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Finding Your Focus with Tuesday Brooks

Mission Driven Business

Release Date: 04/25/2023

The Mission Driven Business Podcast Episode 91: Deductible Business Expenses That Can Save You Thousands show art The Mission Driven Business Podcast Episode 91: Deductible Business Expenses That Can Save You Thousands

Mission Driven Business

As an entrepreneur, you know that every dollar counts, so today we’re taking a deep dive into a topic that can save business owners thousands of dollars: deductible business expenses. In this episode, we’ll cover what makes an expense deductible, the savings that come with deductions, unexpected deductions, and the importance of bookkeeping. By the end of the episode, you’ll have a clear picture of how to make the most of your expenses and keep your money in your business. Episode Highlights Deductible expenses must be ordinary and necessary. Deductions are powerful. Every dollar you...

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Re-Releasing Episode 52: An Expert's Guide To Understanding The 1120-S Tax Form show art Re-Releasing Episode 52: An Expert's Guide To Understanding The 1120-S Tax Form

Mission Driven Business

It’s tax season crunch time, so we are resharing a timely episode debunking the 1120-S tax return. In this episode, Brian will walk you through the S-Corporation income tax return to help you better understand what you’re filing and hopefully catch mistakes before it’s too late. He provides a section-by-section analysis of Form 1120-S and highlights key areas that business owners and tax professionals make mistakes. Episode Highlights Part 1: Heading, Income, Deductions, Tax and Payments Most of this information is drawn from your business’s Profit and Loss Statement. Here’s a...

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The Mission Driven Business Podcast Episode 90: Your 6-Step Checklist To Close The Books On 2024 show art The Mission Driven Business Podcast Episode 90: Your 6-Step Checklist To Close The Books On 2024

Mission Driven Business

Ready to end the year with a gift to your future self? In this special episode, Brian guides you through a six-step process to close out 2024 and set yourself up for success in 2025. You’ll tidy your finances, get a jump start on thinking about taxes, evaluate your business performance, and set strategic goals.  Your Year-End Business Review Checklist Step 1: Close Out Your Financials Closing out your financials may sound dry, but it’s imperative to get right. Review your books -- Review your profit and loss for the year for any discrepancies, outstanding invoices, or payments that...

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The Mission Driven Business Podcast Episode 89: Building Systems For Change with Davey Shlasko show art The Mission Driven Business Podcast Episode 89: Building Systems For Change with Davey Shlasko

Mission Driven Business

Brian Thompson chats with Davey Shlasko, founder and CEO of Think Again Training and Consulting, a company that helps align business actions and values. With more than 20 years of experience in adult learning and organizational development, Davey specializes in driving systematic change with a focus on equity and inclusion. Davey shares practical tools for aligning internal practices with external values, discusses strategies for fostering accountability and transparency, and offers hope for navigating uncertainty in today’s climate. Episode Highlights Mission-driven businesses put purpose...

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The Mission Driven Business Podcast Episode 88: Reclaiming Your Time with Conrad Ruiz show art The Mission Driven Business Podcast Episode 88: Reclaiming Your Time with Conrad Ruiz

Mission Driven Business

Brian Thompson chats with Conrad Ruiz, the founder and CEO of Well Aware, a company dedicated to helping business owners reclaim their time. With a background in biomedical engineering and consulting, Conrad blends technical insight with an entrepreneurial spirit to help business owners simplify complex operations and master time management. He shares his personal journey into entrepreneurship, which started with a medical crisis, and offers practical advice on creating efficient systems and finding balance in business. Episode Highlights Mission-driven businesses start with why. For Conrad, a...

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The Mission Driven Business Podcast Episode 87: Creating Purposeful Marketing with Lauren Tilden show art The Mission Driven Business Podcast Episode 87: Creating Purposeful Marketing with Lauren Tilden

Mission Driven Business

Brian Thompson chats with Lauren Tilden, host of the Making Good podcast and a marketing coach dedicated to helping creative small business owners who want to get out of their own way and start making an impact. After 8 years in corporate marketing, Lauren left her corporate career and began her winding journey to owning and supporting small businesses. She offers insights into defining one’s ideal customer, creating goal-oriented marketing plans, and staying consistent with your message. Episode Highlights Mission-driven businesses are motivated by more than money. Growing up, Lauren felt...

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The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam Oh show art The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam Oh

Mission Driven Business

Brian Thompson chats with Adam Oh, founder of Adam Aligned, a business focused on helping people heal from emotional hardship, find direction, and realize their full potential. On the episode, Adam shares his journey from music artist and social media influencer to self-help entrepreneur. He emphasizes the importance of research and trial and error. He also discusses the significance of overcoming limiting beliefs and provides some actional tools to identify and address them. Episode Highlights Mission-driven businesses operate with core values. Adam defined a mission-driven business as one...

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The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin show art The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin

Mission Driven Business

Brian Thompson chats with nurse-turned-entrepreneur, Jumer Adalin. As a social media expert, Jumer helps fellow nurse entrepreneurs grow their businesses through social media to create both impact and income. On the episode, Jumer shares his journey from ICU nurse to social media superstar. He also offers valuable tips for Instagram marketing and creating content to grow and nurture your own online audience. Episode Highlights Mission-driven businesses focus on solving problems. As a nurse-by-trade, Jumer likens a mission-driven business to a healthcare team whose common goal is to bring about...

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The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider show art The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider

Mission Driven Business

Brian Thompson chats with Queer Money podcast hosts and Debt Free Guys founders David and John Auten-Schneider. David and John have more than a decade of experience helping the queer community thrive financially through their podcast, website, and emails. On the episode, they discuss the importance of being intentional with how you choose to grow and engage with your audience. They also open up about some setbacks they’ve experienced as entrepreneurs and tips they’ve learned in their decade-long entrepreneurial journey. Episode Highlights Mission-driven businesses have a purpose beyond...

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The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker show art The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker

Mission Driven Business

Brian Thompson chats with human rights advocate and Brave Space Alliance CEO Channyn Lynne Parker. Channyn is a public speaker whose accolades include the inaugural Trans100 award, Henrietta Lacks award, and Equality Illinois Freedom Award. As CEO of Brave Space Alliance, Channyn shepherds the first Black-led, trans-led TLGBQ+ center on the south side of Chicago. On the episode, Channyn shares her journey to becoming the CEO of Brave Space Alliance and the significance of finding alignment in life. She also reveals why the nursery rhyme “Row, Row, Row  Your Boat” is deeper than you...

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More Episodes

Brian chats with Tuesday P. Brooks, a business owner, educator, trusted tax and accounting advisor, and U.S. veteran. Her company, AJOY, champions profitability for women-led micro and small businesses. On the episode, Tuesday shares the power of being open to suggestions and how following where you’re led can lead to some incredible outcomes. She also breaks down how prioritizing profitability can help entrepreneurs better support their mission and create impact.

Episode Highlights

Revenue is a primary focus for mission-driven businesses.

Tuesday describes a mission-driven business as one in which the people running it understand that revenue and sales have to be a key focus. If you’re running a business with a good cause that doesn’t make any money, then you’re essentially volunteering.

“The only way you can support your mission is if you have the resources to do it,” Tuesday said. “And resources mean money.”

The need for revenue to support a mission is particularly impactful for Tuesday as her company AJOY teaches financial fluency to business owners. The company specializes in helping womxn-led businesses achieve profitability through three tiers of support: bookkeeping, cash management, and tax strategy.

“If they're employing all of these things, they have no choice to but to be profitable,” she said.

You can’t grow if nobody knows what you do.

Before AJOY existed as a financial management firm, Tuesday used the brand name to provide a wide variety of business services to clients. The problem was that the company didn’t grow because nobody quite knew what she did.

“If during that time you were to ask 10 people, ‘What does Tuesday do?,’ you would have gotten 10 different answers because I was capable of doing a lot of things,” she said.

Then, in 2009, she decided to focus on accounting and tax for small businesses. Once she claimed her niche, the business started to grow because people became very aware of her services and did not come to her for anything else.

“I have not wavered from what we do, and how we do it has only gotten better,” she said. “People started to understand they could rely on us.”

Follow where you’re led.

Before leaning into running a financial management firm for womxn-led businesses, Tuesday had a winding career path. She got her Master’s in Education based on a friend's suggestion and her Business Degree in Media Management because her Mom saw a flier for a program. She also discovered her niche because her mentor and business coach suggested she go to a boot camp. Her experiences have led her to espouse the power of being able to follow.

“Everybody talks about leadership, but there’s also power in being open to suggestions and doing things,” she said. “It led to so many wonderful experiences that brought me to where I am now, and it’s how we’re able to support our business because I tapped into so many industries.”

Resources + Links

About Brian and the Mission Driven Business Podcast

Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.