- Gary Zimmerman shares his path from aspiring biochemist to investment banker and ultimately founder of Max.
- Gary describes how Max helps advisors and clients earn higher yields on cash while staying fully FDIC-insured.
- The conversation highlights the structural differences between broker-dealers and fiduciary RIAs in how they treat cash.
- Cash is both the “worst” asset class (low returns) and the “best” (strategic flexibility and optionality).
- Gary emphasizes that many advisors are unaware of large “held-away” cash balances clients keep at big banks.
- Research shows high-net-worth households keep roughly 25% of their liquid assets in cash—far above portfolio models.
- Behavioral finance plays a major role as clients publicly want risk but privately hoard cash for emotional comfort.
- Cash helps investors sleep better, reduce loss-aversion anxiety, and feel less trapped in work or life decisions.
- Gary explains that deposit pricing inefficiency exists because large banks don’t need or want more deposits.
- The system also keeps client deposits below insurance limits by spreading funds across multiple banks.
- They explore how most households either have no emergency reserve or keep excessive idle cash earning too little.
- Cash reserve needs vary dramatically by life stage, career stability, and complexity of financial obligations.
- Senior professionals may need years of cash cushion because job searches take longer at higher levels.
- Behavioral mistakes in downturns often stem from being over-invested relative to one’s psychological risk capacity.
- Gary argues that post-pandemic money-supply expansion suggests more inflation is still embedded in the system.
Collaborative Leadership in an AI-Driven World
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Sallyann Della Casa, CEO Dubai-based “community as a service” GLEAC, joins us to share her personal journey and how collaborative leadership will thrive in our AI-drive future. She explains how access to networks, proximity to experience, and “quiet capital” are often more powerful than credentials alone in shaping opportunity, leadership, and career outcomes. We explore inequality driven by access rather than ability, leadership and gender mental models, and examines why modern society struggles to produce widely respected leaders. We also education and AI, arguing that traditional...
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CAUTION… Santa Clause Rally Ahead
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Douglas Heagren | Follow on Facebook: Follow LinkedIn: Follow on Twitter/X: For more information, visit the show notes at
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Why Stocks and Gold Are Soaring in a World Full of Risk with George Economou
Money Tree Investing
Economist George Economou joins us today to share why stocks and gold are soaring in the modern global market. He talks about his global outlook on markets amid rising economic and geopolitical uncertainty, AI-driven growth narratives, stock buybacks, and deep investor anxiety fueled by a multipolar world. We also chat on trade tensions, and escalating conflicts across the globe. He explained how falling interest rates continue to prop up U.S. and European stocks despite stretched valuations, why gold is surging as central banks and investors hedge geopolitical risk, and why tariffs are...
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The Federal Reserved Tipped It’s Hand For a Bull Market In…
Money Tree Investing
Follow on Facebook: Follow LinkedIn: Follow on Twitter/X: For more information, visit the show notes at
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Reinventing Taxes to Make Them Work for You with John Thompson
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Barbara Friedberg | Follow on Facebook: Follow LinkedIn: Follow on Twitter/X: For more information, visit the show notes at
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This December Secret Could Be Your Best Trade of the Year
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This could be your best trade of the year! Join us as we share December secrets for your portfolio. We also talk about the shifting narratives around climate change, deregulation, and rising energy demand driven by AI. We also explore expectations for low energy prices through the election cycle, concerns about an AI-driven bubble, the continued K-shaped economy, and tactical investing insights such as exploiting year-end tax-loss selling, watching beaten-down sectors, monitoring insider buying, and recognizing mutual-fund distribution dips. We discuss... Follow on Facebook: Follow...
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Options Strategies for Modern Investors with Lawrence Kriesmer
Money Tree Investing
Barbara Friedberg | Phil Weiss | Follow on Facebook: Follow LinkedIn: Follow on Twitter/X: For more information, visit the show notes at
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Breaking News… HUGE Opportunities in Latin America, Silver and Biotechnology
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There are financial opportunities in Latin America, silver and more and today we are going to share them with you! We also talk holiday shopping trends and the struggles of retailers in our current economy. We also dive into “confuse-opoly” industries like furniture, mattresses, and healthcare where pricing is intentionally opaque, share personal experiences with overpriced goods, and discuss how margins, supply, and consumer behavior shape retail dynamics. Today we discuss... Barbara Friedberg | Phil Weiss | Follow on Facebook: Follow LinkedIn: Follow on Twitter/X: For more...
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The Bull Market In Cash Is Coming...
Money Tree Investing
A bull market in cash is coming! Gary Zimmerman, founder and CEO of Max, explains how he discovered major inefficiencies in the cash-deposit market and built a platform that helps clients earn higher yields while staying fully FDIC-insured. We explore how broker-dealer incentives shaped the “always be invested” mindset, why RIAs take a more fiduciary approach to cash, and how most advisors dramatically underestimate how much cash clients actually hold in outside bank accounts. We also dive into the strategic role of cash in portfolios, the psychology and behavioral finance behind loss...
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More Shocking Signs... The Economy Is Breaking
Money Tree Investing
The economy is breaking, and today we discuss the signs. We explore the challenges of navigating today’s markets, highlighting the volatility and skepticism around AI-driven companies, overinflated stock valuations, and earnings season dynamics where “beating expectations” often masks underlying realities. It's important to be cautious investors over high P/E ratios, unsustainable growth, and market timing. You need to focus on risk management over speculation. Critical thinking is also imperative while evaluating data and it's important to question assumptions and focus on market...
info_outlineA bull market in cash is coming! Gary Zimmerman, founder and CEO of Max, explains how he discovered major inefficiencies in the cash-deposit market and built a platform that helps clients earn higher yields while staying fully FDIC-insured. We explore how broker-dealer incentives shaped the “always be invested” mindset, why RIAs take a more fiduciary approach to cash, and how most advisors dramatically underestimate how much cash clients actually hold in outside bank accounts.
We also dive into the strategic role of cash in portfolios, the psychology and behavioral finance behind loss aversion, and why many investors keep cash in low-yield big banks despite far better options.
We discuss...
Today's Panelists:
- Kirk Chisholm | Innovative Wealth
- Diana Perkins | Trading With Diana
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For more information, visit the show notes at https://moneytreepodcast.com/bull-market-in-cash-gary-zimmerman-768