461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia
Release Date: 04/15/2025
472 - Personal Brands - Learn from this Morgan Stanley COO's Wardrobe Wake-Up Call (with May Busch)
Brand You Personal Branding
What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points: The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part" The secret world of workplace sponsors and how May accidentally earned one of the most difficult...
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471 - How Two Authors Wrote One Book: An Inside Look at Co-Authoring with Andy Storch
Brand You Personal Branding
In this conversation, I team up with my friend to share the behind-the-scenes story of our new book Own Your Brand, Own Your Career. We pull back the curtain on what it’s like to co-author a book from scratch, why we chose to self-publish, and how this project bridges my world of solopreneurs with Andy’s corporate leadership audience. Beyond the book itself, we dive deep into collaboration, personal branding, and the future of work in the age of AI. This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the...
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470 - How Writing a Book Took a Hall of Fame Coach Beyond the Field with Dr. Barry Davis
Brand You Personal Branding
In this conversation, I sit down with Dr. Barry Davis, a collegiate Hall of Fame baseball coach and author of Old Dog, New Tricks: The Power of Leading with Emotional Intelligence. Barry shares how writing books has not only shaped his leadership but also expanded his platform as a consultant, speaker, and facilitator. You'll also get some golden insights on coaching and mentorship. My favorite takeaway? Coach the person, not the position. This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list...
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469 - A Behind-the-Scenes Look at the Process of Writing a Book with My Client, Marissa Nehlsen
Brand You Personal Branding
I sit down with author Marissa Nehlsen to share how we helped her bring her first book, Live Life Rich, to life. You'll learn how the book was conceived and structured, as well as some of the challenges we faced. You can also . If you've ever wanted to write a book or were curious about how the ghostwriter / client dynamic works, tune in. This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: Finally, if you haven't yet done so, register for my You Are the Brand AI Summit where you'll...
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468 - Rick Rubin, Johnny Cash, and the Secret Power of Taste in a Post-AI World
Brand You Personal Branding
As AI continues to change how we work, I’ve been paying close attention to the one thing it can’t replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I’m personally practicing it, and what you can do to sharpen yours in business, branding, and creativity. Why I think AI can replicate skills but not intuition—and why that excites me. How Rick Rubin and Johnny Cash helped me see taste in a whole new way. The way I curate my inputs to sharpen my instincts and creativity. Why I’ve learned subtraction is just as important...
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467 - The Coming Authenticity Premium - Why Your Voice Is Now Your Most Valuable Asset
Brand You Personal Branding
Content alone won’t set you apart anymore. AI can create more words, images, and videos than you could in a lifetime—but it can’t replicate your voice, your perspective, or the way you connect with people. That’s why what you say, how you say it, and the stories you share are about to become your most valuable assets. I’ve just spent weeks deep in conversations with some smart entrepreneurs, creators, and leaders I know for my upcoming . One very common theme: the people who win in this next wave will be the ones who double down on authenticity, not automation. A few more shares from...
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466 - The Secrets and Stories I've Kept Hidden for a Decade - Til Eugene Choi Got Me Talking
Brand You Personal Branding
Connect with Me:
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465 - Starting Over After Losing the Life You Imagined (I'm Back)
Brand You Personal Branding
As solopreneurs, so much of what we build is deeply personal. Our businesses are often born from the gaps in our own stories. In this solo episode, I reflect on the recent death of my father and the quiet grief that followed for the connection we never fully had. It made me confront how much of my business drive was rooted in fear and pain. This isn’t a business episode in the traditional sense, but it’s a human one. If you’ve ever built something to feel safe, seen, or in control, I think you’ll find something here. In this episode, I talk about: How grief can show up as ambition,...
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464 - How I Reconciled My Relationship with My Father, My Past, My Pain
Brand You Personal Branding
Entrepreneurs and high achievers like to talk a lot about how to rewrite their life story, especially in the context of their external accomplishments. I've found that growth more happens in the unseen moments - the times of pain, heartache, and the decisions we face that require courage, forgiveness, and presence. When I got the call that my dad was dying, I knew I had to share this story—our story. This is a talk I gave at Growth Now Summit Live, and with special permission from host Justin Schenck, I’m sharing it here. It’s about reconciliation, grief, identity, and the raw, often...
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A personal update...
Brand You Personal Branding
There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...
info_outlineJay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a brand strategy — it’s a lifestyle. Whether you’re in fitness, business, or the expert space, this conversation will challenge the way you lead and deliver value.
- Why "being nice" might be sabotaging your client relationships and diluting your authority
- How to build lasting trust through brutal honesty (delivered with care)
- What Jay looks for in the first five seconds of meeting a client — and how it predicts success
- The real difference between information and transformation (and how to create the latter)
- Why personality fit matters more than marketing when it comes to results and referrals