299 - CASE STUDY: How Nadin Went From Solo Practitioner To A Multi-Location Group Practice
The Scaling Wellness Podcast: Scale Your Massage Business
Release Date: 07/08/2025
The Scaling Wellness Podcast: Scale Your Massage Business
Ever feel like your business is a treadmill that you can’t get off of? In this episode, I break down what it really takes to step away from your massage business for 30 days, without losing money or clients. We’ll get into: Why most businesses can’t survive 30 days without the owner The quiet truth behind “time off” The real problem most people miss The emotional layer most people don’t talk about The difference between the two versions of time off What actually has to be in place to step away The real constraint holding most owners back The math...
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You’ve thought about it. Maybe more than once…What if I hire the wrong person? What if they don’t work out, clients notice, and you’re stuck trying to undo the whole thing , financially and professionally? Here’s what I’ve seen over and over: a bad hire rarely starts with a bad person. It usually starts with a bad setup: unclear expectations, a rushed decision, no real onboarding, and no way to know if things are working. In this episode, I break down exactly what creates a “bad hire” situation in the first place, and what to get right before you ever post...
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Today’s episode, we break down the exact step-by-step plan on how to exploit your fellow massage therapist and get rich in the process. Not really, BUT….this is an all too common issue we see inside the industry. The exploitative model isn’t an accident. It’s been repeated so often that most therapists think it’s just what happens when you grow. Low pay. Back-to-back clients. No breaks. No future. Replace them when they burn out. Repeat. But that fear of becoming *that* owner is keeping you small. In this episode we’re breaking down exactly what not to...
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info_outlineThe Scaling Wellness Podcast: Scale Your Massage Business
What happens after you build a fully booked massage practice… and realize that’s not the end goal? In this interview, I sit down with Cody and Allyson of Two Hearts Bodywork to unpack what it really takes to grow beyond six figures in a massage therapy business without burning out your body or sacrificing your freedom. From launching their brick-and-mortar practice with no safety net… To raising prices three times in two years… To building recurring revenue through memberships… To scaling into online income, digital products, and mentorship… This conversation pulls back the curtain...
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This rebroadcast episode dives into one of the hardest parts of running a wellness business: dealing with underperforming employees. If you’re unsure whether a team member needs coaching, clearer expectations, or a tough conversation, this episode will help you find clarity. We break down the real reasons behind poor performance, common leadership mistakes, and how to handle difficult situations without damaging your culture or burning yourself out. Whether you’re leading your first hire or managing a growing team, this episode will help you step into confident leadership and build a...
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If you’re constantly putting out fires, answering messages at all hours, and feeling like your wellness business can’t run without you… this episode is for you. In this episode of the Scaling Wellness Podcast, we break down the 4 essential systems every massage and wellness business needs to book more clients consistently without overworking yourself or your team. From client booking and follow-up to team management and day-to-day operations, you’ll learn where most wellness businesses get stuck and how simple systems can unlock sustainable growth. You’ll discover why hustle isn’t...
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This isn’t a “welcome back” episode. And it’s definitely not an accident that this is our first drop of 2026. We’re rebroadcasting one of the most important conversations we’ve ever had about vision, strategy, and what actually moves you forward when everything feels unclear. If you’ve been feeling stuck, restless, or like you’re standing on the edge of something but can’t name it yet… this episode will hit differently now. We’ve been quiet because we’ve been building. And before we announce what’s coming next, this is the foundation you need to hear. ...
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From shy “operations girl” to the powerhouse behind a 20-year group practice, Ann Sousa’s journey is anything but ordinary. In this inspiring episode, Ann, owner of Body & Soul Massage in Salem, MA, shares how a random postcard led her into massage therapy, how 9/11 pushed her into entrepreneurship, and how she transformed a small contractor-shared space into a thriving, employee-based wellness practice. Ann opens up about the pivotal moment she chose real leadership, the mindset shifts that helped her scale, the hard lessons (including the firings she never forgot), and the systems,...
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In this new episode, interior designer and former massage therapist Jamie Smith, founder of Happy Haus Studios, reveals how wellness professionals can transform their treatment rooms into healing, high-performing spaces that elevate client experience and support long-term practitioner sustainability. With nearly 20 years as an MT and a deep background in design, Jamie shares her unconventional journey from ballet and anthropology to bodywork, burnout, an injury, an MLM detour, and ultimately rediscovering her creative calling in interior design. Today, she specializes in designing restorative...
info_outlineIn this episode of the Scaling Wellness Podcast, I’m sitting down with someone who’s redefining what it means to run a successful, client-centered massage business—Nadin Bailey, founder of MEND Massage Therapy.
A licensed massage therapist, registered yoga teacher, and lifelong student of movement, Nadin brings nearly a decade of expertise to the industry. With a background that combines advanced bodywork techniques and a BFA in Contemporary Dance, her deep understanding of anatomy and body mechanics shines through in every aspect of her work.
But what truly sets Nadin apart is her vision for MEND Studios—a space built not just for clients to heal, but for massage therapists to grow, thrive, and master their craft. From opening her first location to now running thriving studios in Brookfield and Mequon, Nadin shares the realities of building a team, maintaining high standards, and staying rooted in her passion for helping people feel—and function—better.
In this episode, Nadin opens up about:
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How her movement background enhances her massage techniques
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The challenges and rewards of building a massage studio focused on both client and practitioner success
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Why results-driven, highly skilled massage therapy sets MEND apart
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The lessons she’s learned as a business owner navigating growth, leadership, and building a standout brand
Whether you’re a solo practitioner, studio owner, or dreaming of creating your own wellness space, Nadin’s story and insights will inspire and empower you.
🎧 Tune in now to hear how Nadin built a thriving, results-driven studio—and how you can apply the same principles to your business.
Check out Nadin’s website:
https://www.mendstudio.com/
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