Should You Specialize? How to Choose a Specific Niche & Make Finding Clients Easier
Release Date: 08/28/2025
Be Seen as the Expert & Get Clients (Without Needing More Certifications)
Health Coach Power Community
Do you ever feel like you need another course, another certification, or another degree before you can really call yourself a health coach? Here’s the truth: clients don’t hire you because of your credentials. They hire you because they believe you get them, and because you make healthy living feel doable. In this episode, Michelle shares: Why your certifications are not what clients are looking for How a simple kale prep hack led to paying clients The surprising power of everyday, relatable tips What makes clients trust you and say YES How to confidently show up as the expert you already...
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Should Health Coaches Bill Insurance? What Doctors Know That You Don’t
Health Coach Power Community
If you're wondering when or if you’ll be able to bill insurance as a health coach, you're not alone. In this episode, I break down what’s happening with CPT codes, who qualifies to bill insurance, and what you need to know before heading down that path. But here's the twist: Some doctors say they wish they were health coaches just to escape the red tape of billing insurance. You’ll learn: Why insurance might not be the goal you think it is What it takes to bill (and get paid) through insurance What smarter alternatives exist right now How to use HSA and FSA accounts The surprising truth...
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Profit Over People in the Wellness World? Not on Andrea Beaman’s Watch
Health Coach Power Community
Are health coaches actually helping people… or just fueling the wellness industry’s profit machine? In this conversation with holistic health coach and natural foods chef Andrea Beaman, you’ll hear how she healed her thyroid disease naturally through food, even when doctors said it couldn’t be done. And together, we’ll explore how health coaches can stay grounded in healing instead of caving to industry pressure. You’ll learn: Why the medical system dismisses food as medicine The link between ancient wisdom, emotions, and organ health The difference between helping people vs....
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Should You Specialize? How to Choose a Specific Niche & Make Finding Clients Easier
Health Coach Power Community
If you’re struggling to figure out your niche as a health coach, you’re not the only one. In this episode, I’ll help you get clear on what matters most when deciding who to work with. You’ll learn: Why narrowing your focus can make marketing easier How a niche supports your efforts without boxing you in The three questions that helped me get unstuck A simple way to describe who you help and what they want You’ll also hear a real-life example from a listener who asked about working with older men and wasn’t sure how specific to get. 🎯 Want help building a list of the right...
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The Ultimate Guide: How to Start & Grow Your Health Coaching Business (Without Wasting Time or Money)
Health Coach Power Community
If you're newly certified (or almost there) and asking yourself, "What comes next?" this episode will show you exactly where to begin. In this episode, I’m walking you through the clear, practical steps to start your health coaching business without needing a website, logo, LLC, or complicated tools. It’s everything I wish someone had laid out for me when I began in 2009. You’ll learn: The bare minimum you need to get started What tools are actually useful (and what’s optional) How to create your first coaching package The truth about pricing and finding clients early on Why...
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I’ve Added 35K+ Names to My List (Here’s What I’d Do If I Were Starting From Zero)
Health Coach Power Community
If I had to start my health coaching business from zero today with no email list and no budget, here’s exactly how I’d do it. In this episode, I’m walking you through the simple, repeatable steps that helped me add over 35,000 people to my list, without relying on social media or expensive ads. You’ll learn: How to build your list through real connections (not just Instagram followers) The best types of freebies for attracting your ideal client Why email converts better than social media The headline secret that boosts opt-ins What I’d skip entirely if I were starting over 🎯...
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Instagram Isn’t Getting You Clients? You Should’ve Been Building an Email List Instead.
Health Coach Power Community
If you’re a health coach wondering why all your Instagram posts still aren’t leading to paying clients… you’re not alone. In this episode, I’m walking you through the biggest marketing mistake I see health coaches making: relying too much on social media. Instead, I’ll show you what actually leads to booked clients: building an email list. You’ll learn why email works (even if your list is tiny), how it builds trust in a way Instagram can’t, and what steps to take to start growing your list today. Plus, I’m sharing details about my new List Growth Lab Workshop that you can...
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Passive Income for Health Coaches: A Smart Way to Boost Your Bottom Line
Health Coach Power Community
What if you could make money as a health coach without squeezing in more clients or working extra hours? In this episode, Michelle shares her favorite method for earning bonus income through affiliate marketing and how it’s helped her build a steady income over the years without burnout. You’ll learn what makes affiliate marketing different from MLMs, how to choose the right products to promote, and how to get started (even if your audience is small). If you’re looking to earn some passive income as you make room for summer plans, this episode is for you! Mentioned in this episode:...
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5 Productivity Habits the Top 1% of Health Coaches Swear By
Health Coach Power Community
Ever feel like you’ve got a million tasks floating around in your health coaching business and no clear strategy for getting them done? In this episode, Michelle shares five productivity habits that separate top-performing health coaches from the rest. If you want to attract clients, grow your income, and still have time to make a healthy dinner, mastering time management is a must. You’ll learn how to structure your week, break free from the chaos, and build momentum in your business. Mentioned in this episode: Free 90-Day Blueprint: Free Google Calendar Time Blocking Demo: (text the...
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My 11-Year-Old Son Explains Health Coaching! (Kale, Zoom, and ‘Yapping’?)
Health Coach Power Community
Ever feel like your loved ones aren’t quite sure what you actually do as a health coach? In this lighthearted episode, Michelle is joined by a very special guest—her 11-year-old son! He's grown up watching Michelle build her business from the ground up, and now he’s here to share what health coaching (and working from home) looks like from a kid’s perspective. Spoiler: It includes kale, YouTube Shorts, and a lot of "yapping." Whether you're building your business with young ones at home or just need a smile today, you’ll love this behind-the-scenes chat. Mentioned in this...
info_outlineIf you’re struggling to figure out your niche as a health coach, you’re not the only one. In this episode, I’ll help you get clear on what matters most when deciding who to work with.
You’ll learn:
- Why narrowing your focus can make marketing easier
- How a niche supports your efforts without boxing you in
- The three questions that helped me get unstuck
- A simple way to describe who you help and what they want
You’ll also hear a real-life example from a listener who asked about working with older men and wasn’t sure how specific to get.
🎯 Want help building a list of the right people?
👉 HealthCoachPower.com/ListLab
📬 Need a 90-day plan for getting paying clients?
👉 HealthCoachPower.com/Blueprint
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