15: The Secret Strategy for Never Running Out of Inventory on Amazon
Release Date: 12/10/2019
27: Amazon Changes Because of COVID-19 and How You Can Help
Masters of Marketplace
Small businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19. Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do about it.
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26: Creating a Contingency Plan for Your Amazon Store
Masters of Marketplace
COVID-19 is the talk of well, everything, and is impacting businesses like we’ve never seen before. It’s difficult to formulate a contingency plan when it’s already too late. Do you know how to ensure your Amazon store and overall business is safe and able to stay afloat in troubling times like these? Learn how to prepare yourself and your business when circumstances arise so that you don’t have to shut down your shop or go out of business.
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25: Should You Sell on Amazon Seller or Amazon Vendor?
Masters of Marketplace
If you’ve been wondering what the differences are between selling ON Amazon and selling TO Amazon, then this is the episode you’ve been waiting for. Many people don’t understand the pros and cons of selling on Amazon’s Seller platform versus Amazon’s Vendor platform and it really depends on your business priorities which is the right for you. This can be a confusing decision, especially if you are new to Amazon. Listen to learn which is best for you! Notes at https://www.mastersofmarketplace.com/2
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24: Keywords You Should Never Use in Your Amazon Listings
Masters of Marketplace
Imagine one day you wake up to see that Amazon has removed them and you can’t figure out why. Often times it’s because you used restricted words in your product listings’ titles, bullets or backend keywords. Tune in to listen to this helpful episode to learn how Amazon detects forbidden keywords, what the consequences are for using these specific words, whether it’s possible to fix the issue and how to prevent the problems before they happen.
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23: 6 Ways to Increase Your Profit Margins on Amazon
Masters of Marketplace
One of the biggest problems plaguing brands on Amazon is the ever decreasing profit margins across many different categories and products. Amazon has been squeezing its sellers, but the good news is there are solid ways to increase your brand’s profits across the Amazon marketplace. Whether you have small or large products, high priced or low priced items, listen in for 6 simple yet super effective ways to increase your profit margins on Amazon.
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22: How to Price Your Products Across Online Sales Channels
Masters of Marketplace
Pricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Learn how to price your products for a profit across all e-commerce channels in this episode.
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21: 5 Ways to Get Legitimate Amazon Reviews in 2020
Masters of Marketplace
One of the most difficult things to do as an Amazon seller in 2020 is to get product reviews. With Amazon’s ever changing rules, it’s become harder than ever to get legitimate reviews to your products, both new and old. Listen in for 5 total legal and legit ways that you can generate product reviews on Amazon in 2020.
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20: The Biggest Mistake to Avoid with Amazon Private Promotions
Masters of Marketplace
What is one of the quickest ways to boost your sales? Set up an Amazon promotion code. Whether you’re looking to launch a new product or sell through some of your slow moving inventory, promotions are a great way to quickly increase your sales. But beware! There is one crucial mistake during set up that can plummet your business fast. Listen now so you never encounter the horror of losing money, inventory and control over your product on Amazon.
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19: How to Make Money with Amazon's Affiliate Program and Become a Brand Influencer
Masters of Marketplace
Pursuing the dream of generating passive income isn't always easy, but it's far from impossible. To hear more about how to do this through the Amazon affiliate program, who is it for, how to sign up and how to benefit the most of it, listen as Kathleen shares her knowledge on how to promote your affiliate links the proper way but also the best practices and pro strategy tips so that you become a successful Brand Influencer on Amazon. Notes at https://www.mastersofmarketplace.com/19
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18: How to Sell Your Digital Products on Amazon
Masters of Marketplace
There is a multi billion dollar online market who consumes digital products. Combine that with the hundreds of millions of Amazon customers who are searching for solutions and you get an untapped market of people that you can potentially market your digital products to. Listen in for real life examples of how entrepreneurs have succeeded in boosting their sales and growing their online business through this method of selling on Amazon.
info_outlineWhat is arguably the worst thing that can happen to destroy your Amazon sales (besides your account getting shut down)? Running out of inventory!
No matter how high your product ranks or how optimized your listings are, your seller performance rank will plummet if you are out of stock.
Even worse is that your listing will not show up in any search on Amazon and your competition will take huge advantage of getting the sales you would normally receive. Your customers could also lose trust in your brand and all this could threaten the existence of your business. This can be a real nightmare scenario!
The best way to deal with this issue is to make sure you never run out of inventory on Amazon. In this podcast episode Kathleen shares a simple and important strategy to never lose a sale on Amazon because of low or out of stock inventory. It’s Q4 when sellers make the most of their profit and it is essential that you make sure that your items are always available for sale.
Check out this strategy to help get ahead of your competitors and boost your sales this holiday season. And listen to the end of this episode you will get a free video training to learn 5 sure fire ways quickly get more sales! So, lets dive in!
Show notes at https://www.mastersofmarketplace.com/15
Amazon fulfillment check ins can be slow around the holidays
If you’ve ever sent inventory to Amazon to fulfil for you, you understand how long it can potentially take for you to ship your items there, for them to receive your products and then for the items to be stocked into inventory.
Pros of always having stock available
Sales, sales and more sales. You are always open for business and customers can always find your products to buy on Amazon. This provides a good customer experience for Amazon customers and will help your organic search rank continue to grow because you can always process sales.
Cons of running out of stock on Amazon
You can’t make sales! Plus your search rank on Amazon starts to plummet because your products because unsearchable. This is a negative experience for Amazon’s customers and they do not want their shoppers to find a product and then be disappointed because the item is out of stock.
So what IS the secret strategy for never running out of stock in your Amazon store?
The quickest, easiest way to do this is to clone your FBA listings so you can offer both Fulfillment by Amazon and fulfill the same product through your own fulfillment methods.
Listen closely in this episode as Kathleen shows exactly how to do this and all the benefits that will come from you putting this tactic in place within your Amazon store.
Show notes at https://www.mastersofmarketplace.com/15