071: How To Go From Freelancer To Studio Owner w/ Karl Doran
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 09/08/2020
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
info_outline 100: Lessons learnt from making 100 podcast episodes w/ Hayley AkinsMotion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
info_outline 99: How to create motion design side projects that complement your day job w/ Charli MarieMotion Hatch: Helping Motion Designers Do Better Business
info_outline 98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
info_outline 097: How to make six figures as a motion designer w/ John FilipkowskiMotion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
info_outline 096: How to scale your income through productized services w/ Brad HusseyMotion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
info_outline 095: How to make passive income as a motion designer w/ Justin ArcherMotion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
info_outline 094: How to get signed by a motion graphic design agent w/ Drew MeltonMotion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
info_outline 093: How to work effectively with difficult clients w/ Ryan KoralMotion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
info_outline 092: How to use brand strategy to grow your motion design business w/ Melinda LivseyMotion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineKarl Doran explains what he’s learned by going from freelance motion design to owning his own studio. He describes his process for landing clients without the use of traditional advertising. He also talks about setting clear expectations with clients so that everyone is happy with the results of his work.
Both freelancing and running your own agency have their advantages. There’s a sense of freedom to both, but they come with different responsibilities. My guest on this episode started his own successful agency after years of freelancing. Today, he’s sharing some lessons he learned from this switch.
About Karl Doran
Karl Doran is a creative director and founder of Flow Creative, an animation studio and branding agency in Manchester. His team of eight illustrators, designers, and project managers has created animated explainer films, brand films, and social content for numerous companies and arts and culture organizations.
How can you leverage your network to land the next big job? We would love to hear from you. We are @motionhatch on Twitter and Instagram.
Have you transitioned from freelance to studio work? What’s one lesson you learned from the switch? Let us know on Twitter or Instagram.
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Thanks for Listening!
Podcast music licensed by Big Waves
Podcast production & marketing support by the team at Counterweight Creative