Mind-Reading Marketing with Isabel Kateman
Welcome to Mind-Reading Marketing, the podcast for busy CEOs who want valuable content—without the fluffy bs. Join host Isabel Kateman, and her guest experts, for actionable advice on growing your business beyond six figures. Here you’ll find practical tips for marketing and scaling your service or course, and real talk on thinking like a CEO—delivered with New Yorker-style speed. Tune in, get a quick win, and get back to being the boss! Connect with Isabel: On Instagram @stripeddogcreative Learn more about Isabel and Striped Dog Creative visit: https://stripeddogcreative.com
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46. Top Three Website Questions
11/01/2022
46. Top Three Website Questions
In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. During this episode, I’m walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic. In today’s episode we covered: • How to confidently raise your price • How to create copy that will take price off the table for your clients • Chatting with potential clients to create an irresistible offer • Three tips for creating a high-converting website Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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45. Three Website Tweaks You Can Make Today to Get a Client
10/18/2022
45. Three Website Tweaks You Can Make Today to Get a Client
In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page! The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three things you can add or remove from your website today to increase your conversion rate. In today’s episode we covered: • Why it’s important to keep your audience engaged on your website • Why distractions on your website cost you clients • Why newsletter pop-ups are only serving one goal • How many CTAs you should have on your website and why • Where your social media links should appear on your website . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine
07/26/2022
44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine
This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. On today’s episode of Mind-Reading Marketing, Melissa and I are going over exactly how to find dream clients, how to get them to chat with you, and how to create website copy and marketing language that’s going to have them begging to work with you! In today’s episode we covered: • The benefits of client research when creating a new offer or course • The best time to conduct this research • How to identify the people you want to speak with and how to get in touch with them • The best way to reach out to and incentivize these people so they’ll actually get on the phone with you • How to create the questions for your interview in a way that guarantees results Advanced interview tips for getting the juiciest answers • The biggest mistakes business owners make when doing their own research . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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43. Sales Funnel Strategies to Get More Clients with Lindsay Sims
07/19/2022
43. Sales Funnel Strategies to Get More Clients with Lindsay Sims
Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. Lindsay is taking us through her upside-down approach to understanding a potential client’s motivations and developing a sales funnel that’s going to make them excited to work with you. In today’s episode we covered: • What a sales funnel is • Why funnels are so important in helping a business scale • The right way to set up your sales funnels • Why strategy is so important when setting up effective funnels • What business owners need to know about their audience before setting up effective funnels • Lindsay’s upside-down sales funnel strategy • How to ensure people are actually consuming the content within your funnel . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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42. How Dubsado Can Help You Scale with Ease (and Change Your Life)
07/12/2022
42. How Dubsado Can Help You Scale with Ease (and Change Your Life)
Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer. On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients. In today’s episode we covered: • What a CRM is and how it can help business owners stay more organized and scale efficiently • What Dubsado offers and how it’s different from other CRMs • How workflows in Dubsado can take work off your plate • How a CRM system elevates your client’s experience when working with you • Why automation isn’t cold and how it actually benefits your clients • Creative ways to uplevel your client’s experience . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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41. Secrets to Outsourcing Successfully with Michelle Thompson
07/05/2022
41. Secrets to Outsourcing Successfully with Michelle Thompson
What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you need to have prepared before a new team member’s first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success. The biggest secret? A little bit of preparation goes a long way. In today’s episode we covered: • How to know when it’s time to bring on an additional team member • How to figure out what your next hire should be (and how it’ll affect your bottom line) • The difference between an executive assistant and a virtual assistant • What you need to do to prepare for your new hire • How to make sure you’re appealing to all types of learning styles • How to have your employees update and manage your standard operating procedures (SOPs) • The tools you need to find, hire, and manage your team members . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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40. Overcoming Objections on Your Website
06/28/2022
40. Overcoming Objections on Your Website
Do you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection. In today’s episode, I’m going over my top three tips for overcoming objections on your website and the top three objections I see most often. In today’s episode we covered: • How to illustrate your value • Why most objections aren’t actually what they seem • Why it’s important to take your feelings off the table and address objections objectively • How to overcome the “I don’t have money” objection • How to overcome the “I don’t have time” objection • How to overcome the “Group coaching doesn’t work for me” objection if you have a course • A surprise announcement about my Mind-Reading Website Program–now live for a limited time Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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39. Turn Your Website Into a 24/7 Sales Machine
06/21/2022
39. Turn Your Website Into a 24/7 Sales Machine
Is your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines. I have that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even more strategic, and additional resources that will help you create an even more effective website. In today’s episode we covered: • Why strategy is so important for an effective website • How to figure out who your dream clients are • Identifying your brand personality and tone of voice • How to write high-converting irresistible copy • Why simple design sells more • How to strategically launch your website so you immediately start getting dream clients . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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38. Three Website Shifts to Book Dream Clients
06/14/2022
38. Three Website Shifts to Book Dream Clients
Do you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, you’ll have dream clients begging to work with you! In today’s episode we covered: • The importance of having a beautiful AND effective website • Design shifts you can make and why simple websites sell • Ways to change your copy to keep clients moving through your site • Why a single goal is better for a high-converting website • A sneak peek of my upcoming Mind-Reading Website Program, launching the last week of June . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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37. How to Successfully Run Instagram Ads with Jenny Singh
06/07/2022
37. How to Successfully Run Instagram Ads with Jenny Singh
What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves. In today’s episode we covered: • How Instagram and Facebook ads can help you scale to six and seven figures • What you need in place before running ads or hiring an ads manager • How to know if ads are the right choice if you have a small audience but a large network or if you have a large, but unengaged audience • How to develop a strategy for an ads campaign • The KPIs for successful ads • The biggest mistakes business owners make when it comes to ads • The benefits of bringing on an ads manager versus trying to do it yourself . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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36. Five Reasons Why Simple Websites Are Actually the Most Effective
05/31/2022
36. Five Reasons Why Simple Websites Are Actually the Most Effective
While you may assume complex, overly designed websites are perceived as more beautiful, it’s actually the opposite. Simple websites sell more! In today’s episode, I’m covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn’t mean you can’t be creative with your website, but it means you should stick to a few proven basics when it comes to your website strategy and design. In today’s episode we covered: • Why website strategy is so important • Simple vs. complex designs • Proven website design elements that create a more effective website • Why it’s so important to make it as easy as possible for clients to buy • How people move through your website • One of the most common mistakes I see people make in their top navigation . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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35. SEO Tips You Can Implement Today to Improve Search Results with Stephanie Long
05/24/2022
35. SEO Tips You Can Implement Today to Improve Search Results with Stephanie Long
What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you? That is exactly what good SEO and a strategic website can do for you! Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential. On today’s episode, I’m chatting with Stephanie Long of Stephanie Marie Marketing on why SEO is important and tips you can implement today to improve your SEO. In today’s episode we covered: • Why SEO is so important • Difference between short- and long-tail keywords • How you can improve your website SEO • The importance of image SEO • Quick SEO wins you could do today • Why blogging is important for SEO • Where you can submit your blog to help with SEO • How an SEO specialist can help your business scale . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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34. Why I Use Showit and Squarespace as a Website Designer
05/17/2022
34. Why I Use Showit and Squarespace as a Website Designer
Wondering which website platform is best for your business? In today’s episode, I’m going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they’re the two best platforms for my clients. WordPress has been an industry leader for a while, but it can be complicated to keep up with given all the updates and plugins. Whether you’re a brand new business owner or an established CEO, both Showit and Squarespace can work for you. Listen to the full episode to find out which one you should use. In today’s episode we covered: • The similarities between Showit and Squarespace • Why I don’t recommend Wix • My thoughts on WordPress • The advantages and main features of Squarespace • The advantages and main features of Showit . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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33. How to Use PR to Become an Industry Expert with Kristin Marquet
05/10/2022
33. How to Use PR to Become an Industry Expert with Kristin Marquet
Are you looking to build your business’ credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and credible. From there, you’ll need to outline your campaign objectives. Listen to the full episode for more of Kristin’s expert tips. In today’s episode we covered: • What the differences are between advertising and public relations • The benefits of forming a PR strategy for your business • Which goals you should have when bringing on a PR firm • How to build your business’ credibility with PR • What a business needs to have in place before bringing on a PR firm • The three things you need to know about your business as you put together a PR strategy • What PR can be used for and what it shouldn't be used for within a marketing campaign • What to look for when you bring on a PR firm for your business . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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32. How to Strike a Balance Between Storytelling and Selling on Your Website
05/03/2022
32. How to Strike a Balance Between Storytelling and Selling on Your Website
Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling. Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn’t really feel like they’re being sold to) If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers. In today’s episode we covered: Why it’s important to sell from a place of authenticity and connection How to build the know, like, and trust factors on your website How to find the exact words your clients use How to show your authority by telling your own story Why social proof is so important The best way to get social proof Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website
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31. How VIP Days Can Help You Scale Your Business While Saving Your Sanity with Jordan Gill
04/26/2022
31. How VIP Days Can Help You Scale Your Business While Saving Your Sanity with Jordan Gill
Does only working a few days a month but making more money than you make now sound like it’s too good to be true? The good news is it can be true! On today’s episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire! Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer services to creating a sustainable business model with VIP days. Picture a single day of work, a prepared and eager client, a repeatable, proven process and amazing results. Curious how she does it? Tune in to today’s quick episode to learn more! In today’s episode we covered: - The benefits of VIP Days over retainers or traditional services - Why VIP Days are ideal for scaling your business - What systems you need in place to be successful at VIP Days - Pieces of unexpected advice for seamless VIP Days - Common mistakes service providers make when switching to VIP Days . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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30. Why Writing Your Own Website Copy Is Costing You Clients
04/19/2022
30. Why Writing Your Own Website Copy Is Costing You Clients
If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult. So much goes into website copywriting to ensure everything is SEO-friendly, matching up with your design, and strategically leading clients to work with you. In this episode, I’m going over why website copy is so important (even more important than design) and all the ways your website copy should be doing the heavy lifting for you in converting visitors on your site to clients. In today’s episode we covered: - Why it’s important to work with a website copywriter - Why website copy is so important for converting visitors to clients - Exactly what your website copy should be doing for your sales - How understanding your consumer’s journey can help you write more strategic copy . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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29. Using the Magic of Storytelling to Connect with Your Audience with Sally Zimney
04/12/2022
29. Using the Magic of Storytelling to Connect with Your Audience with Sally Zimney
I’ll bet you started your business for really interesting reasons. Maybe you found a niche that really resonated with you or you started your business because you were looking for someone like you and couldn’t find anyone. In this week’s podcast episode, I’m chatting with Sally Zimney about how to develop your signature story in a way that’s going to resonate with your audience and create a deeper emotional connection. In today’s episode we covered: - Why storytelling is such an impactful way to communicate - What three things your story needs if it’s going to help your business - How to tell your story in a succinct way - Why it’s important to bring your audience into a single moment - Tips for helping your audience visualize your story - Why you should always start with the story and not the lesson - Sally’s three-part formula for crafting the perfect story . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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28. Secrets for a High-Converting About Page You Won’t Hate Writing
04/05/2022
28. Secrets for a High-Converting About Page You Won’t Hate Writing
Did you write your about page about you? Have you heard that it’s actually supposed to be about your client? Confused? So are most people. The about page is the number one page my clients struggle with the most before working with me. It’s hard to strike the perfect balance between selling your service, sharing your story, and still keeping the content about your client. In today’s episode, I go through the exact formula I use with my 7-Figure Website service clients to create an about page that strikes the perfect balance between selling and connecting. No more guessing at what you’re supposed to write, no more staring at a blank page with frustration–if you follow my formula you’ll have a high-converting, strategic about page in no time! In today’s episode we covered: - Why an about page is so important for a strategic website - How to strike the right balance between selling and connecting - Why it’s so important to connect emotionally with your clients - The six sections you need for a high-converting about page - My exact formula I use with my 7-Figure Website clients and how you can follow it Want to follow along and get the free guide? Download my for even more tips and tricks. Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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27. Create an Effective Instagram Engagement Strategy to Scale Your Business with Brittany Bozik
03/29/2022
27. Create an Effective Instagram Engagement Strategy to Scale Your Business with Brittany Bozik
You know you should be reaching out and engaging on Instagram, but it feels so awkward and you have no idea what to say. If you’ve been wanting to start utilizing an engagement strategy on Instagram but don’t know where to start, this episode is for you! In this episode, I chat with Brittany Bozik, founder of That Creative Girl social media agency, about why an engagement strategy is so important for scaling your business. If you’re looking to reach new followers, nurture your existing audience, and create meaningful connections, Brittany has easy-to-follow tips for getting started. In today’s episode we covered: - What an engagement strategy is - Why an engagement strategy on Instagram is important - Who you should be engaging with on Instagram - The types of content and messaging you should be posting as part of an engagement strategy - How you can use engagement to grow your audience and business . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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26. Is My Website Pretty But Useless?
03/22/2022
26. Is My Website Pretty But Useless?
I see it all the time–an absolutely stunning website that has no strategy. It looks amazing on the outside, but as soon as I dig a little deeper, I start to identify all the signs that it’s not effectively converting clients. In today's episode, I share how I got started in this business after being guilty of having a pretty but useless website in my last business. I also run through the common strategy mistakes I was making to hopefully save you from making the same mistakes. While website strategy can seem overwhelming, it’s actually more important than the copy and design. Both of these pieces will easily manifest themselves once a strong strategic foundation is in place. In today’s episode we covered: - How I got started with my business after having a pretty but useless website - Why website strategy is so important - What a pretty but useless website means - Common mistakes pretty but useless websites make - Why your website needs a strong strategic foundation - Why strategy is even more important than copy and design - How copy and design will flow from a strong strategy . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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25. The Power of One for Your Website
03/15/2022
25. The Power of One for Your Website
Have you ever landed on someone’s website and had trouble figuring out how to get in touch with them? What about getting lost down the rabbithole of viewing their portfolio, taking a quiz, or finding yourself sucked into their Pinterest vortex? This is what happens when a website lacks a clear singular goal. Part of having a strong website strategy is aligning on the one action you want your visitors to take on your website–usually applying to work with you. It’s so important that you make it as easy as possible for your site visitors to understand exactly what you want them to do. The best way to do this? Make sure everything on your site is clearly guiding your visitors right to this goal. In today’s episode we covered: - How to figure out what your one website goal should be - Why it’s important to only have one website goal - How to structure your site if you sell both a service and a course - Why websites look complex but are actually really simple - How to make your website as easy to navigate as possible for your visitors . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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24. How Waiting for a Launch to Update Your Website is Costing You Sales
03/08/2022
24. How Waiting for a Launch to Update Your Website is Costing You Sales
“I’m waiting for my next launch to update my website.” I hear it all the time. But waiting for your next launch to redo your website is actually costing you sales. In this episode, I dive into why you shouldn't wait to update your website and how a better website can actually help you when it comes to your next launch. I know redesigning your website sounds like a huge, scary endeavor that’s going to take up all of your time so it’s easier to put it off. But, it doesn’t have to be this way. I take you through my redesign process that ensures my clients can stay focused on running their businesses while still getting a gorgeous and highly strategic website. In today’s episode we covered: - Why redesigning your website to coincide with a launch is a bad idea - How putting off redesigning your website is costing you clients and time - How a new website prior to your launch can actually help you have a more seamless launch - How a new website can help you shift your mindset around your business - The process behind my 7-Figure Website service . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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23. How to Read Your Clients’ Minds and Create an Offer Guaranteed to Sell with Courtney Chaal
03/01/2022
23. How to Read Your Clients’ Minds and Create an Offer Guaranteed to Sell with Courtney Chaal
If you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it? Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scalable program. In this episode, Courtney dives into why you need to actually talk to your audience before you create your signature service. In today’s episode we cover: - Understanding your audience’s pain points and desires - Identifying your audience’s problems and choosing a niche and service that can solve them - How you can get your audience to give you the information you need to craft your offer - Dealing with the fears and mindset blocks that creep up when you start doing market research - The biggest mistake you can make when speaking to your audience - Tips on positioning your offer so your audience is aware of why they need it in the first place - The questions you need to be asking during your market research calls that will help you achieve your business goals - How to determine if you have enough information to launch your offer - Why you need to constantly be engaging with your audience and asking them questions to be able to meet their changing needs . Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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22. My Secrets to Creating Relationships and Getting Clients from Networking
02/22/2022
22. My Secrets to Creating Relationships and Getting Clients from Networking
Does the word ‘networking’ make you want to cringe? Do you feel like it's such a huge ordeal that you dread going to that coffee meet-up or hopping on a zoom chat? Today, I’m spilling all of my networking secrets so you can turn networking into something you actually learn to love. Understanding how to create authentic relationships to expand your social circle and quickly start seeing bigger results for your business. I’m giving you some of my top tips so you can start networking like a pro. In today’s episode we cover: - The biggest mistake you can make when networking - Switching your mindset to make networking a fun and engaging way to meet new people and build relationships - How to master your elevator pitch and become memorable - The importance of noting down the not-so-obvious details as a way of personal connection and building the like, know, and trust factors - How to create an organized spreadsheet to keep your information straight, track your top relationships, and use it as a resource to connect other people within your network (I’ll even let you in on my color-coding technique!) Apply to work with us at: Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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21. Why You Need a Strategic Website Even If You're Successfully Selling on Instagram
02/15/2022
21. Why You Need a Strategic Website Even If You're Successfully Selling on Instagram
Did you know 75% of people judge a company’s credibility based on their website? This means people will still check your website before actually deciding to work with you. In this episode, I’m sharing why you need a strategic website to help build your credibility and quickly captivate your customers' attention–even if you are killing it on social media. In today’s episode we cover: - How not having a website is costing you sales - Why doing business on Instagram is leaving your customers feeling frustrated, distracted, and lost - Ways a strategic website can convert clients for you without you having to lift a finger - How a website can help your clients feel supported and understood - Using your website as a marketing tool to captivate your visitors’ attention and convert them to clients Apply to work with us at: Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
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20. How to Position Yourself as a Compelling Expert with Christina Frei
02/08/2022
20. How to Position Yourself as a Compelling Expert with Christina Frei
Do you want to be seen as a compelling expert in your field? As you start to scale your business, ideally you want to be able to position yourself in a way that makes you stand out from the crowd and highlights your expertise. But how do you accomplish both and magnetize great clients just by being yourself? Today I’m chatting with Christina Frei, a marketing consultant who helps brilliant mission-based entrepreneurs position themselves as an authority and attract dream clients in a way that feels natural for them. Christina shares why it is crucial to discover your Innate Marketing Genius through her five different Marketing Archetypes. These reveal the marketing strategies that work best for your personality so you can create innovative and authentic messaging to build trust with your audience and ultimately get the right clients to hire you. In today’s episode we cover: - Finding your marketing lifestyle to help you stay consistent and get results - Why you don’t need to be promoting yourself on every social platform - How you can simplify your marketing process in a meaningful way - Ways you can position yourself as a compelling expert in your field that sets you apart - The individual traits of each Marketing Archetype and how they influence the path you align on with your clients - How to access your archetype in the most authentic way to find your unique, personalized archetype - What to do when you loathe marketing and how you can learn to find joy in it Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
/episode/index/show/mind-reading-marketing/id/22055846
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19. Is Your Website Costing You Clients?
02/01/2022
19. Is Your Website Costing You Clients?
A majority of your clients will visit your website before making a purchase. If you can create a high-quality website that personally connects, builds trust, and engages your audience then you can watch it become the main revenue driver for your business. But if your website is confusing, not well-branded, and doesn’t show off your expertise then you’re losing out on sales because your website is turning your potential clients off. Today, I want to bust some of those common myths around updating your website and dive into how these objections are actually costing you profit and hurting your business in the long run. In today’s episode we cover: - Why putting off the redesign of your website until you have a big launch is costing you money and is a huge energy and time suck - How to tell if it’s time to redo your website - How updating your logo with the redesign of your website will save you money - Tips on how to strategically plan out your next brand photo shoot - What to look for when you hire a professional brand photographer so you can get the most out of your branding shoots - The biggest mistake business owners are making when they try to write their own website copy that is harming their customer journey - Big reasons why hiring a copywriter to do your website copy is essential in being able to appeal to your audience emotionally - Why investing in someone who doesn't understand strategy or the consumer journey is hindering you from connecting with your clients Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Apply to work with us at: For the Show Notes, head over to
/episode/index/show/mind-reading-marketing/id/21972461
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18. Leaving Your Full-time Job and Starting Your Business with Sara Torpey
01/25/2022
18. Leaving Your Full-time Job and Starting Your Business with Sara Torpey
Is one of your main goals in life to start your own business? It can be terrifying to jump ship and make that transition because that success ratio of business failure is seared into your brain. So today, I wanted to bring in someone who knows what it's like to take that leap and wear all the hats while building a business you love–Sara Torpey. Sara is a business coach who specializes in helping former teachers use their teaching skills to create thriving and profitable businesses. During this episode, we discuss the challenges and fears Sara went through when she completely switched careers, what you can expect to go through when starting your own business, how you can find the proper tools and resources to support you in this transition, and why it is necessary to have the right mindset before jumping feet first into your new adventure. In today’s episode we cover: - Tips to help you decide if embarking on this new path is the right choice for you - Working through the fears and the mindset blocks that are stopping you from taking the leap - How to know when it's time to make the transition - The importance of surrounding yourself with the right support and community of people - Understanding your worth and value Prioritizing you and taking time to do things that you love to help keep you productive and show up better for your business - Understanding you CAN do anything but you can’t do everything on your own - How to keep going when you’re having bad days - How to best manage your time and find the balance between work and life as a new entrepreneur - Using networking as a place to connect, build relationships and open up opportunities - Getting comfortable around selling - Why there's no such thing as failure Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
/episode/index/show/mind-reading-marketing/id/21883385
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17. Three Major Mindset Shifts for Scaling Without Stress
01/18/2022
17. Three Major Mindset Shifts for Scaling Without Stress
Mindset is EVERYTHING when it comes to growing and maintaining your business. If you can dive into the right kind of mindset as an entrepreneur, then you will have the confidence to attract aligned clients and prioritize YOU so that you can grow a successful business. In this episode, I wanted to share with you the mistakes I’ve made, what I wished I knew earlier in my career, and the most impactful mindset shifts and lessons I learned in 2021 that helped me scale my business. If I can help anyone who’s in the process of scaling whether they’re adding a new income stream or growing their team, I want to be as open as possible about them. In today’s episode we cover: - Understanding you cannot do everything on your own and why bringing on a team is your key to growth - Adopting a CEO mindset to do the activities that actually move your business forward - Becoming self-aware of your strengths and your weaknesses and learning how to use them to your advantage - Why focusing on executing in the present is keeping your business stuck - Being open to failure and making mistakes - Building self-confidence and self-belief to attract the right kind of clients - Beating ‘analysis paralysis’ and why it’s killing your productivity - Learning to say NO and ways you can start prioritizing yourself to better serve you as the CEO Learn more about my new service I’m launching in January at Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on For the Show Notes, head over to
/episode/index/show/mind-reading-marketing/id/21803819