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Developing an Entrepreneurial Mindset with Mark Suh

Mission Driven Business

Release Date: 12/14/2021

Close The Books, Open The New Year show art Close The Books, Open The New Year

Mission Driven Business

In this solo episode, Brian breaks down one of the most overlooked but essential parts of running a mission-driven business: year-end bookkeeping. You’ll learn a simple, practical framework for cleaning up your books, organizing your finances, and setting up systems that actually support you and your business. If you’ve ever felt overwhelmed by accounting software, unclear categories, or messy receipts, this episode will help you start the new year with clarity and confidence. Episode Highlights Why year-end bookkeeping is a big deal The way you close this year directly affects how you...

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How To Define Your Niche with Theresa Pablos show art How To Define Your Niche with Theresa Pablos

Mission Driven Business

Brian Thompson chats with Theresa Pablos, CFP®, about the early-stage realities of building a business. A former journalist and freelance marketer, Theresa transitioned careers to financial planning in 2023 and ultimately earned the CFP® certification mark in 2025. She recently joined  as an Associate Financial Advisor and is just starting to build her client base. In this episode, Theresa and Brian discuss the excitement, fear, and the uncomfortable but necessary work of defining a niche. You’ll get practical tips for finding your target audience, learn how to provide real value, and...

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You Can’t Change What You Don’t Track show art You Can’t Change What You Don’t Track

Mission Driven Business

Brian Thompson loves a good spreadsheet, and in this episode, he’s sharing some of his best tips for tracking metrics in a manageable, mission-aligned way. You’ll learn how intentional tracking can help mission-driven entrepreneurs gain clarity, celebrate progress, and make better decisions. Drawing inspiration from investor and writer Sahil Bloom’s Five Types of Wealth, Brian offers practical tools to help you track progress without it becoming a full-time job. Episode Highlights Tracking creates accountability Tracking transforms assumptions into awareness. If you’re not measuring...

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Building Businesses with Purpose and Profit with Rachel Bernier-Green show art Building Businesses with Purpose and Profit with Rachel Bernier-Green

Mission Driven Business

Brian Thompson chats with Rachel Bernier-Green, founder and CEO of the Economic Justice Consortium, a Chicago-based firm that helps mission-driven businesses sustain and amplify their impact through financial and operational excellence. A recovering public accountant turned social entrepreneur, Rachel has dedicated her career to closing the racial wealth gap and redefining what it means to lead with purpose and profit. In this episode, Rachel shares her journey from climbing the corporate ladder in public accounting, to running a social enterprise bakery that partnered with Whole Foods and...

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The Power of Clarity show art The Power of Clarity

Mission Driven Business

Brian Thompson takes a deep dive into one of the most important tenets for mission-driven business owners: clarity. Clarity may sound simple, but it’s not easy. If done well, clarity can be the foundation for building a business that truly supports your mission and your life. Once you find clarity, everything else becomes easier, and this episode gives you tips on how to do just that. Episode Highlights Clarity enables mission-driven entrepreneurs to build their business around their life. Building a business — particularly a mission-driven one — is filled with ambiguity. There’s no...

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Mission Driven Business

Brian Thompson chats with Carl Richards — Certified Financial Planner™, creator of The New York Times “Sketch Guy” column, and bestselling author of “” and “.” Carl’s simple Sharpie sketches have transformed how millions of people think and talk about money. In his latest book, “”, he shares 101 drawings and essays designed to spark deeper conversations about money, values, and what matters most. In this conversation, Brian and Carl dive into the emotional side of money and debate whether money actually can buy happiness. Episode Highlights A good sketch can start a...

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10 Conversations That Changed My Business And My Life show art 10 Conversations That Changed My Business And My Life

Mission Driven Business

Brian Thompson marks a major milestone with Episode 100 of the Mission Driven Business podcast! In this special retrospective, Brian reflects on 10 standout episodes that made a lasting impact and continue to resonate in his business and life. Whether you’re new to the podcast or a long-term listener, Episode 100 captures the heart of the conversations that Mission Driven Business is all about. Episode Highlights 1. Mike Michalowicz put profit first In , Mike Michalowicz flipped the traditional profit formula, redefining how business owners can approach cash flow. Mike’s episode gave...

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How To Do A Mid-Year Money Check show art How To Do A Mid-Year Money Check

Mission Driven Business

Brian Thompson returns for a solo episode packed with practical advice to help entrepreneurs take charge of their numbers. In this mini masterclass, you’ll learn how to use your profit and loss, balance sheet, and reconciliation reports more effectively. Whether you love or loathe spreadsheets, this episode gives you the tools to pause, reflect, and make strategic financial decisions to set yourself up for success in the second half of the year. How To Conduct A Mid-Year Financial Review 1. Reconcile and clean up your books First, set aside at least 90 minutes to focus without distractions....

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Don’t Make These 4 Startup Mistakes With Amy Cosper show art Don’t Make These 4 Startup Mistakes With Amy Cosper

Mission Driven Business

Brian Thompson chats with Amy Cosper, former Editor-in-Chief of Entrepreneur Magazine, award-winning journalist, and author of the new book, “The Ultimate Guide to Startup Success.” In this episode, Amy brings fierce honesty, contagious energy, and deep wisdom about what it really takes to build a mission-driven business in uncertain times. You’ll also hear some of the biggest legal and financial mistakes founders make and be reminded why entrepreneurship can be a radical act of hope and defiance. Episode Highlights Mission-driven businesses don’t have to be altruistic. Amy describes a...

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How To Stay Visible When It Feels Safer To Hide show art How To Stay Visible When It Feels Safer To Hide

Mission Driven Business

In this special and timely episode, Brian Thompson calls on fellow mission-driven business owners to embrace their identities and own their values. Highlighting real messages from clients, Brian explores the challenges and uncertainties facing entrepreneurs, especially those from LGBTQ+ backgrounds and other marginalized groups. He challenges the myth that being neutral is the safest option in the current political environment and shares practical steps to get clear and bold about who you are and what you bring to the table. Episode Highlights Your identity is an asset -- not a liability....

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More Episodes

Brian chats with Mark Suh, a serial entrepreneur and founder and CEO of Everwell, an Orange County, CA-based wellness clinic. On the episode, Mark shares how a series of health trials led to a wellness journey that transformed his life and sparked his passion for Everwell, his first mission-driven venture. 

Mark also opens up about why mindset is the most challenging but essential aspect to develop as an entrepreneur. And he touts the importance of flexibility, a skill he used after opening the doors to Everwell just months into the COVID-19 pandemic.

Episode Highlights

Mission-driven entrepreneurs never work another day.

Although it’s cliche, Mark believes that mission-driven entrepreneurs never have to work another day of their life. That’s because their passion underlies everything they do for the business.

“I don’t really feel like I’m coming to work,” Mark said. “Mondays are exciting. Mondays are not a drag.”

For Mark, that mission is to help people become the best version of themselves one client at a time. It’s a mission that’s personal to him because when he was in his 30s he went through a series of health challenges, including two back surgeries. He attributed the health trials to sacrificing his health to build prior businesses.

“In my 20s and 30s, I thought all you gotta do is sacrifice your body to make ends meet and make money and that’s all that mattered. ... Then I found my passion,” Mark said. “I love being able to help and being able to have the solutions and answers, especially since I’ve lived through it.”

Mindset is the hardest part.

Mark believes that developing an entrepreneurial mindset is the hardest part of starting your own business and a key reason why more people don’t make that entrepreneurial leap. Being an entrepreneur means having a belief in yourself that is stronger than fear of instability, risk, and uncertainty.

“That belief in yourself has to be strong enough so that you don’t quit,” Mark said. “Everything else you can figure out. … But the emotional part, it’s hard to teach. It’s very difficult.”

Be able to pivot quickly.

Mark advises mission-driven business owners to be fluid and be able to pivot quickly depending on the situation. That’s a skill he has employed after opening his clinic in the early months of the COVID-19 pandemic.

“The business right now that we have is not the business that we set out to do,” Mark said. “We’ve had to add different products; we had to push different things; we had to shift our branding a little bit.”

It’s also important to balance nimbleness with a long-term vision, Mark said. He’s always projecting where he wants his business to be in a few years and has an exit strategy in mind.

“Climates change, and nothing lasts forever,” Mark said. “During the financial crisis … when I saw humongous corporations go under that have been around for decades, I came to the realization that nothing lasts forever, so we’ve got to have an exit strategy.”

Resources + Links

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.