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Turn Your Training Into a Book

Morgan James Radio

Release Date: 11/14/2023

Writing a Business Parable show art Writing a Business Parable

Morgan James Radio

"As an author, especially in a topical nonfiction or the crossover in the parable like we do, have to think of your book as your business card. This is what's going to get you credibility. It's gonna get you notice, get you to be able to launch into that career." Bob Burg and Jeff West came together to coauthor a compelling business parable, "Streetwise to Saleswise: Becoming Objection Proof and Beat the Sales Blues." During our conversation, Jeff and Bob share how they incorporate their experiences and expertise into a unique story.  They share the story behind their collaboration and...

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Tell Your Story show art Tell Your Story

Morgan James Radio

"You get into the mode of, I have to tell this story. I'm supposed to. I'm called to, and I can see it right there. And if if I don't, I'm actually leaving something on a table in my life."" Key Moments 05:46 Authors need to effectively market and self-promote. 09:21 Tailor stories to engage audiences. 14:33 Engage with story before presenting data. 23:19 When writiers contemplate ghostwriting. 24:45 Revising form led to easier book writing. 30:07 Identifying target audience. 30:45 Be able to answer the questionm, "why are you the person to write the book?" 34:25 Modular structure and editing...

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Turn Your Training Into a Book show art Turn Your Training Into a Book

Morgan James Radio

"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced." Episode Highlights 02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality"  04:14 International Association of Amusement Parks and Attractions. 07:16 Creating loyalty through experiences, not just rewards. 10:08 Guiding principles for effective customer service. 15:43 Pineapple symbolizes invitation to share...

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Manage Like a Mother show art Manage Like a Mother

Morgan James Radio

It's not just about being a mother or a woman. It's about leveraging the wisdom and lessons learned from your mom to excel in the workplace, regardless of gender. - Valerie Cockerell Valerie Cockerell is no stranger to a challenge. Navigating her way through a myriad of roles, including as a leader at Disney, she found herself juggling the responsibilities of being a mother and a leader in the workplace simultaneously. As she navigated the world of parenting and leadership by learning on the fly she started noticing similarities between the two. Realizing the potential of her unique...

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How to Have a Successful Book Signing show art How to Have a Successful Book Signing

Morgan James Radio

  "Even if you only sell three copies, it is worth the time. You've earned this experience as an author, and it's an opportunity to engage with your readers and leave a lasting impression." - David Hancock Many authors wonder about the value of book signings. During this episode we dive deep into the topic, discussing why book signings are so important and how to make the most out of them. As a publisher David often gets asked if book signings are worth it. There are people on both sides of this. Some that clearly share that they do not want sit for 90 minutes to 2 hours and sell three...

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The State of Book Publishing in 2023 show art The State of Book Publishing in 2023

Morgan James Radio

With Morgan James Publishing celebrating their 20th anniversary it felt like the perfect time for David to reflect on where the business has been and how it got here. The publishing industry has changed over the last two decades, and while we can't anticipate the challenges that are ahead for Morgan James Publishing, he knows they have learned a ton. When David first stepped into the world of publishing, he wanted to create something unique while challenging the norms. There was a lot of excitement when Morgan James Publishing was founded in 2003. The business was driven by a passion to...

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How to Sell More Books show art How to Sell More Books

Morgan James Radio

Rob Kosberg shares how to get the most out of the book you write by utilizing online marketing. Book funnels are a key piece in the distribution strategy at Best Seller Publishing. It is key to driving traffic, building an audience, and getting the word out about your product. When it comes to getting the most out of your book, you must determine why you are writing your book and what you want it to accomplish for you. Everyone wants to get their message out and help people. Specific goals will help you work toward a specific outcome. Resources: publishpromoteprofit.com

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Using Virtual Summits to Sell Books show art Using Virtual Summits to Sell Books

Morgan James Radio

Liam Austin, entrepreneur, and co-founder of Entrepreneurs HQ share the benefits authors experience by participating in and hosting virtual Summits. Liam Austin is the co-founder of Entrepreneurs HQ and Virtual Summit Academy. A business growth strategist, Liam equips and empowers entrepreneurs in many spheres to increase their authority, grow their audience (and email list), and build a network of influencers, all while generating additional income and making an impact. He has been featured in BRW, The Australian, Inc, Smart Startup, and Property Observer, to name a few. Virtual summits have...

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Ordinary to Extraordinary show art Ordinary to Extraordinary

Morgan James Radio

Dr. Gary Josephson, MD, MBA, author of Ordinary to Extraordinary Seven Principles for Life Success, shares some principles to live by so you have a fulfilling life and sustainable long-term success.   Dr. Gary Josephson dedicated his life and career as a pediatric otolaryngologist and Chief Medical officer. Through this journey, he identified seven principles that, when applied, have a proven track record of producing a life you can be proud to live. Attitude, knowledge and wisdom, and benevolence are a few of the life-altering foundations. No matter your industry, understanding how...

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Performance Driven Giving show art Performance Driven Giving

Morgan James Radio

David Hancock and Bobby Kipper, co-authors of Performance Driven Giving, share the importance of having a giving mindset in both personal and professional lives. David and Bobby, experienced best-selling authors, seek to provide others with a roadmap to unleashing the power of generosity in their life. Giving back is important to every aspect of life; it grounds you personally and can differentiate you professionally. It doesn’t matter if it is money, time, knowledge, or product; giving sets you apart and builds value in the lives of others. For authors, there is a benefit to utilizing...

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More Episodes

"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced."

Episode Highlights

02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality" 

04:14 International Association of Amusement Parks and Attractions.

07:16 Creating loyalty through experiences, not just rewards.

10:08 Guiding principles for effective customer service.

15:43 Pineapple symbolizes invitation to share hospitality

17:58 Book explains tangible side of consulting work.

25:27 Write the book before worrying about drafting, editing, and publishing.

26:27 Write without barriers while acknowledging the time it will take.

Turn Your Training into a Book

Josh Liebman shares his journey of transforming his expertise and consulting work into a meaningful book, "The Hospitality Mentality: Create Raving Fans Through Your Guest Experience.”. During our conversation he shares how to create a guest experience that goes beyond expectations, turning customers into loyal advocates. Josh shares how to create a memorable experience worth talking about by leveraging the people within your organization.

Having a book, like "The Hospitality Mentality," adds a level of authority and connection with potential clients in the industry. It's seen as a tool to forge relationships and position oneself as an expert in the field. Josh encourages authors to write their book, revise drafts, and find the right message and structure. It's all about persistence. Don't worry about getting published right away—keep focused on the writing process.

Josh recalls the magical moment of receiving the first shipment of his book and why he waited to open the box when the first shipment of his book arrived. Initially, Josh was hesitant to sign copies of his book, but he quickly realized the power of personalized messages, making each one special for the recipient. Now, he takes pride in every autographed copy he sends out. He acknowledges David’s advice to date copies and personalize book signings for a more meaningful connection.

Make sure to listen to this episode for more from Josh and his new book. The insights shared in "The Hospitality Mentality" can transform your business forever. Get your hands on a copy today and start paving the way to creating raving fans through an unforgettable guest experience!

Connect with Josh

Order the Book  The Hospitality Mentality

http://www.attractionpros.com/

http://attractionpros.com/category/podcast/

https://www.linkedin.com/in/joshualiebman

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames