072: The Future of the Motion Design Industry w/ Ryan Summers
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 09/22/2020
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
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99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
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097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
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096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
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095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
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094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
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093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineThere’s certainly a lot of unknowns in the world these days. This is true for the motion design industry as much as anything else. Long-term survival is likely going to involve both adaptability and keeping focused on your priorities.
About Ryan Summers
As 2D creative director at School of Motion, Ryan is busy making courses to help other motion designers move forward in their career. This allows him to keep a close eye on trends in the motion design world and get ready for what the future brings to this industry.
The New Landscape of Motion Design
The world is changing fast. While many of these changes bring new challenges, they also involve new opportunities for motion designers. Ryan shares his observations and predictions for what this means for us. For one thing, remote work is more accepted and widespread than ever. It also presents more opportunities for individuals and small studios which can operate without the massive overhead required by the big studios.
Specialization as a Key Elements of Success
In the crowded field of motion design, it’s crucial to set yourself apart. With all the generalists put there, Ryan sees the importance of specializing in something that shares your unique voice. It may weed out some potential clients, but it will make sure that you work with the right ones in the end.
“There’s great opportunity when the world changes as fast and as all-encompassing as it has.” [5:14]
“That’s the part of every artist’s challenge and every studio’s challenge; You have to redefine yourself while the world changes around or you’ll get lost.” [7:43]
“You have different processes on the creative side based on your needs at the moment. Why shouldn’t you have the same thing business-wise?” [28:49]
- How new trends are affecting the world of remote work [4:30]
- The importance of agility during unpredictable times [10:03]
- Why specializing will not only set you apart but also keep you focused on your passion [18:55]
- What it takes to set your portfolio apart from the competition [24:55]
- Creating long term connections by passing work off to others and having partners [28:36]
- Maintaining your own passions and taking care of yourself as a necessary part of staying in business [35:43]
The business and creative world is quickly changing. Being adaptable and agile in order to avoid pitfalls and take advantage of new opportunities is a must. This means being creative about how you operate your business. Even though how you run your business may need to change, maintaining your creative passions as priorities will give you the drive to keep going.
Just as you cultivate your artistic skills, you need to tend to your own wellbeing. Your work can be a great way to feed your own creative self. However, getting caught up in just the money-making aspect is not sustainable in the long run.
The Motion Designer Client Challenge
Follow Ryan on Twitter
Episode 22: Art School vs Online Courses: The Pros & Cons
Episode 64: How to price your work as a motion designer
Podcast production & marketing support by the team at Counterweight Creative
Podcast music licensed by Big Waves