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Bettering the Lives of Black Transgender Women with Elle Moxley

Mission Driven Business

Release Date: 08/23/2022

The Mission Driven Business Podcast Episode 88: Reclaiming Your Time with Conrad Ruiz show art The Mission Driven Business Podcast Episode 88: Reclaiming Your Time with Conrad Ruiz

Mission Driven Business

Brian Thompson chats with Conrad Ruiz, the founder and CEO of Well Aware, a company dedicated to helping business owners reclaim their time. With a background in biomedical engineering and consulting, Conrad blends technical insight with an entrepreneurial spirit to help business owners simplify complex operations and master time management. He shares his personal journey into entrepreneurship, which started with a medical crisis, and offers practical advice on creating efficient systems and finding balance in business. Episode Highlights Mission-driven businesses start with why. For Conrad, a...

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The Mission Driven Business Podcast Episode 87: Creating Purposeful Marketing with Lauren Tilden show art The Mission Driven Business Podcast Episode 87: Creating Purposeful Marketing with Lauren Tilden

Mission Driven Business

Brian Thompson chats with Lauren Tilden, host of the Making Good podcast and a marketing coach dedicated to helping creative small business owners who want to get out of their own way and start making an impact. After 8 years in corporate marketing, Lauren left her corporate career and began her winding journey to owning and supporting small businesses. She offers insights into defining one’s ideal customer, creating goal-oriented marketing plans, and staying consistent with your message. Episode Highlights Mission-driven businesses are motivated by more than money. Growing up, Lauren felt...

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The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam Oh show art The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam Oh

Mission Driven Business

Brian Thompson chats with Adam Oh, founder of Adam Aligned, a business focused on helping people heal from emotional hardship, find direction, and realize their full potential. On the episode, Adam shares his journey from music artist and social media influencer to self-help entrepreneur. He emphasizes the importance of research and trial and error. He also discusses the significance of overcoming limiting beliefs and provides some actional tools to identify and address them. Episode Highlights Mission-driven businesses operate with core values. Adam defined a mission-driven business as one...

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The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin show art The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin

Mission Driven Business

Brian Thompson chats with nurse-turned-entrepreneur, Jumer Adalin. As a social media expert, Jumer helps fellow nurse entrepreneurs grow their businesses through social media to create both impact and income. On the episode, Jumer shares his journey from ICU nurse to social media superstar. He also offers valuable tips for Instagram marketing and creating content to grow and nurture your own online audience. Episode Highlights Mission-driven businesses focus on solving problems. As a nurse-by-trade, Jumer likens a mission-driven business to a healthcare team whose common goal is to bring about...

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The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider show art The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider

Mission Driven Business

Brian Thompson chats with Queer Money podcast hosts and Debt Free Guys founders David and John Auten-Schneider. David and John have more than a decade of experience helping the queer community thrive financially through their podcast, website, and emails. On the episode, they discuss the importance of being intentional with how you choose to grow and engage with your audience. They also open up about some setbacks they’ve experienced as entrepreneurs and tips they’ve learned in their decade-long entrepreneurial journey. Episode Highlights Mission-driven businesses have a purpose beyond...

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The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker show art The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker

Mission Driven Business

Brian Thompson chats with human rights advocate and Brave Space Alliance CEO Channyn Lynne Parker. Channyn is a public speaker whose accolades include the inaugural Trans100 award, Henrietta Lacks award, and Equality Illinois Freedom Award. As CEO of Brave Space Alliance, Channyn shepherds the first Black-led, trans-led TLGBQ+ center on the south side of Chicago. On the episode, Channyn shares her journey to becoming the CEO of Brave Space Alliance and the significance of finding alignment in life. She also reveals why the nursery rhyme “Row, Row, Row  Your Boat” is deeper than you...

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The Mission Driven Business Podcast Episode 82: Creating a Thriving Private Social Network with Shadé Akande show art The Mission Driven Business Podcast Episode 82: Creating a Thriving Private Social Network with Shadé Akande

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Brian Thompson chats with Shadé Akande, founder and CEO of ONE X LEAGUE, a private social league for Black and Afro-Latina women executives and founders. With more than 18 years of global HR experience at companies like Google and Walmart, Shadé shares her journey of creating a community during that pandemic that blossomed into ONE X LEAGUE. Tune in to hear how a series of brunches sparked the idea for a business all about building relationships and how the transformative power of feedback made ONE X LEAGUE the social network it is today. Episode Highlights  Mission-driven businesses...

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The Mission Driven Business Podcast Episode 81: How To Use Instagram to Amplify Your Mission and Engage Your Audience show art The Mission Driven Business Podcast Episode 81: How To Use Instagram to Amplify Your Mission and Engage Your Audience

Mission Driven Business

Instagram is more than just a social media platform. It has evolved into a visual storytelling hub where businesses can connect deeply with their audience among the more than 1 billion monthly active users on the platform. On this special episode, Brian delves into the intricacies of marketing on Instagram. Whether you’re just starting out looking to enhance your online presence, this episode will equip you with the knowledge and strategies to leverage Instagram effectively. Episode Highlights Outline your engagement strategy. Instagram provides a unique platform for you to showcase your...

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The Mission Driven Business Podcast Episode 80: Transforming Lives and AI with Wendy Gonzalez show art The Mission Driven Business Podcast Episode 80: Transforming Lives and AI with Wendy Gonzalez

Mission Driven Business

Brian chats with tech trailblazer and Sama CEO Wendy Gonzalez. Sama is a mission-driven Certified B Corp that seeks to raise the standards for both machine learning and global working conditions. The company’s innovative approach to ethically sourcing and training tech talent has lifted more than 68,000 people out of poverty since 2008. On the episode, Wendy dives deep into Sama’s unique for-profit business structure, including reserving a Board of Directors seat for its non-profit on its non-profit roots. She also touts the importance of conviction and self-awareness when building and...

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The Mission Driven Business Podcast Episode 79: Niching Down with Hugo E. Gomez show art The Mission Driven Business Podcast Episode 79: Niching Down with Hugo E. Gomez

Mission Driven Business

Brian chats with entrepreneur and Hispanic marketing leader Hugo E. Gomez. As the founder of HispanicMarketing.com, Hugo helps U.S. businesses connect with the Hispanic market. On the episode, Hugo discusses the importance of niching down for marketing and creating personal branding on social media. He also shares the lessons learned on his journey from an employee to self-employed, including embracing uncertainty and trusting himself to figure things out. Episode Highlights Mission-driven businesses seek win-wins. HispanicMarketing.com is composed of four sub-brands -- Abogados NOW, Doctores...

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Brian Thompson chats with Elle Moxley, the executive director of the Marsha P. Johnson Institute. The institute seeks to better the lives of Black transgender people through organizing, advocacy, and community. Elle founded the nonprofit institute in response to the murders of transgender women of color. 

On the episode, Elle shares how the Marsha P. Johnson Institute resulted from her vision for her own life and the wider world. She also discusses the racial tensions following the murder of George Floyd and how she combats exhaustion by pursuing joy daily.

Episode Highlights

Mission-driven businesses support the collective.

Elle defines a mission-driven business as one with an intention of more than just making money as well as a company that supports a collective rather than just an individual.

“It is one that is driven towards supporting people with the same rigor and regard as its enterprise endeavors,” Elle said. “Mission-driven businesses really account for the full experience that people are having.”

At the Marsha P. Johnson Institute, that mission is to illuminate the root cause of violence against transgender women of color, especially Black transgender women. The mission strongly aligns with Elle’s personal values.

“I really wanted to do my part, not only as a Black trans woman, but as a Black person in the world to interpret the reasons why murder takes place in communities that are already so intensely interrogated,” she said.

Use your vision to guide your business.

Like many entrepreneurs on the podcast, Elle didn’t set out to start a company, nor did she know whether she had the skills and leadership qualities for her current role. But Elle did have a big vision for her life and the world -- a vision that others didn’t always share.

Founding the Marsha P. Johnson Institute and her other ventures helped Elle realize that vision. It also helped her to become the best version of herself that she could be.

“The only way I could do that was to start my own businesses and to actually be the person behind the vehicle in which my dreams were presented to the world,” Elle said.

Combat exhaustion by cultivating joy.

Elle’s work can be emotionally exhausting, especially as murderers continue to target Black transgender women and some people attempt to minimize the impact of her work. To keep motivated, Elle looks for joy, which she defines as the opposite of constant frustration and fear.

“The joy is something that I never really get exhausted from,” she said. “That’s the real work I aspire to do daily: How can I create more joy for myself and the people that I love?”

Resources + Links

About Brian and the Mission Driven Business Podcast 

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.