The Mission Driven Business Podcast Episode 70: How To Create Powerful Mission, Vision, and Values Statements
Release Date: 02/13/2024
The Mission Driven Business Podcast Episode 80: Transforming Lives and AI with Wendy Gonzalez
Mission Driven Business
Brian chats with tech trailblazer and Sama CEO Wendy Gonzalez. Sama is a mission-driven Certified B Corp that seeks to raise the standards for both machine learning and global working conditions. The company’s innovative approach to ethically sourcing and training tech talent has lifted more than 68,000 people out of poverty since 2008. On the episode, Wendy dives deep into Sama’s unique for-profit business structure, including reserving a Board of Directors seat for its non-profit on its non-profit roots. She also touts the importance of conviction and self-awareness when building and...
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The Mission Driven Business Podcast Episode 79: Niching Down with Hugo E. Gomez
Mission Driven Business
Brian chats with entrepreneur and Hispanic marketing leader Hugo E. Gomez. As the founder of HispanicMarketing.com, Hugo helps U.S. businesses connect with the Hispanic market. On the episode, Hugo discusses the importance of niching down for marketing and creating personal branding on social media. He also shares the lessons learned on his journey from an employee to self-employed, including embracing uncertainty and trusting himself to figure things out. Episode Highlights Mission-driven businesses seek win-wins. HispanicMarketing.com is composed of four sub-brands -- Abogados NOW, Doctores...
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The Mission Driven Business Podcast Episode 78: Debunking Overnight Success with John Driscoll
Mission Driven Business
Brian chats with entrepreneur and mobile app pioneer John Driscoll. As the co-founder and CEO of Naked Development, John and his team are rewriting the rules of mobile app development, raising the bar for innovation and creativity. John shares invaluable insights on the courage, patience, and perseverance needed to navigate the unpredictable to succeed in business. He also debunks the myth of overnight success. Episode Highlights Mission-driven businesses pick their fight. John believes you shouldn’t start a business unless you have a mission because having a true mission is like picking a...
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The Mission Driven Business Podcast Episode 77: Master Your Mid-Year Business Review In 3 Easy Steps
Mission Driven Business
On this special episode, Brian dives into the all-important mid-year business review. Whether you’re navigating the early stages of entrepreneurship or deep into running a medium-sized business, the mid-year business review is the perfect opportunity to take stock of your progress so you can stay on track toward your goals. Learn why the mid-year review is essential, what key areas to focus on, and three practical steps to conduct a thorough assessment. Episode Highlights 1. Revisit your mission, vision, and values. Your mission statement is the heartbeat of your business, articulating its...
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The Mission Driven Business Podcast Episode 76: Finding Your Golden Threads with Elizabeth Jetton
Mission Driven Business
Brian chats with financial planner-turned-business coach Elizabeth Jetton, M.Ed., CFP. Elizabeth has made igniting passion a throughline of her career, evolving from the first female stockbroker in Atlanta to founding a financial planning firm and now working as a business coach and teacher. On the episode, Elizabeth gets to the heart of what makes a mission-driven business successful. She dives deep into how to identify your unique gifts and utilize them to create a business that serves your needs and makes an impact. Episode Highlights Mission-driven businesses reflect their owners’ golden...
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The Mission Driven Business Podcast Episode 75: Building A Vision-Driven Business with Cara Bedford
Mission Driven Business
Brian chats with marketing expert Cara Bedford. As the founder and CEO of Infinite Marketing, Cara leverages the global talent economy to drive impactful campaigns for mid-to-large-sized businesses, startups, and Fortune 500 companies. On the episode, Cara shares why having a clear vision for a business can create an authentic, cohesive brand narrative. She also stresses the importance of clear communication, effective delegation, and asking the right questions. Episode Highlights Mission-driven businesses are vision-driven businesses. When Cara thinks about mission-driven businesses, she...
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The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Janssens
Mission Driven Business
Brian chats with diversity, equity, and inclusion trailblazer Ken Janssens. During his 25-year-long career at JPMorgan Chase, Ken co-founded and chaired the company’s LGBTQ+ Executive Council, championing diversity and inclusivity at the highest levels. He’s also the former Board Chair for leading LGBTQ+ Workplace Inclusion non-profit Out & Equal. On the episode, Ken discusses his new venture, Windō, which aims to make corporate sustainability transparent and to connect young people with employers that share their values. He also shares his journey from activist leader to visionary...
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The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson
Mission Driven Business
Brian chats with Amanda Wilson, the co-founder of #open, a dating app for ethically non-monogamous relationships. On the episode, Amanda opens up about the fear she faced pivoting from running political campaigns to launching a sex-positive tech business with her business and life partner. She also shares essential strategies and tactics for navigating the challenges of entrepreneurship and how she utilizes AI to fuel growth and innovation at #open. Episode Highlights Mission-driven businesses balance making money with benefiting society. Amanda defines a mission-driven business as one that...
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The Mission Driven Business Podcast Episode 72: Crafting A Legacy Of Leadership with Amanda Bauer-Frisch
Mission Driven Business
Brian chats with serial entrepreneur and visionary leader Amanda Bauer-Frisch. As the CEO of Small Legacies, Amanda creates a way to give thoughtful, high-quality learning tools that enhance a child’s development. She also oversees several other small, legacy-driven businesses under the Enduring Legacy brand. On the episode, Amanda opens up about how becoming a young widow and being open to the right, new opportunities shaped her entrepreneurial journey. She also provides a behind-the-scenes look at how she’s purchased several existing brands and shares tips for finding and acquiring...
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The Mission Driven Business Podcast Episode 71: Driving A Heart-Led Business with Brian Moak
Mission Driven Business
Brian chats with Brian Moak, an entrepreneur, consultant, coach, and motivational speaker focused on service-based businesses and team engagement. As the owner and CEO of HEART Certified Auto Care, Brian used empathy to transform his family’s business into an industry-leading auto shop. He also owns one of the largest Shack Shine franchises in North America and is a partner in a digital marketing firm. On the episode, Brian Moak details his rollercoaster entrepreneurial journey, riding the lows of losing $1.5 million in one year to growing his business to earn nearly $15 million in revenue....
info_outlineOn this special episode, Brian dives deep into the art of crafting your business’s mission, vision, and value statements. These principles are the roadmap to success, and Brian gives a blueprint for creating powerful mission, vision, and values statements that shape the foundation of a successful company. This process is a fundamental topic for any budding entrepreneur or business owner.
Episode Highlights
How to write an effective mission statement
The mission statement is the heart of any business, encapsulating the “why” behind your company’s existence. To be effective, a mission statement must be clear, concise, and informative. It should also encapsulate your business’s identity.
Below are three helpful questions to ask yourself when creating a mission statement:
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What is our purpose?
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Who do we serve?
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What impact do we want to make?
How to write an inspirational vision statement
A good vision statement is aspirational. At its best, the vision statement inspires not just the company’s founder and employees but everyone associated with a business.
Below are two helpful questions to ask yourself when creating a vision statement:
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What problem are you solving?
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What would your company look like 10 years from now if all your goals were met?
How to write an authentic value statement
Value statements are memorable, actionable, and timeliness principles that guide a company’s decision-making and culture. As the backbone of an organization, value statements are not just words on a page but the core beliefs that the company would be willing to go out of business to defend.
Resources + Links
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Brian Thompson Financial: Website, Newsletter, Podcast
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Follow Brian Online: Instagram, Facebook, LinkedIn, X (formerly known as Twitter), Forbes
About Brian and the Mission Driven Business Podcast
Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.
On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.