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AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org

The Revenue-Driven CMO

Release Date: 09/11/2024

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The Revenue-Driven CMO

How can the team and authentic leadership in marketing drive growth and brand transformation?   In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications.   We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the...

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How can creative leadership and data-driven strategies transform marketing for business growth?   In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness.   Maggie highlights the importance of product marketing,...

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How can strong brand marketing and creative flexibility drive business growth and success?   In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth.   Jen shares her insights on navigating IPOs, brand evolution, and creative...

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How can a human-centric approach in marketing drive client engagement, trust, and success?   In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients.   Cammie shares her expertise on...

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How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies?   In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their...

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How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth?   In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies.   We dive deep into Pattern’s unique...

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How can digital accessibility in marketing empower businesses and drive growth?   In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies.   Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts...

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How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable...

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How can creativity and breaking away from formulaic marketing drive better results in B2B advertising?   In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes.   The conversation also delves into the impact of this weekend’s Super Bowl LIX...

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How can YouTube be leveraged as a powerful marketing tool for B2B brands?   In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way.   I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to...

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In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, creative thinking methods, and AI frameworks, listeners will learn practical tips for staying adaptable and improving productivity.

Takeaways:

  • Adaptability and Lifelong Learning: Staying relevant in digital marketing requires constant learning and adapting to rapidly changing technologies and trends.

  • Curiosity and a Generalist Approach: A broad skill set and natural curiosity allow for quicker adaptation and better control over evolving marketing strategies and tools.

  • Structured Prompts for Better AI Content: AI produces the best results when given clear, structured prompts with specific instructions like tone, style, and context.

  • AI Recipes for Creativity and Productivity: Unni’s "recipes" for tasks like SEO and storytelling help maximize creativity and efficiency by following structured frameworks.

  • AI as a Learning and Dialogue Tool: Beyond content creation, AI can be a powerful tool for learning, providing deeper insights when engaged in thoughtful dialogue.

Quote of the Show:

  • “You would be surprised and almost gasping at the possibilities it can draw” - Unni Krishnan

Links:

  • LinkedIn: https://www.linkedin.com/in/krishnau/?originalSubdomain=in

  • Website: phewture.org

Ways to Tune In:

 

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 


The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/