The Revenue-Driven CMO

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health 04/09/2025

Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health How can the team and authentic leadership in marketing drive growth and brand transformation? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications. We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the transformation and the new brand strategy of integrating multiple legacy products. Justin highlights the importance of comprehensive research and a collaborative approach in crafting a new identity that resonates with both customers and internal teams. Throughout our conversation, Justin emphasizes the importance of empowering great teams and fostering an authentic approach to marketing leadership. His insights provide actionable guidance for CMOs and marketing leaders who are looking to lead their companies through successful brand transformations and elevate their marketing efforts. Key takeaways include: The role of authenticity in leadership and marketing communications. The strategy behind a successful rebrand and integrating multiple legacy products. How building and empowering strong teams can lead to marketing success. The importance of collaboration and research in brand development. If you're a CMO or marketing leader in any industry, this episode is packed with actionable strategies for driving growth, brand evolution, and leadership success. Whether you're leading a rebrand, empowering your team, or looking to refine your marketing playbook, Justin’s insights will help you navigate the complexities of modern marketing and lead with authenticity. Quote of the Show: ”If you can't explain what you're selling to your spouse or partner across the dinner table, then you're probably marketing it wrong.” - Justin Steinman Connect with Justin: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at /episode/index/show/moremarketing/id/36051450

How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness 04/02/2025

How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness How can creative leadership and data-driven strategies transform marketing for business growth? In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness. Maggie highlights the importance of product marketing, talent acquisition, and embracing AI to innovate fitness offerings. She also discusses how diversity in marketing campaigns can foster emotional connections with customers. From the evolving role of fitness in consumers’ lives to the industry challenges that come with rapid change, Maggie offers actionable advice for marketers looking to stay ahead of the curve. Key Topics Covered: How blending creativity with data-driven approaches drives marketing success. The role of AI in modern marketing and its impact on fitness brands. Making diverse faces visible in campaigns to foster emotional connections. Navigating the challenges and opportunities in the fitness industry. Watch this video to discover how these strategies can propel your marketing efforts and foster business growth! Whether you're a marketer, CMO, or business leader, this episode is packed with practical advice to help you take your marketing strategies to the next level. Don't forget to like, comment, and subscribe for more expert insights on revenue-driven marketing and brand success. Quote of the Show: ”If everybody gives you a thumbs up, you probably haven't pushed yourself enough.” -Maggie Lower Connect with Maggie: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation /episode/index/show/moremarketing/id/35959450

How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside 03/26/2025

How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth. Jen shares her insights on navigating IPOs, brand evolution, and creative flexibility, offering invaluable advice for marketers seeking to elevate their strategies. She also talks about her recent work at Super Side, leading a major rebrand to position the company as a leader in AI-powered creative services for enterprise clients. Key Topics Covered: How aligning with a company's mission and vision fuels marketing success. The role of brand marketing and creative flexibility in driving growth. Navigating IPOs and building a strong brand presence. Superside’s rebrand and positioning as an AI-driven creative service. The importance of understanding the target customer in marketing decisions. Watch this video to learn how these strategies can elevate your own marketing approach and drive growth! Whether you're a marketer, CMO, or business leader looking to level up your marketing game, this episode is full of actionable insights. Don’t forget to like, comment, and subscribe for more expert advice on revenue-driven marketing and brand success. Quote of the Show: ”I think it's cool to be a fan. I think it's cool to engage with brands and to engage with the leaders of those brands.” - Jen Rapp Connect with Jen: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation /episode/index/show/moremarketing/id/35858045

How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant 03/19/2025

How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients. Cammie shares her expertise on Aspiriant's unique marketing strategies, emphasizing the creation of relatable, user-friendly content tailored to clients. Learn how AI, evolving technologies, and organizational alignment play a crucial role in shaping successful marketing campaigns. Key Topics Covered: How to create personalized, human-centric marketing strategies. The importance of client intimacy and using real-life personas in marketing. How AI and evolving technologies are transforming marketing efforts. Aligning organizational culture with marketing strategies for stronger client relationships. Building trust and fostering long-term client engagement through personalized marketing. Watch this video to learn how you can apply these strategies to enhance your own marketing approach and drive real results! If you're a marketer, business leader, or CMO looking to improve client engagement, elevate your marketing strategies, or stay ahead of digital marketing trends, this episode is packed with actionable insights. Don’t forget to like, comment, and subscribe for more expert insights on revenue-driven marketing strategies. Quote of the Show: ”As marketers we have to be reminded that it's really humans at the end that are consuming our products. So really thinking about one person at a time and really being mindful.” - Cammie Doder Links: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation /episode/index/show/moremarketing/id/35751525

How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech 03/12/2025

How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their organizations for long-term growth. We dive deep into the critical importance of aligning your marketing efforts with investor KPIs, how to hire and manage the best teams, and why focusing on customer marketing is essential for B2B success. Tamir also discusses how Trintech is revolutionizing the finance and accounting functions for businesses, both in the enterprise and SMB markets. In our conversation, we also explore the evolving role of AI in B2B marketing, and how maintaining a human element in customer interactions is more important than ever. Tamir’s insights on balancing technology with personal touch provide actionable takeaways for anyone in the marketing field. Key takeaways include: The importance of aligning marketing strategies with investor expectations. How to build and lead high-performing marketing teams. Why customer marketing should be a top priority for B2B companies. The role of AI in modern marketing and the need for a human touch in customer relationships. If you're a B2B marketer or marketing leader, this episode is packed with actionable insights to help you drive business growth, increase customer satisfaction, and make a meaningful impact with your marketing strategies. Quote of the Show: ” If you want something really to get done, you gotta limit the number of 'Ands'. ” -Tamir Sigal Connect with Tamir: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #CommunityBuilding #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO /episode/index/show/moremarketing/id/35643000

Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern 03/05/2025

Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies. We dive deep into Pattern’s unique business model, which includes purchasing inventory from brands to help them navigate e-commerce marketplaces. Carolyn discusses how leveraging both AI and human creativity in marketing can lead to more innovative and efficient strategies. She also highlights the importance of creating non-transactional interactions with clients, building genuine communities, and fostering long-term relationships that go beyond simple sales. Key takeaways include: The importance of empathy in marketing and leadership for building authentic client relationships. How AI and human creativity can work together to enhance marketing strategies and improve efficiency. The role of non-transactional interactions and community building in long-term customer success. How Pattern’s unique business model supports brands in navigating the complexities of e-commerce marketplaces. If you're a B2B marketer or leader looking to enhance your brand’s marketing strategy, improve customer engagement, and build lasting relationships, this episode is packed with valuable insights and actionable strategies. Tune in to learn how you can leverage empathy, AI, and creative solutions to drive business growth and success. Quote of the Show: ”Showing empathy and understanding the challenges that someone is going through is going to help your messaging resonate so much better.” -Carolyn Sarnoff Connect with Carolyn: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at /episode/index/show/moremarketing/id/35528040

Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access 02/26/2025

Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies. Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts business growth. We dive into the strategies behind creating scalable content and marketing engines that integrate quality with quantity. Ian also shares his approach to using AI as a writing partner and leveraging SEO to capture active intent. Throughout our conversation, we touch on Level Access’s mission to ensure digital experiences are accessible to all and the legal considerations surrounding accessibility. Ian also discusses the future of digital marketing, including the evolving role of influencer marketing in driving awareness and engagement. Key takeaways include: The importance of integrating digital accessibility into your marketing strategy. How scalable content and AI can enhance marketing efficiency. The legal implications and business benefits of accessibility. The role of influencer marketing in expanding reach and customer engagement. If you're a marketing leader, CMO, or business owner, this episode provides actionable insights to help you drive long-term growth through accessible and inclusive marketing strategies. Whether you're looking to optimize your content creation process or ensure compliance with accessibility standards, Ian’s insights will provide valuable takeaways to elevate your business. Quote of the Show: ”Accommodations for people with disabilities tend to make things better for everyone.” -Ian Lowe Connect with Ian: LinkedIn: Company website: Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #DigitalAccessibility #InclusiveMarketing #AccessibilityMatters #MarketingStrategy #RevenueGrowth #ChiefMarketingOfficer #RevenueDrivenCMO /episode/index/show/moremarketing/id/35428305

5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe 02/19/2025

5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable market (TAM), and prioritizing high-value products. She highlights the importance of creating comprehensive playbooks and continuously gathering feedback to refine strategies and sustain growth. During our conversation, Elyssa also talks about the value of listening to sales teams and how leveraging TAM data can help make more informed, strategic decisions. With over a decade of experience, she emphasizes the need for strong collaboration between sales and marketing teams while staying closely connected to market trends and customer feedback. Key takeaways include: How to align sales and marketing teams for stronger, more effective collaboration. The importance of understanding your audience and researching your total addressable market (TAM). How prioritizing high-value products can accelerate growth. The role of playbooks and continuous feedback in refining marketing strategies. Actionable tactics for leveraging market insights to make strategic decisions. If you're a marketing leader in B2B, SaaS, or tech, this episode is packed with valuable insights and strategies to help you build more effective, growth-oriented marketing initiatives. Whether you’re looking to improve product adoption, refine your marketing approach, or foster deeper collaboration with sales, this discussion will give you the tools and knowledge to drive long-term success. Quote of the Show: ” I firmly believe that marketing drives the growth of the business by taking the lead and really aligning every department to a shared goal.” -Elyssa Steiner Connect with Elyssa: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at /episode/index/show/moremarketing/id/35338795

Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis 02/12/2025

Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes. The conversation also delves into the impact of this weekend’s Super Bowl LIX ads, discussing the effectiveness of various commercials, including creative disruptors and tearjerkers, and their relevance to modern marketing approaches. We analyze what makes these ads stand out and why they continue to be an essential part of the marketing conversation. Katie highlights the success of their landmark Golden Age campaign, which used geo-targeted ads and high-quality production to capture the attention of their target audience. We dive into how creative marketing campaigns can stand out, the integration of marketing efforts across departments, and how businesses can maintain employee morale even in tough times. Additionally, Katie provides actionable advice for marketing leaders in more conservative industries, emphasizing the importance of collaboration, early stakeholder involvement, and leveraging internal resources. Key takeaways include: The power of creativity and breaking from traditional B2B marketing formulas. How geo-targeted ads and high-quality production can grab your audience’s attention. Integrating marketing efforts for a more cohesive strategy. Strategies for maintaining employee morale during challenging times. Actionable advice for marketing leaders in conservative industries, focusing on collaboration and stakeholder involvement. An analysis of the impact and effectiveness of Super Bowl ads in modern marketing. If you’re a B2B marketer looking for new ways to innovate and drive results, or a marketing leader navigating difficult times, this episode is filled with practical insights and strategies to help you lead with creativity and confidence. Quote of the Show: ”If you lean into creativity — in a way, that really sets you apart and helps you stand out from all the other competitors and companies in the B2B space.” - Katie McAdams Connect with Katie: LinkedIn: Company website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #CreativeMarketing #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO /episode/index/show/moremarketing/id/35240375

Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic 02/06/2025

Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way. I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to optimize the post-click experience to maximize audience engagement and drive conversions. Plus, I’ll give you practical tips on crafting irresistible offers and setting up campaigns step-by-step to unlock YouTube's untapped opportunities. As YouTube continues to grow in importance as a marketing tool, I encourage you to get ahead of the curve and take advantage of the platform’s current value before it becomes more competitive. Early adoption of YouTube marketing tactics can provide a huge advantage for brands looking to stand out in a crowded digital space. Key takeaways include: How to create impactful YouTube campaigns that engage your target audience. Advanced tracking and analytics to measure your campaign success. The importance of optimizing the post-click experience for higher conversions. Practical tips for crafting compelling offers and setting up successful campaigns. Why early adoption of YouTube as a marketing tool can give your brand a competitive edge. If you're a B2B marketer looking to take your brand's YouTube strategy to the next level, this episode is filled with valuable insights and actionable strategies to help you succeed. Connect with Us: LinkedIn: Revenue-Driven CMO LinkedIn: Level website: Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO /episode/index/show/moremarketing/id/35169460

Building Teams That Run Through Walls with Jonathan Dale, VP of Marketing at Phenom 01/16/2025

Building Teams That Run Through Walls with Jonathan Dale, VP of Marketing at Phenom How can building high-performing teams transform your marketing strategies for long-term success? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Jonathan Dale (JD), VP of Marketing at Phenom. JD shares his extensive experience in product marketing and management, and we dive into the critical role of building and mentoring high-performing teams. JD takes us through his career journey, from struggling as a computer science student to becoming a key leader at Fiberlink, IBM, and now Phenom. We explore how he successfully scaled marketing teams and cultivated a high-performance culture by focusing on team dynamics, environmental fit, and leadership strategies that inspire extraordinary results. We also discuss Phenom’s innovative AI-driven HR solutions, and how they’re leveraging cutting-edge technology to transform human resources. JD shares actionable strategies for scaling marketing efforts through impactful events, original research, and strategic leadership. Key takeaways include: The importance of building and mentoring high-performing teams for business success. How to foster a strong team culture and ensure the right environmental fit. Leadership strategies that inspire teams to achieve extraordinary results. Effective marketing strategies for scaling through events and original research. If you’re a marketing leader or an HR professional looking for insights on team dynamics, leadership, or AI-driven business solutions, this episode is a must-listen. Whether you're scaling teams or optimizing marketing efforts, JD’s strategies will provide you with the tools to drive growth and success. Subscribe to The Revenue-Driven CMO for more expert interviews and actionable insights on leadership, marketing, and business growth. Quote of the Show: ”I've been very fortunate to understand the value of amazing teams and the ability to build, mentor, coach, and deliver to those teams, like teams that can step up and absolutely run through walls, and then get up, hydrate and run through another wall and keep doing it.” - Jonathan Dale Connect with Jonathan: LinkedIn: Company website: Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at /episode/index/show/moremarketing/id/34876510

Community Secrets That Will Change Your Marketing! with Derek E. Weeks, CMO of Katalon 01/08/2025

Community Secrets That Will Change Your Marketing! with Derek E. Weeks, CMO of Katalon How can community building in B2B marketing drive customer success, product adoption, and long-term growth? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Derek E. Weeks, the CMO of Katalon and a five-time CMO with an impressive track record of successful exits. Together, we dive deep into the growing importance of community building in B2B marketing and how companies can foster genuine, value-driven relationships with their audiences without relying on direct product pitches. Derek shares his wealth of experience building and nurturing communities at Sonatype and Katalon. We explore the key principles behind creating authentic connections—whether it’s through consistent, helpful engagement or offering valuable content that doesn’t focus on sales. Derek’s insights shed light on how community-driven strategies can lead to more loyal customers, increased product adoption, and long-term business success. In our conversation, we also discuss the economic advantages of community-based marketing, including how free training and certification programs can boost customer engagement and accelerate product adoption. Derek emphasizes the importance of building trust through genuine interactions and shares actionable strategies that can help you start building stronger, more engaged communities around your brand. Key takeaways include: How to build authentic communities that don’t rely on direct sales tactics. The economic advantages of community-driven marketing strategies in B2B environments. The power of free training and certification programs to increase engagement and adoption rates. Consistency and genuine helpfulness as core principles for long-term success in community-building. If you’re a B2B marketer or a leader in the SaaS space, you’ll find this episode packed with valuable takeaways. Whether you're looking to strengthen customer relationships, drive growth, or create a lasting impact, this discussion will give you the tools and insights to implement a successful community-building strategy. Quote of the Show: ” There is no wrong time for community.” -Derek E. Weeks Connect with Derek: LinkedIn: Twitter: Company Website: Book: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at #CommunityBuilding #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO /episode/index/show/moremarketing/id/34757485

The Best Marketing Secrets of 2024 from Leading Industry Voices 12/23/2024

The Best Marketing Secrets of 2024 from Leading Industry Voices In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI. Discover how market orientation, interfunctional coordination, and a clear understanding of customer wants versus needs can elevate your marketing strategy. Learn about the challenges of branding and positioning at established companies, the importance of building the right marketing team, and how to foster predictability in your marketing efforts. Our experts also explore the significance of creating simple, clear value propositions, the power of generosity in marketing, and building a high-performance marketing team that thrives around the clock. Whether you're a CMO, marketing leader, or looking to boost your marketing strategies, this episode offers actionable insights to help you align your marketing efforts with your company’s revenue goals. Don’t forget to like, subscribe, and hit the notification bell for more actionable tips and insights from top marketing professionals on how to drive revenue with smart marketing strategies! Connect with Featured Guests: 0:20 Adam Robinson: 4:55 Courtney Gould Miller: 7:46 Dawn Mueller: 12:02 Emeric Ernoult: 16:37 Greta Wilson: 22:44 Haleigh Forbes: 27:35 John Schneider: 32:46 Karl Van den Bergh: 35:38 Melissa Wright: 39:32 Wendy White: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at Chapters 0:00 - Intro 0:20 - Adam Robinson, Founder & CEO of RB2B 4:55 - Courtney Gould Miller, President of Commercial Markets at Tribute Technology 7:46 - Dawn Mueller, CMO at Vitech Systems Group 12:02 - Emeric Ernoult, Founder & CEO of Agorapulse 16:37 - Greta Wilson, VP of Marketing at Pitney Bowes 22:44 - Haleigh Forbes, VP of Marketing & Online Experience at American Public Education, Inc. (APEI) 27:35 - John Schneider, CMO of Betterworks 32:46 - Karl Van den Bergh, CMO of Gigamon 35:80 - Melissa Wright, CSO & CMO of American Pacific Mortgage 39:32 - Wendy White, CMO of Daxko /episode/index/show/moremarketing/id/34557075

Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal 12/20/2024

Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution and advocates for a holistic approach that combines brand awareness with bottom-funnel metrics to optimize performance across all stages of the buyer’s journey. Andy introduces the concept of "brand gen," blending brand storytelling with demand generation to create a unified strategy that drives results across all marketing channels. The conversation covers the evolution of marketing structures, challenges in measuring ROI for brand efforts, and the importance of continuous learning in today’s rapidly changing landscape. Drawing from his experience at Ceipal, a leading talent and staffing software company, Andy highlights their shift from a direct-response focus to incorporating more brand-driven initiatives, showcasing how integrating storytelling into every marketing activity can fuel long-term business growth. Tune in for actionable insights on balancing brand-building and performance marketing to drive measurable success and build a strong, impactful brand! Key Takeaways: Blend Brand and Demand Generation: Learn how to strike the right balance between brand storytelling and demand generation to drive both awareness and conversions. Embrace Data-Driven Storytelling: Use internal data to craft engaging, educational content that resonates with your audience and supports your narrative across all marketing channels. Align Marketing with Business Goals: Ensure your marketing campaigns align with overall business objectives to directly contribute to growth and profitability. Always Be Learning: Foster a culture of continuous learning within your team to improve marketing strategies and better understand how to support your organization’s success. Break Down Silos: Understand the importance of collaboration between brand marketing and demand generation teams to enhance campaign effectiveness. Manage the Blend: Focus on the overall impact of your marketing mix instead of just cost per lead to gain a clearer picture of your efforts’ effectiveness. Optimize Engagement Across Touchpoints: Learn how to leverage multiple touchpoints—such as newsletters, podcasts, and social media—to nurture leads and build lasting relationships. By incorporating these strategies into your marketing approach, you can drive better results, increase conversions, and build a strong brand presence. Don't miss these essential insights for marketers looking to elevate their strategies and achieve sustainable growth! Quote of the Show: ”One of the biggest challenges, from a marketing standpoint is we tend to put the brand storytelling in this box where it's pretty pictures, big budgets and high production values. No, I think there's an opportunity at every turn.” -Andy Weiss Connect with Andy: LinkedIn: Website: Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at /episode/index/show/moremarketing/id/34551970

Ray Dalio’s “Principles” (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS 12/11/2024

Ray Dalio’s “Principles” (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tackles the current challenges facing marketers, including rising marketing costs, and how leveraging intent data and job mover data can fuel more targeted, high-impact campaigns. He emphasizes the value of taking calculated risks and remaining agile in a rapidly changing marketing environment. This episode is packed with actionable insights for any marketing professional looking to level up their strategy and drive revenue growth. Don’t miss this opportunity to learn from one of the industry’s best! They dive deep into essential marketing principles that drive success, including: 9:13 Know the business, be a true partner. INVERSE: Don’t be self-servicing, or live in a silo. In marketing, it’s critical to understand the broader context in which your company operates. This means gaining a deep understanding of the business goals, challenges, and how marketing fits into the overall strategy. A true marketing partner is proactive in aligning efforts with sales, product, finance, and other departments to ensure everyone is working toward the same objectives. 13:50 If you have to fly blind, stay out of the air. INVERSE: Don’t launch campaigns without proper tracking, know that spend must be justified, invent a metric if you have to. Launching campaigns without tracking is risky because it’s impossible to measure success or understand what’s working. Every marketing spend should be justified with measurable outcomes. It’s better to hold off until you have a proper strategy, metrics, and tracking in place to measure success. 19:13 Celebrate failures. INVERSE: Don’t sugarcoat performance and avoid taking healthy risks. Failure is inevitable in marketing, but it can be one of the most valuable learning experiences. When things don’t work as planned, it’s important to acknowledge the failure, understand what went wrong, and use the experience to improve future efforts. Celebrate the lessons learned and encourage a culture of experimentation and risk-taking. 21:58 Don’t be a squirrel. INVERSE: Embrace the spirit of sharing. Sharing ideas, insights, and challenges with your team and across departments is essential. Embrace collaboration and be open to feedback. By working together and staying aligned, marketers can deliver more impactful campaigns that are well-supported across the business, rather than constantly jumping between unrelated ideas or initiatives. 32:22 Go outside, in. INVERSE: Don’t fall in love with yourself. Adopting an "outside-in" approach means understanding your customers, competitors, and market before you create a marketing strategy. It’s about empathizing with customer needs and behaviors, using external data, and considering the broader landscape to guide your decisions. 38:09 Always play offense. INVERSE: Don’t get complacent. Playing offense in marketing means staying proactive, always seeking new opportunities, and pushing forward. It’s about constantly innovating, testing, and refining strategies to stay ahead of competitors, rather than reacting to circumstances or waiting for things to happen. Quote of the Show: “If you're kind of shoving your failures underneath the rug, then you're just going to be a lot less innovative.” - Ari Osur Links: LinkedIn: Website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/34350525

Breaking Down Barriers: Automation in Marketing Ops with Kacee Court, Head of Marketing Ops at Drata 12/04/2024

Breaking Down Barriers: Automation in Marketing Ops with Kacee Court, Head of Marketing Ops at Drata How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automation and leverage tools like 6sense to boost efficiency in ABM. They explore how intent data, AI-driven tools, and integrated workflows help sales teams prioritize high-value accounts and close deals faster. Kacee also shares how Drata’s ABM strategy aligns marketing and sales teams to drive revenue growth and improve overall performance. Tune in for actionable insights on optimizing marketing operations, leveraging technology, and driving sales success! Takeaways: Build a Culture of Automation: Empower your team to effectively use automation tools by providing training and support. Ensure both marketing and sales teams are confident in using these technologies to improve efficiency. Encourage Cross-Department Collaboration: Foster a culture of peer-to-peer learning, where teams share success stories and best practices. Sales teams, for example, may find it more valuable to hear from their colleagues about the impact of new tools than from formal briefings. Invest in Intent Data: Use intent data to identify and prioritize high-value accounts that are most likely to convert. This helps refine your targeting and ensures you’re engaging with in-market buyers at the right time. Meet Buyers Where They Are: Understand where each buyer is in their journey and tailor your engagement accordingly. Whether through awareness-building campaigns or direct outreach, customize your approach to suit each stage and persona. Leverage AI and Automation for Sales: Use AI-powered tools like 6sense to monitor intent data and send real-time alerts, enabling sales teams to focus on the highest-priority opportunities. Create a Closed-Loop Feedback System: Keep marketing and sales aligned by maintaining a continuous feedback loop. Regularly review goals, messaging, and performance to ensure ongoing optimization and success. Optimize Tech Stack Integration: Ensure your tools and platforms work seamlessly together. Integrating systems like 6sense, Salesforce, and Outreach enables smoother operations and provides valuable, data-driven insights for decision-making. Quote of the Show: “You want to be able to make that 1st contact with your customer. Otherwise, if your competitor is doing it, then you're just losing out.” - Kacee Court Links: LinkedIn: Website: Shoutouts: 6sense: Domo: RB2B: Bland AI: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/34271675

Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai 11/27/2024

Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by diving into Saha's expertise in using strategic playbooks to drive marketing success. Saha shares his approach to customer validation, managing reviews and analyst relations, optimizing trade shows and events, and refining positioning and messaging. He also highlights the importance of aligning marketing efforts with customer needs, building foundational content, and driving engagement. The episode explores Attentive AI’s innovative marketing strategies, especially in industries like landscaping and construction, and emphasizes the effectiveness of performance marketing and organic growth. Sushovan offers invaluable insights into the complexities of the CMO role and the critical role strategic playbooks play in achieving marketing excellence. Takeaways: Leverage Playbooks for Consistency and Efficiency: Sushovan highlights the value of having key playbooks in place to avoid reinventing the wheel, helping your team stay efficient and consistent across marketing efforts. Put Customer Validation First: Build a customer validation playbook that centers on deep buyer personas and understanding customer pain points. This ensures your marketing truly resonates with your audience’s needs. Manage Review Sites and Analyst Relations: For growing businesses, create a playbook for managing reviews and engaging with analysts. Positive reviews and endorsements can boost your credibility and visibility. Maximize Trade Show and Event ROI: Develop a strategy for both virtual and in-person events. Smaller, more personalized interactions often lead to better conversion rates, improving your event ROI. Create Strong Foundational Content: Support your marketing with high-quality, evergreen content. Regularly update and create content that powers your digital marketing, PR, and paid campaigns. Optimize Conversion Paths: Focus on improving the conversion funnel—from free trials to demos, and demos to paid conversions. Identify drop-off points and address them to boost overall conversion rates and revenue. Engage Customers Continuously: Keep ongoing communication with prospects and customers. Use feedback and behavior insights to refine your approach and minimize drop-offs, ensuring prospects stay in the funnel. Quote of the Show: “I am a staunch believer of the fact that everything is content… Your foundation is content enablement, assets, everything. The rest of it all, apart from content, are really channels.” - Sushovan Saha Links: LinkedIn: Website: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/34155405

Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper 11/20/2024

Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stakes are high. She highlights successful brands that have used humor and smart positioning to stand out, and dives into how Prosper is reshaping the financial landscape with affordable investment opportunities and strategic partnerships to help people achieve better retirement outcomes. Plus, Hattie gives us a glimpse into Prosper’s future plans, including how they’re leveraging AI to innovate in marketing and enhance their brand presence. Takeaways: Embrace a B2C mindset in B2B: Treat your business communications like you are interacting directly with another person. This approach can make your brand more relatable and engaging. Invest in Brand Identity: Just because your company is B2B doesn't mean it can't have a strong, appealing brand identity. Use creative elements like mascots or icons to make your brand stand out. Utilize Creative Characters: Characters can bring your brand to life and make it memorable. They also help in building an emotional connection with your audience. Maintain Consistency: Ensure that your creative elements and brand messaging are consistent across all platforms and interactions to build a coherent and strong brand image. Make it Fun: Don't shy away from bringing a sense of fun and innovation into your business communications. A brand that can entertain while delivering its message tends to retain its audience better. Humanize Communication: Always remember that at the heart of B2B is human-to-human interaction. Reflect this in your communications by being authentic and personable. Permission to Innovate: Feel confident in breaking the mold and trying out new ideas. Innovating with brand elements can set you apart in the marketplace. Quote of the Show: “I love data and I love understanding what's working, what isn't – but I also love ignoring it sometimes.” - Hattie Moll Links: LinkedIn: Website: Shoutouts: Salesforce: Who Gives a Crap: Tony’s Chocoloney: ClickUp: Lush: Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/34033606

Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione 11/14/2024

Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany and France to the more measured, empathetic approach in Brazil. The conversation delves into finding a balance that respects diverse cultural norms while fostering honesty and efficiency in the workplace. Takeaways: Career transitions can fuel innovative perspectives: Starting in journalism provides valuable storytelling and analytical skills that can enhance marketing strategies. Asymmetrical returns in marketing: Pursuing opportunities where potential returns far exceed the risks involved. Examples of asymmetrical strategies: Performance marketing through Google Ads and LinkedIn, where risks are limited to time or budget, but returns can be substantial. Redefining conventional marketing practices: Trade fairs and other high-risk, low-reward channels may not be the best investments for companies looking to grow. Cultural Perceptions of Feedback: The Brazilian way of providing feedback often focuses on cushioning critiques, contrasting with the blunt delivery common in European cultures. Challenges in Multicultural Work Environments: Managing feedback in global companies requires a nuanced approach to ensure that cultural expectations are met while maintaining trust and transparency. Navigating Cultural Differences: While European teams might perceive Brazilian feedback as indirect or lacking honesty, Brazilians may find European feedback too harsh. Balancing Respect and Clarity: Striking a “sweet spot” is essential to make sure all team members feel their cultural background is respected without sacrificing performance. Feedback and Trust: Different perceptions of feedback can lead to misunderstandings—e.g., teams feeling feedback is insincere or slow when given in a more indirect style. Quote of the Show: “When you ignore the cultural aspects underneath a global GTM strategy, it can blow up in your face very easily.” - Gabriel Falcione Links: LinkedIn: https://www.linkedin.com/in/gabrielfalcione/ Website: https://vtex.com/en-us/ Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33924082

The AI Agents Have Arrived: Here's What You Need to Know (+ Live Demo Inside!) with Chris Mechanic 11/08/2024

The AI Agents Have Arrived: Here's What You Need to Know (+ Live Demo Inside!) with Chris Mechanic In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we’re transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolutionize industries, from automating content creation to transforming customer service with voice AI agents. He also showcases a live demo of AI in action—showing the future of how businesses will interact with customers. Takeaways: AI 1.0 vs. AI 2.0: AI is evolving from chatbots to full-fledged agents capable of executing multi-step tasks autonomously, eliminating manual processes for businesses. What AI Agents Do: These agents can automate complex tasks like writing blog posts, scheduling meetings, and even interacting with customers. The real promise? AI agents will soon be able to post content to your CMS, manage customer inquiries, and repurpose content all on their own. The Promise of Voice AI Agents: Voice agents are poised to replace traditional phone systems, providing smarter, more reliable customer service and sales interactions. AI's Impact on Businesses: Large businesses, particularly those with call centers, will save millions by replacing outdated systems with AI voice agents. The Demo: Chris showcases a live demo of an AI agent acting as a handyman service representative, revealing the current capabilities and potential of this technology. Challenges and Concerns: While AI agents hold great promise, they bring challenges, such as privacy concerns and the risk of fraud, like voice cloning scams. Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33853962

The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation 10/30/2024

The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into storytelling frameworks. The conversation unpacks common pitfalls, such as overselling, and shares practical ways marketers can learn to differentiate between customer wants and needs for impactful messaging. Takeaways: Customer Empathy as the Foundation - Real success starts with putting yourself in your customer’s shoes. Listen to their stories, understand their challenges, and let that drive your marketing approach. The Importance of Onboarding Time for Customer Calls - Dedicate 10-15% of initial onboarding time to listening to recorded customer interactions for a solid grounding in customer motivations. Collaborate Across Teams - Engage with sales and customer success teams to join calls and leverage scheduled check-ins for customer insights. Using Third-Party Analysis - Sometimes, a neutral third party can uncover honest feedback that clients may not openly share with company representatives. Intentional Storytelling - Apply frameworks like Donald Miller’s “Building a StoryBrand” to craft messaging that speaks to customer insights and is relatable and engaging. Where to watch the full episode: Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4 How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane https://youtu.be/ElziPYXRYOE Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33677102

Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio 10/23/2024

Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at Creatio, from negotiating ambitious goals to landing high-profile partnerships. This episode is packed with actionable insights on resourcefulness, creativity, and leadership. Takeaways: Mindset Matters: Refusing to accept "no" fosters a solution-driven approach in both personal and professional life. Creativity in Negotiation: There’s always a path to achieve goals, whether it’s adjusting resources or finding new opportunities. Growth through Resilience: Persisting through challenges has led to rapid personal and organizational growth. Cross-industry Applicability: The mindset of problem-solving transcends industries and is useful in all facets of work and life. Localization is Critical for Marketing in Different Countries: In countries like France and Spain, localized content is crucial, as consumers prefer to engage with ads and marketing materials in their native language. Even for global products like CRM software, understanding and catering to local language preferences enhances engagement and user experience. AI in Marketing is Moving Towards Autopilot: While AI is currently helping with tasks like data summarization and copy generation, the future of marketing may involve AI transitioning from a "copilot" role to an "autopilot" role. In this future state, AI systems would make more autonomous decisions, such as adjusting bids or pausing campaigns based on real-time data, allowing marketers to focus on more strategic, creative tasks. Quote of the Show: "Everything is doable. It’s just a matter of operational organization, planning, and prioritization." - Volodymyr Korol Links: LinkedIn: https://www.linkedin.com/in/volodymyrkorol/ Website: https://www.creatio.com/company/feedback/request-live-demo?activity=adwords_brand_na&utm_term=creatio&gad_source=1&gclid=Cj0KCQjwmt24BhDPARIsAJFYKk2cF1tdU08kfEOYJzUeaLsayHsfBBVsKv7LuMFNhgI1cu7WlqlH-kEaAqx1EALw_wcB Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33572897

Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings 10/18/2024

Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fresh insights to improve their campaigns. Takeaways: Lateral Thinking Defined: Understanding lateral thinking as a method for creative problem-solving in marketing. Also the importance of examining data from different angles to foster innovation. Real-World Examples: The significance of the "Toasted" tobacco campaign from Mad Men as an illustration of unique insights leading to successful marketing. A case study on reviving a direct mail program by integrating credit score data with traditional demographics, leading to positive ROI. Evaluating Marketing Channels: Discussing the threshold for giving up on a marketing channel versus trying again. The importance of assessing execution quality and exploring new strategies before abandoning a tactic. Injecting New Data: How to bring in fresh data to reshape marketing strategies and show examples of leveraging consumer behavior insights to inform campaign adjustments. Creative Brainstorming Techniques: Tips for fostering a culture of creative thinking within marketing teams and strategies for brainstorming new ideas, including looking beyond the current projects. Actionable Insights for Marketers: Starting with existing data and brainstorming additional data needs and conducting ideation sessions to explore what competitors are doing and potential new approaches. Using AI for Creative Processes: Insights into using AI tools like ChatGPT to generate ideas and streamline content creation and the potential of AI for deeper analysis and problem-solving in marketing. Quote of the Show: "True differentiation in marketing will come from creativity and lateral thinking, not just the basic functionalities that AI can offer.” - Jevan Taylor Links: LinkedIn: https://www.linkedin.com/in/jevan-taylor/ Website: LendNation.com Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33519377

Tech in Business Compilation with Some of your Favorite Guests 10/09/2024

Tech in Business Compilation with Some of your Favorite Guests In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on adapting to change, working with data, and harnessing AI to optimize performance. Takeaways: Constant Innovation is Key: Success in marketing requires continuous reinvention and staying updated on new technologies. What worked six months ago may not work today. AI's Role in Content Creation: Structured prompts and clear roles are crucial when using AI for generating content. Understanding the limitations and strengths of AI can help produce more humanized, readable results. Data-Driven Marketing: Collecting and analyzing customer data can offer powerful insights, but the true value comes from using this data to inform algorithms and scale marketing efforts. Importance of Partner Relationships: Building and operationalizing partnerships, whether with other companies or software platforms, can be a crucial driver for revenue and business growth. Experimenting for Success: Taking calculated risks, even when you're winning, can lead to unexpected breakthroughs and opportunities for scaling your marketing efforts. Where to Watch Full Episode: AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva Transforming IT Operations with AI with Brooke Cunningham Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33378722

Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes 10/02/2024

Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era. Takeaways: Bloomberg's Media Marketing: Greta managed marketing across Bloomberg’s media platforms, leveraging limited budgets and bartering for high-impact exposure. Pitney Bowes Rebranding: Greta led efforts to rebrand Pitney Bowes from a mailing company to a tech-driven shipping solutions provider. Adapting to Market Shifts: As mailing declined, Pitney Bowes shifted focus to shipping technology, positioning itself as a global leader in shipping solutions. Creative Marketing Strategies: Innovative approaches like bartering were essential in securing valuable partnerships and boosting Bloomberg’s media presence. ROI of Rebranding: The rebranding success at Pitney Bowes was measured through brand awareness and market perception, helping align internal and external stakeholders. Quote of the Show: “Yes, from a marketing standpoint, I always say that's the rising tide that raises all boats. Direct mail, You'll see your search go, everything starts to go up.” - Greta Wilson Links: LinkedIn: https://www.linkedin.com/in/gretawilson/ Website: https://www.pitneybowes.com/us Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33292372

Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology 09/25/2024

Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with structured processes, maintaining direct communication in a remote world, and leading a team with a shared sense of ownership and purpose. The conversation offers invaluable insights for founders, executives, and marketing leaders looking to make an impact in their roles. Takeaways: Embrace Your Founder Mindset: Founders bring a unique, nimble approach that helps organizations stay connected to customers and employees, regardless of the company size. Balancing Gut Instinct and Process: While private equity firms often operate with structured processes, founders can help companies by trusting their gut when identifying new opportunities. Direct Communication in Remote Work: It’s harder to maintain direct communication in remote settings. Make an effort to stay connected, use tools like Slack for informal touchpoints, and actively recognize contributions. Testing and Learning Quickly: Experimenting through beta tests and quick trials is key to keeping the entrepreneurial spirit alive in a large organization. Don't get bogged down in overanalyzing decisions. Building Trust with Teams: Creating a supportive, collaborative environment is critical. Encourage open discussions about challenges to foster growth and solutions rather than just reporting successes. Quote of the Show: "Entrepreneurs are uniquely situated to think about value directly to the customer and operationalize that quickly, even within a larger organization. You need to keep that founder mentality alive.” - Courtney Gould Miller Links: LinkedIn: https://www.linkedin.com/in/courtney-gould-miller-7661017/ Website: https://www.tributetech.com/ Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33201592

The Importance of ADs in Marketing Compilation with some of our favorite guest 09/18/2024

The Importance of ADs in Marketing Compilation with some of our favorite guest In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms for those unfamiliar with the landscape and shedding light on how businesses should navigate these changes. Takeaways: Uncertainty Around Cookie-less Advertising: Even industry giants like Google don’t have a concrete solution yet, leading to repeated delays and continuous iterations. Privacy at the Core: The shift away from cookies is driven by the demand for user privacy, making interest-based advertising more challenging. Google’s Dominance: Until Google pulls the plug on cookies, alternative solutions will remain secondary, as Google's massive user network is unmatched. Interest-Based Targeting Explained: Cookies allow advertisers to build user profiles based on interests, keeping much of the internet free by allowing targeted ads. Adapt to Automation: While automation in advertising seems threatening, experienced marketers can still find value by understanding where and how to exploit gaps in Google’s automated systems. Show Links: The Future of Cookieless Advertising - Alex Kukich - Performance Marketing Insiders - Episode # 076 The Automated Future of Digital Ads - Curtis Correll- Performance Marketing Insiders - Episode # 079 Break the Cycle of Boring B2B Content with Aviv Canaani, VP of Marketing and Sales at Datarails The State of TikTok Ads in 2022 - Ben Lisca - Performance Marketing Insiders - Episode # 069 Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33106427

AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org 09/11/2024

AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, creative thinking methods, and AI frameworks, listeners will learn practical tips for staying adaptable and improving productivity. Takeaways: Adaptability and Lifelong Learning: Staying relevant in digital marketing requires constant learning and adapting to rapidly changing technologies and trends. Curiosity and a Generalist Approach: A broad skill set and natural curiosity allow for quicker adaptation and better control over evolving marketing strategies and tools. Structured Prompts for Better AI Content: AI produces the best results when given clear, structured prompts with specific instructions like tone, style, and context. AI Recipes for Creativity and Productivity: Unni’s "recipes" for tasks like SEO and storytelling help maximize creativity and efficiency by following structured frameworks. AI as a Learning and Dialogue Tool: Beyond content creation, AI can be a powerful tool for learning, providing deeper insights when engaged in thoughtful dialogue. Quote of the Show: “You would be surprised and almost gasping at the possibilities it can draw” - Unni Krishnan Links: LinkedIn: https://www.linkedin.com/in/krishnau/?originalSubdomain=in Website: phewture.org Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: https://youtu.be/cdksrkqOycE The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/33011827

The importance of team building! Highlights from some of our favorite guests! 09/06/2024

End Of Summer Best Moments 2024 08/29/2024

End Of Summer Best Moments 2024 In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, the role of different departments like HR and IT in facilitating effective communication, and how to navigate the challenges that come with it. Takeaways: Interfunctional Coordination is Essential: Marketing is everyone's job, and every department, from HR to IT, plays a crucial role in ensuring that the company's messages are consistent both internally and externally. Empowering Employees: Employees should be informed and engaged with the company's goals and strategies, which makes them better representatives of the brand. Open Communication Channels: Initiatives like open hours or extended marketing calls can foster better communication across departments. Authenticity Over AI: With the rise of AI-generated content, authenticity, vulnerability, and human touch are more critical than ever in cutting through the noise. Balancing Vulnerability: While being transparent is vital, it’s essential to strike a balance and know when certain information might be too much to share. Predictability in Marketing: Understanding and controlling the predictability of outcomes is crucial in growing a business, and marketers must be deeply aware of their role within the larger organizational ecosystem. Get Out of the Boardroom: Real insights often come from direct interaction with customers and competitors, not just from discussions in the boardroom. Links to the full episodes Adam Robinson | Dawn Mueller | Haleigh Forbes | Kathleen Stockham | John Schneider | Ways to Tune In: Amazon Music: Apple Podcast: Spotify: iHeart: Listen Notes: YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the agency that makes you smarter. Learn more at The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through . Learn more at /episode/index/show/moremarketing/id/32798192

The Revenue-Driven CMO

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