238 Resilience is the Real Path to Success with Mark Perkins
Mortgage Marketing Expert
In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Mark Perkins for an impromptu, wide-ranging conversation. They break down why most mortgage and real estate professionals stall out, not from lack of tactics, but from lack of resilience, belief, and daily execution. They unpack the dangers of waiting for certainty, the difference between trying and being committed, why mindset always precedes results, and how elite producers build referral-based businesses by delivering standout experiences. This episode is a raw look at coaching, accountability,...
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237 Authenticity Converts, Conversations Close with Justin Freishtat
Mortgage Marketing Expert
In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Justin Freishtat, entrepreneur, investor, and sales leader, to discuss what it takes to build modern, scalable businesses. Justin shares his journey of scaling Heartland Foods to over $87 million in revenue before its acquisition by a private equity firm, and how that experience shaped his transition into capital advisory, investing, and personal brand building. Throughout the conversation, they explore why authenticity and emotional intelligence have become the most underutilized skills in sales today, how...
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236 Unlocking Mortgage Success with Michael Most
Mortgage Marketing Expert
In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial...
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235 Marketing with Meaning with Ray Ellen
Mortgage Marketing Expert
In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your “spring” later or surrounding yourself with the right cohort, Ray’s message is clear: the people who win are the ones who keep showing up and choosing progress. Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties,...
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234 Engage with Intention with Adam Smith
Mortgage Marketing Expert
In this episode, Phil Treadwell and Adam Smith dive into how less competition in today’s market actually creates more opportunity for those willing to show up consistently. They talk about getting back to basics—having real conversations, picking up the phone, and building authentic relationships. Adam shares that true success isn’t about perfect scripts or aggressive selling, but about listening, asking better questions, and simplifying your message to connect on a deeper level. The conversation is a powerful reminder that mindset, consistency, and genuine engagement are what truly set...
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233 Break Through the Plateau
Mortgage Marketing Expert
In this episode, Phil Treadwell shares how to reframe frustration into momentum and push past plateaus. He breaks down the difference between a strategy and a real plan, and why execution, consistency, and mindset are the true keys to progress. Phil reveals parts of his personal playbook for moving forward and encourages listeners to evaluate the ROI of their efforts. As the founder of M1 Academy and a mindset coach, Phil delivers actionable insights to help elevate both you and your business. If you’re feeling stuck, this episode will provide the clarity and motivation you’ve been...
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232 Solutions, Not Excuses with Sean Herrero
Mortgage Marketing Expert
In this episode, Phil Treadwell sits down with Sean Herrero to explore how mindset is the foundation for success in both business and life. They break down the difference between excuses and real obstacles, highlighting how personal responsibility shapes outcomes. The conversation encourages listeners to shift their focus to solutions, stay rooted in their “why,” and make the most of the tools and resources they already have. It’s a powerful reminder that the right mindset unlocks the full potential of everything around you. Sean Herrero is a leading mortgage advisor in the Bay Area with...
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231 Modern Leadership Mindset with Michael Brennan
Mortgage Marketing Expert
In this episode, Phil Treadwell talks with Michael Brennan about redefining leadership and making intentional impact. Michael emphasizes that leadership is a verb, not a noun; it’s about taking action, not holding a title. He encourages listeners to "lead up" regardless of their role and to say yes to opportunities that create growth. They discuss how consistency builds trust over time and how small actions, like a thoughtful text, can make a big difference. Michael Brennan is the president of Nationwide Mortgage Bankers (NMB), overseeing sales and operations across 47 states. He leads the...
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230 Turning Passion into Purpose with Caleb David
Mortgage Marketing Expert
In this episode, Phil Treadwell sits down with Caleb David for a real and motivating conversation about what it means to show up with purpose. They dive into the power of being in the right rooms, asking instead of assuming, and listening to what’s not being said. Caleb shares how aligning passion with purpose and checking in with yourself can lead to meaningful growth. A must-listen for anyone who wants to lead with purpose and show up more powerfully in life and business. Caleb David is a top commercial real estate broker in Colorado Springs, known for his people-first approach and...
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229 Rooted in Consistency with Bryan McKee
Mortgage Marketing Expert
In this episode, Phil Treadwell is joined by Bryan McKee, mortgage professional, and founder of Resilient Warrior, for a real conversation about what it truly takes to grow—mentally, physically, and professionally. They discuss how discipline, daily habits, and doing the hard things you resist are essential for lasting change. Bryan shares why success isn’t instant, how setbacks shape us, and why your standards must match your goals. Bryan is a mindset advocate, mortgage professional, and real estate investor with over a decade of experience in leadership, entrepreneurship, and personal...
info_outlineIn this episode, Phil Treadwell sits down with Richard Milligan to explore the mindset and strategies that set top professionals apart. Richard highlights why people follow strong leaders, not just companies, and challenges listeners to take full advantage of the tools at their disposal. They also discuss the traits of the most valuable loan officers, the role of AI in the mortgage industry, and how to cut through the noise to stand out. Ultimately, Richard reminds us that your greatest value lies in who you are, not just what you do.
Richard's leadership journey began with the challenge of recruiting a team with little training or resources. Determined to improve, he immersed himself in books, podcasts, and industry insights. After building over 20 teams in the mortgage industry, he felt a deeper calling to help others in similar situations. In 2017, he founded 4C Recruiting, a consulting firm dedicated to empowering recruiting leaders. A sought-after speaker, Richard has been featured in Scotsman Guide and, in 2022, published How to Dominate Recruiting in the Digital World.
00:20 Meet Richard
05:40 To be Dynamic You Must Evolve
11:00 Success Principles are Uniform
14:25 People Join Leaders, Not Companies
19:05 Go Use Your Logins
23:20 Most Valuable Loan Officer
28:50 Embrace AI
33:40 Don’t Drown in the Noise
38:35 Your Value is You
Connect with Richard: LinkTree
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