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My Year in Reflection

Mission Driven Business

Release Date: 12/28/2021

You Can’t Change What You Don’t Track show art You Can’t Change What You Don’t Track

Mission Driven Business

Brian Thompson loves a good spreadsheet, and in this episode, he’s sharing some of his best tips for tracking metrics in a manageable, mission-aligned way. You’ll learn how intentional tracking can help mission-driven entrepreneurs gain clarity, celebrate progress, and make better decisions. Drawing inspiration from investor and writer Sahil Bloom’s Five Types of Wealth, Brian offers practical tools to help you track progress without it becoming a full-time job. Episode Highlights Tracking creates accountability Tracking transforms assumptions into awareness. If you’re not measuring...

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Building Businesses with Purpose and Profit with Rachel Bernier-Green show art Building Businesses with Purpose and Profit with Rachel Bernier-Green

Mission Driven Business

Brian Thompson chats with Rachel Bernier-Green, founder and CEO of the Economic Justice Consortium, a Chicago-based firm that helps mission-driven businesses sustain and amplify their impact through financial and operational excellence. A recovering public accountant turned social entrepreneur, Rachel has dedicated her career to closing the racial wealth gap and redefining what it means to lead with purpose and profit. In this episode, Rachel shares her journey from climbing the corporate ladder in public accounting, to running a social enterprise bakery that partnered with Whole Foods and...

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The Mission Driven Business Podcast Episode 102: The Power of Clarity show art The Mission Driven Business Podcast Episode 102: The Power of Clarity

Mission Driven Business

Brian Thompson takes a deep dive into one of the most important tenets for mission-driven business owners: clarity. Clarity may sound simple, but it’s not easy. If done well, clarity can be the foundation for building a business that truly supports your mission and your life. Once you find clarity, everything else becomes easier, and this episode gives you tips on how to do just that. Episode Highlights Clarity enables mission-driven entrepreneurs to build their business around their life. Building a business — particularly a mission-driven one — is filled with ambiguity. There’s no...

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The Mission Driven Business Podcast Episode 101: 101 Sketches To Start Meaningful Conversations with Carl Richards show art The Mission Driven Business Podcast Episode 101: 101 Sketches To Start Meaningful Conversations with Carl Richards

Mission Driven Business

Brian Thompson chats with Carl Richards — Certified Financial Planner™, creator of The New York Times “Sketch Guy” column, and bestselling author of “” and “.” Carl’s simple Sharpie sketches have transformed how millions of people think and talk about money. In his latest book, “”, he shares 101 drawings and essays designed to spark deeper conversations about money, values, and what matters most. In this conversation, Brian and Carl dive into the emotional side of money and debate whether money actually can buy happiness. Episode Highlights A good sketch can start a...

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The Mission Driven Business Podcast Episode 100: 10 Conversations That Changed My Business And My Life show art The Mission Driven Business Podcast Episode 100: 10 Conversations That Changed My Business And My Life

Mission Driven Business

Brian Thompson marks a major milestone with Episode 100 of the Mission Driven Business podcast! In this special retrospective, Brian reflects on 10 standout episodes that made a lasting impact and continue to resonate in his business and life. Whether you’re new to the podcast or a long-term listener, Episode 100 captures the heart of the conversations that Mission Driven Business is all about. Episode Highlights 1. Mike Michalowicz put profit first In , Mike Michalowicz flipped the traditional profit formula, redefining how business owners can approach cash flow. Mike’s episode gave...

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The Mission Driven Business Podcast Episode 99: How To Do A Mid-Year Money Check show art The Mission Driven Business Podcast Episode 99: How To Do A Mid-Year Money Check

Mission Driven Business

Brian Thompson returns for a solo episode packed with practical advice to help entrepreneurs take charge of their numbers. In this mini masterclass, you’ll learn how to use your profit and loss, balance sheet, and reconciliation reports more effectively. Whether you love or loathe spreadsheets, this episode gives you the tools to pause, reflect, and make strategic financial decisions to set yourself up for success in the second half of the year. How To Conduct A Mid-Year Financial Review 1. Reconcile and clean up your books First, set aside at least 90 minutes to focus without distractions....

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The Mission Driven Business Podcast Episode 98: Don’t Make These 4 Startup Mistakes With Amy Cosper show art The Mission Driven Business Podcast Episode 98: Don’t Make These 4 Startup Mistakes With Amy Cosper

Mission Driven Business

Brian Thompson chats with Amy Cosper, former Editor-in-Chief of Entrepreneur Magazine, award-winning journalist, and author of the new book, “The Ultimate Guide to Startup Success.” In this episode, Amy brings fierce honesty, contagious energy, and deep wisdom about what it really takes to build a mission-driven business in uncertain times. You’ll also hear some of the biggest legal and financial mistakes founders make and be reminded why entrepreneurship can be a radical act of hope and defiance. Episode Highlights Mission-driven businesses don’t have to be altruistic. Amy describes a...

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The Mission Driven Business Podcast Episode 97: How To Stay Visible When It Feels Safer To Hide show art The Mission Driven Business Podcast Episode 97: How To Stay Visible When It Feels Safer To Hide

Mission Driven Business

In this special and timely episode, Brian Thompson calls on fellow mission-driven business owners to embrace their identities and own their values. Highlighting real messages from clients, Brian explores the challenges and uncertainties facing entrepreneurs, especially those from LGBTQ+ backgrounds and other marginalized groups. He challenges the myth that being neutral is the safest option in the current political environment and shares practical steps to get clear and bold about who you are and what you bring to the table. Episode Highlights Your identity is an asset -- not a liability....

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The Mission Driven Business Podcast Episode 96: Writing Your Own Business Story With Faye Ziegeweid show art The Mission Driven Business Podcast Episode 96: Writing Your Own Business Story With Faye Ziegeweid

Mission Driven Business

Brian Thompson chats with Faye Ziegeweid, founder and CEO of Queen Fayzel, a greeting card company for people who want to send messages that are unique, sassy, and sincere. Faye built her values-aligned greeting card company after realizing she couldn’t be her authentic self in her old career as a public health project manager. In this episode, Faye gets real about the personal side of entrepreneurship, including how self-discovery and personal growth are necessities for sustainable growth. She also shares how articulating your values clearly can attract the right clients and create a...

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The Mission Driven Business Podcast Episode 95: Empowering The LGBTQ+ Community With Sean Ebony Coleman show art The Mission Driven Business Podcast Episode 95: Empowering The LGBTQ+ Community With Sean Ebony Coleman

Mission Driven Business

Brian Thompson chats with Sean Ebony Coleman, founder and CEO of Destination Tomorrow, a grassroots agency and LGBTQ+ center in the Bronx borough of New York City. Destination Tomorrow empowers the most vulnerable LGBTQ+ community members through educational, financial, support-based, housing, and health programs. On the episode, Sean details how he and his organization are addressing some of the real challenges facing the LGBTQ+ community. He also shares how he starts his mornings to stay focused and touts the value of lived experience for organizations. Episode Highlights Mission-driven...

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More Episodes

It’s almost the New Year, which means it’s the perfect time to reflect on the first year of the Mission Driven Business podcast. In this special Year in Reflection episode, Brian re-lives some of the best moments from the first 21 episodes of the podcast.

You'll hear some of the insights, strengths, and hope shared by the diverse podcast guests on their respective episodes. Brian also shares some of his favorite nuggets of wisdom, and he recounts how each guests’ story ties into the larger podcast theme -- that you can make money and serve a purpose.

Episode Highlights

There is no one definition of mission-driven business.

If you’ve listened to the podcast, you know that the first thing Brian asks his guests is to describe what a mission-driven business means to them. That’s because mission-driven businesses are distinct, and everyone has a different answer.

One of Brian’s favorite answers came from Phuong Luong, who shared a quote she heard in grad school.

“Don’t ask yourself what the world needs,” she said. “Instead, ask yourself what makes you come alive and go do that. Because what the world needs is for more people to come alive.”

Regardless of their definition, Brian makes sure listeners know that your business can make money and serve a purpose. It’s a point echoed by many of the guests on the podcast.

In the very first episode, Dawn Hancock summarized the principle by saying, “Profit does matter. It just doesn’t have to be the only thing.” But Brian Floriani may have said it most succinctly in episode 18: “No margin. No mission.”

Everyone has a different journey.

Every entrepreneur on the show has had a different path to their career. Brian highlighted how in episode two, Bill Bynum credited his childhood experiences as fundamental to him later running one of the largest community development financial institutions (CDFIs) in the U.S.

Other entrepreneurs had numerous twists on their paths running companies with purpose and profit. In episode 13, attorney Nici Kersey shared how running her own businesses wasn’t something she planned, but came after her company let her go because of a military move.

Nothing is perfect.

Unforeseen circumstances are a given with entrepreneurial life. In episode 11, Lauren Klafke opened up about how her work and home life adjusted when her business started booming at the same time she was caring for a newborn and overseeing a house remodel.

One way to navigate unforeseen circumstances is to know your values. Perhaps the best example yet of letting your values guide you is financial planner River Nice.

In episode 20, River shared how their values first guided them to leave the corporate world and try their hand at entrepreneurship, then again when defining their niche. The result is that River's day-to-day work is aligned with their strengths and values.

“I’m just so happy on a day-to-day basis,” River said. “Who knew life could be this good? It feels like bragging, but that’s the point, right? The point of this podcast is that life can be this good, and you can do it, too.”

Learn from the experts’ experiences.

While it’s nice to hear about purpose and values, podcast listeners have most enjoyed learning the strategies and tactics guests rely upon to run their home and work lives.

In episode 16, the owners of Columbus Running Company played up the importance of community, while in episode 3, Jacob Padrón praised the merits of asking for help. But Brian particularly appreciated the insights of Nici Kersey on how to let go of perfectionism: watch baseball.

“Watching baseball made me really focus more on the fact that you don’t have to be perfect,” Nici said. “These players are the best in the world at being a baseball player, and they mess up all the time, right?”

Self-care isn’t selfish.

Brian always ends the episode by asking each guest to share anything surprising they’ve learned on their journey. One of the most commented lines ever on the podcast came from Pamela Capalad’s answer to this very question.

“Running a business mostly sucks,” she said in episode 5.

While running a mission-driven can suck at times, all entrepreneurs on the podcast say the freedom and fulfillment are well worth pushing the uncertainty and overcoming the inevitable obstacles. But the grit needed to do that can be hard to learn, said Mark Suh in episode 21.

“That belief in yourself has to be strong enough that you don’t quit,” he said.

While the year has been filled with wisdom, Brian’s favorite piece of advice also came from the answer to this last question when Emlen praised the importance of self-care. In episode 10, Emlen explained how incorporating self-care into his regimented schedule has helped him ultimately have a more productive day.

“It was the aspect of tracking over time that made me realize, when I do this, I was a better husband, I was a better dad, I was more patient with the kids,” he said.

Resources + Links

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.