Libsyn Directory

The Best Marketing Secrets of 2024 from Leading Industry Voices

Release Date: 12/23/2024

Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

The Revenue-Driven CMO

How can the team and authentic leadership in marketing drive growth and brand transformation? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications. We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the...

How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness

The Revenue-Driven CMO

How can creative leadership and data-driven strategies transform marketing for business growth? In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness. Maggie highlights the importance of product marketing,...

How Passion-Driven Marketing Drives Success with Jen Rapp, CMO of Superside

The Revenue-Driven CMO

How can strong brand marketing and creative flexibility drive business growth and success? In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth. Jen shares her insights on navigating IPOs, brand evolution, and creative...

How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant

The Revenue-Driven CMO

How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients. Cammie shares her expertise on...

How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

The Revenue-Driven CMO

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their...

Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern

The Revenue-Driven CMO

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies. We dive deep into Pattern’s unique...

Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access

The Revenue-Driven CMO

How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies. Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts...

5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe

The Revenue-Driven CMO

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable...

Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis

The Revenue-Driven CMO

How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes. The conversation also delves into the impact of this weekend’s Super Bowl LIX...

Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic

The Revenue-Driven CMO

How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way. I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to...

More Episodes

In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI.

Discover how market orientation, interfunctional coordination, and a clear understanding of customer wants versus needs can elevate your marketing strategy. Learn about the challenges of branding and positioning at established companies, the importance of building the right marketing team, and how to foster predictability in your marketing efforts.

Our experts also explore the significance of creating simple, clear value propositions, the power of generosity in marketing, and building a high-performance marketing team that thrives around the clock. Whether you're a CMO, marketing leader, or looking to boost your marketing strategies, this episode offers actionable insights to help you align your marketing efforts with your company’s revenue goals.

Don’t forget to like, subscribe, and hit the notification bell for more actionable tips and insights from top marketing professionals on how to drive revenue with smart marketing strategies!

Connect with Featured Guests:

0:20 Adam Robinson: https://www.linkedin.com/in/retentionadam/

4:55 Courtney Gould Miller: https://www.linkedin.com/in/courtney-gould-miller-7661017/

7:46 Dawn Mueller: https://www.linkedin.com/in/dawnmueller/

12:02 Emeric Ernoult: https://www.linkedin.com/in/ernoult/

16:37 Greta Wilson: https://www.linkedin.com/in/gretawilson/

22:44 Haleigh Forbes: https://www.linkedin.com/in/haleigh-forbes-b715a825/

27:35 John Schneider: https://www.linkedin.com/in/schneider/

32:46 Karl Van den Bergh: https://www.linkedin.com/in/karlvandenbergh/

35:38 Melissa Wright: https://www.linkedin.com/in/melissa-wright-b70bb58/

39:32 Wendy White: https://www.linkedin.com/in/wendywwhite/

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