Ethical video storytelling for nonprofits with Rachel Jellinek
Release Date: 04/15/2025
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Building community through nonprofits with James Young
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In episode 122 of Mission: Impact, Carol Hamilton and James Young discuss the role of community, social innovation, and problem-solving in nonprofit leadership. They explore how organizations can foster meaningful collaboration, move beyond traditional silos, and embrace an interdisciplinary approach to tackling complex challenges. the importance of balancing expertise with curiosity, strengthening both bonding and bridging social capital, and designing intentional community experiences that drive impact. Together, they reflect on how associations and...
info_outlineIn episode 121 of Nonprofit Mission: Impact, Carol Hamilton and Rachel Jellinek discuss the power of video storytelling for nonprofits. They talk about:
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how nonprofits can use video effectively to connect with their audiences,
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How to maintain ethical storytelling practices.
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the importance of focusing on strengths rather than deficits, ensuring those sharing their stories have agency, and balancing emotional impact with authenticity.
The conversation also explores common mistakes nonprofits make when creating videos and best practices for incorporating video storytelling into their communications strategy.
Episode highlights:
Strategic Video Planning vs. DIY Approach [00:06:53]
Key Storytelling Questions for Nonprofits [00:07:11]
Avoiding the "Tearjerker" Trap[00:09:45]
Ethical Storytelling: Moving Beyond the "Savior" Narrative[00:11:58]
Dispelling Myths and Misperceptions Through Video [00:13:54]
Ensuring Storyteller Agency and Power Dynamics Awareness[00:15:27]
Building Trust in the Storytelling Process [00:18:04]
The Role of B-Roll in Video Storytelling [00:18:45]
Common Nonprofit Video Mistakes [00:21:32]
Incorporating Inclusive Voices in Video Content [00:27:45]
The Value of Joy in Storytelling [00:33:33]
Guest Bio:
Rachel Jellinek is President of Reflection Films, a certified woman-owned video production company that does video storytelling and content creation for a variety of mission-driven organizations. Reflection Films does filming and animation, typically for a fundraising, marketing, or training purpose. Rachel holds a Bachelor of Arts from the University of Michigan and a Master of Arts from Harvard University. Prior to Reflection Films, she worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults; as a director of a literacy program, and as a community relations liaison at MIT. Her experience in the nonprofit world lends itself well to understanding how to tell client stories in an emotionally compelling and entertaining way.
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