Libsyn Directory

459 - If You're a Coach Scared of AI, Listen to This (2025)

Release Date: 04/01/2025

[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life

Brand You Personal Branding

In this episode I break down the hidden season high achievers avoid: the quiet “wintering” phase where you subtract, repair, and redirect your energy to what actually matters. I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one’s for you. EPISODE LINKS: CONNECT WITH ME

[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business

Brand You Personal Branding

Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections. If you're interested in working with me in Q4 2025 or Q1 2026, go to 02:44 The Role of a Book in Your Business 08:15 AI Has Shifted How Experts are Perceived 18:54 Crafting a Strong...

[#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity

Brand You Personal Branding

Read this episode: This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below). My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic. Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it. My definition for Q4: depth of execution, not volume of activity. You might be in a...

[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book

Brand You Personal Branding

In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers. You’ll hear what it actually takes to hit those lists, what “writing a good book” really requires, and how the process itself rewires your identity and business from the inside out. CONNECT WITH ME

[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI

Brand You Personal Branding

Read this episode: What if the next great economy isn’t about money, content, or attention, but meaning? In this conversation, I unpack every major shift we’ve lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning. It’s a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share stories that cost them something, lead with honesty, and build brands that matter because they mean something. I believe this is where...

[#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business)

Brand You Personal Branding

Read this episode: Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces. Some stories can only be released when you transmute them into something with material consequence—a book, a body of work, something that makes it all matter. If you've spent years hiding behind other people's frameworks and voices, there comes a moment when what's clawing...

[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)

Brand You Personal Branding

Read this post: If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think. I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns. This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart. 0:01 - An overview of what shaped my view of strategy...

[#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life)

Brand You Personal Branding

It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?" That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life. 1:22 - One-way vs. Two-way doors 4:39 - The Lindy Effect 8:28 - The Chick Test 12:49 - Waitlist for writing your book RESOURCES & LINKS: Waitlist for Book Accelerator: CONNECT WITH ME

473 - The Newsletter-First Strategy That's Changing How I Build My Brand

Brand You Personal Branding

I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin. Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimum. I f you've ever felt overwhelmed trying to be everywhere online, this look at simplifying your content might give you the permission you need to focus. Check out my new book with Andy Storch -...

472 - Personal Brands - Learn from this Morgan Stanley COO's Wardrobe Wake-Up Call (with May Busch)

Brand You Personal Branding

What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points: The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part" The secret world of workplace sponsors and how May accidentally earned one of the most difficult...

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🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O

If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing:

From me to you, coach to coach: These are five reasons AI cannot replace you as a coach.
From you to your clients: Use and adapt these points in your marketing to show why coaching can't be replaced by AI. This will help you position yourself stronger in your market—without giving away your agency and power in the minds of clients and prospects.

TIMESTAMPS:

1:10 - Go deeper, not faster
2:55 - You hold space
4:54 - You teach clients how to think, not just what to do
6:57 - Lead with surprise and story
9:01 - Use AI to show up more fully

TIMESTAMPS:

CONNECT WITH ME

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