The Hidden Marketing Tricks That Make You Say Yes to Debt. With John Dinsmore
Property Investment, Success & Money | The Michael Yardney Podcast
Release Date: 11/24/2025
Property Investment, Success & Money | The Michael Yardney Podcast
Today’s show is going to hit close to home for a lot of Australians. Because despite living in one of the richest countries on the planet, the vast majority of Aussies are quietly battling something uncomfortable – the inability to actually build their wealth. We’re working harder than ever. We’re earning more than ever. But most households still feel like they’re running on a treadmill. Why is that? Well, it’s rarely about income. It’s rarely about intelligence. It’s rarely about effort. Today I’m joined by Australia’s leading...
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Have you ever looked at today’s property prices and wondered, How is this even possible? How can values keep climbing when interest rates are still high, affordability is stretched to breaking point, and so many Australians feel locked out of the market? You’re not alone. It feels counterintuitive. It feels unfair. And for many, it feels completely unsustainable. But here’s the uncomfortable truth about our housing market - and it’s the part most people don’t want to hear. Property prices don’t rise because the average Australian can afford them. They rise...
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If you could see one number that reliably predicts where property prices are heading next, would you want to know what it is? Well, today, you’re about to find out — and it’s not what you think. You see…most investors think population growth drives property prices… but today I’m joined by Stuart Wemyss, financial strategist and founder of ProSolution Private Clients, who’s done some fascinating analysis showing that the real driver of housing price growth is lending volumes — not population growth or money supply. Our conversation highlights the need for...
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Everywhere you look, people are talking about the Brisbane property market. The Olympics are coming, property prices have surged, and there’s this growing belief that Brisbane is the place to be for investors right now. In fact, it's not just Brisbane, but a whole swag of new and let me call them inexperienced buyers agents are suggesting buying in regional areas of northern Queensland. But history tells us something interesting - when everyone’s talking about a market, it’s often already too late. So, is Brisbane still a smart investment play, or has the...
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What if the biggest lessons that will shape property investing in 2026 have already happened, and we just need to stop long enough to notice them? Every year leaves clues. Some are obvious in hindsight, others quietly shape the next cycle without anyone paying attention. And 2025 was packed with more of these clues than most years. So today, Brett Warren and I unpack the 25 lessons from 2025 that smart property investors should carry into 2026 – the insights that help you cut through the noise, stay focused, and position yourself to thrive regardless of what the...
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Whether you’re just starting out, deep in your wealth-building years, or nearing retirement, it’s only natural to wonder: “How do I stack up compared to others?” In today's show, Simon Kuestenmacher and I look into the fascinating – and sometimes uncomfortable world of generational wealth. We discuss the current financial landscape, highlighting the wealth distribution among baby boomers, Gen X, millennials, and Gen Z. Our conversation delves into the challenges faced by each generation, the impact of intergenerational wealth transfer, and the...
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At the end of 2025, Australian property investors were hearing two very different stories. On the one hand, we’ve seen strong price growth across most capital cities; rents were still painfully high for tenants, and auction clearance rates were holding up surprisingly well. On the other hand, we were being warned about rising unemployment, sticky inflation, higher building costs, and plenty of noise about what could go wrong in 2026. So what’s really happening beneath the headlines? And more importantly, what does it mean for investors, home buyers and property markets...
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Today Ken Raiss and I zoom out from the noise, unpack what’s really going on beneath the surface, and help you make sense of the shifting forces shaping our economy, our property markets, and your long-term wealth. The RBA wrapped up the year with a steady hand, but the tone behind that decision has raised more than a few eyebrows. Sure inflation is easing… except where it’s not. Growth is soft… except where it matters. And the Board is hinting that some of these price pressures may be more persistent than we hoped. So the narrative of “rate cuts in 2026” suddenly...
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Over the past year we’ve been told affordability would cap prices, that demand would fade, that higher costs of living would finally slow housing down. And yet, here we are – national home prices finishing the year almost 10 per cent higher, with some capital cities recording extraordinary double-digit growth. So what really happened? In today’s episode, we’re stepping away from opinions and into the evidence as Dr Andrew Wilson unpacks his end-of-December House Price Report, and it reveals not just where prices moved in 2025, but why they moved, and what that means as we...
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The world’s changing faster than ever, isn’t it? Technology, AI, shifting markets, changing values – sometimes it feels like we can’t keep up. But in a world that never stops changing… there are still some things that never change. And when it comes to building wealth through property, understanding what doesn’t change might be even more important than trying to predict what will. In today’s episode, I explore what really stands the test of time — the principles, habits, and fundamentals that never go out of fashion, even when everything else does. ...
info_outlineDebt is a word that makes most people nervous. We think of it as a burden, something to avoid at all costs.
But what if we’ve been looking at it the wrong way?
Today I’m joined by Professor John Dinsmore, marketing expert and author of the fascinating new book The Marketing of Debt.
John peels back the layers on how debt is presented, sold, and even “marketed” to us, from credit cards to mortgages to student loans. And more importantly, he helps us understand how to navigate debt without fear, confusion, or shame.
Whether you’re a property investor, a business owner, or just someone with a credit card in their wallet, this conversation will change the way you think about borrowing money.
Takeaways
· Debt is often marketed in ways that make it seem less risky.
· Understanding debt can lead to better financial decisions.
· There are different types of debt: good, bad, and necessary.
· Financial literacy is crucial for navigating debt effectively.
· Marketing plays a significant role in how debt is perceived.
· Younger generations may underestimate the long-term impact of debt.
· Reading the fine print is essential when taking on debt.
· AI and digital marketing will evolve the way debt is sold.
· Strategic borrowing can be beneficial for property investors.
· Debt should be approached with caution and awareness.
Chapters
02:12 - Why Debt Is Marketed Like Any Other Product
05:58 - Tricks That Make Borrowing Feel Easier Than It Is
09:38 - How Shame, Ignorance and Optimism Trap Us in Bad Debt
13:24 - Good Debt vs Bad Debt: Using Borrowing Strategically
18:40 - AI, Personalization and the Future of Debt Marketing
Links and Resources:
Answer this week’s trivia question here- www.PropertyTrivia.com.au
· Win a hard copy of The Rules of Property. Everyone wins a copy of a fully updated property report – What’s ahead for property for 2026 and beyond.
Get the team at Metropole to help build your personal Strategic Property Plan Click here and have a chat with us
Michael Yardney – Subscribe to my Property Update newsletter here
Professor John Dinsmore – Educator, Speaker, Consultant https://www.johndinsmore.com/
John Dinsmore’s book : The Marketing Of Debt. https://www.amazon.com/Marketing-Debt-How-They-Get/dp/1836626010
Get a bundle of eBooks and Reports at www.PodcastBonus.com.au
Also, please subscribe to my other podcast Demographics Decoded with Simon Kuestenmacher – just look for Demographics Decoded wherever you are listening to this podcast and subscribe so each week we can unveil the trends shaping your future.