21. Why You Need a Strategic Website Even If You're Successfully Selling on Instagram
Mind-Reading Marketing with Isabel Kateman
Release Date: 02/15/2022
46. Top Three Website Questions
Mind-Reading Marketing with Isabel Kateman
In this episode, I’m going over the top three questions I get asked most often inside my Mind-Reading Website® Program. The most common questions I get revolve around raising prices, creating a service or offer that sells, and what to put on each page of a website. During this episode, I’m walking you through my top solutions for each of these questions, along with tips you can use today to make your website more strategic. In today’s episode we covered: • How to confidently raise your price • How to create copy that will take price off the table for your clients...
info_outline
45. Three Website Tweaks You Can Make Today to Get a Client
Mind-Reading Marketing with Isabel Kateman
In today’s episode, I’m covering my top three website tweaks you can make today to book dream clients. As a marketing tool, it’s so important to keep people on your website focused on working with you. It’s tempting to want to add a million distractions to your website, like social media profiles, case studies, and blogs. And while there is a time and place for these things, almost all of your content should lead back to your primary goal - your service page! The more distractions you provide, the less likely you are to book a client. Jump into the episode to get my top three...
info_outline
44. How Client Research Can Help You Create an Irresistible Service with Melissa Harstine
Mind-Reading Marketing with Isabel Kateman
This the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. On today’s episode of Mind-Reading Marketing, Melissa and I are...
info_outline
43. Sales Funnel Strategies to Get More Clients with Lindsay Sims
Mind-Reading Marketing with Isabel Kateman
Whether a client is going to work with you in two days or two years, it’s important to nurture them through your email list. In today’s episode with Lindsay Sims, we’re discussing sales funnels and how to keep your potential future clients interested and engaged. Lindsay is taking us through her upside-down approach to understanding a potential client’s motivations and developing a sales funnel that’s going to make them excited to work with you. In today’s episode we covered: • What a sales funnel is • Why funnels are so important in helping a business scale •...
info_outline
42. How Dubsado Can Help You Scale with Ease (and Change Your Life)
Mind-Reading Marketing with Isabel Kateman
Do you find yourself writing the same emails over and over again? What about feeling awkward about letting a client know that an invoice is overdue? A CRM (customer relationship management) system is your answer. On today’s episode, I’m chatting with Devin Lee, a Certified Online Business Manager and Certified Dubsado Specialist. We’re diving into how Dubsado literally changed my life and how it can not only make it easier for you as the business owner, but also elevate the experience for your clients. In today’s episode we covered: • What a CRM is and how it can help...
info_outline
41. Secrets to Outsourcing Successfully with Michelle Thompson
Mind-Reading Marketing with Isabel Kateman
What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you need to have prepared before a new team member’s first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success. The biggest secret? A little bit of preparation goes a long way. In...
info_outline
40. Overcoming Objections on Your Website
Mind-Reading Marketing with Isabel Kateman
Do you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection. In today’s episode, I’m going over my top three tips for overcoming objections on your website and the top three objections I see most often. In today’s episode we covered: • How to illustrate your value • Why most objections aren’t actually what...
info_outline
39. Turn Your Website Into a 24/7 Sales Machine
Mind-Reading Marketing with Isabel Kateman
Is your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines. I have that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even more strategic, and additional...
info_outline
38. Three Website Shifts to Book Dream Clients
Mind-Reading Marketing with Isabel Kateman
Do you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, you’ll have dream clients begging to work with you! In today’s episode we covered: • The importance of having a beautiful AND effective website • Design shifts you can make and why simple websites sell • Ways to change your copy to...
info_outline
37. How to Successfully Run Instagram Ads with Jenny Singh
Mind-Reading Marketing with Isabel Kateman
What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves. In today’s episode we covered: • How Instagram and Facebook ads can help you scale to six and seven...
info_outlineIn today’s episode we cover:
- How not having a website is costing you sales
- Why doing business on Instagram is leaving your customers feeling frustrated, distracted, and lost
- Ways a strategic website can convert clients for you without you having to lift a finger
- How a website can help your clients feel supported and understood
- Using your website as a marketing tool to captivate your visitors’ attention and convert them to clients
Apply to work with us at: https://stripeddogcreative.com/website-design-services
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/podcast