27: Amazon Changes Because of COVID-19 and How You Can Help
Masters of Marketplace
Small businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19. Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do about it.
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26: Creating a Contingency Plan for Your Amazon Store
Masters of Marketplace
COVID-19 is the talk of well, everything, and is impacting businesses like we’ve never seen before. It’s difficult to formulate a contingency plan when it’s already too late. Do you know how to ensure your Amazon store and overall business is safe and able to stay afloat in troubling times like these? Learn how to prepare yourself and your business when circumstances arise so that you don’t have to shut down your shop or go out of business.
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25: Should You Sell on Amazon Seller or Amazon Vendor?
Masters of Marketplace
If you’ve been wondering what the differences are between selling ON Amazon and selling TO Amazon, then this is the episode you’ve been waiting for. Many people don’t understand the pros and cons of selling on Amazon’s Seller platform versus Amazon’s Vendor platform and it really depends on your business priorities which is the right for you. This can be a confusing decision, especially if you are new to Amazon. Listen to learn which is best for you! Notes at https://www.mastersofmarketplace.com/2
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24: Keywords You Should Never Use in Your Amazon Listings
Masters of Marketplace
Imagine one day you wake up to see that Amazon has removed them and you can’t figure out why. Often times it’s because you used restricted words in your product listings’ titles, bullets or backend keywords. Tune in to listen to this helpful episode to learn how Amazon detects forbidden keywords, what the consequences are for using these specific words, whether it’s possible to fix the issue and how to prevent the problems before they happen.
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23: 6 Ways to Increase Your Profit Margins on Amazon
Masters of Marketplace
One of the biggest problems plaguing brands on Amazon is the ever decreasing profit margins across many different categories and products. Amazon has been squeezing its sellers, but the good news is there are solid ways to increase your brand’s profits across the Amazon marketplace. Whether you have small or large products, high priced or low priced items, listen in for 6 simple yet super effective ways to increase your profit margins on Amazon.
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22: How to Price Your Products Across Online Sales Channels
Masters of Marketplace
Pricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Learn how to price your products for a profit across all e-commerce channels in this episode.
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21: 5 Ways to Get Legitimate Amazon Reviews in 2020
Masters of Marketplace
One of the most difficult things to do as an Amazon seller in 2020 is to get product reviews. With Amazon’s ever changing rules, it’s become harder than ever to get legitimate reviews to your products, both new and old. Listen in for 5 total legal and legit ways that you can generate product reviews on Amazon in 2020.
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20: The Biggest Mistake to Avoid with Amazon Private Promotions
Masters of Marketplace
What is one of the quickest ways to boost your sales? Set up an Amazon promotion code. Whether you’re looking to launch a new product or sell through some of your slow moving inventory, promotions are a great way to quickly increase your sales. But beware! There is one crucial mistake during set up that can plummet your business fast. Listen now so you never encounter the horror of losing money, inventory and control over your product on Amazon.
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19: How to Make Money with Amazon's Affiliate Program and Become a Brand Influencer
Masters of Marketplace
Pursuing the dream of generating passive income isn't always easy, but it's far from impossible. To hear more about how to do this through the Amazon affiliate program, who is it for, how to sign up and how to benefit the most of it, listen as Kathleen shares her knowledge on how to promote your affiliate links the proper way but also the best practices and pro strategy tips so that you become a successful Brand Influencer on Amazon. Notes at https://www.mastersofmarketplace.com/19
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18: How to Sell Your Digital Products on Amazon
Masters of Marketplace
There is a multi billion dollar online market who consumes digital products. Combine that with the hundreds of millions of Amazon customers who are searching for solutions and you get an untapped market of people that you can potentially market your digital products to. Listen in for real life examples of how entrepreneurs have succeeded in boosting their sales and growing their online business through this method of selling on Amazon.
info_outlineBuilding trust with your customer is one of the most important parts of being an Amazon seller. You need to show your customers that you truly care about them and believe in your products.
Beyond building buyer trust, your seller rating is an important measurement of your performance on Amazon. Because it’s a vital part of your seller account health, your seller rating can have a huge impact on your business. Amazon is more likely to place your products in the Buy Box and potentially rank them higher in search.
In this podcast episode Kathleen gives her professional tips on how to increase your seller rank even if you have negative reviews. Check out her very logical and simple steps to improve your rank from Amazon’s and customer’s perspective and boost your sales!
Two different kinds of reviews on Amazon and what they mean
The first type of reviews you can receive on Amazon are product reviews. These are the reviews you see from customers that display direct on the product listing page and are linked right at the very top of the listing under the title.
Seller reviews are reviews that customers submit to rate you as a seller. Did they have a good experience purchasing from you? Was your customer support on par? Was the product they received defective at all? These are all things customers can discuss when leaving a seller review.
Benefits of having a high seller rating
Having a high seller reviews could actually help with Amazon algorithm in that you’ll get the Buy Box more often if you’re on listings with multiple sellers. It also helps with your account health and overall status in Amazon’s eyes. Plus this is a factor some customers consider when deciding which seller to purchase a product from, especially if you’re competing for a sale on a product listing.
Consequences of having a low seller review
The worst consequence of a low seller review is that Amazon could actually shut down your account. They weigh in on this and display it within your account performance health. They track your negative feedback and if you receive too many within 30 days or your star rating dips, you risk your account getting shut down.
How to be on the alert for new reviews
Set up an alert so that you know right away when you get a new seller or product review. Some third party software solutions can do this for you. My preference and one I use is Feedback Genius by SellerLabs.
How to increase your seller ratings on Amazon
Request to remove reviews that don’t qualify by Amazon’s standards. This includes FBA orders, because Amazon takes that liability for you. You can also request to remove clear reviews that are about only the product itself. This can be a bit of a grey area but it doesn’t hurt to try.
What to do when you receive negative seller feedback
Reach out directly to any customers who posted a negative review. It’s usually worth the extra time to contact them and reconcile anything they’re unhappy about.
You can also respond to the positive reviews, too. This shows you’re an active seller who cares when people are viewing your seller rating and deciding which seller to purchase a product from. If you are on a listing with multiple sellers, this is a big factor to some customers.
Implement these techniques and you’ll be able to quickly increase your Amazon seller rating and overall account health!
Show notes at https://www.mastersofmarketplace.com/14