The Elephant Principle Of Persuasion: Simple Influence Techniques
Release Date: 07/17/2025
What Spam Teaches Us About Influence And Human Nature
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There is a free, billion-dollar persuasion laboratory running 24/7 that most influencers completely ignore - and it’s teaching the truth about human nature. Top persuaders don’t guess what works; they study what already moves millions of people every day. That laboratory is your spam folder. Once you understand the brutal psychological triggers spam exploits - and how to adapt them ethically - you will never struggle to get attention, build desire, or close deals again. This is how you influence, negotiate, and sell at the highest level. Spam exposes the raw buttons of human...
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The Hidden Reason Prospects Say “I’ll Think About It”
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There is one invisible enemy that destroys more sales, negotiations, and influence attempts than any objection, competitor, or recession combined. Top producers don’t suffer from it because they’ve learned to crush it. That enemy is Decision Fatigue—and once you understand and conquer it, you will influence faster, and negotiate better with less effort than ever before. Here’s the brutal truth: Decision Fatigue is the mental exhaustion that hits after making too many choices, causing your brain to slow down, avoid decisions, or pick the easiest option -like doing nothing at all. Your...
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The One Brain Glitch That’s Costing You Deals
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There is a hidden psychological trap that 99% of salespeople, negotiators, and leaders fall into every single day—and it is silently hurting your closes, your relationships, and your bank account. This one mental error is called the Fundamental Attribution Error (FAE), and once you master it you will never take rejection personally again and your income will explode. When you master the Fundamental Attribution Error you stop fighting people and start solving situations. You turn the “NO” into “YES.” Discover additional ways to how this hidden bias can be turned to...
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Rejection Proof - Resistance into Revenue
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If you want more YES in your life, there is ONLY ONE SKILL that separates the average from the top 1%, and the frustrated from the fulfilled. That skill? Mastering rejection, crushing resistance, and turning the pain of “NO” into rocket fuel for your success. Champions don’t fear rejection – they FEED on it. This isn’t theory. This is how you sell, influence, negotiate, and win in the real world – whether you’re closing a million-dollar contract, asking for the promotion, or getting your kids to clean their room. Master rejection and resistance and you master money, power,...
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Street Smarts Decoded - Influence Secrets the Books Don’t Teach
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Street smarts is the REAL currency—the raw, gut-level intelligence that turns weak negotiators into deal-closers, and average salespeople into legends. This isn’t theory. This is survival-level dominance—the kind that reads a room in 3 seconds, flips objections into yeses, and makes people beg to buy from you. Without it? You’re getting eaten alive. With it? You can increase your income, your influence, your LIFE. Street smarts defined: It’s your social IQ —reading people like a book, adapting in chaos, and making split-second moves that win. It’s not EQ. It’s not book smarts....
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Beat Prospect Procrastination - Close Deals Faster
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Let’s talk about the silent killer of sales, influence, and motivation: Inaction Inertia. This psychological trap is costing you deals, delaying decisions, and keeping your prospects stuck in neutral. Inaction Inertia happens when someone misses an opportunity and becomes less likely to act on similar ones later. It’s not just hesitation—it’s psychological sabotage. Studies show that when people pass on a good deal, they feel regret, and that regret makes them avoid future decisions to protect themselves from more disappointment. This isn’t just psychology—it’s persuasion...
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How Poker And Other Games Can Help Us Influence And Negotiate
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Poker - Your Secret Weapon to DOMINATE Influence & Negotiation Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can’t influence at the table, you’re getting crushed in the corporate world, sales calls, and life. Poker is influence training on steroids. Want to crush negotiations and close bigger deals? Discover tools and techniques that will help you become a power persuader.
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Cognitive Defusion for Smarter Decisions and Stronger Influence
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In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful psychological tool—can transform your inner dialogue, triggering increased motivation, and personal growth. It's not about suppressing thoughts; it's about mastering them to live more intentionally and effectively. Beyond personal benefits, cognitive defusion can be a secret weapon for influencing others. By...
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The Deal Killer: Top Negotiation Mistakes to Avoid
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The Biggest Negotiation Mistakes Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads to win-win outcomes, fostering trust and efficiency. Poor negotiation, however, can result in lost opportunities, financial setbacks, or damaged partnerships. Failing to prepare adequately undermines even the strongest positions, turning potential successes into regrettable failures. By...
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Influence Up - How To Leverage Your Persuasion Power
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Unlock Your Inner Persuasion Superpower: Your Personal Power Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience? This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise. When an audience...
info_outlineUnlock the Power of Persuasion: Discover "The Elephant Persuasion Principle" Podcast!
Ever wondered how to influence people effortlessly, build unbreakable trust, and close deals like a pro? Imagine having a memory as sharp as an elephant's—never forgetting a name, a face, or a crucial detail that seals the connection. Recall like an elephant and watch your relationships soar!
Elephants aren't just massive; they're memory masters! With brains weighing a whopping 5 kg (11 lbs - they excel at recall for survival and social bonds. Think about Lakshmi, the elephant in India who, after years of abuse, retaliated against her tormentor in June 2024. It's a stark reminder: elephants remember pain, loyalty, and everything in between. Now, apply that to your life - remember names like an elephant and you'll persuade like never before!
Why is remembering names a game-changing people skill? It shows respect and genuine interest, sparking trust and rapport. In business, it supercharges networking and leadership. Socially, it cements friendships and nails first impressions. A 2016 Journal of Social Psychology study proves it: using someone's name boosts your warmth and competence, making you instantly more likable. It's not just polite; it's persuasive 101!
But what's happening in your brain? When you hear your name, your attention spikes (like "Great job, Sarah!"), the amygdala lights up with emotion, and the prefrontal cortex evaluates the feel-good factor. It personalizes interactions, validates feelings, and follows social norms that make folks like you more.
Here are two simple techniques:
1. Repeat and Use the Name Immediately: Say "Nice to meet you, Sarah!" and weave it in again: "So, Sarah, what's your story?" Repetition builds brain pathways, shifting names from your short-term memory to long-term recall. Example: At a networking bash, greet John with "John, awesome to connect - what's your passion, John?" Boom - name locked in!
2. Associate with a Visual Image: Link the name to a wild picture. For Rose, envision a Rose coming out of her ear. Your brain loves visuals, leveraging the hippocampus for recall.
Want more insights into recalling names, increasing recall and 4 other techniques to instantly connect to anyone. Tune into The Elephant Principle Of Persuasion Podcast. Whether you're in sales, leadership, or just want to ace social scenes, this podcast turns you into a persuasion powerhouse.
Persuade With Power
Kurt Mortensen
PS Influence University Special