacy she's working to leave behind for the next generation of industry leaders Whether you're a solo practitioner, a school owner, or dreaming of building something bigger, Shair’s insights will absolutely light a fire in you. 🎧 Tune in and soak up the knowledge from one of the greats. You’ll walk away inspired, motivated, and ready to take your next big leap. Check out Shari’s website: Her social media page: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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289 - Is paid advertising right for you? (Here's how to know)
04/07/2025
289 - Is paid advertising right for you? (Here's how to know)
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288 - What to Focus on in Your Massage Business at Every Stage
03/24/2025
288 - What to Focus on in Your Massage Business at Every Stage
Ever feel like you're stuck in the same place with your business, wondering what it takes to break through to the next level? In this episode of the Scaling Wellness Podcast, I’m breaking down the four distinct stages of growing a wellness business—so you can identify exactly where you are, what’s holding you back, and how to push forward with confidence. I’ll walk you through each stage, from the early grind of being a solo practitioner to building a fully scalable, thriving wellness business. You’ll learn the common challenges at each phase, the mindset shifts required to level up, and the key systems that separate struggling owners from those who scale successfully. If you’re ready to stop feeling stuck and start making real progress toward a business that supports your life (instead of running you into the ground), this episode is for you. Tune in now and let’s map out your path to the next stage of growth! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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287 - Ditch the To-Do List A Better Way to Manage Your Time
03/17/2025
287 - Ditch the To-Do List A Better Way to Manage Your Time
Do you ever feel like no matter how much you check off your to-do list, you’re still not getting ahead? You’re busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I’m breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real momentum in your business. I’ll share the mindset shifts and strategies that have helped my clients move past the endless cycle of “busy work” and start making meaningful progress. It’s not about doing more—it’s about focusing on the right things that will actually grow your business, free up your time, and help you scale without burning out. If you’re ready to stop spinning your wheels and start seeing real results, this episode is for you. Tune in now and learn how to ditch the never-ending to-do list and start making powerful, strategic moves in your wellness business! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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286 - How to Document a System in 30 Minutes or Less
03/10/2025
286 - How to Document a System in 30 Minutes or Less
What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I’m breaking down why documentation isn’t just some boring admin task—it’s the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner. I’ll walk you through the simple but powerful ways documentation can streamline your operations, make training your team easier, and ensure your business runs smoothly without you having to micromanage every little thing. Whether it’s step-by-step procedures, client workflows, or team expectations, having things written down is the secret weapon to long-term growth and sanity. If you’re tired of repeating yourself, constantly putting out fires, or feeling like your business falls apart the second you step away, this episode is for you. Tune in now and learn how just 30 minutes of documentation can set you up for massive success! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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285 - Buying A Boutique Practice w/ Krista Dicks of Align Massage Therapy & The Radical Massage Therapist Podcast
03/03/2025
285 - Buying A Boutique Practice w/ Krista Dicks of Align Massage Therapy & The Radical Massage Therapist Podcast
We’re shaking things up! After a stretch of solo episodes, we’re back with a powerful interview that you won’t want to miss! In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and the willingness to evolve beyond just being a hands-on practitioner. Krista shares the biggest lessons from her journey—how she built her business from the ground up, her leadership challenges, and the mindset shifts that helped her scale successfully. We talk about the struggles of transitioning from solo practitioner to business owner, why hiring the right team is crucial, and how she set up systems that allowed her business to grow without burning out. She doesn’t hold back on the real struggles, the mistakes she made, and what she’d do differently if she had to start over. If you’ve ever wondered what it takes to build a successful wellness business beyond just working with clients, this episode is packed with insights that will leave you craving more. Tune in now and learn how to take your practice to the next level! Check out Krista’s website: Her social media pages: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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284 - Operations Manual vs Employee Handbook (What's The Difference & Why You Need Both)
02/17/2025
284 - Operations Manual vs Employee Handbook (What's The Difference & Why You Need Both)
Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’ll explain why "winging it" isn’t a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you back time while increasing revenue. Whether it’s streamlining client bookings, optimizing team management, or automating day-to-day operations, these strategies will help you run your business smarter, not harder. If you’re tired of feeling like everything depends on you, this episode is your roadmap to freedom. Tune in now and start building the systems to take your wellness business to the next level! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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283 - 4 Essential Systems to Book More Massage Clients
02/10/2025
283 - 4 Essential Systems to Book More Massage Clients
Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’ll break down why "winging it" isn’t a strategy, the key areas where structured systems make the biggest impact, and how to set up processes that give you back time while increasing revenue. Whether it’s streamlining client bookings, optimizing team management, or automating day-to-day operations, these strategies will help you run your business smarter, not harder. If you’re tired of feeling like everything depends on you, this episode is your roadmap to freedom. Tune in now and start building the systems that will take your wellness business to the next level! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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282 - The Big 5 Myths of Growing Beyond 6 Figures
02/03/2025
282 - The Big 5 Myths of Growing Beyond 6 Figures
What if the advice you’ve been following is actually keeping you stuck? In this episode of the Scaling Wellness podcast, I’m busting the five biggest myths that could be slowing down your business growth. Whether it’s marketing misconceptions, team-building struggles, or the fear of stepping back from hands-on work, we’re tackling the limiting beliefs that keep wellness business owners from scaling. I’ll break down why these myths persist, the real strategies that lead to success, and how shifting your mindset can open the door to more revenue, freedom, and sustainability. If you’ve ever felt like you’re doing all the “right” things but still aren’t seeing the growth you want, this episode is for you. Tune in and let’s debunk these myths together—because the truth is, scaling your business doesn’t have to be as hard as you think! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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281 - How to Avoid The 5 Major Scaling Pitfalls in 2025 (Distraction, Overwhelm, Procrastination & More)
01/27/2025
281 - How to Avoid The 5 Major Scaling Pitfalls in 2025 (Distraction, Overwhelm, Procrastination & More)
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280 - How To Plan and Execute Your Best Year Yet
01/20/2025
280 - How To Plan and Execute Your Best Year Yet
Feeling inspired by the fresh start of a new year? Let’s channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I’ll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth. We’ll break down the essentials—how to identify the right goals, avoid burnout, and balance ambition with strategy. This isn’t about overloading your plate or adding more to your to-do list. It’s about working smarter, focusing on what truly moves the needle, and building a business that serves your clients and your life. If you’re ready to stop dreaming and start doing, this episode is your blueprint for success. Tune in and let’s create a game plan to make this year your best one yet! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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279 - 10 Resolutions To Adopt For 2025
01/13/2025
279 - 10 Resolutions To Adopt For 2025
Happy New Year! It’s that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I’ll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025. We’ll discuss why many business resolutions fail and how to avoid the common traps that keep you stuck. I’ll share practical ways to align your goals with your daily actions, create a roadmap for success, and build the habits that will help you achieve more without burning out. Whether you’re aiming to grow your team, double your revenue, or finally reclaim your work-life balance, this episode is packed with advice to make it happen. If you’re ready to ditch vague resolutions and start the year with clear, powerful actions, tune in now, and let’s build the business (and life) you’ve been dreaming of! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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278 - Stories To Inspire - The Best of 2024
01/06/2025
278 - Stories To Inspire - The Best of 2024
Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I’m taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024. From personal breakthroughs to business triumphs, these entrepreneurs opened up about their challenges and the creative solutions that helped them thrive. Whether you’re looking to scale your business, build a stronger team, or find balance in your personal life, this episode is packed with relatable, inspiring insights that will motivate you to confidently tackle the year ahead. Tune in as we revisit past year's most memorable answers and moments. Let their experiences guide you and spark new ideas for your journey. This is an episode you won’t want to miss—let’s make 2025 your best year yet! This episode features: Emily Woodside of Meagan Ford of Wendy Piedad of Eric Oliver of Venise Dixon of Matthew Smith of Tara Tuveson of Nicole & Brynn of Karen Awender of Tracey Morris of - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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277 - The Biggest Lessons I Learned Coaching Massage Business Owners in 2024
12/23/2024
277 - The Biggest Lessons I Learned Coaching Massage Business Owners in 2024
Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I’ve had the privilege of working with hundreds of wellness business owners, and in today’s episode, I’m sharing the most impactful lessons I’ve learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and take your business to the next level. From mastering your mindset to optimizing your team’s performance, I’ll break down the strategies that truly make a difference. Whether you’re struggling to retain clients, manage growth, or scale sustainably, this episode is packed with actionable advice proven to work across the wellness industry. If you’re ready to learn from the successes (and stumbles) of others and accelerate your own growth, this episode is a must-listen. Tune in to gain clarity, confidence, and the tools to build a thriving wellness business. - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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276 - How To Double Your Massage Business in 2025 - Part 2
12/16/2024
276 - How To Double Your Massage Business in 2025 - Part 2
Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I’m diving into the next critical steps to help you double your wellness business revenue. If you’ve been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can’t afford to miss. We’ll explore the essential systems, team dynamics, and operational tweaks that make scaling possible without burning yourself out. From creating a high-performing team to optimizing your client experience, these strategies are designed to work for wellness business owners at any stage. If you’re serious about scaling your business and building a future you love, this episode will give you the tools to get there. Tune in, take action, and let’s make your revenue goals a reality! - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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275 - How To Double Your Massage Business in 2025 - Part 1
12/09/2024
275 - How To Double Your Massage Business in 2025 - Part 1
Are you ready to take your wellness business to the next level? In this episode, I’m diving into the first steps of a proven framework to help you double your revenue. Whether you’re stuck at a plateau or just looking for fresh strategies, this is where the transformation begins. We’ll unpack the foundational changes you need to make, from mindset shifts to practical business adjustments, to start seeing exponential growth. This isn’t just about working harder—it’s about working smarter, setting the stage for sustainable success while keeping your clients and team happy. If you’re ready to stop spinning your wheels and start scaling like a pro, this episode is your roadmap to doubling your revenue. Tune in, take notes, and get ready for part two, where we’ll dive even deeper into the actionable strategies you can implement today. - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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274 - What's Working Now To Book Massage Clients - Nov 2024 Report
11/25/2024
274 - What's Working Now To Book Massage Clients - Nov 2024 Report
Are you ready to cut through the noise and focus on what’s actually working in the world of wellness business marketing? In this episode, I’m diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We’ll explore the key trends driving client engagement, how to avoid wasting time and money on outdated methods, and what you need to prioritize to grow your business. Plus, I’ll share insider insights from my own clients, along with practical tips that will help you maximize your marketing efforts without feeling overwhelmed. Whether you’re looking to fill your team’s schedule, attract more clients, or refine your marketing approach, this episode is packed with strategies to help you scale effectively. Tune in to learn what’s working now—and how to make it work for you! - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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273 - How To Build An Actual Marketing Strategy & (Finally Stop Winging It)
11/19/2024
273 - How To Build An Actual Marketing Strategy & (Finally Stop Winging It)
Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life. We’ll dive into the dangers of scattered marketing efforts and why consistency, much like sticking to one salad every day, is the secret to sustainable growth. I’ll share insights from my own experiences and explain why many business owners waste time and money on strategies that just don’t work. Instead, I’ll show you how to cut through the noise, build a clear marketing plan, and stop the endless cycle of guesswork. If you’re ready to ditch the chaos and focus on strategies that bring results, you don’t want to miss this! Plus, I’ll be sharing all about Book Your Team Solid, my affordable course designed to help you fill your team’s schedule and grow your wellness practice with ease. Tune in, simplify, and start scaling today! - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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272 - How To Set A Marketing Budget For Your Massage Business
11/11/2024
272 - How To Set A Marketing Budget For Your Massage Business
Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights. We’ll dig into budgeting based on your revenue, goals, and available resources, so you can confidently invest in strategies that bring clients through the door. And as a bonus, I’m excited to share insights from my new course, Book Your Team Solid—crafted to be the ultimate guide for scaling your team’s bookings, all at a game-changing price of just $9. If you’re ready to move past guesswork and make every dollar count, this episode is for you. Tune in, and let’s make your marketing budget work as hard as you do! - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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271 - 2 Posts You Need To Get Clients From Social Media
11/04/2024
271 - 2 Posts You Need To Get Clients From Social Media
Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs. We’ll explore the “Oh, I Need That” posts that showcase the irresistible appeal of your services and the “Hey, That’s Me” posts that create a personal connection with your audience. When your content is engaging, relatable, and shareable, your followers will go from passive scrollers to excited clients. Tune in to discover how to build a stronger social media strategy that fills your schedule, boosts your business, and makes social media work for you. If you’re ready to go further, check out the Scaling Wellness Intensive at to get tailored strategies for growing your practice. - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Follow us on Instagram:
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270 - 3 Types of Marketing To Get Massage Clients in 2024
10/21/2024
270 - 3 Types of Marketing To Get Massage Clients in 2024
Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team’s schedule is filled with the right clients. Whether it’s cultivating long-term relationships (seeds), launching laser-targeted marketing campaigns (spears), or casting a wide net to attract more clients (nets), this episode is packed with actionable insights to get your business moving. I’ll dive into how each strategy works, how to implement them in your practice, and why mastering these approaches is crucial to your success. Plus, get a sneak peek at my upcoming course, Book Your Team Solid, designed to help you take these strategies and fill your team’s calendar—fast! And the best part? You’ll get it for under $10. Tune in now and start scaling your wellness practice like never before. - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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269 - Why It's So Hard To Get Clients Beyond Word Of Mouth (And What To Do About It)
10/14/2024
269 - Why It's So Hard To Get Clients Beyond Word Of Mouth (And What To Do About It)
Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy. I’ll break down how you can shift from passive, inconsistent growth to intentional, scalable marketing approaches that will fill your team’s schedule and boost your revenue. You’ll also get a sneak peek into my new course designed to help you market your entire team and bring in more clients—without the guesswork. If you’re ready to grow beyond word-of-mouth and take your wellness practice to new heights, this episode is packed with actionable tips and strategies to get you started. Tune in now and learn how to scale your business like never before! - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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