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Socially Conscious Design with Dawn Hancock

Mission Driven Business

Release Date: 02/09/2021

Why High Achievers Struggle to Feel Successful in Business show art Why High Achievers Struggle to Feel Successful in Business

Mission Driven Business

Many entrepreneurs hit their goals, grow their revenue, and create real impact, and still somehow feel behind. In this episode, Brian Thompson unpacks why high achievers so often struggle to feel successful, how comparison and constant striving distort our sense of progress, and why mission-driven entrepreneurs are especially vulnerable to this pattern. It is a candid and reflective conversation that ends with a challenge to redefine what success actually means for you.   The Pattern Entrepreneurs Get Stuck In A pattern Brian sees in himself and many of his clients: Hit a goal, feel proud...

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Why You're Feeling Stuck: The Hidden Cost of Clutter in Your Business show art Why You're Feeling Stuck: The Hidden Cost of Clutter in Your Business

Mission Driven Business

Clutter has a way of building quietly, and before long it starts affecting more than just how your desk looks. In this episode, Brian Thompson takes an honest look at how small pockets of disorganization pile up during busy seasons and what they actually cost you, not just in time, but in decision-making, financial clarity, and the ability to move your business forward. Coming off tax season, Brian gets personal about his own clutter habits and offers a simple, practical approach to clearing the backlog without overhauling everything at once.   Clutter Is About Avoidance, Not Organization...

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Why You'll Never Find Balance in Your Business show art Why You'll Never Find Balance in Your Business

Mission Driven Business

Balance is one of the most talked about goals in entrepreneurship, and one of the most elusive. In this episode, Brian Thompson gets honest about why balance isn't something you achieve once and move on from, and why chasing that perfect equilibrium might be the wrong goal entirely. Coming off a particularly intense tax season, Brian shares what his own body was telling him, and what it made him realize about the way entrepreneurs expect themselves to show up all year long.   What Does Business Balance Actually Look Like? This year's tax season hit differently for Brian. For the first...

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How to Bet on Yourself and Build a Business Around Freedom show art How to Bet on Yourself and Build a Business Around Freedom

Mission Driven Business

Building a business around freedom is more than a financial decision, it's a deeply personal one. In this episode, Brian Thompson sits down with Kyra Mitchell Lewis, a brand strategist, marketer, podcast host, and founder of and , to talk about what it truly means to bet on yourself. Kyra shares how more than 20 years in corporate marketing led her to a pivotal moment of liberation, how she built a thriving consulting business in under a year, and why keeping an open mind has been one of her greatest entrepreneurial assets.   A Business Built Around Purpose Kyra defines a mission-driven...

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How to Prepare for Next Year's Taxes Without the Stress show art How to Prepare for Next Year's Taxes Without the Stress

Mission Driven Business

Tax season doesn't have to be a scramble, but for most business owners, it is. In this episode, Brian Thompson offers a simple, practical system for taking the stress and surprise out of taxes by shifting from a once-a-year reaction to a year-round strategy. If last episode left you wondering whether you missed something, this one is your action plan.   Start With a Mindset Shift Before getting into tactics, Brian makes an important reframe: taxes are not a once-a-year event. They are a year-round strategy. This matters especially for mission-driven business owners who are growing...

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How to Optimize Your Tax Return for More Business Tax Savings show art How to Optimize Your Tax Return for More Business Tax Savings

Mission Driven Business

In this episode, Brian Thompson discusses key insights from the recent tax season, highlighting trends, surprises, and strategic opportunities for business owners to optimize their tax planning and financial health. Your tax return is not something to file and forget. If you pay attention, your tax return gives you a roadmap for what to do better this coming year. Brian also gives real-life examples of two clients that stood out this tax season.   Understanding Unexpected Tax Outcomes One of the most significant stress points during tax season is the unexpected tax outcome. Many business...

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S-Corps Explained: Tax Savings, Trade-Offs, and What No One Tells You show art S-Corps Explained: Tax Savings, Trade-Offs, and What No One Tells You

Mission Driven Business

The S-Corp question is one of the most common Brian hears from entrepreneurs, but the answer is almost never as simple as the internet makes it sound. In this episode, Brian Thompson breaks down what an S-Corp actually is, how the potential tax savings work, and the real-world trade-offs that often get left out of the conversation. Whether you're considering the election for the first time or revisiting the decision, this episode gives you the context you need to make an informed choice.   What is an S-Corp? First, an important clarification: an S-Corporation is not a business structure,...

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Budgeting Series #3: A Guide to Building Your Financial Strategy show art Budgeting Series #3: A Guide to Building Your Financial Strategy

Mission Driven Business

Awareness and acceptance lay the groundwork, but nothing changes until you take action. In this final episode of the budgeting series, Brian Thompson brings the framework full circle by focusing on what to actually do with your numbers. Because understanding your finances and accepting where you are is only powerful if it leads somewhere. This episode is about making intentional, strategic decisions that move your mission-driven business forward.   Start With Vision, Not Spreadsheets Before diving into tactics, Brian starts with something that might surprise you in a budgeting...

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Building a Profitable Practice with Authenticity and Heart show art Building a Profitable Practice with Authenticity and Heart

Mission Driven Business

Rooted in identity, community, and purpose is what it truly means to build a business with heart. Brian Thompson sits down with Kala Lacy, an EMDR-trained yoga psychotherapist and founder of , a holistic wellness practice centered on Black and queer people of color. Kala shares how she turned her own healing journey into a thriving private practice, why niching down with radical specificity was the key to her success, and what inspired her newest venture: , a mentorship community for Black, queer, and trans clinicians building aligned private practices.   A Business With Heart Kala...

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Budgeting Series #2: A Guide to Money Mindset Shifts show art Budgeting Series #2: A Guide to Money Mindset Shifts

Mission Driven Business

Money isn't just math and for most entrepreneurs, it never has been. In this episode, Brian Thompson continues the budgeting series with part two: acceptance. Building on , Brian explores the emotional side of budgeting and why looking at your numbers without shame or judgment is just as important as looking at them at all.   Why Financial Acceptance Is the Missing Piece Once you have your numbers, you're naturally going to have feelings about them. Money is tied to your upbringing, your fears, your identity, and your sense of security. Brian sees it constantly in his client work: people...

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More Episodes

On the very first episode of the Mission Driven Business Podcast, Brian chats with Dawn Hancock, the founder of socially conscious creative studio Firebelly Design. Dawn shares how she built the studio from the ground up, while maintaining a focus on creating “Good Design For Good Reason.”

In this episode, you'll learn the life event that compelled Dawn to create her company at age 25, the grit that led to the studio's two-decade-long winning streak, and Dawn's plans for the future.

 

Episode Highlights

Put people first

Dawn defines a mission-driven business as an organization that puts people first, and her studio Firebelly Design has been doing fulfilling that mantra since its founding in 1999. When making decisions, Dawn considers the impact of her business on people -- whether that's the work the studio produces or the clients that Firebelly takes on.

“For me, it’s not to say that profits don’t matter, but it means putting people first,” Dawn said.

She later added, “Profit does matter. It just doesn’t have to be the only thing.”

 

Starting young can be an advantage

Driven by a desire to create meaningful work and the loss of her father, Dawn founded Firebelly age 25. At the time, she figured she could always get another job if starting her own business didn’t work out. She also had the advantage of few fixed responsibilities, such as a mortgage.

“I had that young naivety,” Dawn said. “I didn’t know what I didn’t know, which ultimately was a huge plus to me.”

Initially, Dawn wanted to make enough to cover her bills, while still being able to be selective in the studio’s clients. More than 20 years later, her focus has expanded to include the wellbeing of more than a dozen people who work with her to create good design for good reason.

 

Know when to delegate

Dawn had to learn the importance of delegation the hard way. About seven years into running Firebelly, Dawn took on all of the work herself for a big, high paying project. But when Dawn got stretched too thin, Firebelly ultimately got fired from the job. It was at that moment that Dawn learned the importance of relying on her team.

“I have a team for a reason, and I trust them, so why am I not … just focusing on the clients, which is what I’m ultimately really good at?” she said. “That was a big ‘Aha’ moment.”

Since that key learning, Dawn’s role at Firebelly has continued to evolve, and she is now in the process of planning her transition away from the company she founded. Dawn had already been trying to envision the future both for her personal life and for Firebelly, and when 2020 hit, her answer became clear.

“I just had this moment where I realized I can hire somebody to replace myself,” she said.

While Dawn hasn’t found the right person to run Firebelly as of the podcast recording, she is excited about the prospect of delegating her latest role.

“They can see and do things that I probably wouldn’t have," she said.

 

Resources/Links

 

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.