Mortgage Marketing Expert
Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
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237 Authenticity Converts, Conversations Close with Justin Freishtat
01/02/2026
237 Authenticity Converts, Conversations Close with Justin Freishtat
In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Justin Freishtat, entrepreneur, investor, and sales leader, to discuss what it takes to build modern, scalable businesses. Justin shares his journey of scaling Heartland Foods to over $87 million in revenue before its acquisition by a private equity firm, and how that experience shaped his transition into capital advisory, investing, and personal brand building. Throughout the conversation, they explore why authenticity and emotional intelligence have become the most underutilized skills in sales today, how to flip lead generation from outbound to inbound, and how high performers reframe fear, build resilience, and maintain momentum over the long term. Justin Freishtat is an entrepreneur, investor, and sales leader with experience building and scaling high-growth companies. After spending over a decade growing Heartland Foods to more than $87 million in revenue before its acquisition in 2022, he now works in capital advisory, fund management, and private investing across real estate and private equity, while helping individuals and businesses grow their brands and drive revenue through modern sales and marketing strategies. 00:20 Introduction to Justin Freishtat 01:30 Scaling Heartland Foods: Lessons Learned 05:08 The Power of Authenticity in Branding 06:18 Building Relationships in Mortgage & Real Estate 08:34 Underutilized Sales Habits for Success 11:33 The Role of Physical & Mental Health in Performance 18:28 Comeback Stories and Long-Term Resilience 19:25 Reframing Fear and Staying in Momentum 22:15 Goals vs. Dreams: What Actually Drives Progress 23:35 Why Daily Actions Matter More Than Motivation 28:21 Curiosity, Learning, and Tactical Leveling Up 29:52 Building a Personal Brand That Creates Inbound Opportunity 32:11 Playing the Long Game in Business Connect with Justin: | If you are enjoying the MME podcast, please take a second to LEAVE US A REVIEW, and JOIN the
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236 Unlocking Mortgage Success with Michael Most
11/14/2025
236 Unlocking Mortgage Success with Michael Most
In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business. Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he’s committed to helping loan officers and originators who are tired of being undervalued and underpaid. 01:02 Introduction to Michael Most's Journey 03:54 Key Traits for Success in Mortgage Origination 06:57 Understanding the Current Market Dynamics 09:49 The Importance of Collaboration in the Industry 13:09 Scaling Your Mortgage Business 15:56 Time Management and Knowing Your Worth 22:05 Navigating Market Conversations with Clients 23:16 Understanding Borrower Mindsets 26:39 Navigating Market Predictions 28:18 The Importance of Personal Connection 31:09 Building Relationships in Business 35:43 Competing in the Jumbo Loan Market 39:55 Overcoming Underwriting Challenges Connect with Michael Most: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN our
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235 Marketing with Meaning with Ray Ellen
07/23/2025
235 Marketing with Meaning with Ray Ellen
In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your “spring” later or surrounding yourself with the right cohort, Ray’s message is clear: the people who win are the ones who keep showing up and choosing progress. Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties, an award-winning team brokered by REAL, he’s helped over 1,000 clients and consistently closes more than 100 homes a year. Ray blends smart marketing, high-performance systems, and strong client relationships to drive results. He’s a REAL Mentor and co-host of two national masterminds focused on AI, strategy, and personal growth. A recognized marketing expert, Ray shares his expertise through the tWiRE Podcast and national speaking, helping agents grow through clear strategy and authentic connection. 01:30 Ray Raised His Hand 05:45 The Hard Times are Good Times 09:30 It’s Not the Same Race 11:15 All in the Details 16:50 Let Go to Grow 20:00 Showing Up is a Differentiator 23:30 Capability and Willingness 25:50 Create Your Spring 28:15 Sacrifice the Time 32:00 Find Your Cohort 37:10 There’s Value in Creativity 39:00 Keep Going or Get Out Connect with Ray: | | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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234 Engage with Intention with Adam Smith
07/10/2025
234 Engage with Intention with Adam Smith
In this episode, Phil Treadwell and Adam Smith dive into how less competition in today’s market actually creates more opportunity for those willing to show up consistently. They talk about getting back to basics—having real conversations, picking up the phone, and building authentic relationships. Adam shares that true success isn’t about perfect scripts or aggressive selling, but about listening, asking better questions, and simplifying your message to connect on a deeper level. The conversation is a powerful reminder that mindset, consistency, and genuine engagement are what truly set top professionals apart. Adam Smith is the President and founder of The Colorado Real Estate Finance Group, Inc., established in 2005, and owner of Just The Tips Coaching. He has originated billions in mortgage and finance deals, helping thousands of clients and coaching sales professionals on lead generation, client retention, and zero-cost marketing. Adam is the author of best-selling sales books, hosts a weekly podcast, and frequently speaks for major real estate and mortgage organizations nationwide. He has been recognized as one of the most connected and influential mortgage professionals in the country multiple times and holds several industry awards. Beyond his business, Adam is actively involved in community service, including leadership roles in charitable organizations and emergency response teams in Colorado. 01:30 Less Competition, More Opportunity 06:25 Is it Back to Basics? 10:20 Have the Conversation 13:15 Engagement Doesn’t Mean Selling 18:15 The Lost Art of Phone Calls 23:00 Let Them Talk 25:40 Craft the Questions 31:50 Don’t Create Problems 36:45 Find the Bite-Sized Piece 40:00 You’re Not the Only One Connect with Adam: | | | | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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233 Break Through the Plateau
06/12/2025
233 Break Through the Plateau
In this episode, Phil Treadwell shares how to reframe frustration into momentum and push past plateaus. He breaks down the difference between a strategy and a real plan, and why execution, consistency, and mindset are the true keys to progress. Phil reveals parts of his personal playbook for moving forward and encourages listeners to evaluate the ROI of their efforts. As the founder of M1 Academy and a mindset coach, Phil delivers actionable insights to help elevate both you and your business. If you’re feeling stuck, this episode will provide the clarity and motivation you’ve been needing. 00:20 Reframe the Frustration 04:30 A Strategy or a Plan? 07:05 Execution, Consistency, and Mindset 10:30 Phil’s Playbook 13:25 Join the Movement Forward 19:20 What’s Your ROI Worth? 23:35 Have You Plateaued? BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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232 Solutions, Not Excuses with Sean Herrero
06/05/2025
232 Solutions, Not Excuses with Sean Herrero
In this episode, Phil Treadwell sits down with Sean Herrero to explore how mindset is the foundation for success in both business and life. They break down the difference between excuses and real obstacles, highlighting how personal responsibility shapes outcomes. The conversation encourages listeners to shift their focus to solutions, stay rooted in their “why,” and make the most of the tools and resources they already have. It’s a powerful reminder that the right mindset unlocks the full potential of everything around you. Sean Herrero is a leading mortgage advisor in the Bay Area with over 20 years of industry experience. After spending 15 years supporting mortgage advisors behind the scenes, he began working directly with homebuyers in 2017 and quickly rose to rank among the nation’s top 500 mortgage advisors. He is dedicated to empowering real estate professionals and guiding homebuyers to make confident, informed decisions. Beyond his own production, Sean mentors Loan Officers through his MNDST Event, where he teaches the mindset and strategies needed to build a successful business. 01:30 Catching Up with Sean 04:20 Excuses are not Reasons 08:15 People Pay for Wisdom 12:30 Now what? 14:45 Solution-Focused Lending 19:00 Don’t Be a Taker 23:45 Define the Why 27:40 Override Your Thoughts 31:30 Mindset Before Tactics 35:55 Use the Tools You’re Given 39:00 Find Your People Connect with Sean: | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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231 Modern Leadership Mindset with Michael Brennan
05/21/2025
231 Modern Leadership Mindset with Michael Brennan
In this episode, Phil Treadwell talks with Michael Brennan about redefining leadership and making intentional impact. Michael emphasizes that leadership is a verb, not a noun; it’s about taking action, not holding a title. He encourages listeners to "lead up" regardless of their role and to say yes to opportunities that create growth. They discuss how consistency builds trust over time and how small actions, like a thoughtful text, can make a big difference. Michael Brennan is the president of Nationwide Mortgage Bankers (NMB), overseeing sales and operations across 47 states. He leads the NMB Affinity Platform, a financial wellness initiative built on strategic partnerships. Previously, he was president of Movement Mortgage, where he helped grow the company to 5,600 employees and $33 billion in annual volume. Michael is also active in philanthropy, supporting global nonprofits and serving as a key partner in John Maxwell’s EQUIP Foundation. 01:30 Meet Michael 06:20 It’s Not How It’s Always Been 10:15 Lead Up 13:20 Leadership is a Verb 16:55 Never Say No 22:05 Consistency Compounds 24:50 Part of the Impact 32:20 Send That Text Connect with Michael: | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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230 Turning Passion into Purpose with Caleb David
05/14/2025
230 Turning Passion into Purpose with Caleb David
In this episode, Phil Treadwell sits down with Caleb David for a real and motivating conversation about what it means to show up with purpose. They dive into the power of being in the right rooms, asking instead of assuming, and listening to what’s not being said. Caleb shares how aligning passion with purpose and checking in with yourself can lead to meaningful growth. A must-listen for anyone who wants to lead with purpose and show up more powerfully in life and business. Caleb David is a top commercial real estate broker in Colorado Springs, known for his people-first approach and expertise across multiple sectors. As an investor and owner, he brings strategic insight to advising clients locally and globally. He hosts the Commercial Real Estate Unfiltered podcast and founded The Table Initiative to foster meaningful community connection. Caleb’s mission—whether in business or philanthropy—is to create space where people feel seen, heard, and valued. 01:30 Meet Caleb 04:50 Be in the Right Room 06:55 Ask, Don’t Assume 11:25 Listen to What People Don’t Say 15:55 Turn Passion into Purpose 19:10 All In Wherever You Are 22:25 Stop, Breathe, What Do You Need 25:40 Are You Capable and Willing? 30:00 Celebrate Every Win 32:00 Show Up Every Day Connect with Caleb: | | | | Check out BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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229 Rooted in Consistency with Bryan McKee
05/07/2025
229 Rooted in Consistency with Bryan McKee
In this episode, Phil Treadwell is joined by Bryan McKee, mortgage professional, and founder of Resilient Warrior, for a real conversation about what it truly takes to grow—mentally, physically, and professionally. They discuss how discipline, daily habits, and doing the hard things you resist are essential for lasting change. Bryan shares why success isn’t instant, how setbacks shape us, and why your standards must match your goals. Bryan is a mindset advocate, mortgage professional, and real estate investor with over a decade of experience in leadership, entrepreneurship, and personal development. A former executive chef turned entrepreneur, he now leads the coaching platform Resilient Warrior and hosts the Behind the Breakthrough podcast, where he empowers others to take ownership of their health, habits, and mindset. After overcoming seasons of depression, anxiety, and burnout, Bryan draws from personal experience to help people rebuild from within and live with purpose, discipline, and integrity. His mission is clear: to guide others through the inner work that leads to lasting breakthroughs. 01:30 Meet Bryan 02:45 Start the Day Right 05:10 Take Care of Yourself 08:25 The Satisfaction of Putting in Work 11:55 90 Days till Results 16:50 It’s Not Just About the Numbers 22:40 Bryan’s Main Habits for Success 25:30 Discipline is a Skill 29:55 Match Standards with Expectations 32:40 Move Through the Mistakes 38:45 Give Your Full Attention 41:30 Life is Not Supposed to be Easy 44:15 Do What You Don’t Want to Do Connect with Bryan: BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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228 Think Bigger, Sell Smarter with Nick Friedman
04/30/2025
228 Think Bigger, Sell Smarter with Nick Friedman
In this episode, Phil Treadwell interviews Nick Friedman, President of Homes at HomeLight, about how real estate professionals can elevate their conversations and stand out in a crowded market. Nick emphasizes the importance of going beyond surface scripts to build real connections and deeper conversations with clients. They explore how AI can boost speed and efficiency, helping agents do more in less time. Nick also shares strategies for reaching hard-to-contact clients and encourages constantly asking, “Is there a better way?” Nick Friedman is the President of Homes at HomeLight, where he spearheads the development of new growth channels and strategies for the company’s flagship financial product, Buy Before You Sell. Previously, Nick was the Co-Founder and COO/CRO at Accept.inc, a Denver-based proptech company that was acquired by HomeLight in June 2022. Under Nick’s leadership, Accept.inc led the company to nearly 30x growth in 2 years and raised over $100MM in debt & equity capital. 01:30 Meet Nick 03:45 Don’t Be a Broken Record 06:50 Have Deeper Conversations 09:55 AI = Speed and Efficiency 16:30 Reach Out to the Unreachable 20:55 Is There a Better Way? 25:45 Buy Before You Sell 31:10 Learn Everything You Can Connect with Nick: | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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227 Markets and Mindsets with Rob Pieklo
04/23/2025
227 Markets and Mindsets with Rob Pieklo
In this episode, Phil Treadwell welcomes Rob Pieklo, President and CEO of AFR. Together, they dive into how mortgage professionals can better educate and guide their clients. Rob and Phil explore the impact of UMBS and the 10-Year Treasury, and discuss the limitations of market forecasting. Rob emphasizes clear communication, honesty, and recognizing early market shifts as tools for building client trust. It's a valuable listen for those looking to enhance both their market knowledge and their client approach. Robert Pieklo, President and CEO of AFR, brings a wealth of experience and leadership to the role, having previously overseen lending, revenue, capital markets, and strategy at the company. During his time away, he successfully ran his own brokerage, gaining hands-on insight into the industry. Rob’s extensive knowledge across broker, correspondent, and retail channels uniquely positions him to drive AFR’s next phase of growth. A respected industry leader, he remains actively engaged with numerous trade associations, reinforcing his commitment to advancing the mortgage space. 02:20 Be the Expert 06:15 The World of UMBS 11:00 The Ten Year Treasury 13:50 A Broken Crystal Ball 17:15 Lock It In 19:40 Pay Attention to the Whispers 22:50 Transparency is Key 27:10 The Truth is Easier Than a Lie 31:10 Less Talking, More Mistrust 32:35 Take the Good with the Bad 35:30 The Pounds of Results 39:40 Use the Macros to Your Advantage Connect with Rob: | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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226 Elevate Your Standards with Alexis Valladares
04/16/2025
226 Elevate Your Standards with Alexis Valladares
In this episode, Phil Treadwell chats with Alexis Valladares about embracing growth, resilience, and purpose-driven success. Alexis shares how choosing excitement over fear and setting higher personal standards can create momentum in life and business. He highlights the importance of solving problems, tapping into emotions, and adopting the “as if” mindset to align with your goals. From the urgency of a “drowning person’s focus” to learning what not to do, Alexis offers powerful mindset shifts. He reminds listeners that failure is a part of success—and that the journey itself is where the real value lies. Alexis Valladares is a real estate sales coach and entrepreneur who started his business journey at 14. After 12 failed ventures, he became a licensed real estate agent in 2020 and found success, closing over $150 million in transactions by mastering FSBOs and expired listings. He now leads Valladares Real Estate Academy, training over 10,000 agents worldwide in cold calling, objection handling, and sales mastery. With 200+ live events and 3,000+ active students, Alexis is passionate about helping agents become top communicators and closers. 01:30 Meet Alexis 04:25 Excitement over Fear 07:40 Set New Standards 11:05 Find Opportunities to Grow 14:20 Look for the Problems 19:25 It’s Not About You 25:10 Tap into the Emotions 30:30 The “As If” Mindset 33:00 A Drowning Person’s Focus 36:40 Fail to Succeed 39:10 The Journey is Everything 42:30 Knowing What NOT to Do 45:20 Be Courageous Connect with Alexis: | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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225 Value in Every Action with Erin Bradley
04/09/2025
225 Value in Every Action with Erin Bradley
In this episode, host Phil Treadwell welcomes back Erin Bradley to share strategies for building strong business relationships through generosity and value-driven actions. She explains how to identify opportunities to connect and how professionals can refine their communication to be more effective. The conversation also covers the importance of having a strategy tailored to your strengths rather than following a one-size-fits-all model. Erin’s insights offer both clarity and direction. The episode gives listeners a push to take action and shift from “I wish I could…” to “I’m doing it.” Erin Bradley is a dynamic speaker, bestselling author, and host of the Pursuing Freedom podcast, dedicated to empowering real estate professionals. With firsthand experience navigating the challenges of entrepreneurship, she transformed her business to align with her vision of fulfillment. Now, she teaches others how to overcome overwhelm, create freedom, and build a life they don’t need a vacation from. Erin’s philosophy centers on mindset, effective systems, and strong support networks, proving that success is achievable with the right approach. 01:30 Welcome Back, Erin 04:20 Be a Go Giver 12:10 What is Value? 16:45 Opportunity Alerts 20:30 Develop Your Own Strategy 24:20 Conversation 101 28:30 Take the Work Hat Off 31:10 You Have to Take Action 33:50 “I Wish I Could…” Listen to Erin’s podcast, Connect with Erin: | | BE IN THE ROOM WHERE GROWTH HAPPENS: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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224 No Excuses, Just Results with Mark Perkins
03/26/2025
224 No Excuses, Just Results with Mark Perkins
In this episode, host Phil Treadwell travels to Ohio to sit with Mark Perkins, CEO of Pivot Realty. Mark and Phil discuss the mindset and habits that drive success, emphasizing personal responsibility, discipline, and eliminating excuses. They explore how AI enhances efficiency for top performers while entitlement and inaction keep others stuck. Taking consistent action compounds over time, leading to extraordinary results, while simplifying tasks and focusing on daily execution create momentum. Success isn’t about talent or luck—it’s about mindset, discipline, and showing up. Those who commit to doing the work will always come out ahead. 00:21 A Special Episode 04:35 Get Rid of the Excuses 08:45 Attitude or Actions? 12:10 Are You Going To or Not? 17:00 What the Uncommon Have in Common 26:20 Feelings are Feedback 30:18 Worth It 36:45 Do It as if You Own the Business 41:45 It’s a Sense of Entitlement 47:30 The Opposite is Responsibility 51:40 The Word that Belonged to 2024 55:50 AI = Replacing Professionals? 59:55 Ordinary with a Little Extra 01:03:00 Owning vs. Renting 01:12:40 The Philosophy of Phil 01:16:10 Urgency Combined with Pace of Work 01:20:20 Listen and Contemplate Listen to Mark's Podcast: Connect with Mark: | If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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223 Enhancing Productivity with AI
03/19/2025
223 Enhancing Productivity with AI
In this episode, host Phil Treadwell prepares for a new quarter with a focus on increasing productivity and making the most of the hours in a day. He explores key strategies like time-blocking, AI-driven strategies with ChatGPT, and content techniques that capture attention. These insights help mortgage professionals streamline their workflow, improve marketing efforts, and strengthen client relationships. By applying these tactics, you can work more efficiently, attract the right clients, and elevate your business. This episode is packed with actionable insights to help you stay ahead in a competitive market. Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortgage and real estate industry. As the Founder and Mindset Coach at M1 Academy, ranked #4 among the Top 10 Mortgage Coaching Programs of 2023, Phil helps professionals achieve peak performance through proven strategies for mindset and execution. Recognized with multiple honors, including USA TODAY’s Top 10 Founders to Follow in 2024, Phil is dedicated to empowering professionals to reach their full potential. 00:21 New Quarter, Increasing Productivity 02:30 Efficiency with Timeblocking 07:10 The Marketing Formula 09:50 To the Point with ChatGPT 13:30 Get Their Attention 16:35 10-10-10 Strategy 21:00 More to Come If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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222 Mindset Shifts for Success with Nicole Giamundo and Alex Giampietro
03/12/2025
222 Mindset Shifts for Success with Nicole Giamundo and Alex Giampietro
In this episode, Phil Treadwell is joined by Nicole Giamundo and Alex Giampietro as they share their unique perspectives on the mortgage and real estate industry, diving into the differences between their roles and experiences. Both ladies discuss how shifting environments require a shift in mindset and the daily habits and non-negotiables that keep them grounded and successful. The conversation highlights the importance of finding fulfillment in your work, building strong referral relationships, and consistently adding value to clients. Alex and Nicole emphasize the power of authenticity in business—staying true to yourself is the key to long-term success. As a Producing Branch Manager at Gila Valley Mortgage in Safford, AZ, Alex has built a successful business on the foundation of referral relationships and meaningful connections. Since 2011, Alex has been guiding families through the mortgage process with trust, care, education, and a personal touch. As a wife and mother to two energetic boys, she embraces adventure and change—both in life and in business. For Alex, serving her rural community is more than just work; it’s a passion. With a heart for service and a passion for real estate and finance, Nicole helps clients navigate the loan process with ease and confidence. As a mother of twins, she understands the importance of reducing stress and making home financing a smooth experience. Beyond her work, she empowers women in business through M1 Academy and Professionally She while advocating for mental health awareness. Her love for travel and diverse experiences allows her to connect with clients from all backgrounds. A multi-year recipient of Denver’s Rising Star Award, Nicole is dedicated to helping families achieve their homeownership goals. 00:20 Meet Alex and Nicole 03:25 Difference in Sides 07:55 Shifting Environments, Shifting Mindsets 11:00 Daily Habits and Non-Negotiables 17:15 Find Your Fulfillment 21:50 Referrals and Adding Value 27:05 Keep Going with Authenticity Interested in Professionally She? Connect with Alex: | Connect with Nicole: | If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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221 Stand Out and Lead with Richard Milligan
03/05/2025
221 Stand Out and Lead with Richard Milligan
In this episode, Phil Treadwell sits down with Richard Milligan to explore the mindset and strategies that set top professionals apart. Richard highlights why people follow strong leaders, not just companies, and challenges listeners to take full advantage of the tools at their disposal. They also discuss the traits of the most valuable loan officers, the role of AI in the mortgage industry, and how to cut through the noise to stand out. Ultimately, Richard reminds us that your greatest value lies in who you are, not just what you do. Richard's leadership journey began with the challenge of recruiting a team with little training or resources. Determined to improve, he immersed himself in books, podcasts, and industry insights. After building over 20 teams in the mortgage industry, he felt a deeper calling to help others in similar situations. In 2017, he founded 4C Recruiting, a consulting firm dedicated to empowering recruiting leaders. A sought-after speaker, Richard has been featured in Scotsman Guide and, in 2022, published How to Dominate Recruiting in the Digital World. 00:20 Meet Richard 05:40 To be Dynamic You Must Evolve 11:00 Success Principles are Uniform 14:25 People Join Leaders, Not Companies 19:05 Go Use Your Logins 23:20 Most Valuable Loan Officer 28:50 Embrace AI 33:40 Don’t Drown in the Noise 38:35 Your Value is You Connect with Richard: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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220 From Decline to Confidence with Todd Scrima
02/26/2025
220 From Decline to Confidence with Todd Scrima
In this episode, host Phil Treadwell collaborates with Todd Scrima who shares his journey to success, highlighting the importance of hard work, continuous learning, and consistent effort. Todd stresses the value of connecting with the right people and that real growth comes from developing new skills. He encourages listeners to provide genuine value rather than just seeking help, as people pay for solutions, not problems. Balancing emotional and tactical approaches is essential, and Todd’s core message is clear: success comes from taking consistent, strategic action. Todd Scrima has built his career on helping people grow and achieve financial success. As the founder of one of the nation’s largest mortgage coaching programs, he has mentored over 600 loan officers to seven-figure earnings. He leads multiple companies, including Summit Funding, Jolt Mortgage Marketing, and The Mortgage Podcast, while also managing eight other businesses. An industry thought leader, Todd shares his expertise through his books Dare to Sell and The Loan Officer’s Roadmap to $1 Million. 00:20 Meet Todd 05:15 Go Out and Do the Work 07:30 No One Cares About the Past 10:10 Grow Your Skills 13:00 Call on the Right People 16:10 Building from the Bottom 18:00 Be Honest with Yourself 20:25 What are You Effective at? 24:35 Be Valuable, Not a Beggar 29:10 People Pay for Solutions 32:15 Opportunities are Out There 36:25 Phone Calls Work 38:05 Both Emotional and Tactical 39:05 Are You Taking Action? If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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219 Boost Your Brand Awareness with Justin Ulrich
02/19/2025
219 Boost Your Brand Awareness with Justin Ulrich
In the episode, host Phil Treadwell meets with Justin Ulrich, VP of Marketing at Evocalize. Justin shares insights on effective marketing strategies and emphasizes the importance of investing in content that converts, engages audiences authentically, and feeds social media algorithms for better reach. The discussion covers the power of networking, building in public to foster trust, and leveraging AI tools like ChatGPT to enhance productivity. Don’t miss this episode for powerful strategies on marketing, networking, and using technology to elevate your business! Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With experience across B2B and B2C industries like software, real estate, telecom, and more, he specializes in channel marketing, brand management, and demand generation. His strategic vision and execution drive transformative results. 00:20 Meet Justin 03:30 Marketing and Client Partners 07:30 Putting Money Where the Post Is 11:00 Give Business to Get Business 14:50 Engage Your Audience 17:45 Feed the Algorithm 21:25 Building in Public 24:30 People Work With People 25:45 Lean into the Platforms 27:55 Leverage Technology and AI 31:40 Benefits of ChatGPT 35:00 Don’t Wait, Just Start Follow Evocalize on | | | | Wanting to use Evocalize for your business? If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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218 Look Forward, Take Action, and Win
02/12/2025
218 Look Forward, Take Action, and Win
In this episode, host Phil Treadwell dives into how the business world is evolving and why success comes to those who take action. Effort, mindset, and strategic thinking are key drivers of growth. Phil breaks down the difference between strategies and plans, emphasizing the power of confidence, conviction, and enthusiasm. Instead of dwelling on the past, focus on what’s ahead—educate yourself, embrace failure as a stepping stone, and recognize that opportunities are everywhere for those willing to go after them. Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortgage and real estate industry. As the Founder and Mindset Coach at M1 Academy, ranked #4 among the Top 10 Mortgage Coaching Programs of 2023, Phil helps professionals achieve peak performance through proven strategies for mindset and execution. Recognized with multiple honors, including USA TODAY’s Top 10 Founders to Follow in 2024, Phil is dedicated to empowering professionals to reach their full potential. 00:20 Business Has Changed 02:00 Efforts Bring Success 04:00 Are You Taking Action? 05:15 Strategies vs. Plans 07:10 Mindset is Key 09:40 Conviction, Confidence, and Enthusiasm 11:30 Look Forward, Not Backward 13:15 Educate Yourself 14:00 Embrace Failure 17:00 Opportunity is Out There If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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217 Beyond the Mic with Michael Sweigert
02/05/2025
217 Beyond the Mic with Michael Sweigert
In this episode, host Phil Treadwell welcomes Michael Sweigert, mortgage professional and fellow podcast host. Michael shares insights on connecting with audiences, leveraging social proof, and using multiple engagement methods beyond just a website. The discussion debunks podcasting myths, emphasizing that social media and podcast success doesn’t require expensive gear—just a phone, a mic, and a willingness to start. Don’t miss this episode filled with tips and tricks to build your reputation from the screen to in-person! Starting out in lending at the ripe age of 24, Michael quickly earned the moniker of the Bearded Banker, becoming a customer favorite known for his expertise, transparency, and enjoyable sense of humor. Starting out in the mortgage industry completely on his own, he started using unconventional methods to develop referral partnerships - with one of those being his podcast. 00:20 Meet Michael 02:50 Going in Blind 05:30 From Transactional to Relationships 08:15 Changing Your Strategy 09:50 Connecting With Content 13:20 Think Like a Consumer 14:45 What is Your Social Proof? 18:40 It’s Not Just the Website 20:35 Build an Arsenal of Methods 22:20 The Myths of Podcasting 24:00 Only a Mic and a Camera 27:25 More Than Just a Podcast 30:10 Podcasting and Sphere of Influence 34:45 Your Phone is Enough 38:50 Podcast Success Stories 43:20 Just Do It Connect with Michael and his podcast! | If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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216 The Marketing Blueprint: Social Media and CRMs with Jimi Ryan
01/29/2025
216 The Marketing Blueprint: Social Media and CRMs with Jimi Ryan
In this episode, Phil is joined by fellow podcast host, Jimi Ryan. Phil and Jimi’s conversation highlights the strategic use of social media as a powerful tool for engagement, brand awareness, and customer relationship management. Jimi’s experience in different parts of the mortgage world brings great insight and strategies to make building one’s database smooth and simple. Don’t miss this episode filled with tactics and strategies to better your business! Jimi Ryan is the Chief Creative Officer at Shape Software, where he leads innovative design and creative strategies to drive the company's vision forward. Jimi is also the host of the popular podcast Get It Done, where he shares insights on productivity, leadership, and creative success, inspiring listeners to take action and achieve their goals. 00:20 Meet Jimi 01:25 A Lot of Effort, But Not a Waste 04:15 How Much is Attention Worth? 06:40 Leads Come From Conversations 08:00 Balance Trust and Attention 10:30 Social Media is Necessary 14:00 Be Relevant Enough So People Answer 16:50 41 ½ Second Sale Strategy 21:05 Winning with Shape 25:40 Lead Management vs. CRM 26:30 Prioritize Your List 28:00 Did All the Work, Now What? 31:00 The Three E’s 33:25 Own Your Database Connect with Jimi: | | If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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215 From Goals to Growth: A Mindset of Focus
01/22/2025
215 From Goals to Growth: A Mindset of Focus
In this episode, host Phil Treadwell talks through the strategies for how to make 2025 the best year yet. Building a brand, cultivating relationships, and creating daily habits will push any professional ahead of the rest! Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortgage and real estate industry. As the Founder and Mindset Coach at M1 Academy, ranked #4 among the Top 10 Mortgage Coaching Programs of 2023, Phil helps professionals achieve peak performance through proven strategies for mindset and execution. Recognized with multiple honors, including USA TODAY’s Top 10 Founders to Follow in 2024, Phil is dedicated to empowering professionals to reach their full potential. 00:10 New Year, New Goals 02:11 Building Your Habits 03:04 Marketing is Getting Someone’s Attention 04:50 What Content is Best For You? 09:21 Tactical Resources 10:30 Lead Generation 11:55 A Grandma Statement 12:40 Start the Conversation 17:55 From Acquaintance to Client 20:55 What is THEIR Focus? 22:10 Be Respectful of Their Time 23:50 Let Yourself Be Seen 25:35 Have Intentionality 26:30 Putting it All Together 29:45 Consistent and Persistent If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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214 Behind the Jargon: What Clients Don’t Understand
01/15/2025
214 Behind the Jargon: What Clients Don’t Understand
In this episode, the podcast is taken over by Phil Treadwell’s assistants, Christina and Taylor. Along with Phil, Christina and Taylor talk about the importance of building relationships and give perspective as clients from outside the mortgage world. Phil goes through commonly used terminology and phrases from a mortgage professional’s vocabulary and demonstrates that just because a word is used does not mean that it is fully understood. Don’t miss this entertaining episode showcasing that taking the time to show rather than tell can build a foundation for client success! Christina spent five years as an elementary school teacher. Her passion for fostering connections and creativity led her to transition into the marketing world. Now, she is a marketing assistant and social media manager at M1 Academy, where she leverages her teaching experience to craft engaging content and build meaningful relationships. Taylor is a former elementary school teacher with six years of experience. Her tenure in the classroom has endowed her with significant organizational skills, innovative problem-solving abilities, and the aptitude to engage with individuals across various age groups. She has made the transition to the corporate environment, where she is a business manager and personal assistant for M1 Academy. 00:20 A Change in Host 02:45 Meet Christina and Taylor 06:10 Don’t Forget the Millenials 07:45 Acronym Trivia 12:40 Just Saying It Isn’t Actually Knowing It 15:45 A Picture is Worth a Thousand Words If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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213 Unlocking Collateral Valuation Trends with Scott Reuter
12/03/2024
213 Unlocking Collateral Valuation Trends with Scott Reuter
In this informative episode, host Phil Treadwell welcomes Freddie Mac's Scott Reuter to discuss the myths and trends surrounding appraisals and valuations. As the Chief Appraiser and Director of Property Valuation at Freddie Mac, Scott talks about Uniform Appraisal Dataset (UAD) redesign and how to get prepared, appraisal quality, and alternative valuation options. Scott shares his knowledge on these topics and gives an inside look into the current and emerging trends of the market today. Don’t miss this episode for insights on new and improved things coming from Freddie Mac and how they benefit mortgage professionals! With over 35 years of experience in appraisal and collateral risk management, Scott has held leadership roles at Bank of America, Goldman Sachs, and GE. Recently, he was honored as the 2021 Valuation Visionary by the Collateral Risk Network and received GE’s Americas Award for Outstanding Contribution to the Business. 00:20 Meet Scott 01:45 Alternative Valuation Options 05:05 Property Data Report Collection Myths 09:20 ACE, PDR, UPD, and More 13:35 Not Just One and Done 15:50 Bettering Appraisal Practices 20:45 Potential Biased Words and Phrases 24:00 UAD Redesigned 29:45 Appraisals = More Objective 31:25 Thorough, Complete, and Data-Driven 35:50 Timeline to the Finished Product 39:00 Talk to Your Appraiser Check out these UAD resources: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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212 Actionable Strategies with Brian Weis
10/28/2024
212 Actionable Strategies with Brian Weis
In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by Brian Weis, a CRO Owner, coach, and consultant. Together, they talk through strategies to help build a professional’s production and growth through outsourcing, time-blocking, and collaboration. Don’t miss this episode packed with tactics to find your North Star and grow leads into conversations! Brian Weis is a 30 year mortgage industry veteran. He helps mortgage lenders increase volume and serve more clients. Brian helps real estate companies increase their revenue and improve customer experiences by adding ancillary services. He co-wrote the book “Rethink Everything You Know About Being a Next Gen Loan Officer” to address how things are changing in the industry. 01:15 Meet Brian 03:00 A Need for a Coach 06:00 Role Evolution 08:45 Hungry for Information 10:00 Play the Long Game 13:00 Find the Magic Number 14:25 Think Outside the Box 16:20 Take More Action 17:45 Catalyst for Extra Effort 19:05 How to Find New Excitement 22:45 It All Comes Back to Conversations 24:45 Brian’s Top Tactic 26:40 There’s No Secret Sauce 30:00 Double Down CONNECT WITH BRIAN: | | TAKE YOUR MORTGAGE CRM TO THE NEXT LEVEL WITH AIDIUM: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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211 Your A.I. Toolbox with Megan Anderson
10/10/2024
211 Your A.I. Toolbox with Megan Anderson
In this episode, host Phil Treadwell welcomes Megan Anderson, VP of Client Relations at MBS Highway. Together they talk through different ways that AI’s powers can be used and that it is not as daunting as it seems. With Megan’s vast knowledge of the mortgage world, she shares her tips and tricks into using AI for business growth, content creation, and client relations. Tune into this episode to learn how to push the boundaries of AI to benefit a professional in all aspects of life. Megan Anderson is a prominent leader in the mortgage industry. With a talent for public speaking, she has trained over 10,000 loan officers, making her a key voice in mortgage advising and market analysis. A Certified Mortgage Advisor, Megan specializes in AI training and market trend analysis, drawing on insights from her mentor, industry expert Barry Habib. She also hosts the podcast "On the Highway," where she interviews top achievers in the mortgage field. Known for her innovative training methods, Megan is dedicated to empowering professionals with the knowledge and tools to succeed in a competitive landscape. 01:35 Meet Megan Anderson 05:45 Where to Start with AI? 08:10 Your ChatGPT Assistant 10:40 Communicating with AI 14:35 AI is Not as Smart as it Seems 15:30 Ask and You Could Receive 17:00 Tokens for ChatGPT 18:30 AI and Your Business 20:45 Just Go Use It 23:00 Use AI’s Powers for Good 25:00 AI and the Creative Process 28:00 Megan’s Favorite AI Tools 30:40 Start with Curiosity CONNECT WITH MEGAN: | AMPLIFY YOUR CRM AUTOMATION WITH AIDIUM: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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210 Reframe and Renovate with Vince Nepolitan
10/04/2024
210 Reframe and Renovate with Vince Nepolitan
In this episode, host Phil Treadwell and guest Vince Nepolitan have a conversation about reframing mindset to get results and how anyone can rise to the top if they’re willing to put in the effort. Vince provides insight on the myths behind renovation loans, the importance of making connections, and how work is more than just a four-letter word. Don’t miss this talk on how breaking out of the sphere of comfort to learn something new can ultimately benefit businesses and professionals alike. Vince is nationally recognized in the mortgage and real estate industry, known as "Mr. Renovation" with 24 years of experience. He currently serves as an industry coach, helping top professionals nationwide improve their business strategies, regardless of market conditions. Partnering with Keller Williams, he teaches agents how to effectively market difficult listings and enhance property appeal. Additionally, he advises mortgage companies on building and optimizing pipelines using niche financing strategies. A published author of the best-selling book Renovate Me, Vince has also been an inspirational speaker for a decade and a keynote speaker for major financial institutions and organizations like Keller Williams, NAMMBA, NAHREP, VLTA, ALTA and many more. 01:20 Meet Vince 02:35 The Power of Connections 04:55 The Rise of Mr. Renovation 11:30 Work is the Priority 15:25 Create Systems and Processes 16:40 Rate is Not the Most Important Thing 19:20 Job of a Coach 20:45 Why Renovation? 22:20 Get Educated on Renovation 26:00 The Myths of Renovation Loans 28:20 Renovate the Client Consult 30:40 Add Value to the Transaction 33:15 Turning a House into a Home 35:10 Go Learn Something New CONNECT WITH VINCE: | If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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209 From Data to Dialogue with Spencer Dusebout
09/26/2024
209 From Data to Dialogue with Spencer Dusebout
In this strategy-filled episode, host Phil Treadwell and guest Spencer Dusebout dive into the world of AI and CRM automation. Spencer, the CEO and Founder of Aidium Mortgage CRM, breaks down how the power of automation, along with AI, can strengthen engagement between business and client, help with time management, and improve lead conversions. In a technology-driven atmosphere, this episode shows why Aidium is one of the top CRMs in the industry with business integration, content creation, and data organization. Don’t miss this talk on how this platform can differentiate one professional from another and build better business results. Spencer Dusebout is a serial entrepreneur obsessed with solving problems in underserved industries. At 16, Spencer co-founded Hands4Others, a non-profit that delivered clean drinking water to over 250,000 people in impoverished communities across the world. He has spent the past 5 years building Aidium, a robust mortgage CRM and Business Intelligence platform focused on leveraging automation, AI, and data analytics to transform the mortgage process and empower lenders. 00:20 - Meet Spencer 01:55 - How AI has Changed the Mortgage Industry 03:50 - Originators and AI 09:00 - Let Producers Create 11:50 - Don’t Use Compliance as an Excuse 13:50 - Data and Business Intelligence 18:30 - Understand Your Numbers 21:20 - The Perks of Aidium 23:30 - What is Automation? 25:10 - Engaging with Referral Partners 27:30 - Differentiate Yourself with Communication 30:30 - Don’t Let Perfect Be the Enemy of the Good 32:50 - Stress Test Your Business 34:30 - Aidium’s Playbook Learn More about Aidium: If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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208 Feedback Not Failure: Building Your Brand on LinkedIn with Dan Smokoska
08/15/2024
208 Feedback Not Failure: Building Your Brand on LinkedIn with Dan Smokoska
In this valuable episode, host Phil Treadwell explores the art of personal branding on LinkedIn with expert Dan Smokoska. Dan shares his insights on how to effectively use LinkedIn to grow your professional presence, emphasizing the importance of focusing on your ideal client. He breaks down the strategies for creating impactful content, engaging authentically with your network, and leveraging the platform’s features to build a strong, recognizable brand and mortgage business. Whether you're just starting out or looking to refine your LinkedIn approach, this episode offers actionable tips to turn feedback into fuel for success and elevate your brand to new heights. Dan Smokoska is an expert in the mortgage industry, recognized as the leading LinkedIn and social selling coach. With a background as a former loan officer, he has earned accolades such as being named one of the "40 Under 40" top mortgage professionals. Dan is also the founder of the WinWeekly Newsletter and the co-author of Rethink Everything You Know About Being A Next Gen Loan Officer. Show Highlights: 00:25 - Meet Dan 02:10 - An Interesting Time in the Industry 04:45 - Social Media Selling IS Back to the Basics 07:30 - Building Trust on Social Media 11:30 - Giving it Away 13:30 - Why LinkedIn 18:00 - Failure is Part of the Recipe 24:30 - The Truth About LinkedIn 28:20 - Social Media is Social Proof 31:15 - Getting Results on LinkedIn 36:00 - Just Do the Work If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community:
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