Mission Driven Business
Brian Thompson marks a major milestone with Episode 100 of the Mission Driven Business podcast! In this special retrospective, Brian reflects on 10 standout episodes that made a lasting impact and continue to resonate in his business and life. Whether you’re new to the podcast or a long-term listener, Episode 100 captures the heart of the conversations that Mission Driven Business is all about. Episode Highlights 1. Mike Michalowicz put profit first In , Mike Michalowicz flipped the traditional profit formula, redefining how business owners can approach cash flow. Mike’s episode gave...
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Brian Thompson returns for a solo episode packed with practical advice to help entrepreneurs take charge of their numbers. In this mini masterclass, you’ll learn how to use your profit and loss, balance sheet, and reconciliation reports more effectively. Whether you love or loathe spreadsheets, this episode gives you the tools to pause, reflect, and make strategic financial decisions to set yourself up for success in the second half of the year. How To Conduct A Mid-Year Financial Review 1. Reconcile and clean up your books First, set aside at least 90 minutes to focus without distractions....
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Brian Thompson chats with Amy Cosper, former Editor-in-Chief of Entrepreneur Magazine, award-winning journalist, and author of the new book, “The Ultimate Guide to Startup Success.” In this episode, Amy brings fierce honesty, contagious energy, and deep wisdom about what it really takes to build a mission-driven business in uncertain times. You’ll also hear some of the biggest legal and financial mistakes founders make and be reminded why entrepreneurship can be a radical act of hope and defiance. Episode Highlights Mission-driven businesses don’t have to be altruistic. Amy describes a...
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In this special and timely episode, Brian Thompson calls on fellow mission-driven business owners to embrace their identities and own their values. Highlighting real messages from clients, Brian explores the challenges and uncertainties facing entrepreneurs, especially those from LGBTQ+ backgrounds and other marginalized groups. He challenges the myth that being neutral is the safest option in the current political environment and shares practical steps to get clear and bold about who you are and what you bring to the table. Episode Highlights Your identity is an asset -- not a liability....
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Brian Thompson chats with Faye Ziegeweid, founder and CEO of Queen Fayzel, a greeting card company for people who want to send messages that are unique, sassy, and sincere. Faye built her values-aligned greeting card company after realizing she couldn’t be her authentic self in her old career as a public health project manager. In this episode, Faye gets real about the personal side of entrepreneurship, including how self-discovery and personal growth are necessities for sustainable growth. She also shares how articulating your values clearly can attract the right clients and create a...
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Brian Thompson chats with Sean Ebony Coleman, founder and CEO of Destination Tomorrow, a grassroots agency and LGBTQ+ center in the Bronx borough of New York City. Destination Tomorrow empowers the most vulnerable LGBTQ+ community members through educational, financial, support-based, housing, and health programs. On the episode, Sean details how he and his organization are addressing some of the real challenges facing the LGBTQ+ community. He also shares how he starts his mornings to stay focused and touts the value of lived experience for organizations. Episode Highlights Mission-driven...
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Brian chats with Erika Rodriguez, founder and CEO of Nadi Marketing and co-founder of Tidal Pages. Erika specializes in partnership marketing for sustainable and purpose-driven businesses. In this episode, she shares how being laid off led her to entrepreneurship, the power of niching down, and how authentic partnerships can amplify your impact. Erika also details why email should be a top marketing priority and how joy, connection, and community have shaped her businesses. Episode Highlights Mission-driven businesses prioritize sustainability. Erika defines a mission-driven business as one...
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Brian chats with Masami Sato, founder and CEO of B1G1 (Buy1GIVE1), a Certified B Corporation that empowers businesses to make giving an inherent part of every business transaction. As an experienced social entrepreneur and speaker, Masami champions the "Power of Small" -- the belief that even the smallest acts of giving, when done consistently and collectively, can create meaningful change. In this episode, Masami shares how her entrepreneurial spirit drove her to create B1G1 and how staying rooted in her mission helped her build a business that supports more than 450 high-impact projects...
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Brian chats with Ashlee Sang, a values-aligned brand messaging strategist and consultant who equips visionaries to clarify and amplify their message. Drawing on her background in anthropology, Ashlee brings a values-centered approach to brand development, content creation, and marketing strategy. In this episode, she details common challenges faced by values-driven founders, shares her six pillars of successful brand messaging, and gives a few quick tips to get your brand’s story out of your head and into the world. Episode Highlights Mission-driven businesses are “why”-driven...
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As an entrepreneur, you know that every dollar counts, so today we’re taking a deep dive into a topic that can save business owners thousands of dollars: deductible business expenses. In this episode, we’ll cover what makes an expense deductible, the savings that come with deductions, unexpected deductions, and the importance of bookkeeping. By the end of the episode, you’ll have a clear picture of how to make the most of your expenses and keep your money in your business. Episode Highlights Deductible expenses must be ordinary and necessary. Deductions are powerful. Every dollar you...
info_outlineCan you believe it’s already the end of the year? Now is the time to celebrate with friends and family, reflect on the past 12 months, and plan for the new year. To help you out, Brian created a checklist you can use to review 2022 and start 2023 with a clean state. The checklist includes business and personal to-do items as well as links to resources sure to help you out.
Business Checklist
1. Review your goals.
The end of the year is the perfect time to review the goals you made at the beginning of 2022 and set new ones for 2023. Ask yourself:
- How did I do this year?
- What did I accomplish that I’m proud of?
- What could I have done better?
2. Update your cash flow.
If you’re using the Profit First system, look at your buckets and see if one looks too full or too sparse, then adjust your allocations accordingly. Remember to not make any adjustments of more than 3% per quarter.
3. Review your profit and loss.
At this point in the year, you should have a good sense of your gross business income. If you have a little extra profit this year, look at ways to shelter some of that income so you’re not paying unnecessary income or self-employment tax.
4. Find your tax return.
December may seem a little early to think about taxes, but while you have some downtime, it can be worthwhile to organize and prepare for tax season. Finding your tax return will also help you out in your year-end review.
5. Max out your retirement savings.
If you’re a business owner and need to shelter some profit, retirement accounts like a Solo 401(k) or SEP IRA are great resources.
6. Defer income and incur expenses.
The end-of-the-year is an excellent time to defer income until 2023 or incur business expenses that you know you’ll have at the beginning of next year. This is an easy way to reduce your tax liability as long as the expenses are ordinary, helpful, and necessary.
7. Consider out-of-the-box expenses.
When considering expenses, don’t forget some out-of-the-box expenses, such as employee benefits, cell phone reimbursement, educational assistance, or dependent care assistance. You can also expense up to $25 per client for gifts as well as expenses for a holiday party for your staff.
8. Update your asset list.
Did you buy new assets in 2022? Review your list of assets associated with your business and make sure it’s up-to-date before the new year. You can also consider what equipment you no longer need and what you can acquire if you’re looking to reduce your bottom line.
9. Review your business structure.
When you evaluate your business structure and qualified business income (QBI) deduction, don’t forget to consider setting up a Solo 401(k) before the deadline of December 31.
10. Don’t forget pandemic programs.
We’re coming to the end of the government pandemic benefits for 2020 and 2021, so don’t forget to review whether you can receive any benefits from programs like the PPP and ERC.
Personal Checklist
1. Review your goals.
Review where you succeeded and where you fell short. Use that information to decide what changes you can make in 2023.
2. Update your budget.
The end of the year gives you a solid endpoint to assess whether you matched the goal you set at the outset of 2022. It’s also a great time to create a budget that finally works.
3. Create a holiday spending bucket.
Consider how much you want to spend this holiday season. Create a separate bucket just for the holidays and stop spending when the money's gone. You'll thank yourself when January comes and you don’t have a huge credit card bill.
4. Spend the benefits you’ll lose.
Whether it’s vacation days, a medical flexible spending account, or a dependent care flexible spending account, some workplace benefits don’t roll over to 2023. Take stock of your remaining benefits and use them to your advantage before January 1.
5. Make charitable contributions.
December 31 is the last day your donations can go on your 2022 tax return. If giving to charity is part of your spending plan, ask yourself these questions to make the most of your charitable giving.
6. Pump up your 529.
The tax deductions for your 529 will have to be made by December 31 for this tax year. Your state may be one of 30 that allows you to deduct your contributions.
7. Max out your 401(k).
If your spouse is a W-2 employee, they have until December 31 to contribute to a 401(k) plan for this tax year. However, they have until April to make contributions to a traditional IRA, Roth IRA, and HSA.
8. Find your tax return.
Tax season is just around the corner. Preparing now can save you mental energy in 2023. You can also review your tax return to assess whether something like a Roth conversion makes sense for you.
9. Review your will and trust.
At the end of the year, you’re likely to reflect on the year and all of the changes that have happened. Now is a great time to make sure your estate plan reflects those changes and that your needs match your current situation.
10. Review your insurance documents.
Your insurance documents should cover your current life situation. Review the following policies to make sure they meet your needs:
- Life insurance
- Disability insurance
- Renters or homeowners insurance
- Health insurance
Resources + Links
- “How To Get Control Of Your Spending Without Tracking Every Penny,” Forbes
- “How To Make The Most Out Of Your Charitable Giving,” Forbes
- “How Much is you State’s 529 Tax Deduction Really Worth?” Saving For College
- Being Profit First with Mike Michalowicz
- Your 2022 Mid-Year Review
- Brian’s Social Media: Twitter, Instagram, Facebook
About Brian and the Mission Driven Business Podcast
Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.
On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.