Libsyn Directory

Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione

Release Date: 11/14/2024

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The Revenue-Driven CMO

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How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness

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How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside

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How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth. Jen shares her insights on navigating IPOs, brand evolution, and creative...

How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant

The Revenue-Driven CMO

How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients. Cammie shares her expertise on...

How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

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How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their...

Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern

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How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies. We dive deep into Pattern’s unique...

Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access

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How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies. Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts...

5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe

The Revenue-Driven CMO

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable...

Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis

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How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes. The conversation also delves into the impact of this weekend’s Super Bowl LIX...

Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic

The Revenue-Driven CMO

How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way. I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to...

More Episodes

In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany and France to the more measured, empathetic approach in Brazil. The conversation delves into finding a balance that respects diverse cultural norms while fostering honesty and efficiency in the workplace.

Takeaways:

Career transitions can fuel innovative perspectives: Starting in journalism provides valuable storytelling and analytical skills that can enhance marketing strategies.
Asymmetrical returns in marketing: Pursuing opportunities where potential returns far exceed the risks involved.
Examples of asymmetrical strategies: Performance marketing through Google Ads and LinkedIn, where risks are limited to time or budget, but returns can be substantial.
Redefining conventional marketing practices: Trade fairs and other high-risk, low-reward channels may not be the best investments for companies looking to grow.
Cultural Perceptions of Feedback: The Brazilian way of providing feedback often focuses on cushioning critiques, contrasting with the blunt delivery common in European cultures.
Challenges in Multicultural Work Environments: Managing feedback in global companies requires a nuanced approach to ensure that cultural expectations are met while maintaining trust and transparency.
Navigating Cultural Differences: While European teams might perceive Brazilian feedback as indirect or lacking honesty, Brazilians may find European feedback too harsh.
Balancing Respect and Clarity: Striking a “sweet spot” is essential to make sure all team members feel their cultural background is respected without sacrificing performance.
Feedback and Trust: Different perceptions of feedback can lead to misunderstandings—e.g., teams feeling feedback is insincere or slow when given in a more indirect style.

Quote of the Show:

“When you ignore the cultural aspects underneath a global GTM strategy, it can blow up in your face very easily.” - Gabriel Falcione

Links:

LinkedIn: https://www.linkedin.com/in/gabrielfalcione/
Website: https://vtex.com/en-us/

Ways to Tune In:

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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