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Bettering the Lives of Black Transgender Women with Elle Moxley

Mission Driven Business

Release Date: 08/23/2022

The Mission Driven Business Podcast Episode 80: Transforming Lives and AI with Wendy Gonzalez show art The Mission Driven Business Podcast Episode 80: Transforming Lives and AI with Wendy Gonzalez

Mission Driven Business

Brian chats with tech trailblazer and Sama CEO Wendy Gonzalez. Sama is a mission-driven Certified B Corp that seeks to raise the standards for both machine learning and global working conditions. The company’s innovative approach to ethically sourcing and training tech talent has lifted more than 68,000 people out of poverty since 2008. On the episode, Wendy dives deep into Sama’s unique for-profit business structure, including reserving a Board of Directors seat for its non-profit on its non-profit roots. She also touts the importance of conviction and self-awareness when building and...

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The Mission Driven Business Podcast Episode 79: Niching Down with Hugo E. Gomez show art The Mission Driven Business Podcast Episode 79: Niching Down with Hugo E. Gomez

Mission Driven Business

Brian chats with entrepreneur and Hispanic marketing leader Hugo E. Gomez. As the founder of HispanicMarketing.com, Hugo helps U.S. businesses connect with the Hispanic market. On the episode, Hugo discusses the importance of niching down for marketing and creating personal branding on social media. He also shares the lessons learned on his journey from an employee to self-employed, including embracing uncertainty and trusting himself to figure things out. Episode Highlights Mission-driven businesses seek win-wins. HispanicMarketing.com is composed of four sub-brands -- Abogados NOW, Doctores...

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The Mission Driven Business Podcast Episode 78: Debunking Overnight Success with John Driscoll show art The Mission Driven Business Podcast Episode 78: Debunking Overnight Success with John Driscoll

Mission Driven Business

Brian chats with entrepreneur and mobile app pioneer John Driscoll. As the co-founder and CEO of Naked Development, John and his team are rewriting the rules of mobile app development, raising the bar for innovation and creativity. John shares invaluable insights on the courage, patience, and perseverance needed to navigate the unpredictable to succeed in business. He also debunks the myth of overnight success. Episode Highlights Mission-driven businesses pick their fight. John believes you shouldn’t start a business unless you have a mission because having a true mission is like picking a...

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The Mission Driven Business Podcast Episode 77: Master Your Mid-Year Business Review In 3 Easy Steps show art The Mission Driven Business Podcast Episode 77: Master Your Mid-Year Business Review In 3 Easy Steps

Mission Driven Business

On this special episode, Brian dives into the all-important mid-year business review. Whether you’re navigating the early stages of entrepreneurship or deep into running a medium-sized business, the mid-year business review is the perfect opportunity to take stock of your progress so you can stay on track toward your goals. Learn why the mid-year review is essential, what key areas to focus on, and three practical steps to conduct a thorough assessment. Episode Highlights 1. Revisit your mission, vision, and values. Your mission statement is the heartbeat of your business, articulating its...

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The Mission Driven Business Podcast Episode 76: Finding Your Golden Threads with Elizabeth Jetton show art The Mission Driven Business Podcast Episode 76: Finding Your Golden Threads with Elizabeth Jetton

Mission Driven Business

Brian chats with financial planner-turned-business coach Elizabeth Jetton, M.Ed., CFP. Elizabeth has made igniting passion a throughline of her career, evolving from the first female stockbroker in Atlanta to founding a financial planning firm and now working as a business coach and teacher. On the episode, Elizabeth gets to the heart of what makes a mission-driven business successful. She dives deep into how to identify your unique gifts and utilize them to create a business that serves your needs and makes an impact. Episode Highlights Mission-driven businesses reflect their owners’ golden...

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The Mission Driven Business Podcast Episode 75: Building A Vision-Driven Business with Cara Bedford show art The Mission Driven Business Podcast Episode 75: Building A Vision-Driven Business with Cara Bedford

Mission Driven Business

Brian chats with marketing expert Cara Bedford. As the founder and CEO of Infinite Marketing, Cara leverages the global talent economy to drive impactful campaigns for mid-to-large-sized businesses, startups, and Fortune 500 companies. On the episode, Cara shares why having a clear vision for a business can create an authentic, cohesive brand narrative. She also stresses the importance of clear communication, effective delegation, and asking the right questions. Episode Highlights Mission-driven businesses are vision-driven businesses. When Cara thinks about mission-driven businesses, she...

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The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Janssens show art The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Janssens

Mission Driven Business

Brian chats with diversity, equity, and inclusion trailblazer Ken Janssens. During his 25-year-long career at JPMorgan Chase, Ken co-founded and chaired the company’s LGBTQ+ Executive Council, championing diversity and inclusivity at the highest levels. He’s also the former Board Chair for leading LGBTQ+ Workplace Inclusion non-profit Out & Equal. On the episode, Ken discusses his new venture, Windō, which aims to make corporate sustainability transparent and to connect young people with employers that share their values. He also shares his journey from activist leader to visionary...

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The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson show art The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson

Mission Driven Business

Brian chats with Amanda Wilson, the co-founder of #open, a dating app for ethically non-monogamous relationships. On the episode, Amanda opens up about the fear she faced pivoting from running political campaigns to launching a sex-positive tech business with her business and life partner. She also shares essential strategies and tactics for navigating the challenges of entrepreneurship and how she utilizes AI to fuel growth and innovation at #open. Episode Highlights Mission-driven businesses balance making money with benefiting society. Amanda defines a mission-driven business as one that...

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The Mission Driven Business Podcast Episode 72: Crafting A Legacy Of Leadership with Amanda Bauer-Frisch show art The Mission Driven Business Podcast Episode 72: Crafting A Legacy Of Leadership with Amanda Bauer-Frisch

Mission Driven Business

Brian chats with serial entrepreneur and visionary leader Amanda Bauer-Frisch. As the CEO of Small Legacies, Amanda creates a way to give thoughtful, high-quality learning tools that enhance a child’s development. She also oversees several other small, legacy-driven businesses under the Enduring Legacy brand. On the episode, Amanda opens up about how becoming a young widow and being open to the right, new opportunities shaped her entrepreneurial journey. She also provides a behind-the-scenes look at how she’s purchased several existing brands and shares tips for finding and acquiring...

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The Mission Driven Business Podcast Episode 71: Driving A Heart-Led Business with Brian Moak show art The Mission Driven Business Podcast Episode 71: Driving A Heart-Led Business with Brian Moak

Mission Driven Business

Brian chats with Brian Moak, an entrepreneur, consultant, coach, and motivational speaker focused on service-based businesses and team engagement. As the owner and CEO of HEART Certified Auto Care, Brian used empathy to transform his family’s business into an industry-leading auto shop. He also owns one of the largest Shack Shine franchises in North America and is a partner in a digital marketing firm. On the episode, Brian Moak details his rollercoaster entrepreneurial journey, riding the lows of losing $1.5 million in one year to growing his business to earn nearly $15 million in revenue....

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Brian Thompson chats with Elle Moxley, the executive director of the Marsha P. Johnson Institute. The institute seeks to better the lives of Black transgender people through organizing, advocacy, and community. Elle founded the nonprofit institute in response to the murders of transgender women of color. 

On the episode, Elle shares how the Marsha P. Johnson Institute resulted from her vision for her own life and the wider world. She also discusses the racial tensions following the murder of George Floyd and how she combats exhaustion by pursuing joy daily.

Episode Highlights

Mission-driven businesses support the collective.

Elle defines a mission-driven business as one with an intention of more than just making money as well as a company that supports a collective rather than just an individual.

“It is one that is driven towards supporting people with the same rigor and regard as its enterprise endeavors,” Elle said. “Mission-driven businesses really account for the full experience that people are having.”

At the Marsha P. Johnson Institute, that mission is to illuminate the root cause of violence against transgender women of color, especially Black transgender women. The mission strongly aligns with Elle’s personal values.

“I really wanted to do my part, not only as a Black trans woman, but as a Black person in the world to interpret the reasons why murder takes place in communities that are already so intensely interrogated,” she said.

Use your vision to guide your business.

Like many entrepreneurs on the podcast, Elle didn’t set out to start a company, nor did she know whether she had the skills and leadership qualities for her current role. But Elle did have a big vision for her life and the world -- a vision that others didn’t always share.

Founding the Marsha P. Johnson Institute and her other ventures helped Elle realize that vision. It also helped her to become the best version of herself that she could be.

“The only way I could do that was to start my own businesses and to actually be the person behind the vehicle in which my dreams were presented to the world,” Elle said.

Combat exhaustion by cultivating joy.

Elle’s work can be emotionally exhausting, especially as murderers continue to target Black transgender women and some people attempt to minimize the impact of her work. To keep motivated, Elle looks for joy, which she defines as the opposite of constant frustration and fear.

“The joy is something that I never really get exhausted from,” she said. “That’s the real work I aspire to do daily: How can I create more joy for myself and the people that I love?”

Resources + Links

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.