Mission Driven Business
Brian Thompson chats with Lauren Tilden, host of the Making Good podcast and a marketing coach dedicated to helping creative small business owners who want to get out of their own way and start making an impact. After 8 years in corporate marketing, Lauren left her corporate career and began her winding journey to owning and supporting small businesses. She offers insights into defining one’s ideal customer, creating goal-oriented marketing plans, and staying consistent with your message. Episode Highlights Mission-driven businesses are motivated by more than money. Growing up, Lauren felt...
info_outline The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam OhMission Driven Business
Brian Thompson chats with Adam Oh, founder of Adam Aligned, a business focused on helping people heal from emotional hardship, find direction, and realize their full potential. On the episode, Adam shares his journey from music artist and social media influencer to self-help entrepreneur. He emphasizes the importance of research and trial and error. He also discusses the significance of overcoming limiting beliefs and provides some actional tools to identify and address them. Episode Highlights Mission-driven businesses operate with core values. Adam defined a mission-driven business as one...
info_outline The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer AdalinMission Driven Business
Brian Thompson chats with nurse-turned-entrepreneur, Jumer Adalin. As a social media expert, Jumer helps fellow nurse entrepreneurs grow their businesses through social media to create both impact and income. On the episode, Jumer shares his journey from ICU nurse to social media superstar. He also offers valuable tips for Instagram marketing and creating content to grow and nurture your own online audience. Episode Highlights Mission-driven businesses focus on solving problems. As a nurse-by-trade, Jumer likens a mission-driven business to a healthcare team whose common goal is to bring about...
info_outline The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-SchneiderMission Driven Business
Brian Thompson chats with Queer Money podcast hosts and Debt Free Guys founders David and John Auten-Schneider. David and John have more than a decade of experience helping the queer community thrive financially through their podcast, website, and emails. On the episode, they discuss the importance of being intentional with how you choose to grow and engage with your audience. They also open up about some setbacks they’ve experienced as entrepreneurs and tips they’ve learned in their decade-long entrepreneurial journey. Episode Highlights Mission-driven businesses have a purpose beyond...
info_outline The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne ParkerMission Driven Business
Brian Thompson chats with human rights advocate and Brave Space Alliance CEO Channyn Lynne Parker. Channyn is a public speaker whose accolades include the inaugural Trans100 award, Henrietta Lacks award, and Equality Illinois Freedom Award. As CEO of Brave Space Alliance, Channyn shepherds the first Black-led, trans-led TLGBQ+ center on the south side of Chicago. On the episode, Channyn shares her journey to becoming the CEO of Brave Space Alliance and the significance of finding alignment in life. She also reveals why the nursery rhyme “Row, Row, Row Your Boat” is deeper than you...
info_outline The Mission Driven Business Podcast Episode 82: Creating a Thriving Private Social Network with Shadé AkandeMission Driven Business
Brian Thompson chats with Shadé Akande, founder and CEO of ONE X LEAGUE, a private social league for Black and Afro-Latina women executives and founders. With more than 18 years of global HR experience at companies like Google and Walmart, Shadé shares her journey of creating a community during that pandemic that blossomed into ONE X LEAGUE. Tune in to hear how a series of brunches sparked the idea for a business all about building relationships and how the transformative power of feedback made ONE X LEAGUE the social network it is today. Episode Highlights Mission-driven businesses...
info_outline The Mission Driven Business Podcast Episode 81: How To Use Instagram to Amplify Your Mission and Engage Your AudienceMission Driven Business
Instagram is more than just a social media platform. It has evolved into a visual storytelling hub where businesses can connect deeply with their audience among the more than 1 billion monthly active users on the platform. On this special episode, Brian delves into the intricacies of marketing on Instagram. Whether you’re just starting out looking to enhance your online presence, this episode will equip you with the knowledge and strategies to leverage Instagram effectively. Episode Highlights Outline your engagement strategy. Instagram provides a unique platform for you to showcase your...
info_outline The Mission Driven Business Podcast Episode 80: Transforming Lives and AI with Wendy GonzalezMission Driven Business
Brian chats with tech trailblazer and Sama CEO Wendy Gonzalez. Sama is a mission-driven Certified B Corp that seeks to raise the standards for both machine learning and global working conditions. The company’s innovative approach to ethically sourcing and training tech talent has lifted more than 68,000 people out of poverty since 2008. On the episode, Wendy dives deep into Sama’s unique for-profit business structure, including reserving a Board of Directors seat for its non-profit on its non-profit roots. She also touts the importance of conviction and self-awareness when building and...
info_outline The Mission Driven Business Podcast Episode 79: Niching Down with Hugo E. GomezMission Driven Business
Brian chats with entrepreneur and Hispanic marketing leader Hugo E. Gomez. As the founder of HispanicMarketing.com, Hugo helps U.S. businesses connect with the Hispanic market. On the episode, Hugo discusses the importance of niching down for marketing and creating personal branding on social media. He also shares the lessons learned on his journey from an employee to self-employed, including embracing uncertainty and trusting himself to figure things out. Episode Highlights Mission-driven businesses seek win-wins. HispanicMarketing.com is composed of four sub-brands -- Abogados NOW, Doctores...
info_outline The Mission Driven Business Podcast Episode 78: Debunking Overnight Success with John DriscollMission Driven Business
Brian chats with entrepreneur and mobile app pioneer John Driscoll. As the co-founder and CEO of Naked Development, John and his team are rewriting the rules of mobile app development, raising the bar for innovation and creativity. John shares invaluable insights on the courage, patience, and perseverance needed to navigate the unpredictable to succeed in business. He also debunks the myth of overnight success. Episode Highlights Mission-driven businesses pick their fight. John believes you shouldn’t start a business unless you have a mission because having a true mission is like picking a...
info_outlineBrian Thompson chats with Damian Pelliccione, CEO and co-founder of Revry, a global, LGBTQ-first streaming network with free live TV, movies, series, news, and more. Through Revry, Damian champions diversity and inclusion in the media and entertainment industry.
On the episode, Damian shares their journey to becoming a first-time CEO and the corresponding struggles with imposter syndrome. They also highlight the importance of working on yourself and setting good boundaries, and how being your authentic, unapologetic self gives your business the best chance of thriving.
Episode Highlights
Mission-driven businesses leave a legacy.
For Damian, Revry’s mission is to be the driving, positive force in media for queer culture. To meet that mission, Revry creates content reflective of the entire LGBTQ community, which is not homogenous by race, gender, sexual orientation, or language.
Revry also lives out its mission by having an incredibly diverse workforce that is reflective of the audience it wants to serve.
“We’ve attracted the most diverse, talented team on the planet, and I’m very proud of everyone who works for us,” Damian said.
But the mission of Revry goes beyond the workforce and content that it produces today. While Damian is proud of how far the company has come, they envision that Revry will ultimately be part of their legacy.
“You realize this is going to be bigger than me; this will live beyond me,” Damian said. “This legacy that hopefully we are building with this business will resonate well beyond my years, and that is the coolest thing I could ever do with my life.”
Fail big. Fail fast.
When Damian talks to young entrepreneurs, they emphasize the need to fail big and fail fast -- but also to learn from failures. While starting over or starting something new is part of the entrepreneurial process, it’s also important to build resilience.
“You may have to scrap the whole thing and start over and try something new, but that’s okay,” Damian said. “The difference is the resilience to never give up, to keep going.”
Learning from failure and adapting is part of Damian’s own entrepreneurial journey. Damian believes that their “false starts” before Revry were crucial to getting them to where they are today in both work and life.
“Had those not existed for me, had I not had those experiences, had I not taken the time to listen to them and evaluate what went wrong … there’s no way I’d be sitting here talking to you,” they said.
Be unafraid and unapologetic in business and life.
Damian was clear about their biggest takeaway for entrepreneurs: “Live out loud. Be unapologetic. Be vulnerable. And be unafraid.”
One way Damian lives their life in this manner is by dressing to impress themself. One way that they do that is by wearing heels on public stages, panels, and conferences.
“There’s something about putting on that shoe that gives me the vote of confidence,” they said. “I feel powerful, and I feel fabulous. That’s the energy that I want to exude when I’m doing something in a public forum.”
By not holding back from their true, authentic self, Damian believes they’re permitting others to also live as their authentic selves. But even more, that living authentically has made them even more respected professionally.
“Business is evolving to the point where that level of authenticity is going to be such a tenant to company cultures and will hopefully soon be equated in a datapoint to show this is how you really build a brand,” Damian said. “You are the brand.”
Resources + Links
- Revry: Website, Twitter, Instagram, Facebook, LinkedIn
- QueerXFest: Website, Twitter, Instagram, Facebook, LinkedIn
- Damian’s Social Media: Twitter, Instagram, Facebook, LinkedIn
- Brian’s Social Media: Twitter, Instagram, Facebook
About Brian and the Mission Driven Business Podcast
Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.
On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.