Visibility Isn’t Viral: How to Build Real Authority That Lasts Over Time with KJ Blattenbauer
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Release Date: 12/26/2025
Living Abroad Isn’t About Travel: It’s About Transformation, Growth, and Alignment with Nicole Rosenberg
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us as we explore the transformative journey of Nicole Rosenberg, the founder of Wanderful Abroad, who shares her unique insights into moving overseas and personal evolution. Through Nicole's personal story of transitioning from a brand ambassador and side-hustler to a relocation expert, we learn about the crucial role of intuition and "identity shifting" in successfully starting a new life in countries like Thailand, South Korea, Mexico, and Spain. Nicole offers valuable perspectives on how prioritizing connection with local cultures and learning new languages can resolve the stagnation...
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From Local Podcast to National Recognition: Scaling a Media Brand With Intention with Arica Netterville
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an insightful conversation with Arica Netterville, a powerhouse entrepreneur and podcaster with 25 years of experience in business development and branding. In this episode, Arica discusses how building a successful brand is not about overnight fame, but about establishing a consistent community presence across over 30 platforms. She reveals that the path to growth is paved with challenges—from name-hijacking to social media hacks—but emphasizes that once you manifest clarity and resilience, explosive authority and opportunities naturally follow. Discover how to build authority...
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Your Story as an Asset: A New Year, A New Way to Show Up
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
I’m kicking off 2026 with a little reflection and a fresh evolution of the podcast. After two years of spotlighting inspiring entrepreneurial stories, I realized I’ve also been deeply focused behind the scenes—helping entrepreneurs leverage their story with intention, strategy, and confidence to truly connect with their audience. In this episode, I share how I’m stepping more fully into my role as a storytelling mentor, guiding leaders to own their voice, refine their message, and step onto stages and platforms with clarity and impact. You’ll hear how this shift will make interviews...
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Visibility Isn’t Viral: How to Build Real Authority That Lasts Over Time with KJ Blattenbauer
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an insightful conversation with KJ Blattenbauer, a powerhouse publicist with nearly 30 years of experience helping "underdogs" and bold brands secure the recognition they deserve. In this episode, KJ discusses how effective visibility is not about chasing a viral moment, but about establishing a consistent, recognizable position where the right people understand your expertise. She reveals that many entrepreneurs struggle with a lack of confidence that is actually rooted in confusion over their positioning; once that clarity is achieved, authority and opportunities naturally...
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You Don’t Have to Achieve to Be Loved: A Journey Back to Joy and Purpose, with Rebecca Pearce
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us this week as we sit down with Rebecca Pearce, a personal executive coach based in Baltimore, Maryland, who shares her incredible journey from high-powered CEO to finding a life defined by joy and purpose. Rebecca recounts her rise to becoming the nation’s first Health Benefit Exchange CEO in 2011, a role she poured her life into for two years before losing it very publicly in 2013. This loss of professional identity was followed by a life-threatening health crisis when she was diagnosed with a brain tumor the size of a ping-pong ball. The grueling surgery and subsequent...
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How She Walked Away from Her Family’s Business to Build a New York Luxury Empire — with Rebecca Blacker
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us this week as we sit down with Rebecca Blacker, a successful New York City real estate broker who runs a top-producing, all-women's team focusing on luxury real estate. Rebecca shares the compelling story of her career, which began in her family's real estate business. Her grandfather, a Holocaust survivor, originally founded the company, making real estate a lifelong presence for Rebecca. However, after the birth of her second child, she felt an overwhelming desire for independence—a need to build something her own rather than managing her father's and grandfather's legacy. This bold...
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Bullshift & Bias: The Hidden Forces Sabotaging Your Finances — with John De Goey
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an informative discussion with John De Goey, a professional portfolio manager, published author, and dedicated advocate for financial consumers. John shares his journey into finance, which was fueled by a desire to challenge the "amoral" practices of the financial services industry and protect consumers from misleading information. This advocacy is the foundation of his work and his books, including his latest, Bullshift: How Optimism Bias Threatens Your Finances. We discuss the core problem: both advisors and investors often fall victim to cognitive biases, believing things "for...
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Reprogramming Reality: Transforming Life Through Conscious Manifestation with Kathleen Cameron
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an enlightening conversation with Kathleen Cameron as we explore her transformative journey from a registered nurse to a renowned manifestation mentor and entrepreneur. Kathleen shares her story of breaking free from the conventional path and embracing the principles of conscious manifestation, inspired by Bob Proctor's teachings from "The Secret." She recounts a pivotal encounter with a woman who exemplified an alternative lifestyle, which opened her eyes to new possibilities. This meeting set Kathleen on a path to affiliate marketing and an entrepreneurial mindset, eventually...
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Attachment-First Parenting: Transforming Families Through Connection — with Todd Sarner
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us as we explore the transformative journey of Todd Sarner, a dedicated parenting coach and couples counselor, who shares his unique insights into attachment-first parenting. Through Todd's personal story of transitioning from an aspiring psychotherapist to a parenting expert, we learn about the crucial role of attachment in nurturing both child development and adult relationships. Todd offers valuable perspectives on how prioritizing connection with children can resolve behavioral issues and foster healthier family dynamics. Listen in as we discuss the complexities and triumphs of...
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From Family Roots to Global Influence: The Evolution of a Supply Chain Leader with Sarah Barnes-Humphrey
THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an inspiring conversation with Sarah Barnes-Humphrey, the dynamic founder and host of "Let's Talk Supply Chain" and "The Blended Podcast," as well as the driving force behind the nonprofit, The Blended Pledge. Sarah shares her compelling journey into the logistics and supply chain industry, tracing her roots back to her family's business. Her story is one of resilience and transformation, where personal and professional setbacks became stepping stones to success. Sarah's passion for modernizing industry marketing led her to create a groundbreaking podcast platform, and she shares...
info_outlineJoin us for an insightful conversation with KJ Blattenbauer, a powerhouse publicist with nearly 30 years of experience helping "underdogs" and bold brands secure the recognition they deserve. In this episode, KJ discusses how effective visibility is not about chasing a viral moment, but about establishing a consistent, recognizable position where the right people understand your expertise. She reveals that many entrepreneurs struggle with a lack of confidence that is actually rooted in confusion over their positioning; once that clarity is achieved, authority and opportunities naturally follow.
Discover how to build authority by leveraging your existing proof—such as awards and past results—and accessing "borrowed platforms" like podcasts and guest teaching. KJ emphasizes that women must proactively share their accolades to avoid doing a disservice to those who need their products or services. To help you get started, she shares valuable resources from Hearsay PR including "Headline Your Life" to find your brand story, a "Pitch Kit" for media outreach, and "PR Before Payroll" for building authority without a large budget. For those looking for a modern guide to building lasting authority, keep an eye out for KJ's upcoming book, Pitchworthy, arriving in January 2026.
Connect with KJ:
Website: www.hearsaypr.com
LinkedIn: Karen Jayne Blattenbauer
Instagram: @kjblattenbauer | @hearsaypr
Let’s keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk
Want to be my next guest on The Empowered Woman Podcast?
Apply here: www.martaspirk.com/podcastguest
Watch my TEDx talk: www.martaspirk.com/keynoteconcerts
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