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Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.

info_outline [#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life 11/18/2025
info_outline [#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business 11/11/2025
info_outline [#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity 11/04/2025
info_outline [#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book 10/28/2025
info_outline [#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI 10/21/2025
info_outline [#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business) 10/14/2025
info_outline [#03]  The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over) 10/07/2025
info_outline [#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life) 09/30/2025
info_outline 473 - The Newsletter-First Strategy That's Changing How I Build My Brand 09/25/2025
info_outline 472 - Personal Brands - Learn from this Morgan Stanley COO's Wardrobe Wake-Up Call (with May Busch) 09/16/2025
info_outline 471 - How Two Authors Wrote One Book: An Inside Look at Co-Authoring with Andy Storch 09/09/2025
info_outline 470 - How Writing a Book Took a Hall of Fame Coach Beyond the Field with Dr. Barry Davis 09/02/2025
info_outline 469 - A Behind-the-Scenes Look at the Process of Writing a Book with My Client, Marissa Nehlsen 08/26/2025
info_outline 468 - Rick Rubin, Johnny Cash, and the Secret Power of Taste in a Post-AI World 08/20/2025
info_outline 467 - The Coming Authenticity Premium - Why Your Voice Is Now Your Most Valuable Asset 08/12/2025
info_outline 466 - The Secrets and Stories I've Kept Hidden for a Decade - Til Eugene Choi Got Me Talking 08/05/2025
info_outline 465 - Starting Over After Losing the Life You Imagined (I'm Back) 07/02/2025
info_outline 464 - How I Reconciled My Relationship with My Father, My Past, My Pain 05/29/2025
info_outline A personal update... 05/20/2025
info_outline 463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell 04/29/2025
info_outline 462 - Rich Relationships - How to Create a Million-Dollar Network for Your Business with Selena Soo 04/22/2025
info_outline 461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia 04/15/2025
info_outline 460 - Think Like a Millionaire - Heidi DeCoux’s Top 6 Money + Mindset Shifts 04/08/2025
info_outline 459 - If You're a Coach Scared of AI, Listen to This (2025) 04/01/2025
info_outline 458 - The Harsh Truth About AI Taking Over Coaching Industry 03/25/2025
info_outline 457 - 5 Big Mistakes When Trying to Monetize with a Small Audience 03/18/2025
info_outline 456 - 92% of Solopreneurs We Surveyed Said This… And It Explains Why They're Stuck 03/04/2025
info_outline 455: Behind-the-Scenes of My Private Talk in Uganda - The Power of Asking Better Questions 02/25/2025
info_outline 454: Why I Went to Uganda and What it Revealed About My Business and Life 02/18/2025
info_outline 453: Why successful people feel empty after achieving their goals with James Beng Lee 02/11/2025
 
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