loader from loading.io

Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal

The Revenue-Driven CMO

Release Date: 12/20/2024

Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health show art Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

The Revenue-Driven CMO

How can the team and authentic leadership in marketing drive growth and brand transformation?   In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications.   We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the...

info_outline How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness show art How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness

The Revenue-Driven CMO

How can creative leadership and data-driven strategies transform marketing for business growth?   In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness.   Maggie highlights the importance of product marketing,...

info_outline How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside show art How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside

The Revenue-Driven CMO

How can strong brand marketing and creative flexibility drive business growth and success?   In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth.   Jen shares her insights on navigating IPOs, brand evolution, and creative...

info_outline How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant show art How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant

The Revenue-Driven CMO

How can a human-centric approach in marketing drive client engagement, trust, and success?   In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients.   Cammie shares her expertise on...

info_outline How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech show art How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

The Revenue-Driven CMO

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies?   In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their...

info_outline Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern show art Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern

The Revenue-Driven CMO

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth?   In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies.   We dive deep into Pattern’s unique...

info_outline Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access show art Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access

The Revenue-Driven CMO

How can digital accessibility in marketing empower businesses and drive growth?   In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies.   Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts...

info_outline 5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe show art 5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe

The Revenue-Driven CMO

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable...

info_outline Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis show art Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis

The Revenue-Driven CMO

How can creativity and breaking away from formulaic marketing drive better results in B2B advertising?   In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes.   The conversation also delves into the impact of this weekend’s Super Bowl LIX...

info_outline Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic show art Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic

The Revenue-Driven CMO

How can YouTube be leveraged as a powerful marketing tool for B2B brands?   In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way.   I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to...

info_outline
 
More Episodes

How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey?

 

In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution and advocates for a holistic approach that combines brand awareness with bottom-funnel metrics to optimize performance across all stages of the buyer’s journey.

 

Andy introduces the concept of "brand gen," blending brand storytelling with demand generation to create a unified strategy that drives results across all marketing channels. The conversation covers the evolution of marketing structures, challenges in measuring ROI for brand efforts, and the importance of continuous learning in today’s rapidly changing landscape.

 

Drawing from his experience at Ceipal, a leading talent and staffing software company, Andy highlights their shift from a direct-response focus to incorporating more brand-driven initiatives, showcasing how integrating storytelling into every marketing activity can fuel long-term business growth.

 

Tune in for actionable insights on balancing brand-building and performance marketing to drive measurable success and build a strong, impactful brand!

 

Key Takeaways:

  1. Blend Brand and Demand Generation: Learn how to strike the right balance between brand storytelling and demand generation to drive both awareness and conversions.

  2. Embrace Data-Driven Storytelling: Use internal data to craft engaging, educational content that resonates with your audience and supports your narrative across all marketing channels.

  3. Align Marketing with Business Goals: Ensure your marketing campaigns align with overall business objectives to directly contribute to growth and profitability.

  4. Always Be Learning: Foster a culture of continuous learning within your team to improve marketing strategies and better understand how to support your organization’s success.

  5. Break Down Silos: Understand the importance of collaboration between brand marketing and demand generation teams to enhance campaign effectiveness.

  6. Manage the Blend: Focus on the overall impact of your marketing mix instead of just cost per lead to gain a clearer picture of your efforts’ effectiveness.

  7. Optimize Engagement Across Touchpoints: Learn how to leverage multiple touchpoints—such as newsletters, podcasts, and social media—to nurture leads and build lasting relationships.

 

By incorporating these strategies into your marketing approach, you can drive better results, increase conversions, and build a strong brand presence. Don't miss these essential insights for marketers looking to elevate their strategies and achieve sustainable growth!

 

Quote of the Show:

 ”One of the biggest challenges, from a marketing standpoint is we tend to put the brand storytelling in this box where it's pretty pictures, big budgets and high production values. No, I think there's an opportunity at every turn.” -Andy Weiss

 

Connect with Andy:

LinkedIn: https://www.linkedin.com/in/weissandy/ 

Website: https://www.linkedin.com/company/ceipal/ 



Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

 

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/