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Rhetorical Situation (NEW and IMPROVED!)

Mere Rhetoric

Release Date: 10/19/2016

James Berlin “Contemporary Composition: the Major Pedagogical Theories.” show art James Berlin “Contemporary Composition: the Major Pedagogical Theories.”

Mere Rhetoric

Some time ago, I was asked by listener Sarah Rumsey to do a podcast on composition theory. That’s a doozy of a topic, so I read a lot, I poked around, even pulled together a couple drafts, but couldn’t find the balance of breadth and depth to do this subject justice. So I gave up.   Ah, clever listener, you know I didn’t really give up, because this is Mere Rhetoric, the podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history and I am Mary Hedengren and instead of trying to capture the entire depth of rhetorical theory thought I...

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Welcome to MR the podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history   It’s the start of another semester, which, for me, means a season of wonder. I wonder about who my students will be. I wonder whether my schedule will be crushingly busy. Mostly, though, I wonder how my students will react to the syllabi and assignments that I have lovingly crafted. Will they understand the instructions? Will they learn what I hope they will? Will they find it meaningful?   Many compositionists have wondered these same questions and have...

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[intro] Welcome to MR the podcast for beginngs and insiders aboutt he ideas, people and movements who have shaped rhetorical history. I’m Mary Hedengren. This last week I graded my students’ rhetorical analyses. For many of them, this was the first time they had been asked to write a rhetorical analysis and this assignment always makes me nervous. I give them sample papers. We practice writing a rhetorical analysis together. We discuss in depth examples and abuses of ethos, logos, and pathos, but many of them struggle tremendously. I know I could write a 3-page rhetorical analysis in 20...

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Welcome to Mere Rhetoric, the podcast for beginners and insiders about the ideas, people and movements who have shaped rhetorical history. I’m Mary Hedengren and every semester, I feel like it’s New Year’s Day. “This semester,” I say, “everything’s going to be different.” I revise my classes, everything from switching two minor assignments to rehauling the entire curriculum. I try to create assignments that will catch my students’ attention, prepare them for their other classes, and, because I teach dozens of students, be interesting to grade.   But how do I know if the...

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More Episodes

Shout out to Daniel T Richards to wrote in to me asking for a podcast about Rhetorical Situations. Couldn’t be more pleased to oblige a fan, if you have a request for an episode or a question or comment, feel free to email me at mererhetoricpodcast@gmail.com and I’d love to see what I can do, but Daniel asked for rhetorical situations and there’s no time but the present, eh?

so let’s get it started with a couple of clips, eh?

Churchill, Henry V, and Aragon. Why are these such great speeches so good?

Qtd Churchill There comes a precious moment in all of our lives when we are tapped on the shoulder and offered the opportunity to do something very special that is unique to us and our abilities, what a tragedy it would be if we are not ready or willing.”

This moment is part of what L B in 1968 calls the rhetorical situationation. More fully: A complex of persons, events, objects, and relations presenting an actual or potential exigence which can be completely or partially removed if discourse, introduced into the situation, can so constrain human decision or action as to bring about the significant modification of the exigence.

 

OK, let’s break this very dense quote apart. First there is exigence, which is a problem that exists in the world. It may be pressing, like an upcoming battle, or it may be gnawing, like an increase in teen violence or campus discrimination. It may even be potential: Henry V didn’t have to go to France, but there was a potential there. The key thing for Bitzer is that this exigence can be affected by discourse. So you may not be able to talk the orcs away from being evil, but you can talk the men fighting them into being brave. A speech churchil makes to parlement won’t make the Nazis retreat, but it may shore up patriotic interest.

 

So not every situation is a rhetorical situation, but only what Bitzer calls “finest hours” (3) when discourse can DO anything about it. As he says, a “mode-altering reality, not by the direct application of energy to objects, but by the creation of discourse which changes reality through the mediation of thought and action” (4). Reality-changing discourse. That’s a pretty awesome power for rhetoric to have.

But that’s not to say that Henry V or Churchill or Aragon can say whatever they want. In addition to the moment, to exigence, the rhetorical situation relies on an audience. When the men of the west or of England are standing at the start of a battle and can fight half-heartedly or lion-heartedly, they are able to be mediators of change. It wouldn’t do much good for Aragon to be giving this speech to Frodo or Sam—for one thing they aren’t men—but for another they aren’t an army. The army can fight one way or another and that action can impact the way the battle goes. For Bitzer, the audience must be agents of change.

Finally, there are constraints. These are kind of the downers of the rhetorical situation. Contraints include what Aristotle calls artistic and inartistic proofs—things you can change and things you can do nothing about. So Henry V can’t talk more English solders into suddenly appearing in his army, he can’t talk the French into being weaker, and he can’t talk swords into tennis balls, but he can change beliefs and attitudes about the slim chances of success.

These three elements: the moment, the audience and constraints, all combine in a delicate balance for the rhetorical situations. Bitzer points out Rhetorical situations can be mature or decayed, dissipate audience, lose to completing forces, etc (12).

The rhetorical situation is a helpful way to think about seizing your own “precious moment” and a good way to analyze historical and fictional bits of rhetoric. But there are plenty of questions So does the rhetorical situation just alight on one? Would anyone have made the same speech at Henry V, or Churchil or Aragorn in the same situations? Maybe. John Patton says that there’s a two-sidedness to the rhetorical situation. You have to see it and also respond to it. As he says, 'the meaning of rhetorical situations is a dual process, partly a matter of recognition, i.e., clarity and accuracy of perception, and partly a matter of intentional, artistic, human action.' Some folks like Scott Consigny feel like Bitzer is a little fatalistic, suggesting the stars just align and suddenly you’re Churchill promising to fight in the streets. Richard Vatz also objects to the idea that exigence just sits out there, compelling a rhetor. Instead, Vatz suggests that the rhetor almost always creates the exigence. The rhetor is not pushed around by the rhetorical situation, but creates them. It might be hard to see this when you’re looking at an army in front of you, but remember when Henry V started this war? Yeah, when he, searched for legal claim to France, sent demands, was rebuffed with tennis balls and then gave this answer?

 

Henry V started this war. He put together the army and by doing so made France put together its army too. He created the rhetorical situation that led to him having to give the St. Crispin’s speech. It’s easy to spin around like this in circles: speech creates the situation (and the contsraints) which create the speech, but the key thing to remember about Vatz’s criticism is that elements of the rhetorical situation, exigence, audience, constraints, are always social constructions rather than objective realities.

, So next time you’re addressing an army, ask yourself this question: did I make this situation or did this situation make me?