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Episode 735: From Followers to Fortune: Instagram Secrets from Stephen Jiroch and Giselle Langley That Took Them From 7-Figure Followers to 7-Figure Sales

The Mind Your Business Podcast

Release Date: 03/10/2025

Episode 759: Wednesday Weekly Win: How Joey Larsen Turned His Passion for Acting Into a Recurring Revenue Machine – A Digital CEO Success Story show art Episode 759: Wednesday Weekly Win: How Joey Larsen Turned His Passion for Acting Into a Recurring Revenue Machine – A Digital CEO Success Story

The Mind Your Business Podcast

Ever feel like your big break is just out of reach? What if you could start building your dream career now, without waiting for that one life-changing audition? Joining Jenni this week to share his inspiring journey and Digital CEO Success Story is Joey Freddy Larsen, a working actor who built a thriving coaching business for fellow performers by leveraging the tools and strategies he learned in Business By Design!  In this episode, Joey reveals how he transformed his passion for acting into a powerful digital platform, helping others nail their self-tapes and command the screen, one...

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Episode 758: Should You Start a Digital Product-Based Business in 2025? show art Episode 758: Should You Start a Digital Product-Based Business in 2025?

The Mind Your Business Podcast

Are you hearing things like the digital product landscape is too crowded, or it’s “saturated”? Maybe you’re left wondering if it's even possible to launch something successful in 2025 and beyond? Today, I answer these questions and dispel some big myths that are being shared right now, as I unveil the real shift that’s happening in the digital space. In this episode, I break it all down and show you how what is happening in the market isn’t saturation, but it’s sophistication. A new era for digital product-based businesses is here, and hopefully this inspires you either to get...

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Episode 757: The Course Chronicles: Check-in and Q&A (Episode 07) show art Episode 757: The Course Chronicles: Check-in and Q&A (Episode 07)

The Mind Your Business Podcast

I’m back with our 7th installment of The Course Chronicles, and it’s time for a check-in! In this episode, I give you an update on where we are at with the development of our new product and I also answer some of the biggest questions you’ve had for me.  If you're ready to stop overthinking and start doing, this one is going to help you gain the clarity and motivation you need to finally bring your digital product to life! Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise...

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Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story show art Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story

The Mind Your Business Podcast

Are you feeling like your market is just too specific to thrive? Think again! In this week's Wednesday Weekly Win, Jenni interviews Kassy Maloney, the inspiring founder and CEO of the Society of Exceptional Educators. Kassy unveils her remarkable journey of building a thriving multi-6-figure business by focusing on an incredibly narrow niche of empowering educators of blind and visually impaired students. In this episode, Kassy reveals the specific systems and strategies she learned in Business by Design that fueled her growth. She also shares how she identified unique needs within her...

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Episode 755: Using Dream Interpretation to Unlock The Answers You Need with Dream Expert J.M. DeBord show art Episode 755: Using Dream Interpretation to Unlock The Answers You Need with Dream Expert J.M. DeBord

The Mind Your Business Podcast

Have you ever woken up from a dream and wondered, "What on earth did that mean?" Do you feel like your sleeping mind is trying to tell you something, but the message is lost in a bizarre world of symbols? It’s been awhile since we’ve talked about this topic on the podcast, so joining me today for a fascinating journey into the realm of dreams is our returning expert guest, J.M. (Jason) DeBord.  J.M. is considered the leading authority on dream interpretation and is celebrated for his ability to make the complex world of dreams accessible and meaningful to huge audiences. He’s a...

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Episode 754: The Course Chronicles: Content Created (Episode 06) show art Episode 754: The Course Chronicles: Content Created (Episode 06)

The Mind Your Business Podcast

We’re moving right along with our brand-new offer we’re creating from scratch, and for this latest installment of The Course Chronicles, I pull back the curtain on our process of content creation!  Did we nail the videos? How did we manage to film so much high-quality content in just a few days? You’ll get these answers (and more!) in this short-but-sweet episode, plus you’ll hear all about what’s next on the horizon as we move closer to our upcoming launch date!  Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our...

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Episode 753: Wednesday Weekly Win: Scaling to $500K/Year with a 3-month vacation and NO Burnout - Hannah Boeck’s Digital CEO Success Story show art Episode 753: Wednesday Weekly Win: Scaling to $500K/Year with a 3-month vacation and NO Burnout - Hannah Boeck’s Digital CEO Success Story

The Mind Your Business Podcast

Feeling lost in the endless scroll of online business advice? This week's Wednesday Weekly Win episode is your lifeline! Join Jenni as she chats with Digital CEO Hannah Boeck, who went from feeling overwhelmed to strategically scaling her business to an impressive $500,000 without sacrificing her well-being, by using strategies, tools and resources from Business By Design.  Hannah's journey is a powerful reminder that you absolutely can create impact and income without burning the candle at both ends. She shares her key takeaways and gives a real roadmap to designing the digital business...

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Episode 752: The One Where We Talk About AI in Your Business show art Episode 752: The One Where We Talk About AI in Your Business

The Mind Your Business Podcast

Is AI your business's superpower, or just another buzzword? If you’re feeling overwhelmed by the constant AI noise, you're not alone, and today Jenni and I are cutting through the hype to reveal the real ways coaches, online experts, and digital CEOs like you can harness AI for explosive growth. In this episode, we're sharing exactly how we use AI to streamline operations, boost creativity, and drive revenue. Discover the tools that deliver tangible results, and learn to separate the truly transformative from the fleeting trends and gimmicks (yes, there are a lot out there right now)! ...

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Episode 751: The Course Chronicles: We Have a Name, a Date and a Price! (Episode 05) show art Episode 751: The Course Chronicles: We Have a Name, a Date and a Price! (Episode 05)

The Mind Your Business Podcast

It’s already our fifth installment of The Course Chronicles, and we’ve had an exciting week! Not only have we decided on the name, the date and the price of our new offer, but in this episode, I also share the next steps we’re taking after creating our waitlist and what you can expect next week as we keep moving along in this process!  My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually...

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Episode 750: Wednesday Weekly Win: The Path to Six-Figure Success and an Aligned Offer You Love with BBD Coach Elizabeth Henson - A Digital CEO Success Story show art Episode 750: Wednesday Weekly Win: The Path to Six-Figure Success and an Aligned Offer You Love with BBD Coach Elizabeth Henson - A Digital CEO Success Story

The Mind Your Business Podcast

Are you a Digital CEO dreaming of hitting that coveted $100k mark, all while building a business that truly lights you up? Ever wonder how some entrepreneurs manage to craft offers that not only sell but also deeply resonate with their audience? Inthis week's Wednesday Weekly Win segment, Jenni sits down with the incredible Elizabeth Hensen, a BBD coach and alumni who has not only achieved tremendous success in the digital world, but now guides others to do the same. In this episode, Elizabeth shares how she went from crashing a BBD Live event as a “plus-one” to building a $65k program...

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More Episodes

As you know, I like to share inspiring stories of people who are absolutely crushing it with their online businesses, and this just may be the most incredible story that we’ve ever featured on this podcast! Today, you’ll discover how Stephen and Giselle from The Lovers Passport leveraged their organic Instagram content to achieve a $300,000 beta launch and then a $1 million follow-up with their new signature online program, The Creator Passport. 

In this episode, this power couple shares their secrets to monetizing social media, building a thriving online community, and scaling to $2 million in revenue in just 12 months with their latest offer. They share how to connect organic and short-form content to drive sales, leverage Instagram for massive business growth, build a powerful personal brand that converts, and what you can do to embrace new opportunities to scale your impact. 

This one is packed with so many actionable strategies, tips and tactics, proving that anything is possible with the right vision and execution. I learned so much from this conversation with Stephen and Giselle and I know that you will too, so let’s get started! 

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @theloverspassport @thecreatorpassport and @jeunejenni. We’d love to hear what resonated with you the most! 

In this episode you’ll hear: 

  • How Stephen and Giselle built a massive following on Instagram and then leveraged it to launch their successful online course, The Creator Passport

  • What they did to achieve a $300,000 beta launch using organic strategies and the support of a mastermind group, and the huge milestone they passed with their latest launch

  • A look at mindset and how a simple exercise at our mastermind helped Giselle set a $2 million goal that they’ll achieve within a year

  • How Stephen and Giselle each leverage their unique strengths to create a successful partnership and the role that hiring and investing in a dedicated team has had in their massive growth

  • The strategies they use for creating engaging content that resonates with their audience and drives sales, as well as their insights on forecasting trends 

  • The way Stephen and Giselle use personal touch points with their followers and why you should never underestimate the power of a voice memo

  • Which specific numbers they track on social media and the one metric that will tell you if your messaging is on point or is missing the mar

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/735