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The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation

Release Date: 10/30/2024

Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

The Revenue-Driven CMO

How can the team and authentic leadership in marketing drive growth and brand transformation? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications. We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the...

How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness

The Revenue-Driven CMO

How can creative leadership and data-driven strategies transform marketing for business growth? In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness. Maggie highlights the importance of product marketing,...

How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside

The Revenue-Driven CMO

How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth. Jen shares her insights on navigating IPOs, brand evolution, and creative...

How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant

The Revenue-Driven CMO

How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients. Cammie shares her expertise on...

How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

The Revenue-Driven CMO

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their...

Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern

The Revenue-Driven CMO

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies. We dive deep into Pattern’s unique...

Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access

The Revenue-Driven CMO

How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies. Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts...

5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe

The Revenue-Driven CMO

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable...

Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis

The Revenue-Driven CMO

How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes. The conversation also delves into the impact of this weekend’s Super Bowl LIX...

Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic

The Revenue-Driven CMO

How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way. I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to...

More Episodes

In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into storytelling frameworks. The conversation unpacks common pitfalls, such as overselling, and shares practical ways marketers can learn to differentiate between customer wants and needs for impactful messaging.

Takeaways:

Customer Empathy as the Foundation - Real success starts with putting yourself in your customer’s shoes. Listen to their stories, understand their challenges, and let that drive your marketing approach.
The Importance of Onboarding Time for Customer Calls - Dedicate 10-15% of initial onboarding time to listening to recorded customer interactions for a solid grounding in customer motivations.
Collaborate Across Teams - Engage with sales and customer success teams to join calls and leverage scheduled check-ins for customer insights.
Using Third-Party Analysis - Sometimes, a neutral third party can uncover honest feedback that clients may not openly share with company representatives.
Intentional Storytelling - Apply frameworks like Donald Miller’s “Building a StoryBrand” to craft messaging that speaks to customer insights and is relatable and engaging.

Where to watch the full episode:

Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4

https://youtu.be/J--YjIgUmn8

How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic

https://youtu.be/aplGbWmp3b8

Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse

https://youtu.be/JI9KGibRT6U

Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane

https://youtu.be/ElziPYXRYOE

Ways to Tune In:

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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