TCIP #060 – Managing The Fort McMurray Wildfire Crisis, With Jordan Redshaw
Invincible Brand with Melissa Agnes
Release Date: 03/15/2018
![How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art](https://assets.libsyn.com/item/30679893?height=50&width=50)
How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Connection is at the heart of any good crisis communication strategy. However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways. Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...
info_outline![How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022223?height=50&width=50)
How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]
Invincible Brand with Melissa Agnes
In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
info_outline![Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art](https://assets.libsyn.com/item/30022128?height=50&width=50)
Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]
Invincible Brand with Melissa Agnes
Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.
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How To Never Lose A Customer Again
Invincible Brand with Melissa Agnes
How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.
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Building Brand Invincibility Requires Intentional Attention
Invincible Brand with Melissa Agnes
How to systemize the process of giving attention to the right things.
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Discussing The Core Essentials Of Crisis Management
Invincible Brand with Melissa Agnes
Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.
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Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines
Invincible Brand with Melissa Agnes
Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.
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How To Use Humor To Help Solve Common Workplace Issues
Invincible Brand with Melissa Agnes
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Invincible Brand with Melissa Agnes
Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?
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How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?
Invincible Brand with Melissa Agnes
This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:
info_outlineThe Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016, was unprecedented in Canadian history. Eighty-eight thousand people needed to be evacuated in the span of only a few hours, for a month-long evacuation. This wildfire was so catastrophic that its economic impact actually impacted Canada’s GDP.
I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. Fort McMurray), to discuss his experience in being one of only two people responsible for communicating with the Fort McMurray community, to help 88,000 people evacuate safely. Throughout this conversation, Jordan generously shares his biggest lessons and takeaways from this experience. It’s an insightful and engaging conversation that I know you’ll enjoy!
This episode of The Crisis Intelligence Podcast discusses:
- The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours.
- How Jordan and his team leveraged monitoring tools to help expand the reach of their crisis communications.
- The biggest lessons Jordan learned while managing this crisis.
- The after effects that this crisis had on both those who were part of the emergency management and the community at large.
- Jordan’s tips for being crisis ready for emergency management situations within your own community.
Running time: 47:20
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In this episode, I mention a previous episode of The Crisis Intelligence Podcast, where Garth Rowan and I discussed the management of this crisis as it unfolded. Listen to this podcast here.
Connect with Melissa and Jordan
About host, Melissa Agnes
Author of Crisis Ready: Building an Invincible Brand in This Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.
Learn more about Melissa Agnes
Follow Melissa on Twitter: @melissa_agnes
About guest, Jordan Redshaw
Connect with Jordan on LinkedIn.
Follow Jordan on Twitter: @JordanRedshaw.
I’d like to extend a big thanks to Jordan for the important work you do, as well as for taking the time to discuss your experience and the important lessons you’ve learned with us.