060: How to use partnerships, strategy and content to get more clients w/ Philip Van Dusen
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 02/18/2020
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
info_outline
100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
info_outline
99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
info_outline
98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
info_outline
097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
info_outline
096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
info_outline
095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
info_outline
094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
info_outline
093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
info_outline
092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineAs motion designers, our primary goal is often centered on delivering our animations to clients. However, that’s not always enough to stay in business. Increasingly, there are more opportunities to work with clients beyond motion design and get involved in the design side of brand strategy. We also talk about how to use partnerships and content to get more clients.
Philip VanDusen is the founder of Varhaal Brand Design, a brand strategy, design, and marketing agency in New Jersey. He also has a great YouTube channel where he shares his expertise on marketing design and entrepreneurship.
Philip describes how we have the ability to play a huge role in marketing and brand strategy with motion design. This is an amazing, as well as lucrative, sphere to get involved in. Philip suggests that a way to stand out is to broaden your skill set into intellectual and strategic client partnerships. Simply put, motion designers need to be active business partners.
If this sounds daunting, Philip has some good news. You don’t actually have to change much in your business to scale up. Philip explains how strategically collaborating with other creatives can increase what you have to offer without significantly changing the amount of work you need to do.
Getting your name out there and making those connections can be intimidating. Philip talks about how he has met the people he works with. Masterminds and conferences are great ways to do this. So is content marketing. Philip explains how anyone can use this strategy to get their name out and start getting more work as a result.
In this episode
- Ways to stand out from the crowd as motion designers
- Recognizing the need to adjust to changing times and situations to stay competitive
- First steps to take to learn about communication and business strategy
- The power of strategic collaboration to scale your business
- Tips for making connections outside of your industry
- The power of content marketing to build an authentic personal brand and connect with clients
- How to use partnerships, strategy and content to get more clients
- How creating free content can lead to important connections down the road
Quotes
“Design, and any kind of creative product or service, is getting increasingly commoditized. Part of that is due to the fact that we have a global economy and you can get creative services from anywhere and from any culture.” [2:28]
“In order to survive in today’s creative economy, you really have to do more. You have to be more than just a motion designer. You have to try to nurture and develop a language of business.” [3:08]
“It’s never a problem working the work. The problem is finding the work. If you can find the work, you can find people to work the work.” [10:37]
“If you just share what you know, who you are, where you are, and what you’re learning, there are people who will benefit from that.” [26:05]
“There’s a subliminal bank that you’re putting money into every time you put content out into the world. Where people find it valuable, they will start to put you -- your name, your personal brand, your presence -- on a shelf that is above everybody else.” [38:46]
Links
Follow Philip on YouTube | Linkedin | Twitter | Pinterest | Facebook