![[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life show art](https://assets.libsyn.com/item/39072310?height=50&width=50)
[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life
Brand You Personal Branding
In this episode I break down the hidden season high achievers avoid: the quiet “wintering” phase where you subtract, repair, and redirect your energy to what actually matters. I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one’s for you. EPISODE LINKS: CONNECT WITH ME
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![[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business show art](https://assets.libsyn.com/item/38985800?height=50&width=50)
[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business
Brand You Personal Branding
Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections. If you're interested in working with me in Q4 2025 or Q1 2026, go to 02:44 The Role of a Book in Your Business 08:15 AI Has Shifted How Experts are Perceived 18:54 Crafting a Strong...
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![[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book show art](https://assets.libsyn.com/item/38801460?height=50&width=50)
[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book
Brand You Personal Branding
In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers. You’ll hear what it actually takes to hit those lists, what “writing a good book” really requires, and how the process itself rewires your identity and business from the inside out. CONNECT WITH ME
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![[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI show art](https://assets.libsyn.com/item/38721420?height=50&width=50)
[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI
Brand You Personal Branding
Read this episode: What if the next great economy isn’t about money, content, or attention, but meaning? In this conversation, I unpack every major shift we’ve lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning. It’s a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share stories that cost them something, lead with honesty, and build brands that matter because they mean something. I believe this is where...
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![[#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business) show art](https://assets.libsyn.com/item/38568040?height=50&width=50)
[#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business)
Brand You Personal Branding
Read this episode: Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces. Some stories can only be released when you transmute them into something with material consequence—a book, a body of work, something that makes it all matter. If you've spent years hiding behind other people's frameworks and voices, there comes a moment when what's clawing...
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![[#03] The IP Empire - My](https://assets.libsyn.com/item/38491145?height=50&width=50)
[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
Brand You Personal Branding
Read this post: If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think. I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns. This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart. 0:01 - An overview of what shaped my view of strategy...
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![[#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity show art](https://assets.libsyn.com/item/38895675?height=50&width=50)
![[#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life) show art](https://assets.libsyn.com/item/38396070?height=50&width=50)
