The Keys to Digital Marketing Supremacy: Authenticity and Alignment
Release Date: 11/09/2025
Joshua Lifrak’s Work with the 2016 World Champion Chicago Cubs Holds Powerful Lessons for Today’s Business Leaders
Monday Morning Radio
When people talk about the Chicago Cubs and their historic 2016 World Series victory — ending a 108-year drought — names including players Kris Bryant, Kyle Schwarber, Ben Zobrist, manager Joe Maddon, and president of baseball operations Theo Epstein typically dominate the conversation. One name you rarely hear? . Yet Joshua played a pivotal role in that championship season as the team’s mental skills director — helping players perform under extraordinary pressure. And he has the World Series ring to prove it. Today, his arena has shifted from the dugout to the boardroom. As director...
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When Experience Becomes a Liability: How Past Success Can Blind Leaders to New Realities
Monday Morning Radio
Martin “Marty” Strong is a former Navy SEAL, business leader, and author who challenges conventional thinking about how companies — and their leaders — must operate in a rapidly changing world. He is currently the co-founder and CEO of the . Over two decades as a SEAL, Marty led 36 special operations missions in high-stakes, unpredictable environments where adaptability was essential. He later brought that same mindset to the private sector, including eight years as a portfolio manager serving high-net-worth clients at UBS. Drawing on both experiences, Marty argues that past...
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The Ripple Effect: Building a Culture of Continuous Coaching
Monday Morning Radio
Effective workplace mentoring isn’t a ‘sometimes’ thing. It’s a habit. That’s a leadership lesson that Kimberly Lee has learned after more than two decades of hands-on experience in human resources, and helping businesses embrace what she dubs “a coaching culture.” Kim is the founder and CEO of and author of . She is also the creator of , an AI-powered leadership coaching tool. Many workplaces struggle to get the best from their people; however, Kim says a coaching approach can change that. She finds that employees who feel supported and invested in are more likely to take...
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What Entrepreneurs Can Learn When a Former NASA Engineer Applies Bold, Mission-Driven Thinking to Solving Everyday Human Challenges
Monday Morning Radio
With the Artemis II mission underway, this week on Monday Morning Radio, we’re joined by Mark L. Fox—former Chief Engineer for NASA’s Space Shuttle program and a legendary instructor at . In a conversation recorded just 24 hours after the Artemis launch, Mark bridges the gap between lunar missions and terrestrial entrepreneurship. He discusses his latest venture, , and how he’s using PEMF (targeted electromagnetic pulses) to treat pain, depression, mild cognitive impairment, and dozens of other ailments — without pills or invasive procedures. Mark taught the popular Wizard...
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An Appetite for Success: The Business Lessons Hidden in a Well-Prepared Meal
Monday Morning Radio
What can a beautifully prepared dinner teach about running a successful business? Quite a lot, according to Ellen Wright, a five-time cookbook author who trained with culinary icons Julia Child and James Beard. In this week’s episode, Ellen shares how the principles that guide her cooking translate seamlessly into leadership, entrepreneurship, and everyday decision-making. Her approach is refreshingly practical: keep things simple, prepare in advance, and don’t panic when something goes wrong. A collapsed dessert can become a new creation. A business misstep can spark innovation. The key...
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Fauzia Burke on Using Artificial Intelligence to Work Smarter, Market Better, and Stay Competitive
Monday Morning Radio
Fauzia Burke is a veteran marketing strategist and founder of , which specializes in book publicity, author websites, and consulting. Founded by her in 1995, it was one of the first firms specializing in digital publicity. Not one to rest on her laurels, Fauzia’s latest frontier is artificial intelligence — not only enhancing the capabilities of FSB Associates but also teaching other business owners and entrepreneurs how to integrate AI into their operations and reap its benefits. Among Fauzia’s recommendations is using AI as a “thinking partner.” Executives and entrepreneurs can...
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Discover the "Probability Hacking" Framework That Identifies Risks, Eliminates Obstacles, and Systematically Engineers Greater Profitability
Monday Morning Radio
Business success is often portrayed as the product of talent, hard work, and persistence. But what if success could be analyzed — and improved — using the logic of probability? , a sought-after strategy consultant, maintains that most goals — whether launching a product, raising funds, or publishing a book — can be analyzed and improved by understanding the odds behind them. Kyle is the author of , a fresh and insightful exploration of goal-setting and goal-achieving. Drawing from his consulting work with entrepreneurs, nonprofits, and business leaders, Kyle reveals a practical...
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Not All Business Growth is Good Growth
Monday Morning Radio
Courtney De Ronde is a financial decoder. As the CEO of in West Des Moines, Iowa, she studies the same financial data that owners and comptrollers review, but she uncovers opportunities and risks within the numbers that most business leaders miss. Additionally, Courtney is the creator of the , a framework designed to help established businesses grow in a smarter way — increasing revenue and profitability without adding unnecessary complexity. As Courtney explains, not all growth is good growth. Many companies expand their revenue but find themselves working harder, managing more people,...
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Stop Hoping for Sales Growth and Start Engineering It
Monday Morning Radio
This week’s guest is Doug C. Brown, CEO of and a leading authority on building predictable, measurable, and scalable sales growth. After a career as a top salesperson, including serving as president of sales and training for peak performance coach Tony Robbins, Doug is now advising CEOs on how to rethink their approach to sales. Among the companies Doug and his team have advised are Procter & Gamble, Enterprise Rent-A-Car, and Embassy Suites. Doug challenges the belief that charisma, closing tricks, or motivational hype drive sales success....
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How an Accidental Inventor Built a Life-Saving Company — And What Business Owners Can Learn From Him
Monday Morning Radio
People may not know his name, but regular viewers of cable news instantly recognize Arthur Lih and his ubiquitous commercials for — the non-invasive rescue device designed to save choking victims when the Heimlich maneuver and other traditional methods fail. To date, his invention is credited with saving 5,450-plus lives. As Arthur shares on this week’s edition of Monday Morning Radio, inventing a life-saving device is one challenge. Building a company around it and sustaining that business in a highly regulated, highly competitive environment is exponentially harder. Arthur’s insights...
info_outlineVisitors to a Vi Wickam-crafted website may not immediately see what sets it apart from an ordinary e-commerce or informational site. But they feel it. They stay longer, engage more deeply, and are far more likely to become — and remain — loyal customers.
A master of the digital domain, Vi is among the elite global Wizard of Ads Partners, celebrated for more than two decades of helping business owners achieve remarkable revenue growth.
Whether optimizing keywords, managing pay-per-click campaigns, or reimagining a company’s web presence, Vi takes a holistic approach that goes far beyond surface-level functionality. His designs and strategies are built on two essential pillars: authenticity and alignment.
Authenticity, Vi says, is today’s most powerful digital differentiator. Alignment ensures that wherever customers encounter your brand — in-store, through advertising, or online — they instantly recognize its voice and spirit. Every touchpoint reflects the same DNA.
Vi’s strategic playbook can be distilled into these central priorities:
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Build trust through authenticity.
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Infuse all of your digital marketing — and especially your website — with your unique culture and values.
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Be real. Be kind. And overdeliver.
Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.
Photo: Vi Wickam, Wizard of Ads Online
Posted: November 10, 2025
Monday Morning Run Time: 57:10
Episode: 14.23
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