054: How to promote and market yourself as a motion designer w/ Nick Campbell
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 11/19/2019
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
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99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
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097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
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096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
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095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
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094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
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093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineAs with anything, there’s a learning curve to 3D animation. There’s always more to learn and more ways for expertise to be honed. Knowing where to look for education and new skills can be tricky. Today’s guest knows this well and has created many resources that any 3D animator can start using right away. Nick and I also spoke about how to promote and market yourself as a motion designer.
Nick Campbell is the owner of Greyscalegorilla where he’s been helping 3D artists for over ten years by creating trainings, 3D tools, plug-ins, and other materials that artists need to get the job done. Considering that Nick started Greyscalegorilla as a photo-blog, it’s truly impressive what it has become.
In our chat today, Nick shares the story of how Greyscalegorilla organically developed into what it is today. We talk about using your background to develop skills that you are passionate about and where to turn to for valuable lessons and instruction. As Nick has discovered, many times, the best teachers are still students themselves.
Nick is no stranger to negative criticism. He doesn’t let that stop him though. Sometimes its best to ignore it and other times it’s an opportunity to learn. We discuss the value of receiving all sorts of feedback and how it is an essential part of being an artist.
I ask Nick what would say to 3D artists who are just starting their careers. His advice is to just work on developing your skills rather than trying to be groundbreaking. Just as any musician starts out playing covers of other musicians’ songs, new motion animators need to hone their craft before they worry about being original.
Nick makes the point that marketing is not a bad thing. Many artists shun the idea of marketing. But in truth, all marketing needs to be is letting people know that you can solve the problem that they have and getting the word out that that is what you do.
In this episode
- Combining your interests, skills, and passions into a single pursuit
- Who the best people to learn from really are
- Approaching negative feedback in a useful way
- Why animators should work on being good rather than original when they’re just starting out
- How to promote and market yourself as a motion designer
- Why it’s fine to be a generalist but your marketing should be niche
Quotes
“After Effects was such a piece of software that it opened my eyes to the possibility of what computers could do.” [7:02]
“I have this theory that all the weird jobs that we had growing up prepare us for what we ultimately end up doing in our life, even if they’re not connected.”[11:42]
“Don’t be afraid of critique. Don’t be afraid of feedback. By letting that happen, you’re actually building the tools you need to become a better artist.” [19:09]
“All marketing is solving a problem that other people need to be solved. If you are able to solve that problem and you’re not letting them know about, that’s on you.” [37:33]
Links
Find Nick Campbell online at Greyscalegorilla