The Scaling Wellness Podcast: Scale Your Massage Business
Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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313 - Designing Wellness Spaces That Heal with Jamie Smith of Happy Haus Studios
11/17/2025
313 - Designing Wellness Spaces That Heal with Jamie Smith of Happy Haus Studios
In this new episode, interior designer and former massage therapist Jamie Smith, founder of Happy Haus Studios, reveals how wellness professionals can transform their treatment rooms into healing, high-performing spaces that elevate client experience and support long-term practitioner sustainability. With nearly 20 years as an MT and a deep background in design, Jamie shares her unconventional journey from ballet and anthropology to bodywork, burnout, an injury, an MLM detour, and ultimately rediscovering her creative calling in interior design. Today, she specializes in designing restorative wellness environments for massage therapists, healers, and healthcare providers. In this powerful conversation, you’ll learn: Why thoughtful interior design is not a luxury but a foundational business strategy How your space impacts client retention, nervous system regulation, and treatment outcomes Practical upgrades for solo practitioners (including the #1 table investment you should make) How to start improving your space mood boards, color palettes, lighting, ergonomics & more The design mistakes many massage spaces unknowingly make Jamie’s personal journey of reinvention and resilience If you want your massage studio or wellness space to feel intentional, calming, and aligned with the results you want your clients to experience, this episode will open your eyes to what’s truly possible. Explore Jamie’s work: Happy Haus Studios — Tune in now to learn how to transform your space into a tool for healing, alignment, and business growth. - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call:
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312 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 2 of 2)
11/13/2025
312 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 2 of 2)
In this rebroadcast episode of the Scaling Wellness Podcast, we continue our inspiring conversation with Teresa Zardus, founder of Zardus Art of Massage and Wellness Spa and the Zardus School of Massage. Building a thriving wellness business is no easy feat but Teresa’s story proves what’s possible when passion meets purpose. From running a 24-room, Tudor-inspired spa to launching a massage school that educates and uplifts future practitioners, Teresa embodies true entrepreneurial success in the wellness industry. In this episode, we dive deeper into: How Teresa finds and hires the right practitioners for her spa The biggest mistakes that taught her the most valuable lessons What corporate retail taught her about leadership and management The origin story behind the Zardus School of Massage How she manages multiple passions without burning out The toughest moments of her entrepreneurial journey and how she overcame them The future of her business in today’s “new normal” wellness landscape Whether you’re a spa owner, wellness entrepreneur, or massage therapist dreaming of growth, this episode is packed with wisdom, authenticity, and practical inspiration. Connect with Teresa: Website: Facebook: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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311 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 1 of 2)
11/10/2025
311 - How Teresa Zardus Turned Her Passion Into a Holistic Empire (Part 1 of 2)
In this special rebroadcast of the Scaling Wellness Podcast, I’m bringing back one of my favorite Massage Boss Stories featuring Teresa Zardus, the visionary founder behind Zardus Art of Massage & Wellness Spa and Zardus School of Massage. From leaving her corporate life to building a thriving wellness hub in a stunning 24-room Tudor-inspired building, Teresa’s journey is the perfect example of passion meeting purpose. Today, she leads a team of 16 practitioners offering holistic and integrative wellness services from massage and skincare to shamanic healing and lifestyle coaching all designed to help clients rejuvenate and reconnect. In this episode, Teresa and I dive into: How she built one of Maine’s most respected wellness destinations The moment she knew massage not another path was her calling Her transition from corporate burnout to business ownership The marketing moves that fueled her early growth What it takes to hire and lead an aligned team of practitioners Whether you’re dreaming of opening your own spa or looking to scale your existing practice, Teresa’s story is packed with inspiration and strategy for wellness entrepreneurs ready to build something meaningful. Connect with Teresa: Website: Facebook: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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310 - How Spa Haus Nashville Became a Premier Wellness Destination with Elyse Badewitz (Part 2 of 2)
11/06/2025
310 - How Spa Haus Nashville Became a Premier Wellness Destination with Elyse Badewitz (Part 2 of 2)
We’re back with Part 2 of our Massage Boss Story featuring Elyse Badewitz, the passionate owner and operator of Spa Haus Nashville, one of the city’s most-loved destinations for massage and spa services. In this follow-up episode, Elyse continues to share her inspiring journey of growth, resilience, and leadership in the wellness industry. From navigating the challenges of COVID-19 to mastering team retention, she opens up about the realities of scaling a successful spa business without losing its heart. In Part 2, Elyse dives deeper into: How her spa evolved through the challenges of COVID-19 The retention strategies that keep clients coming back again and again What it really takes to scale your business beyond yourself Lessons learned from years of running a thriving wellness brand If you’re a spa or wellness business owner dreaming of growth, this episode is packed with insight, experience, and encouragement to help you take your next step. Learn more about Spa Haus Nashville: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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309 - How Spa Haus Nashville Became a Premier Wellness Destination with Elyse Badewitz (Part 1 of 2)
11/03/2025
309 - How Spa Haus Nashville Became a Premier Wellness Destination with Elyse Badewitz (Part 1 of 2)
We’re taking it back to one of our favorite episodes from 2020. A powerful story of passion, growth, and grit in the wellness industry. In this rebroadcast of Massage Boss Stories, we revisit our conversation with Elyse Badewitz, owner and founder of Spa Haus Nashville. From managing day spas and salons to launching her own dream business, Elyse shares how she built Spa Haus from a one-woman show into one of Nashville’s top massage and skincare destinations. In this episode, Elyse opens up about: How Spa Haus Nashville came to life and scaled rapidly Building a supportive, growth-driven team of 14+ staff Smart strategies for paying and leading her team Lessons learned from challenges including navigating COVID-19 Her best advice for aspiring spa owners and leaders Whether you’re running your own wellness business or dreaming about it, this episode is packed with timeless insights and inspiration. Learn more about Spa Haus Nashville: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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308 - The 6 Signs You're Ready To Start A Group Practice | Beyond Fully Booked Pt. 5
10/27/2025
308 - The 6 Signs You're Ready To Start A Group Practice | Beyond Fully Booked Pt. 5
You’re fully booked… now what? In this final episode of the Beyond Fully Booked mini-series, I’m breaking down what it really takes to scale from solo to group practice, and how to know if you’re truly ready to make that leap. We’ll dive into the signs that show you’re prepared to hire, the red flags that say you’re not, and what it means to step into leadership as your business evolves. From managing demand and finances to developing the mindset of a studio owner, this episode is your roadmap to building a sustainable, freedom-filled group practice. If your massage or wellness business is thriving and you’re wondering what’s next, this is the episode you don’t want to miss. Tune in now to learn how to confidently grow your business beyond fully booked without burning out. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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307 - The Core Challenges of Going From Solo To Group Practice | Beyond Fully Booked Pt. 4
10/20/2025
307 - The Core Challenges of Going From Solo To Group Practice | Beyond Fully Booked Pt. 4
You’re fully booked, now what? In this episode of the Scaling Wellness Podcast, I’m diving into the real challenges that come with growing from a solo massage therapist to a group practice owner. From hiring your first team member to managing personalities, keeping culture strong, and handling the “boss burden,” I’m breaking down the behind-the-scenes struggles no one warns you about, and how to overcome them without burning out. If you’ve ever wondered what it really takes to scale your massage or wellness business (and keep your sanity along the way), this episode will help you prepare, plan, and grow with confidence. Listen now to learn what to expect and how to build a group practice that runs smoothly, profitably, and sustainably. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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306 - The 5 Mindset Shifts Every Massage Practice Owner Must Make | Beyond Fully Booked Pt. 3
10/13/2025
306 - The 5 Mindset Shifts Every Massage Practice Owner Must Make | Beyond Fully Booked Pt. 3
You’re fully booked. Now what? In this episode of the Scaling Wellness Podcast, I’m diving into the mindset shifts that every massage therapist needs to make when transitioning from a solo practitioner to a group practice owner. Going beyond the table means stepping into true leadership, which requires a whole new skill set. I’ll break down what it really takes to lead a thriving team, build systems that actually work, and redefine success beyond your client schedule. If you’ve ever wondered what it means to become the CEO of your massage business, not just the therapist behind it, this episode is your roadmap. Tune in to learn how to lead, scale, and grow your practice without burning out—and take your wellness business beyond fully booked. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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305 - 5 Types of Group Practices You Can Create | Beyond Fully Booked Pt. 2
10/06/2025
305 - 5 Types of Group Practices You Can Create | Beyond Fully Booked Pt. 2
In this episode of the Scaling Wellness Podcast, I’m breaking down what a group massage practice can really look like. From boutique teams of 3–5, to multi-location studios, multidisciplinary wellness centers, spas, and even mobile massage businesses—you’ll discover the different ways you can scale beyond a solo practice. Whether you’re dreaming of building a close-knit team, creating a wellness hub, or expanding across locations, this episode gives you the clarity and inspiration to imagine your next step. Tune in to part two of the Beyond Fully Booked series and start designing a group practice model that actually fits your vision, lifestyle, and goals. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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304 - So youre fully booked now what Beyond Fully Booked Pt. 1
09/29/2025
304 - So youre fully booked now what Beyond Fully Booked Pt. 1
You’ve finally done it, you’re fully booked. Your calendar is packed, clients love you, and you’ve reached the goal most massage therapists dream of. But here’s the real question: what’s next? In this episode of the Scaling Wellness Podcast, I’m breaking down what happens beyond fully booked. Should you stay solo and raise your rates? Explore new creative paths like teaching, products, or mentorship? Or take the leap into building a group practice so you can scale your impact, income, and freedom? We’ll dive into the pros and cons of each path, the hard truths about staying solo, and why scaling into a team might be the most powerful step you can take for your future. If you’re ready to grow past the treatment table and discover what’s possible for your massage business, this episode is your roadmap. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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303 - The Secrets Behind Growing a Successful Massage Practice with Rachel Hargrove
09/22/2025
303 - The Secrets Behind Growing a Successful Massage Practice with Rachel Hargrove
In this episode of the Scaling Wellness Podcast, I’m joined by Rachel Hargrove, owner of Height of Health Massage, a thriving massage studio dedicated to helping clients achieve lasting wellness through intentional, results-driven bodywork. Rachel’s path to success is filled with lessons every wellness entrepreneur can relate to. From growing her client base to building a practice rooted in both care and strategy, she’s created a model that proves you can balance passion with smart business decisions. In our conversation, Rachel shares: The real strategies she used to attract and retain loyal clients How she overcame the early challenges of running her own practice The systems and processes that keep her studio thriving without burnout Why prioritizing both client results and therapist well-being leads to sustainable growth Rachel’s story is one of resilience, creativity, and heart, a must-listen for any massage therapist, wellness business owner, or entrepreneur looking for inspiration and actionable insight. Whether you’re just starting out or ready to take your practice to the next level, this episode is packed with wisdom that will leave you motivated and equipped to grow. Tune in now and discover how Rachel built Height of Health Massage into a trusted name in wellness, and how you can apply her strategies to your own business. Check out Rachel’s website: Her Facebook Page: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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302 - The Road to $30k Months (& Why Hustle Alone Won’t Take You There)
09/15/2025
302 - The Road to $30k Months (& Why Hustle Alone Won’t Take You There)
In this episode of the Scaling Wellness Podcast, I’m pulling back the curtain on the exact strategies that took one massage business from zero to $30,000 per month in just one year. I’ll walk you through the real numbers, the systems that made growth possible, and the critical shifts that kept clients coming back. From building the right offers to dialing in rebooking, team structure, and client experience, this isn’t theory; it’s a step-by-step look at what actually worked. If you’ve ever wondered what it really takes to scale a massage or wellness practice to consistent, life-changing revenue, this episode will show you the roadmap. Tune in now to see how $30k months become possible and how you can start applying these same strategies to your own practice. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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301 - How Zalla Otten Built One of Houston’s Top Massage Studios
09/08/2025
301 - How Zalla Otten Built One of Houston’s Top Massage Studios
In this episode of the Scaling Wellness Podcast, I’m joined by someone who’s built one of Houston’s most beloved massage practices Zalla Otten, founder of Zalla Massage. Zalla’s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she’s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that’s made Zalla Massage one of the most-reviewed massage studios in Houston. But what really makes Zalla stand out is her combination of entrepreneurial drive, creativity, and heart. She’s not only a Licensed Massage Therapist but also a visionary studio owner who’s built her practice around high standards, client-centered care, and innovative approaches to growth. In this episode, Zalla opens up about: How she went from working multiple jobs to launching her own practice, step by step. The unique marketing strategies that fueled her growth, from creative Groupon hacks to building a referral program that clients and partners love. The lessons (and mistakes) of hiring, managing, and building a culture that truly supports both therapists and clients. The reality of scaling up: what it’s like to run a seven-figure massage business, expand to multiple locations, and navigate tough decisions when things don’t go as planned. How returning to hands-on work reignited her passion, especially through fascia work and energy-focused bodywork. Zalla’s story is honest, inspiring, and packed with wisdom for any massage therapist, wellness entrepreneur, or business owner looking to grow without losing themselves along the way. Whether you’re dreaming of starting your own practice, hiring your first employee, or scaling to multiple locations, this conversation will give you the insights, tools, and encouragement you need to take your next step. Tune in now to hear how Zalla built, stumbled, grew, and ultimately redefined success on her own terms. Check out Zalla’s website: Her Facebook Page: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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300 - The Massage Industrys Broken Promise And How To Fix It
09/01/2025
300 - The Massage Industrys Broken Promise And How To Fix It
I’ve got a confession to make, and a promise to keep. For a while, I stepped back from delivering on what I said I would, and I know some of you have been waiting for the podcast to return in full force. Well, the wait is almost over. In this episode, I’m opening up about what happened behind the scenes, why things didn’t go as planned, and most importantly, what’s coming next. Think of this as the reset. At this moment, we clear the slate and get ready for what’s going to be the most exciting chapter yet for the Scaling Wellness Podcast. From fresh interviews with incredible massage and spa owners to solo episodes packed with actionable strategies, we’re coming back stronger, sharper, and more focused than ever. So stick with me, the best is yet to come. Tune in now, and get ready for the comeback. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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Announcement - 2025 Summer Break
07/10/2025
Announcement - 2025 Summer Break
We’re hitting pause for a summer break—but don’t worry, we’ll be back soon with even more inspiring episodes, fresh insights, and powerful conversations to help you grow your wellness business. Stay tuned—exciting things are on the way! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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299 - CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice
07/08/2025
299 - CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice
In this episode of the Scaling Wellness Podcast, I’m sitting down with someone who’s redefining what it means to run a successful, client-centered massage business—Nadin Bailey, founder of MEND Massage Therapy. A licensed massage therapist, registered yoga teacher, and lifelong student of movement, Nadin brings nearly a decade of expertise to the industry. With a background that combines advanced bodywork techniques and a BFA in Contemporary Dance, her deep understanding of anatomy and body mechanics shines through in every aspect of her work. But what truly sets Nadin apart is her vision for MEND Studios—a space built not just for clients to heal, but for massage therapists to grow, thrive, and master their craft. From opening her first location to now running thriving studios in Brookfield and Mequon, Nadin shares the realities of building a team, maintaining high standards, and staying rooted in her passion for helping people feel—and function—better. In this episode, Nadin opens up about: How her movement background enhances her massage techniques The challenges and rewards of building a massage studio focused on both client and practitioner success Why results-driven, highly skilled massage therapy sets MEND apart The lessons she’s learned as a business owner navigating growth, leadership, and building a standout brand Whether you’re a solo practitioner, studio owner, or dreaming of creating your own wellness space, Nadin’s story and insights will inspire and empower you. 🎧 Tune in now to hear how Nadin built a thriving, results-driven studio—and how you can apply the same principles to your business. Check out Nadin’s website: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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298 - What No One Tells You About Going From Solo Therapist to Group Practice
06/23/2025
298 - What No One Tells You About Going From Solo Therapist to Group Practice
Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren’t the same skills you need to run a team The mindset traps that trip up most business owners when they start hiring What actually changes when you move from “practitioner” to “business owner” And how to avoid building a group practice that feels like a constant headache If you’re thinking about hiring, managing a growing team, or already wondering why your dream practice feels so hard—you need to hear this. 🎧 Tune in now and let’s talk about what really happens when you make the leap from solo to group. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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297 - How to Unintentionally Destroy Your Massage Business by Chasing Money
06/17/2025
297 - How to Unintentionally Destroy Your Massage Business by Chasing Money
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296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor
06/10/2025
296 - Systems, Sanity, and Scaling- How to Build a Practice That Fits Your Life w: Erin Stebbins - Massage Business Mentor
In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values. Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way. The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn’t always mean “more”—it means “more aligned.” She breaks down: The first things solo practitioners should outsource How to build systems that actually fit you Why personal assistants matter just as much as front desk staff The myths around being “fully booked” Why fun, freedom, and values are the real drivers of success Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn’t burn you out—but actually supports the life you want to live. Check out Erin’s website: Her Facebook: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome
06/02/2025
295 - 3 High Level Hack to Defeat Overwhelm Shiny Object Syndrome
Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you. In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar. Inside, we’ll talk about: How to prioritize your energy, not just your to-do list Why “just one more course” isn’t the answer And how to build momentum by doing less—but doing it better If you’re tired of feeling overwhelmed and ready to get back in the driver’s seat of your business, this episode is your permission slip to slow down, simplify, and scale smarter. 🎧 Tune in now—your focus (and your sanity) will thank you. ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy
05/27/2025
294 - How to Start Your Own Massage School (Without Burning Out) w/Lindsay Juarez of Mindful Massage Academy
Have you ever dreamed of starting your own massage school—but felt overwhelmed by the idea of burnout, endless paperwork, or not knowing where to start? This episode is for you. Today on the Scaling Wellness Podcast, I’m sitting down with Lindsay Juarez, founder of Mindful Massage Academy. Lindsay isn’t just a successful massage school owner—she’s someone who’s figured out how to grow her business while staying grounded, aligned, and not working 24/7. In this episode, Lindsay pulls back the curtain on: What it really takes to launch a massage school today (without losing your mind in the process) How she built a mission-driven school that balances heart, structure, and sustainability Her approach to boundaries, energy, and avoiding the burnout so many owners face What most new school owners get wrong—and what to focus on instead Why leading with intention and community can be your biggest asset Whether you’re a massage therapist with a big vision or an educator ready to create lasting impact, Lindsay’s journey will leave you inspired—and equipped—with real-world wisdom. 🎧 Tune in now to learn how to build something powerful, purposeful, and profitable—without burning out along the way. Check out Lindsay’s website: Her social media page: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist
05/12/2025
293 - How To Get Google To Send Your Clients For Free w/ Laura Jawad - SEO Strategist
What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know. Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease. In this episode, Laura breaks down: How SEO helped her fill her practice without dancing on TikTok or chasing algorithms What most wellness providers are doing wrong with their websites (and how to fix it) Her simple approach to getting found by the right clients online Why you don’t need to be tech-savvy or have a big team to start ranking Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap. Tune in now to discover how showing up on Google can book out your business! Check out Laura’s website: Her social media page: SEO Simplified: How To Use ChatGPT To Write Schema Markup For Your Website: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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292 - How To Re-Activate Old ClientsClients Who Have Fallen Off
04/28/2025
292 - How To Re-Activate Old ClientsClients Who Have Fallen Off
Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back? If you’ve been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren’t doing it. In this episode, I break down: Why reactivation marketing beats chasing strangers (almost every time) The key reasons clients don’t come back—and how to fix it How to reconnect without feeling spammy or salesy Simple scripts, strategies, and tools to get clients booking again this week You don’t need a fancy ad campaign. You don’t need to offer a discount. You just need to show up the right way and remind them why they loved you in the first place. Let’s breathe life back into your business, starting with the people who said “yes” once. Tune in now! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Trying to book more clients? Visit to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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291 - How To Market When You Have No Time No Money
04/21/2025
291 - How To Market When You Have No Time No Money
Hey, DJ here—and today, we’re talking about something real. If you’ve ever caught yourself saying, “I just don’t have the time” or “I can’t afford to grow my business right now,” this episode is especially for you. I know what it’s like to feel stretched thin—emotionally, financially, and mentally. But here’s the truth: building a successful wellness business doesn’t always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I’ll show you how to move forward—even when your resources feel limited. We’ll unpack: Why “no time” and “no money” aren’t the real problem (and what is) What you can do right now with the energy, capacity, and budget you already have The low-effort, high-impact strategies my clients use to grow even during their busiest, most cash-strapped seasons And how taking imperfect action today can unlock momentum for tomorrow So if you’ve been waiting for the “perfect time” to grow your business… this is your wake-up call. You don’t need more to get started—you just need a better plan. Let’s get into it. 🎧 ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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290 - Helping 1 Million People Get Out Of Pain - How To Build A Massage School w/Shari Aldrich
04/14/2025
290 - Helping 1 Million People Get Out Of Pain - How To Build A Massage School w/Shari Aldrich
We’ve got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive. Shair has been in the game for over two decades. In that time, she’s built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence. We dive deep into: What it takes to run and grow a successful massage school in today’s climate The difference between teaching massage and building a business that lasts The biggest challenges she sees school owners facing (and how to overcome them) Her take on the mindset shifts massage professionals need to grow into true business owners And the legacy she's working to leave behind for the next generation of industry leaders Whether you're a solo practitioner, a school owner, or dreaming of building something bigger, Shair’s insights will absolutely light a fire in you. 🎧 Tune in and soak up the knowledge from one of the greats. You’ll walk away inspired, motivated, and ready to take your next big leap. Check out Shari’s website: Her social media page: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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289 - Is paid advertising right for you? (Here's how to know)
04/07/2025
289 - Is paid advertising right for you? (Here's how to know)
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288 - What to Focus on in Your Massage Business at Every Stage
03/24/2025
288 - What to Focus on in Your Massage Business at Every Stage
Ever feel like you're stuck in the same place with your business, wondering what it takes to break through to the next level? In this episode of the Scaling Wellness Podcast, I’m breaking down the four distinct stages of growing a wellness business—so you can identify exactly where you are, what’s holding you back, and how to push forward with confidence. I’ll walk you through each stage, from the early grind of being a solo practitioner to building a fully scalable, thriving wellness business. You’ll learn the common challenges at each phase, the mindset shifts required to level up, and the key systems that separate struggling owners from those who scale successfully. If you’re ready to stop feeling stuck and start making real progress toward a business that supports your life (instead of running you into the ground), this episode is for you. Tune in now and let’s map out your path to the next stage of growth! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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287 - Ditch the To-Do List A Better Way to Manage Your Time
03/17/2025
287 - Ditch the To-Do List A Better Way to Manage Your Time
Do you ever feel like no matter how much you check off your to-do list, you’re still not getting ahead? You’re busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I’m breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real momentum in your business. I’ll share the mindset shifts and strategies that have helped my clients move past the endless cycle of “busy work” and start making meaningful progress. It’s not about doing more—it’s about focusing on the right things that will actually grow your business, free up your time, and help you scale without burning out. If you’re ready to stop spinning your wheels and start seeing real results, this episode is for you. Tune in now and learn how to ditch the never-ending to-do list and start making powerful, strategic moves in your wellness business! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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286 - How to Document a System in 30 Minutes or Less
03/10/2025
286 - How to Document a System in 30 Minutes or Less
What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I’m breaking down why documentation isn’t just some boring admin task—it’s the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner. I’ll walk you through the simple but powerful ways documentation can streamline your operations, make training your team easier, and ensure your business runs smoothly without you having to micromanage every little thing. Whether it’s step-by-step procedures, client workflows, or team expectations, having things written down is the secret weapon to long-term growth and sanity. If you’re tired of repeating yourself, constantly putting out fires, or feeling like your business falls apart the second you step away, this episode is for you. Tune in now and learn how just 30 minutes of documentation can set you up for massive success! ---------------------------------------------- Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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285 - Buying A Boutique Practice w/ Krista Dicks of Align Massage Therapy & The Radical Massage Therapist Podcast
03/03/2025
285 - Buying A Boutique Practice w/ Krista Dicks of Align Massage Therapy & The Radical Massage Therapist Podcast
We’re shaking things up! After a stretch of solo episodes, we’re back with a powerful interview that you won’t want to miss! In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and the willingness to evolve beyond just being a hands-on practitioner. Krista shares the biggest lessons from her journey—how she built her business from the ground up, her leadership challenges, and the mindset shifts that helped her scale successfully. We talk about the struggles of transitioning from solo practitioner to business owner, why hiring the right team is crucial, and how she set up systems that allowed her business to grow without burning out. She doesn’t hold back on the real struggles, the mistakes she made, and what she’d do differently if she had to start over. If you’ve ever wondered what it takes to build a successful wellness business beyond just working with clients, this episode is packed with insights that will leave you craving more. Tune in now and learn how to take your practice to the next level! Check out Krista’s website: Her social media pages: - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at Schedule Your No-Cost 1:1 Strategy Call: Follow us on Instagram:
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