loader from loading.io

How To Instil A Culture That Lends To Your Brand’s Invincibility, with Mike Ganino

Invincible Brand with Melissa Agnes

Release Date: 09/11/2018

How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post] show art How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Connection is at the heart of any good crisis communication strategy.   However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off.  While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways.   Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis...

info_outline How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post] show art How to Apply Emotional Awareness to Powerfully Enhance Crisis Communication [Audio of Blog Post]

Invincible Brand with Melissa Agnes

In order to achieve the mark of a true crisis leader, you must be able to effectively apply emotional awareness to your crisis communication strategy. This episode explores what that means and how to achieve it. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

info_outline Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post] show art Could We Train AI with Emotional Intelligence to Predict a Crisis? [Audio of Blog Post]

Invincible Brand with Melissa Agnes

Make no mistake: AI absolutely will affect crisis communication — and crisis in general, for that matter. Recently, my friend and the queen of PR herself, Gini Deitrich said something that got me thinking about predictive AI even further: Could AI predict the emotional escalation of a crisis… before it begins to happen? This episode explores this concept and what it could mean for the crisis communication industry. This is the audio recording of a blog post, written and narrated by Melissa Agnes, and published to CrisisReadyInstitute.com.

info_outline How To Never Lose A Customer Again show art How To Never Lose A Customer Again

Invincible Brand with Melissa Agnes

How you make your customers feel is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

info_outline Building Brand Invincibility Requires Intentional Attention show art Building Brand Invincibility Requires Intentional Attention

Invincible Brand with Melissa Agnes

How to systemize the process of giving attention to the right things.

info_outline Discussing The Core Essentials Of Crisis Management show art Discussing The Core Essentials Of Crisis Management

Invincible Brand with Melissa Agnes

Each month Melissa answers questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked some core questions that pertain to crisis management and crisis readiness.

info_outline Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines show art Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Invincible Brand with Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.

info_outline How To Use Humor To Help Solve Common Workplace Issues show art How To Use Humor To Help Solve Common Workplace Issues

Invincible Brand with Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

info_outline Tips For Building Strong Emotional Connections In A Virtual World show art Tips For Building Strong Emotional Connections In A Virtual World

Invincible Brand with Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I'm going here?

info_outline How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs? show art How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Invincible Brand with Melissa Agnes

This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that Melissa got to provide responses to. Here’s a sampling of what these questions were:

info_outline
 
More Episodes

Mike Ganino, company culture expert and author of Company Culture For Dummies, joins The Invincible Brand Podcast to discuss how you can assess and implement a strong culture that will lend to your brand’s invincibility.

Whether your organization is a start-up or has been around for decades, no matter its size, type, or industry, Mike provides insights, strategies, and clear tactics that will help you strengthen your organization’s culture in powerful ways.

About this episode

Building brand invincibility is not about having a crisis management plan that sits on a shelf collecting dust, but rather requires embedding a crisis ready culture. Amongst other things, this means implementing a culture that is in alignment with your organization’s values and fosters a work environment that is empowering and attracts and retains the best talent. This culture needs to permeate from the top down, the bottom up, and the inside out.

As this is an essential part of becoming crisis ready and building brand invincibility, it only made sense for me to sit down and chat with a leading expert who helps today’s top organizations implement and strengthen an exceptional culture. That leading expert is Mike Ganino, author of Company Culture For Dummies.

This episode explores:

  • What culture is and how every single organization has one.
  • How to conduct an audit of your organization’s mindset and culture in order to identify gaps worth strengthening.
  • Strategies for fixing cultural issues, no matter what your position is within the organization, ie.: whether you’re the CEO, a member of middle management, part of the frontline team, etc.
  • Specific elements and opportunities to look out for when assessing and implementing the right culture within your organization.
  • The three pillars of a strong, healthy, and opportunistic culture that apply to every organization in any industry.

Links discussed in this episode

Connect with Mike: