18. Leaving Your Full-time Job and Starting Your Business with Sara Torpey
Mind-Reading Marketing with Isabel Kateman
Release Date: 01/25/2022
46. Top Three Website Questions
Mind-Reading Marketing with Isabel Kateman
In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. During this episode, I’m walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic. In today’s episode we covered: • How to confidently raise your price • How to create copy that will take price off the table for your clients...
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45. Three Website Tweaks You Can Make Today to Get a Client
Mind-Reading Marketing with Isabel Kateman
In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page! The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three...
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44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine
Mind-Reading Marketing with Isabel Kateman
This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. On today’s episode of Mind-Reading Marketing, Melissa and I are...
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43. Sales Funnel Strategies to Get More Clients with Lindsay Sims
Mind-Reading Marketing with Isabel Kateman
Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. Lindsay is taking us through her upside-down approach to understanding a potential client’s motivations and developing a sales funnel that’s going to make them excited to work with you. In today’s episode we covered: • What a sales funnel is • Why funnels are so important in helping a business scale •...
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42. How Dubsado Can Help You Scale with Ease (and Change Your Life)
Mind-Reading Marketing with Isabel Kateman
Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer. On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients. In today’s episode we covered: • What a CRM is and how it can help...
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41. Secrets to Outsourcing Successfully with Michelle Thompson
Mind-Reading Marketing with Isabel Kateman
What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you need to have prepared before a new team member’s first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success. The biggest secret? A little bit of preparation goes a long way. In...
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40. Overcoming Objections on Your Website
Mind-Reading Marketing with Isabel Kateman
Do you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection. In today’s episode, I’m going over my top three tips for overcoming objections on your website and the top three objections I see most often. In today’s episode we covered: • How to illustrate your value • Why most objections aren’t actually what...
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39. Turn Your Website Into a 24/7 Sales Machine
Mind-Reading Marketing with Isabel Kateman
Is your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines. I have that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even more strategic, and additional...
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38. Three Website Shifts to Book Dream Clients
Mind-Reading Marketing with Isabel Kateman
Do you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, you’ll have dream clients begging to work with you! In today’s episode we covered: • The importance of having a beautiful AND effective website • Design shifts you can make and why simple websites sell • Ways to change your copy to...
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37. How to Successfully Run Instagram Ads with Jenny Singh
Mind-Reading Marketing with Isabel Kateman
What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves. In today’s episode we covered: • How Instagram and Facebook ads can help you scale to six and seven...
info_outlineIs one of your main goals in life to start your own business? It can be terrifying to jump ship and make that transition because that success ratio of business failure is seared into your brain. So today, I wanted to bring in someone who knows what it's like to take that leap and wear all the hats while building a business you love–Sara Torpey. Sara is a business coach who specializes in helping former teachers use their teaching skills to create thriving and profitable businesses.
During this episode, we discuss the challenges and fears Sara went through when she completely switched careers, what you can expect to go through when starting your own business, how you can find the proper tools and resources to support you in this transition, and why it is necessary to have the right mindset before jumping feet first into your new adventure.
In today’s episode we cover:
- Tips to help you decide if embarking on this new path is the right choice for you
- Working through the fears and the mindset blocks that are stopping you from taking the leap
- How to know when it's time to make the transition
- The importance of surrounding yourself with the right support and community of people
- Understanding your worth and value
Prioritizing you and taking time to do things that you love to help keep you productive and show up better for your business
- Understanding you CAN do anything but you can’t do everything on your own
- How to keep going when you’re having bad days
- How to best manage your time and find the balance between work and life as a new entrepreneur
- Using networking as a place to connect, build relationships and open up opportunities
- Getting comfortable around selling
- Why there's no such thing as failure
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast