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TCIP #055 - Life's Most Important Question with Brian Willis

Invincible Brand with Melissa Agnes

Release Date: 11/15/2015

How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Connection is at the heart of any good crisis communication strategy.   However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off.  While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways.   Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...

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How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]

Invincible Brand with Melissa Agnes

In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

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Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

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How To Never Lose A Customer Again show art How To Never Lose A Customer Again

Invincible Brand with Melissa Agnes

How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

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Building Brand Invincibility Requires Intentional Attention show art Building Brand Invincibility Requires Intentional Attention

Invincible Brand with Melissa Agnes

How to systemize the process of giving attention to the right things.

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Discussing The Core Essentials Of Crisis Management show art Discussing The Core Essentials Of Crisis Management

Invincible Brand with Melissa Agnes

Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.

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Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines show art Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Invincible Brand with Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.

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How To Use Humor To Help Solve Common Workplace Issues show art How To Use Humor To Help Solve Common Workplace Issues

Invincible Brand with Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

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Tips For Building Strong Emotional Connections In A Virtual World show art Tips For Building Strong Emotional Connections In A Virtual World

Invincible Brand with Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?

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How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs? show art How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Invincible Brand with Melissa Agnes

This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:

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More Episodes

The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. One of these leaders is Brian Willis.

Brian is a recognized thought leader and catalyst for change in the law enforcement profession, and he uses one big question in his trainings and seminars to help law enforcement professionals focus on continually finding the best solution in all types of situations. This big question is “What’s important now?”

In this episode of The Crisis Intelligence Podcast, Brian and I discuss the state of law enforcement right now and how life’s most important question can be used by law enforcement – as well as leaders and professionals in general – to help them appropriately and successfully manage and overcome any type of crisis.

This episode of The Crisis Intelligence Podcast discusses:

  • How law enforcement is using life’s most important question to be better crisis managers.
  • Steps law enforcement agencies can take to begin to break down silos and build trust within their communities.
  • Strategies on how law enforcement can begin to shape the narrative of their own incidents.
  • What WINx is and why it’s the biggest and best law enforcement conference of the year – and why you should attend.
Experience WINx

In addition, Brian and I discuss the first annual WINx conference, which is happening this November 18th, 2015. WINx is a conference targeted for law enforcement leaders and is inspired by TED. On November 18th, nine inspirational speakers will take the stage for 18 minutes each to raise important questions and to inspire the right mindset and actions for the industry to take moving forward. I’m extremely honored to be a part of this conference and hope to see you there!

About host, Melissa Agnes

Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
Connect with Melissa on LinkedIn
Email Melissa directly: [email protected]

Learn more about Agnes + Day, Melissa’s crisis management firm.

About guest, Brian Willis

Learn more about Brian and connect with him on LinkedIn
Check out Brian’s consulting agency: Winning Mind Training
Visit lifesmostpowerfulquestion.com to learn more about “what’s important now?” as a crisis management strategy
Watch Brian’s TEDx talk: The Most Dangerous Weapon in Law Enforcement
Discover WINx and register to join us in Chicago!

More TEDx videos from the outstanding speakers at this year’s WINx event

A big thanks to Brian for taking the time to have this important conversation with me.