301 - How Zalla Otten Built One of Houston’s Top Massage Studios

In this episode of the Scaling Wellness Podcast, I’m joined by someone who’s built one of Houston’s most beloved massage practices Zalla Otten, founder of Zalla Massage.

 

Zalla’s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she’s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that’s made Zalla Massage one of the most-reviewed massage studios in Houston.

 

But what really makes Zalla stand out is her combination of entrepreneurial drive, creativity, and heart. She’s not only a Licensed Massage Therapist but also a visionary studio owner who’s built her practice around high standards, client-centered care, and innovative approaches to growth.

 

In this episode, Zalla opens up about:

 

• How she went from working multiple jobs to launching her own practice, step by step.

• The unique marketing strategies that fueled her growth, from creative Groupon hacks to building a referral program that clients and partners love.

• The lessons (and mistakes) of hiring, managing, and building a culture that truly supports both therapists and clients.

• The reality of scaling up: what it’s like to run a seven-figure massage business, expand to multiple locations, and navigate tough decisions when things don’t go as planned.

• How returning to hands-on work reignited her passion, especially through fascia work and energy-focused bodywork.

 

Zalla’s story is honest, inspiring, and packed with wisdom for any massage therapist, wellness entrepreneur, or business owner looking to grow without losing themselves along the way.

 

Whether you’re dreaming of starting your own practice, hiring your first employee, or scaling to multiple locations, this conversation will give you the insights, tools, and encouragement you need to take your next step.

 

Tune in now to hear how Zalla built, stumbled, grew, and ultimately redefined success on her own terms.

 

Check out Zalla’s website:
https://zallamassage.com/

Her Facebook Page: 

https://www.facebook.com/ZallaMassage

 

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com 

 

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