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My Year in Reflection

Mission Driven Business

Release Date: 12/28/2021

The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Jansenns show art The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Jansenns

Mission Driven Business

Brian chats with diversity, equity, and inclusion trailblazer Ken Janssens. During his 25-year-long career at JPMorgan Chase, Ken co-founded and chaired the company’s LGBTQ+ Executive Council, championing diversity and inclusivity at the highest levels. He’s also the former Board Chair for leading LGBTQ+ Workplace Inclusion non-profit Out & Equal. On the episode, Ken discusses his new venture, Windō, which aims to make corporate sustainability transparent and to connect young people with employers that share their values. He also shares his journey from activist leader to visionary...

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The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson show art The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson

Mission Driven Business

Brian chats with Amanda Wilson, the co-founder of #open, a dating app for ethically non-monogamous relationships. On the episode, Amanda opens up about the fear she faced pivoting from running political campaigns to launching a sex-positive tech business with her business and life partner. She also shares essential strategies and tactics for navigating the challenges of entrepreneurship and how she utilizes AI to fuel growth and innovation at #open. Episode Highlights Mission-driven businesses balance making money with benefiting society. Amanda defines a mission-driven business as one that...

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The Mission Driven Business Podcast Episode 72: Crafting A Legacy Of Leadership with Amanda Bauer-Frisch show art The Mission Driven Business Podcast Episode 72: Crafting A Legacy Of Leadership with Amanda Bauer-Frisch

Mission Driven Business

Brian chats with serial entrepreneur and visionary leader Amanda Bauer-Frisch. As the CEO of Small Legacies, Amanda creates a way to give thoughtful, high-quality learning tools that enhance a child’s development. She also oversees several other small, legacy-driven businesses under the Enduring Legacy brand. On the episode, Amanda opens up about how becoming a young widow and being open to the right, new opportunities shaped her entrepreneurial journey. She also provides a behind-the-scenes look at how she’s purchased several existing brands and shares tips for finding and acquiring...

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The Mission Driven Business Podcast Episode 71: Driving A Heart-Led Business with Brian Moak show art The Mission Driven Business Podcast Episode 71: Driving A Heart-Led Business with Brian Moak

Mission Driven Business

Brian chats with Brian Moak, an entrepreneur, consultant, coach, and motivational speaker focused on service-based businesses and team engagement. As the owner and CEO of HEART Certified Auto Care, Brian used empathy to transform his family’s business into an industry-leading auto shop. He also owns one of the largest Shack Shine franchises in North America and is a partner in a digital marketing firm. On the episode, Brian Moak details his rollercoaster entrepreneurial journey, riding the lows of losing $1.5 million in one year to growing his business to earn nearly $15 million in revenue....

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The Mission Driven Business Podcast Episode 70: How To Create Powerful Mission, Vision, and Values Statements show art The Mission Driven Business Podcast Episode 70: How To Create Powerful Mission, Vision, and Values Statements

Mission Driven Business

On this special episode, Brian dives deep into the art of crafting your business’s mission, vision, and value statements. These principles are the roadmap to success, and Brian gives a blueprint for creating powerful mission, vision, and values statements that shape the foundation of a successful company. This process is a fundamental topic for any budding entrepreneur or business owner.  Episode Highlights How to write an effective mission statement The mission statement is the heart of any business, encapsulating the “why” behind your company’s existence. To be effective, a...

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The Mission Driven Business Podcast Episode 69: Building A Business For Financial Independence with LaSean Smith show art The Mission Driven Business Podcast Episode 69: Building A Business For Financial Independence with LaSean Smith

Mission Driven Business

Brian chats with LaSean Smith, a software developer and business creator on a mission to help businesses and business owners succeed. LaSean spent more than a decade as a software executive at Amazon and Microsoft, where he uncovered patterns to use process as a tool to win in business more often. He now uses those insights to help entrepreneurs launch and sustain bootstrapped businesses.  On the episode, LaSean digs deep into what it means to have a values-based business and why owning a business is the most predictable way to achieve financial independence. He also outlines the...

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The Mission Driven Business Podcast Episode 68: Start 2024 With A Clean Slate With This Year-End Checklist show art The Mission Driven Business Podcast Episode 68: Start 2024 With A Clean Slate With This Year-End Checklist

Mission Driven Business

It’s hard to believe that 2023 is almost over. Before the New Year, it’s time to reflect on the past year and get ready for the next one. On this special episode, Brian lists off 10 business and 10 personal tasks that you should check off your list to end 2023 on the right note and start 2024 with a clean slate. Episode Highlights 10 End-Of-Year Business Action Items 1. Review your goals How did you do this year? What were you proud to accomplish? Anything you wish you could have done better? The end of the year is a great time to review the goals you made at the beginning of the year and...

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The Mission Driven Business Podcast Episode 67: Empowering Inclusive Entrepreneurship with Ebony Janelle show art The Mission Driven Business Podcast Episode 67: Empowering Inclusive Entrepreneurship with Ebony Janelle

Mission Driven Business

Brian chats with inclusive entrepreneurship expert Ebony Janelle. As an Empower by GoDaddy manager, Ebony drives GoDaddy’s corporate program that helps underserved entrepreneurs thrive. She manages the day-to-day operations that provide education, networking, and mentorship to small business owners from underfunded communities.  On the episode, Ebony discusses the challenges facing LGBTQ+ entrepreneurs, including a disparity in funding and resources. She also shares the three pillars that entrepreneurs of all kinds can use to uplevel their businesses and how the use of generative AI can...

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The Mission Driven Business Podcast Episode 66: Creating Your Personal Brand with Isaac Saldana show art The Mission Driven Business Podcast Episode 66: Creating Your Personal Brand with Isaac Saldana

Mission Driven Business

Brian chats with serial entrepreneur and SendGrid founder Isaac Saldana about his new venture Memo, which helps people build authentic and trustworthy personal brands. On the episode, Isaac opens up about how his introversion initially made it difficult for him to sell his expertise online, and how he's now using his experiences to help other entrepreneurs and creatives effectively showcase their talents. He also gives tips for being a leader with your natural personality and for using your values to navigate difficult business decisions. Episode Highlights Mission-driven businesses move...

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The Mission Driven Business Podcast Episode 65: Cultivating Courage with Elliot Greenberger show art The Mission Driven Business Podcast Episode 65: Cultivating Courage with Elliot Greenberger

Mission Driven Business

Brian chats with Elliot Greenberger, a new entrepreneur who recently pivoted from corporate leadership to business coaching. On the episode, Elliot opens up about how he felt stuck and drained before he started his business, even though he had a successful career and a fulfilling family life. He also shares the practical steps he took to launch his coaching firm and tips for creating an effective sales process that aligns with your business's mission. Episode Highlights Mission-driven businesses are born out of a sense of purpose. Every business has a purpose, whether the leaders of a company...

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More Episodes

It’s almost the New Year, which means it’s the perfect time to reflect on the first year of the Mission Driven Business podcast. In this special Year in Reflection episode, Brian re-lives some of the best moments from the first 21 episodes of the podcast.

You'll hear some of the insights, strengths, and hope shared by the diverse podcast guests on their respective episodes. Brian also shares some of his favorite nuggets of wisdom, and he recounts how each guests’ story ties into the larger podcast theme -- that you can make money and serve a purpose.

Episode Highlights

There is no one definition of mission-driven business.

If you’ve listened to the podcast, you know that the first thing Brian asks his guests is to describe what a mission-driven business means to them. That’s because mission-driven businesses are distinct, and everyone has a different answer.

One of Brian’s favorite answers came from Phuong Luong, who shared a quote she heard in grad school.

“Don’t ask yourself what the world needs,” she said. “Instead, ask yourself what makes you come alive and go do that. Because what the world needs is for more people to come alive.”

Regardless of their definition, Brian makes sure listeners know that your business can make money and serve a purpose. It’s a point echoed by many of the guests on the podcast.

In the very first episode, Dawn Hancock summarized the principle by saying, “Profit does matter. It just doesn’t have to be the only thing.” But Brian Floriani may have said it most succinctly in episode 18: “No margin. No mission.”

Everyone has a different journey.

Every entrepreneur on the show has had a different path to their career. Brian highlighted how in episode two, Bill Bynum credited his childhood experiences as fundamental to him later running one of the largest community development financial institutions (CDFIs) in the U.S.

Other entrepreneurs had numerous twists on their paths running companies with purpose and profit. In episode 13, attorney Nici Kersey shared how running her own businesses wasn’t something she planned, but came after her company let her go because of a military move.

Nothing is perfect.

Unforeseen circumstances are a given with entrepreneurial life. In episode 11, Lauren Klafke opened up about how her work and home life adjusted when her business started booming at the same time she was caring for a newborn and overseeing a house remodel.

One way to navigate unforeseen circumstances is to know your values. Perhaps the best example yet of letting your values guide you is financial planner River Nice.

In episode 20, River shared how their values first guided them to leave the corporate world and try their hand at entrepreneurship, then again when defining their niche. The result is that River's day-to-day work is aligned with their strengths and values.

“I’m just so happy on a day-to-day basis,” River said. “Who knew life could be this good? It feels like bragging, but that’s the point, right? The point of this podcast is that life can be this good, and you can do it, too.”

Learn from the experts’ experiences.

While it’s nice to hear about purpose and values, podcast listeners have most enjoyed learning the strategies and tactics guests rely upon to run their home and work lives.

In episode 16, the owners of Columbus Running Company played up the importance of community, while in episode 3, Jacob Padrón praised the merits of asking for help. But Brian particularly appreciated the insights of Nici Kersey on how to let go of perfectionism: watch baseball.

“Watching baseball made me really focus more on the fact that you don’t have to be perfect,” Nici said. “These players are the best in the world at being a baseball player, and they mess up all the time, right?”

Self-care isn’t selfish.

Brian always ends the episode by asking each guest to share anything surprising they’ve learned on their journey. One of the most commented lines ever on the podcast came from Pamela Capalad’s answer to this very question.

“Running a business mostly sucks,” she said in episode 5.

While running a mission-driven can suck at times, all entrepreneurs on the podcast say the freedom and fulfillment are well worth pushing the uncertainty and overcoming the inevitable obstacles. But the grit needed to do that can be hard to learn, said Mark Suh in episode 21.

“That belief in yourself has to be strong enough that you don’t quit,” he said.

While the year has been filled with wisdom, Brian’s favorite piece of advice also came from the answer to this last question when Emlen praised the importance of self-care. In episode 10, Emlen explained how incorporating self-care into his regimented schedule has helped him ultimately have a more productive day.

“It was the aspect of tracking over time that made me realize, when I do this, I was a better husband, I was a better dad, I was more patient with the kids,” he said.

Resources + Links

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.