27: Amazon Changes Because of COVID-19 and How You Can Help
Masters of Marketplace
Small businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19. Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do about it.
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26: Creating a Contingency Plan for Your Amazon Store
Masters of Marketplace
COVID-19 is the talk of well, everything, and is impacting businesses like we’ve never seen before. It’s difficult to formulate a contingency plan when it’s already too late. Do you know how to ensure your Amazon store and overall business is safe and able to stay afloat in troubling times like these? Learn how to prepare yourself and your business when circumstances arise so that you don’t have to shut down your shop or go out of business.
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25: Should You Sell on Amazon Seller or Amazon Vendor?
Masters of Marketplace
If you’ve been wondering what the differences are between selling ON Amazon and selling TO Amazon, then this is the episode you’ve been waiting for. Many people don’t understand the pros and cons of selling on Amazon’s Seller platform versus Amazon’s Vendor platform and it really depends on your business priorities which is the right for you. This can be a confusing decision, especially if you are new to Amazon. Listen to learn which is best for you! Notes at https://www.mastersofmarketplace.com/2
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24: Keywords You Should Never Use in Your Amazon Listings
Masters of Marketplace
Imagine one day you wake up to see that Amazon has removed them and you can’t figure out why. Often times it’s because you used restricted words in your product listings’ titles, bullets or backend keywords. Tune in to listen to this helpful episode to learn how Amazon detects forbidden keywords, what the consequences are for using these specific words, whether it’s possible to fix the issue and how to prevent the problems before they happen.
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23: 6 Ways to Increase Your Profit Margins on Amazon
Masters of Marketplace
One of the biggest problems plaguing brands on Amazon is the ever decreasing profit margins across many different categories and products. Amazon has been squeezing its sellers, but the good news is there are solid ways to increase your brand’s profits across the Amazon marketplace. Whether you have small or large products, high priced or low priced items, listen in for 6 simple yet super effective ways to increase your profit margins on Amazon.
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22: How to Price Your Products Across Online Sales Channels
Masters of Marketplace
Pricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Learn how to price your products for a profit across all e-commerce channels in this episode.
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21: 5 Ways to Get Legitimate Amazon Reviews in 2020
Masters of Marketplace
One of the most difficult things to do as an Amazon seller in 2020 is to get product reviews. With Amazon’s ever changing rules, it’s become harder than ever to get legitimate reviews to your products, both new and old. Listen in for 5 total legal and legit ways that you can generate product reviews on Amazon in 2020.
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20: The Biggest Mistake to Avoid with Amazon Private Promotions
Masters of Marketplace
What is one of the quickest ways to boost your sales? Set up an Amazon promotion code. Whether you’re looking to launch a new product or sell through some of your slow moving inventory, promotions are a great way to quickly increase your sales. But beware! There is one crucial mistake during set up that can plummet your business fast. Listen now so you never encounter the horror of losing money, inventory and control over your product on Amazon.
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19: How to Make Money with Amazon's Affiliate Program and Become a Brand Influencer
Masters of Marketplace
Pursuing the dream of generating passive income isn't always easy, but it's far from impossible. To hear more about how to do this through the Amazon affiliate program, who is it for, how to sign up and how to benefit the most of it, listen as Kathleen shares her knowledge on how to promote your affiliate links the proper way but also the best practices and pro strategy tips so that you become a successful Brand Influencer on Amazon. Notes at https://www.mastersofmarketplace.com/19
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18: How to Sell Your Digital Products on Amazon
Masters of Marketplace
There is a multi billion dollar online market who consumes digital products. Combine that with the hundreds of millions of Amazon customers who are searching for solutions and you get an untapped market of people that you can potentially market your digital products to. Listen in for real life examples of how entrepreneurs have succeeded in boosting their sales and growing their online business through this method of selling on Amazon.
info_outlineAs an ecommerce business owner you want to boost your sales. But can you set yourself apart from the competition and grow a sustainable business on Amazon? It’s time to jump into another insightful podcast episode of Masters of Marketplace and learn how to use your brand’s assets to help you gain rapid growth and success selling on Amazon.
In this episode, you’ll learn why it is a smart decision to enroll in the Amazon Brand Registry Program, what you need to get accepted and what are the best ways to fully utilize its benefits. Kathleen also shares her thoughts on why creating an Amazon Storefront is an excellent opportunity to tell your brand story and how using the new Amazon advertising campaign type can increase your sales outside of the platform. To get the full breakdown on how you can set your brand up for success on Amazon, listen to this insightful episode of Masters of Marketplace.
A vital factor in setting your brand up for success on Amazon is to enroll in Amazon’s brand registry program. There is one main thing you need in order to get approved for brand registry, a registered trademark. Not the ™ but the actual ®, along with packaging that displays your brand name.
Another way is to set up a beautiful amazing Amazon Storefront page to represent your brand to its fullest potential. It’s a great way to get creative on how to deliver your brand message to customers, along with highlighting your full product catalog and other resources that your business offers to customers. Plus you get access to unique analytics features to view where your customers are coming from, which pages are most popular and what products convert the best.
People buy from emotion, not necessarily out of need. Using the Amazon Storefront feature is a great opportunity to let customers know that you are a small business and what mission statement is to help them.
A+ content is another helpful tool that Amazon’s Brand Registry program allows you to utilize on the product descriptions itself. Plus, if you’re on mobile, it displays much higher on your product detail page than if you’re on a desktop, where it tends to get buried.
If you’re running ad campaigns to your products (which you should be!), Amazon’s Brand Registry program allows you to use utilize Sponsored Brand Ads. These give you ad placements right at the top of the search results page, which tend to be the highest converting ads on the platform.
You can also take advantage of Amazon’s new display ad placements (DSP) where you can advertise for your Amazon listings off of Amazon.com. This is a new feature from Amazon for 3rd party sellers through Amazon Seller Central but definitely something worth while to test if you have a high enough budget to support it. Specific strategies and examples for how to utilize ads to grow your sales are also discussed.
If you’re looking for additional help with growing your brand on Amazon and you don’t want to miss out on the holiday sales rush this year, then the Masters of Marketplace membership may be a great option for you!
Packed with 6 different courses, including how to set up, manage and optimize your Amazon store, it is the best resource to get direct help from Kathleen this holiday season.
Along with multiple topic specific masterclasses, the membership includes weekly live Q&A Office Hours sessions with Kathleen where she can save you loads of time so you don’t have to go down the Google rabbit hole, which may leave you stranded without an answer anyway.
Plus you get to join an amazing Facebook community with other small business owners just like you who truly believe in collaboration over competition. There’s also been a newly added payment plan to help make it more affordable during this wonderful season of giving (and receiving!).
Whether you’re a brand owner, an ecommerce Amazon manager or Amazon virtual assistant, becoming a member is going to help you get more sales if you watch the trainings, participate in the office hours and most importantly, take action!
Learn more here: https://www.mastersofmarketplace.com/join
More show notes including all link references found here: https://www.mastersofmarketplace.com/12